Table of Contents
Chapter 1 Executive Summary
- Scope and Methodology
- Tea Sales Projected to Reach $6.8 Billion in 2005
- Table 1-1 U.S. Retail Sales of Tea and Ready-to-Drink Tea By Category, 2001-2005
- Tea Sales Projected to Reach $10 Billion in 2010
- Table 1-2 Projected U.S. Retail Sales of Tea and Ready-to-Drink Tea, 2005-2010
- RTD Is Leading Category in Tea Market
- Figure 1-1 U.S. Retail Tea and Ready-to-Drink Tea: Share of Dollar Sales by Category (2005
Projected)
- Positive Growth Trends for Tea in F/D/M Channel
- Table 13- IRI-Tracked Sales of Tea Market Segments in Dollars, 52 Weeks Ending April 17, 2005,
- Figure 1-2 IRI-Tracked Tea and RTD Tea: Share of Dollar Sales By Category, 52 Weeks Ending April
17, 2005,
- Lipton Leads in F/D/M Loose/Bagged Tea, But Brand Sales Are Stagnant
- Table 1-4 IRI-Tracked Sales of Bagged and Loose Tea: Top 12 Sellers, 52 Weeks Ending April 17,
2005,
- RTD AriZona Brand Has Strongest Growth in F/D/M Channels
- Table 1-5 IRI-Tracked Sales of Ready-to-Drink Tea: Top 5 Sellers, 52 Weeks Ending April 17,
2005,
- Refrigerated Tea A Small Percentage of Market, But Growing Fast
- Table 1-6 IRI-Tracked Sales of Refrigerated Tea: Top 5 Sellers, 52 Weeks Ending April 17, 2005,
- Instant Tea Mix Category Declines Overall, With Strong
- Brand Growth
- Table 1-7 IRI-Tracked Sales of Instant Tea Mix: Top 5 Sellers, 52 Weeks Ending April 17, 2005,
- Celestial Seasonings Leads in Herbal and Specialty Teas
- Specialty and Herbal Teas Account for 35% Of Loose/Bagged Segment
- Figure 1-4 Percentage of Loose/Bagged Teas That Are Organic and Herbal/Specialty
- Types of Tea
- True Teas and Tisanes
- Green and White Teas
- Herbal Teas, Rooibos, Chai, and Yerba Mate
- Ready-to-Drink Teas and Refrigerated Teas
- New Products
- The Tea Consumer
- Age Plays Role for Ready-to-Drink Teas
- Table 1-8 Demographic Characteristics Favoring Purchase of RTD Iced Tea Drinks, 2004 (U.S.
Adults)
- Table 1-9 Demographic Characteristics Favoring Purchase of Instant Iced Tea Mixes, 2004 (U.S.
Adults)
- 78 Percent of Consumers Use Loose/Bagged Tea
- Loose/Bagged Tea General Usage Balanced Among Categories
- Market Dynamics
- Market Driver: Health Benefits of Tea
- Questions Remain About Benefits, Usage
- Boomers Driving Specialty Tea Segment
- Tea Has Less Caffeine Than Coffee
- Low-Carb Trend Overtaken By Sugar-Free
- Tea as Global Commodity: Organic and Fair Trade Claims
- Tea Packaging and Positioning: Luxury or Convenience
- Blends, Green Tea Are Most Used Flavors in New Tea Drinks
- Table 1-10 Most Used Flavors In New Tea Drinks, January 2004 - December 2004
- Market Dynamics: Advertising, Marketing and Promotions
- Table 1-11 Advertising Dollars and Media Used By Select Tea Brands, 2004
- The Marketers
- Multinationals Dominate Tea Industry
- Recent Merger/Acquisition and Licensing Activity
- Coke to Acquire Arizona?
