Table of Contents
Chapter 1: Executive Summary
Scope and Methodology Scope of Report Report Methodology Healthy and On-the-Go Eating Trends
Among U.S. Consumers The Driving Trends: Convenience and Health Less Time for Food Preparation
Figure 1-1: Consumer Attitudes About Healthy Foods vs. Time Constraints, 2004 (U.S. adults) Consumer
Demographics by Meal Occasion Meals vs. Snacks Time In Cars Increases Quick-Service and Fast-Casual
Dining Restaurants The Market Landscape Fast-Food and Family Restaurant Consumer Demographics
Drive-Through vs. Curbside Appeal Nutrition Trends and Menu Offerings Low-Carb Craze Waning; General
Health Concerns Rising The "Anti-Health" Backlash Food Stores and Supercenters Shifting
Demographics Reshaping American Shopping and Eating Patterns Less Time in the Kitchen Eating In with
Takeout Eating on the Road Convenience as a Consumer Value Supercenters Gaining Ground Healthier
Packaged Snacks on the Rise Alternative Channels Convenience Stores Broadening Their Appeal
Drugstores: Room to Grow Vending Trends Looking Ahead Trends and Opportunities Table 1-1: Projected
Population of the United States by Age, Sex, and Race/Ethnicity, 2000-2010 (in thousands)
Chapter 2: Healthy and On-the-Go Eating Trends Among U.S. Consumers
- The Driving Trends: Convenience and Health
- Less Time for Food Preparation
- Figure 2-1: Consumer Attitudes About Healthy Foods vs. Time Constraints, 2004 (U.S. adults)
- Consumer Demographics by Meal Occasion
- Meals vs. Snacks
- Commuting: Time In Cars Increases
- Convenience as a Consumer Value
- Trends in Healthy Eating
- Low-Carbs Future Is Critical Question
- Consumers Focus on General Health
- Better Health Through Portion Control
- The Trans-Fat Front
- The Revised Food Pyramid
- Threat of Litigation, Legislation Driving Change
- Rising Interest in Ethnic Foods
- Trend Overview by Channel
- Foodservice
- Food Stores
- Alternative Channels
- Variations in Consumer Attitudes About Eating by Retail Channel
- Table 2-1: Shopper Indices by Retail Channel for Agreement with Statement: Try to Eat Healthier
Foods These Days, 2004 (U.S. adults)
- Table 2-2: Shopper Indices by Retail Channel for Agreement with Statement: Like Trend Toward
Healthier Fast Food, 2004 (U.S. adults)
- Table 2-3: Shopper Indices by Retail Channel for Agreement with Statement: Dont Have Time to
Prepare/Eat Healthy Meals, 2004 (U.S. adults)
- Table 2-4: Shopper Indices by Retail Channel for Agreement with Statement: Fast Food Fits My
Busy Lifestyle, 2004 (U.S. adults)
- Table 2-5: Shopper Indices by Retail Channel for Agreement with Statement: Rarely Sit Down to a
Meal Together at Home, 2004 (U.S. adults)
- Table 2-6: Shopper Indices by Retail Channel for Agreement with Statement: Often Eat Store-Made,
Pre-Cooked Meals, 2004 (U.S. adults)
- Table 2-7: Demographic Indices by Meal-Time Attitudes, 2004 (U.S. adults)
Chapter 3: Quick-Service and Fast-Casual Dining Restaurants
- Trend Overview
- The Market Landscape
- Fast-Food and Family Restaurant Consumer Demographics
- Restaurant Trends by Meal
- Breakfast: Meeting the In-Home Challenge
- Lunch: "Desktop Dining" Increasingly Common
- Dinner: Wooing the Late-Night Diner
- Table 3-1: Fast-Food Restaurant User Demographics, 2004 (U.S. adults)
- Table 3-2: Family Restaurant User Demographics, 2004 (U.S. adults)
- Table 3-3: Fast-Food Restaurant Usage Indexes: Overall, by Companion, and by Meal