- Distribution and Sales Channels
- Loose/Bagged Tea and Tea Mixes Sold Primarily in Supermarket Channel
- Convenience Stores Lead With Estimated 41% of Retail Tea Sales
- Figure 1-5 Share of U.S. Tea and Ready-to-Drink Tea Sales by Retail Outlet (2005 Projected)
- RTD Teas By Retail Outlet: Convenience Stores Lead
- Figure 1-6 Share of Ready-to-Drink Tea Sales By Retail Outlet (2005 Projected)
- Private Label Teas in Supermarket Channel
- Table 1-14 IRI-Tracked Private Label Tea Sales, 52 Weeks Ending April 17, 2005
- Trends, Opportunities and Obstacles
- Consumer Education, Lifestyle Changes Accelerate
- Tea Acceptance
- Obstacles to Growth
Chapter 2 Size and Growth of Market
- Tea Sales Projected to Reach $6.8 Billion in 2005
- Table 2-1 U.S. Retail Sales of Tea and Ready-to-Drink Tea By Category, 2001-2005 (in million $)
- Tea Sales Projected to Reach $10 Billion in 2010
- Table 2-2 Projected U.S. Retail Sales of Tea and Ready-to-Drink Tea, 2005-2010
- RTD Is Leading Category in Tea Market
- Figure 2-1 U.S. Retail Tea and Ready-to-Drink Tea: Share of Dollar Sales by Category (2005
Projected)
- Positive Growth Trends for Tea in F/D/M Channel
- Table 2-3 IRI-Tracked Sales of Tea Market Segments. 52-Weeks Ending April 17, 2005 (in $)
- Table 2-4 IRI-Tracked Sales of Tea Market Segments in Dollars, Calendar Year 2004,
- Figure 2-2 IRI-Tracked Tea and RTD Tea: Share of Dollar Sales By Category, 52 Weeks Ending April
17, 2005,
- Lipton Leads in F/D/M Loose/Bagged Tea, But Brand Sales Are Stagnant
- Table 2-5 IRI-Tracked Sales of Bagged and Loose Tea: Top 12 Sellers, 52 Weeks Ending April 17,
2005,
- RTD AriZona Brand Has Strongest Growth in F/D/M Channels
- Table 2-6 IRI-Tracked Sales of Ready-to-Drink Tea: Top 5 Sellers 52 Weeks Ending April 17, 2005,
- Refrigerated Tea A Small Percentage of Market, But Growing Fast
- Table 2-7 IRI-Tracked Sales of Refrigerated Tea: Top 5 Sellers, 52 Weeks Ending April 17, 2005,
- Instant Tea Mix Category Declines Overall, With Strong
- Brand Growth
- Table 2-8 IRI-Tracked Sales of Instant Tea Mix: Top 5 Sellers, 52 Weeks Ending April 17, 2005,
- Celestial Seasonings Leads in Herbal and Specialty Teas
- Specialty and Herbal Teas Account for 35% Of Loose/Bagged Segment
- Organic As Much As Ten Percent of Loose/Bagged Tea Sales
- Figure 2-3 Percentage of Loose/Bagged Teas That Are Organic and Herbal/Specialty
- Consumer Education, Lifestyle Shifts Accelerate Growth
- Obstacles to Growth
Chapter 3 Products
- Types of Tea
- True Teas and Tisanes
- Black Tea
- Green Tea
- White Tea
- Oolong Tea
- Tea Grading and Quality
- Rooibos (Red or Redbush) Tea
- Herbal Teas (Tisanes) and Medicinal Teas
- Chai
- Yerba Mat・
- Tea Packaging and New Products
- Loose Leaf Tea
- New Products In Loose Leaf Tea
- Bagged Tea
- Table 3-1 New Products: Teas and Tisanes -- Loose or Bagged (401 SKUs)
- Ready to Drink Teas and Tea Beverages
- Table 3-2 New Products: Teas and Tea Beverages -- Ready to Drink (196 SKUs)
- Tea Mixes and Concentrates
- Table 3-3 New Products: Tea Mixes and Concentrates (96 SKUs)
Chapter 4 The Tea Consumer
- Categories of Tea Included in Simmons Data
- Ready-to-Drink Iced Tea Drink Users
- Gender and Use of RTD Iced Tea Drinks
- Table 4-1 RTD Iced Tea Drinks, Brand Preference -- Women
- Table 4-2 RTD Iced Tea Drinks, Brand Preference -- Men
- Age and Use of RTD Iced Tea Drinks
- Ethnicity and Use of RTD Iced Tea Drinks
- Education and Use of RTD Iced Tea Drinks
- Household Income and Use of RTD Iced Tea Drinks
- Family Size and Use of RTD Iced Tea Drinks
- Geographic Region and Use of RTD Iced Tea Drinks
- Table 4-3 Geographic Regions and RTD Iced Tea Drink Brand Preferences
- Overview of Demographics of RTD Iced Tea Drinks Consumer
- Table 4-4 Demographic Characteristics Favoring Purchase of RTD Iced Tea Drinks, 2004 (U.S.
Adults)
- User Profiles of Selected Brands of RTD Iced Tea Drinks
- Table 4-5 Demographic Characteristics Favoring Purchase of AriZona RTD Iced Tea Drinks, 2004
(U.S. Adults)
- Table 4-6 Demographic Characteristics Favoring Purchase of Lipton RTD Iced Tea Drinks, 2004
(U.S. Adults)
- Table 4-7 Demographic Characteristics Favoring Purchase of Nestea RTD Iced Tea Drinks, 2004
(U.S. Adults)
- Table 4-8 Demographic Characteristics Favoring Purchase of Snapple RTD Iced Tea Drinks, 2004
(U.S. Adults)
- Instant Iced Tea Mix Users
- 31 Percent Use Instant Iced Tea Mixes
- Age and Gender in Use of Instant Iced Tea Mixes
- Ethnicity and Use of Instant Iced Tea Mixes
- Education and Use of Instant Iced Tea Mixes
- Household Income and Use of Instant Iced Tea Mixes
- Marital Status and Makeup of Household and Use of Instant Iced Tea Mixes
- Regional Differences in Use of Instant Iced Tea Mixes
- Table 4-9 Demographic Characteristics Favoring Purchase of Instant Iced Tea Mixes
- Use of Sweetened, Sweetened Sugar-Free, and Unsweetened Instant Iced Tea Mixes
- User Profiles of Selected Brands of Instant Iced Tea Mix
- Table 4-10 Demographic Characteristics Favoring Purchase of Country Time Instant Iced Tea Mix
- Table 4-11 Demographic Characteristics Favoring Purchase of Crystal Light Instant Iced Tea Mix,
2004 (U.S. Adults)
- Table 4-12 Demographic Characteristics Favoring Purchase of Lipton Instant Iced Tea Mix, 2004
(U.S. Adults)
- Table 4-13 Demographic Characteristics Favoring Purchase of Nestea Instant Iced Tea Mix, 2004
(U.S. Adults)
- Number of Glasses of Instant Iced Tea Mix Used in Average Day
- Loose or Bagged Tea Users
- 78 Percent of Consumers Use Loose/Bagged Tea
- Loose/Bagged Tea General Usage Balanced Among Categories
- Education, Income Affect Likelihood To Make Hot Tea vs. Iced Tea
- Bags Win Over Loose Tea
- Profile of Fruit or Spice Flavored Tea User
- Table 4-14 Demographic Characteristics Favoring Purchase of Fruit or Spice Flavored Tea, 2004
(U.S. Adults)
- Profile of Herbal Tea User
- Table 4-15 Demographic Characteristics Favoring Purchase of Herbal Tea, 2004 (U.S. Adults)
- User Profiles for Top Brands of Bagged/Loose Tea
- Table 4-16 Demographic Characteristics Favoring Purchase of R.C. Bigelow Tea, 2004 (U.S. Adults)
- Table 4-17 Demographic Characteristics Favoring Purchase of Celestial Seasonings Tea, 2004 (U.S.
Adults)
- Table 4-18 Demographic Characteristics Favoring Purchase of Lipton Tea, 2004 (U.S. Adults)
- Table 4-19 Demographic Characteristics Favoring Purchase of Twinings Tea, 2004 (U.S. Adults)
- Table 4-20 4.20 Demographic Characteristics Favoring Purchase of "Other Brands" of
Tea, 2004 (U.S. Adults)
- The Organic Consumer
- Education Levels Higher for Organic Shoppers
- As Market Grows, Consumer Profile Changes
- Ethnic Diversity Among Organic Shoppers
- Cultural Creative Mindset More Telling Than Demographics
- Parenthood, Health Turning Points Are Still Gateways
- Frequency of Use Increasing
- Demographics of Organic Users and Non-Users
- Table 4-21 Demographics of Organic Users and Non-Users
Chapter 5 Market Overview and Dynamics
- Market Driver: Health Benefits of Tea
- More Research Likely on Green Tea and Health
- Questions Remain About Benefits, Usage
- Green Tea and Weight Loss
- Green Tea and Cancer
- Tea and Other Health Benefits
- Health Benefits Touted for Rooibos (Red) Herbal Tea
- Health is Prime Development Focus for Beverages
- Table 5-1 Development Focus for Beverages--Percentage of R&D Labs Citing Development Focus
in 2004
- Source: New Product Development Survey, Stagnitos New Products Magazine, January 2005
- Market Driver: Aging Baby Boomers Seek Wellness
- Boomers Driving Specialty Tea Segment
- Tea May Be Ultimate "Functional Beverage"
- Tea Appearing In Countless Products
- Tea in Natural and Upscale Cosmetic Products
- Market Driver: Tea As Alternative to Coffee, Soda
- Tea Has Less Caffeine Than Coffee
- Yerba Mat・Stimulates--Is It Caffeine or Mateine?
- Table 5-2 Caffeine Content of Common Beverages (approximate)
- Table 5-3 Antioxidant and Caffeine Rankings for Types of Tea
- Market Driver: More Sugar-Free, Low-Carb Options
- Low-Carb Trend Overtaken By Sugar-Free
- Tea Drinks Offer Both Low-Carb and Sugar Free/Diet
- Market Driver: Organic and Fair Trade Claims
- Tea as Global Commodity
- Organic a $15.4 Billion Market in 2004
- Organic Beverages Forecast for 18.8 Growth 2004-2008
- What Does Organic Mean?