Occasion/Companion, 2004 (U.S. adults)
- Table 3-4: Family Restaurant Usage Indexes: Overall, by Companion, and by Meal
Occasion/Companion, 2004 (U.S. adults)
- Keeping It Moving
- Drive-Through vs. Curbside Appeal
- Sandwiches Are Tops
- Expanding Portable Sandwich Options
- Burgers Remain a Mainstay
- Making It Healthy
- Nutrition Trends and Menu Offerings
- Legal and Regulatory Trends
- Lawsuits Tarnish the Golden Arches
- Low-Carb Craze Waning; General Health Concerns Rising
- he "Anti-Health" Backlash
- Table 3-5: Demographics for Adults Who Agree with Statement: Like Trend Toward Healthier Fast
Food, 2004 (U.S. adults)
- Table 3-6: Fast-Food Usage Overview Among Adults Who Agree with Statement: Like Trend Toward
Healthier Fast Food, 2004 (U.S. adult fast-food consumers)
- Table 3-7: Fast-Food Usage by Chain Among Adults Who Agree with Statement: Like Trend Toward
Healthier Fast Food, 2004 (U.S. adults)
- Beyond the Basics
- The Decline of the Value Meal
- Customer Satisfaction, Healthier Choices, and Premium Items Drive Sales
- Targeting Women with Health and Convenience
- Competitive Profiles
- Applebees: Convenience, Healthy Choices, and Curb Appeal
- Boston Market: Home Meal Takeout Specialist
- McDonalds: More Healthy Eating Options
- Moes Southwestern Grill: Menu Appeals to Health-Conscious
- Panera Bread: Healthy Gourmet Focus Drives Sales
- Quiznos: Healthy Food Made Fresh To Go
- Schlotzskys: Heart-Healthy and Hot Sandwiches
- Subway: New Menu Choices
- Wendys: Entree Salads and Fresh Fruit
Chapter 4: Food Stores and Supercenters
- Trend Overview
- Shifting Demographics Reshaping American Shopping and Eating Patterns
- Less Time in the Kitchen
- Eating In with Takeout
- Eating on the Road
- Convenience as a Consumer Value
- Supermarkets/Food Stores vs. Mass Merchandisers/Supercenters
- Supercenters Gaining Ground
- Supermarket/Food Store Trends
- Shopper Demographics
- Supermarket Shopper Attitudes Toward Convenience Foods and Healthy Eating
- Building Up Takeout
- Trend Profile: H.E. Butt
- Trend Profile: Harris Teeter
- Trend Profile: Wegmans
- Mass-Merchandiser/Supercenter Trends
- Shopper Demographics
- Trend Profile: Wal-Mart Stores, Inc.
- Portable Private-Label
- Growing Competition from Alternative Channels
- Looking to Restaurants for Inspiration
- Table 4-1: Monthly Shopping Trip Patterns by Retail Channel: Supermarkets/Food Stores vs. Mass
Merchandisers/Supercenters, 2004 (U.S. adults in millions)
- Table 4-2: Supermarket/Food Store Shopper Demographics, 2004 (U.S. adults)
- Table 4-3: Mass Merchandiser/Supercenter Shopper Demographics, 2004 (U.S. adults)
- Table 4-4: Shopper Indices by Retail Channel for Agreement with Statement: Try to Eat Healthier
Foods These Days, 2004 (U.S. adults)
- Table 4-5: Shopper Indices by Retail Channel for Agreement with Statement: Often Eat Store-Made,
Pre-Cooked Meals, 2004 (U.S. adults)
- Table 4-6: Shopper Indices by Retail Channel for Agreement with Statement: Fast Food Fits Busy
Lifestyle, 2004 (U.S. adults)
- In-Store Trends
- Healthier Packaged Snacks on the Rise
- On-the-Go Across Categories
- Healthier, Portable Breakfast Foods
- Yogurt/Yogurt Drinks Riding the Wave
- Sandwiches: An Untapped Market
- The Soup Connection
- Hand-Held Meat Snacks Coming on Strong
- Deli Foods To-Go: Freshness/Packaging Is Key
- Value-Added Vegetables and Fruits
- The Fresh Fruit Challenge
- Beverages to Go