- Organic Tea Cultivation in India
- Pesticides and Tea
- Many Tea Brands Offer Some Organic Choices; Some Brands All Organic
- Organic Ready-to-Drink Tea Beverages
- Organic Loose and Bagged Tea
- Organic Chai and Yerba Mate
- What Does Fair Trade Mean?
- Certification Not Required
- Fair Trade Tea
- Many Consumers Unfamiliar With Fair Trade Label
- Table 5-4 Ranking of Standards Criteria For Food Products
- Market Dynamics: Packaging and Flavor Trends
- Tea Packaging and Positioning: Luxury or Convenience
- Innovations for Convenience: Ito En Makes Hot/Cold RTD Tea
- Spoonty Creates Tea and Spoon in One
- Unilever Markets On-The-Go Tea for UK Foodservice
- Honest Tea Packages Organics in PET
- Whole Leaf Tea Bags Claim Artisan Status
- Teaosophy Uses Tea Pyramids
- Tea for the Yoga Mom
- Blends, Green Tea Are Most Used Flavors in New Tea Drinks
- Table 5-5 Most Used Flavors In New Tea Drinks, January 2004 - December 2004
- Sweet Leaf Tea Introduces Southern-Style RTD Tea
- Real Simple Magazine Taste-Tests RTD Teas
- Market Dynamics: Advertising, Marketing and Promotions
- Table 5-6 Advertising Dollars and Media Used By Select Tea Brands, 2004
- Snapple Spends Media Dollars On Fruit Drinks
- Twinings of London Promotes "Spa Lifestyle"
- Lipton Leaves J. Walter Thompson for DDB
Chapter 6 The Marketers
- Recent Merger/Acquisition and Licensing Activity
- Kerry Group Acquires Oregon Chai
- Tazo Tea and Kraft Foods Form Licensing Agreement
- Coke to Acquire Arizona?
- Marketer Profiles
- Republic of Tea
- Honest Tea
- Adagio Teas
- Lipton Tea
- Celestial Seasonings
- Key Brand in Hain Celestial Group Portfolio
- Celestial Second Largest in U.S. Loose/Bagged Tea Sales
- New Products Respond to Competitive Market
- Traditional Medicinals
- Arizona Beverages
- South Beach Beverage Company (SoBe brand)
- Tazo Tea
- Numi
- Oregon Chai
- Third Street Chai
- Pixie Mat・
- Snapple
- Davidsons
- R.C. Bigelow
- Twinings of London
- Nestea
- Salada and Red Rose Tea
- Tetley Tea
Chapter 7 Distribution and Sales Channels
- Tea Sales in Retail Channels
- Supermarkets Are Top Sellers of Loose/Bagged Tea
- Americans Prefer Tea Bags
- Tea Trends May Help Develop Supermarket Presence and Sales
- Private Label Teas Do Well In Supermarkets
- Table 7-1 IRI-Tracked Private Label Tea Sales, 52 Weeks Ending April 17, 2005
- Natural Products Retailers Are Specialty Tea Pros
- Whole Foods Market Sells Specialty, Bulk Teas
- Trader Joes Offers Private Label Tea
- Natural Products Channel Now More Challenging for New Companies
- Natural Products Split Between Naturals and Mainstream Markets
- Specialty/Gourmet Stores Focus on High-End Teas
- Convenience Stores Primary Sellers of RTD Tea
- Club Stores, Warehouse Stores and Supercenters
- The Teahouse Trend
- Not Your Mothers Coffeehouse
- Teavana Announces Expansion Plans
- Steady Growth In Existing Tea House Locations
- Diverse Enough to Compete?
- Tea Association Offers Tea Education and Certification
- Tea and Foodservice
- Tea Service In Hotels and Restaurants
- Iced, Hot and RTD Tea in Foodservice
- Tea and the Spa Market
- Other Distribution Channels
- Vending Machine Sales of RTD Tea More than $1.25 Billion
- Tea Sales on the Web
- Gift Baskets and Gift Sets
- Percentage of Tea Sales by Retail Outlet
- Convenience Stores Lead With Estimated 41% of Retail Tea Sales
- Figure 7-1 Share of U.S. Tea and Ready-to-Drink Tea Sales by Retail Outlet (2005 Projected)
- RTD Teas By Retail Outlet: Convenience Stores Lead
- Figure 7-2 Share of Ready-to-Drink Tea Sales By Retail Outlet (2005 Projected)
- Loose/Bagged Tea and Tea Mixes Sold Primarily in Supermarket Channel
Chapter 8 Trends and Opportunities
Appendix: Web Addresses of Selected Marketers |
Related Report
|
View Cart