- Natural/Organic On the Rise
- Table 4-7: Usage Rates for Selected On-the-Go Food Products, 2004 (U.S. adults)
- Table 4-8: IRI-Tracked Sales of Selected Packaged Food Products: Snack Bars/Granola Bars,
2000-2004 (in millions of dollars)
- Table 4-9: IRI-Tracked Sales of Selected Packaged Food Products: Frozen Breakfast Entrees,
2000-2004 (in millions of dollars)
- Table 4-10: IRI-Tracked Sales of Selected Packaged Food Products: Instant Breakfast, 2000-2004
(in millions of dollars)
- Table 4-11: IRI-Tracked Sales of Selected Packaged Food Products: Refrigerated Yogurt//Yogurt
Drinks, 2000-2004 (in millions of dollars)
- Table 4-12: IRI-Tracked Sales of Selected Packaged Food Products: Frozen Hand-Held Entrees
(Non-Breakfast), 2000-2004 (in millions of dollars)
- Table 4-13: IRI-Tracked Sales of Selected Packaged Food Products: Ready-to Serve Wet Soup and
Ramen/Dry Soup, 2000-2004 (in millions of dollars)
- Table 4-14: IRI-Tracked Sales of Selected Packaged Food Products: Dried Meat Snacks, 2000-2004
(in millions of dollars)
- Table 4-15: IRI-Tracked Sales of Selected Packaged Food Products: Fresh-Cut Salad, 2000-2004 (in
millions of dollars)
- Package Types and Trends
- Rigid Packaging
- Portable Cups
- Squeezable Tubes
- Aseptic Packages
- Stand-Up and Retort Pouches
- Resealable and Easy-Open Packaging
- Portion Control and Serving Sizes
- Ergonomic and Burn-Proof Packaging
Chapter 5: Alternative Channels
- Convenience Stores
- Trend Overview: Broadening the Appeal
- Convenience Store Shopper Demographics
- Snack Market Stronger than Ever
- Portability Rules
- Healthy Eating Trends a Mixed Bag
- Growth Potential: Lunch and Dinner
- Trend Profile: 7-Eleven
- Trend Profile: Sheetz, Inc.
- Table 5-1: Convenience Store Shopper Demographics, 2004 (U.S. adults)
- Table 5-2: Convenience Store Shoppers: Usage Rates and Indices for Selected On-the-Go Food
Products, 2004 (U.S. adults)
- Table 5-3: Convenience Store Shopper Indices for Agreement with Selected Lifestyle- and
Food-Related Statements, 2004 (U.S. adults)
- Drugstores
- Room to Grow
- Drugstore Shopper Demographics
- Trends in Packaged Foods
- Emphasizing Health and Convenience
- Table 5-4: Monthly Shopping Trip Patterns by Retail Channel: Drugstores, 2004 (U.S. adults in
millions)
- Table 5-5: Drugstore Shopper Demographics, 2004 (U.S. adults)
- Table 5-6: Drugstore Shopper Indices for Agreement with Selected Lifestyle- and Food-Related
Statements, 2004 (U.S. adults)
- Table 5-7: Drugstore Shoppers: Indices for Selected On-the-Go Food Products, 2004 (U.S. adults)
- Vending
- Trend Overview
- Marketing and Product Trends
- Sodas and Snacks Still Out Front
- More Healthy Fresh Food Options
- Hot and Cold Alternatives
- More Diverse Customers
- Laws Prompt Healthy Vending in Schools
- Staying Ahead of the Courts
- Making it Healthy
- College Vending and Foodservice
- Trend Profile: Canteen Vending Services
Chapter 6: Looking Ahead
- Spotlight on Health and Convenience
- Beyond "All in the Family"
- Growing Ethnic Diversity
- Impact of Revised Dietary Guidelines
- Functional Foods to Address Key Health Concerns
- Segregation vs. Integration of Organic Products
- Packaging Trends
- Dollar Store Potential
- Table 6-1: Projected Population of the United States by Age, Sex, and Race/Ethnicity, 2000-2010
(in thousands)
Appendix: Addresses of Selected Marketers |
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