Chapter 1: Market Trends
- Introduction
- Report Methodology
- Market Definition
- Exclusions
- Product Technology
- Market Size and Growth
- Retail Sales Trends, 2000-2004
- Table 1-1: U.S. Retail Sales of Pet Clean-Up Products, 2000-2004 (in millions of dollars) Sales by Product Category
- Figure 1-1: Share of U.S. Retail Sales of Pet Clean-Up Products by Type, 2005 (percent) Sales by Distribution Channel
- Figure 1-2: Share of U.S. Retail Sales of Pet Clean-Up Products by Distribution Channel, 2005 (percent)
- Market Outlook
- The Situation
- The Potential
- Figure 1-3: Household Penetration Rates for Selected Household Cleaning Product Types: Households Without Pets vs. Households With Pets, 2004 (U.S. households) Marketing Trends
- Table 1-2: Number of New Pet-Oriented Clean-Up Product Lines and SKUs: Household Cleaning vs. Pet-Specific, 2000-2005
- Pet Humanization = More Usage Occasions
- Table 1-3: Consumer Activities and Opinions Reflecting Humanization of Pets, 2003 and 2004 (percent)
- Pet Population Trends
- The Aging Pet Population
- The Boomer Factor
- Figure 1-4: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
- Table 1-4: Dog and Cat Ownership Indices: By Adult Age Bracket, 2004 (U.S. households)
- Other Key Demographics
- Looking Ahead
- Retail Sales to Approach $200 Million in 2010
- Table 1-5: Projected U.S. Retail Sales of Pet Clean-Up Products, 2004-2010 (in millions of dollars)
Chapter 2: Competitive Trends
- Overview
- Marketer Overview
- Pet Product Marketers
- Household/Human Brand Marketers
- Cross-Over Natural and Niche Marketers
- Pet Specialty/Mass-Market Divides and Overlap
- Mass Market Leaders by Share of IRI-Tracked Sales
- Figure 2-1: Share of Mass-Market Dollar Sales of Pet Clean-Up Products by Marketer, 2005 (percent)
- Table 2-1: Share of Mass-Market Dollar Sales of Pet Clean-Up Products by Marketer, Brand, and Product Type, 2000-2005 (percent)
- Table 2-2: IRI-Tracked Dollar Sales of Pet Clean-Up Products by Marketer, Brand, and Product Type, 2000-2005 (in millions of dollars)
- Table 2-3: IRI-Tracked Sales of Pet Clean-Up Products by Dollar Change and Compound Annual Growth Rate, 2000-2005 (in millions)
- Brand Leaders in Pet Specialty Stores
- Table 2-4: Specialty Pet Retailer Brand Leaders in Sanitation Products, 2002 vs. 2004
- Strategic Directions
- What?fs in a Name
- Extending Lines
- Petastic Taking On Nature?fs Miracle
- Competitor Snapshot: Church & Dwight Co., Inc./Lambert Kay
- Competitor Snapshot: Eight in One Pet Products, Inc.
- Competitor Snapshot: NCH Corp. (Bramton Co./OUT! International)
- Competitor Snapshot: SeaYu Enterprises, Inc.
- Table 2-5: Marketers and Brands of Pet Clean-Up Products, 2005
- Marketing and New Product Trends
- Consumer Advertising
- Trade Support and Incentives
- Trade Advertising
- Online Selling
- Rates of New Product Introductions
- Figure 2-2: Number of New Pet-Specific Clean-Up Product Lines and SKUs, 2000-2005
- Table 2-6: Total Number of New Pet-Oriented Household Cleaning Product Lines and SKUs, 2000-2005
- Table 2-7: Number of New Pet-Oriented Household Cleaning Product Lines and SKUs by Category: Deodorizers & Air Fresheners, 2000-2005
- Table 2-8: Number of New Pet-Oriented Household Cleaning Product Lines and SKUs by Category: Upholstery Cleaners and Fresheners, 2000-2005
- Table 2-9: Number of New Pet-Oriented Household Cleaning Product Lines and SKUs by Category: Spot Removers and Preventatives, 2000-2005
- Table 2-10: Number of New Pet-Oriented Household Cleaning Product Lines and SKUs by Category: Laundry Products, 2000-2005
- New Product Trends
- Table 2-11: Selected New Pet Clean-Up Product Introductions, 2003-2005
Chapter 3: Consumer Trends
- Pet Ownership Overview
- The Simmons Survey System
- Over 50 Million Households Own Dogs or Cats
- Figure 3-1: Total Households for Selected Pet-Owning Classifications: By Number of Dogs or Cats Owned, 2004 (in thousands of U.S. households)
- Trends in Multiple-Pet Households
- Figure 3-2: Household Penetration Rates for Selected Dog-Owning Classifications, 2004 (percent of U.S. households)
- Figure 3-3: Household Penetration Rates for Selected Cat-Owning Classifications, 2004 (U.S. households)
- Pet Ownership by Age Bracket: The Boomer Skew
- Whites 20% More Likely to Own Both Dogs and Cats
- Dog Owners Skew Upscale
- Households of 5+ Persons Are 66% More Likely to Own Both Dogs and Cats
- Pet Owners by Shopping Venue: Mass-Market vs. Specialty
- Pet Owners Active on the Web
- Cat Owners Distinctive in Health-Related Attitudes
- Table 3-1: Household Penetration Rates for Selected Pet-Owning Classifications, 2000-2004 (U.S. households)
- Table 3-2: Demographics Favoring Ownership of Two or More Dogs, 2004 (U.S. households)
- Table 3-3: Demographics Favoring Ownership of Two or More Cats, 2004 (U.S. households)
- Table 3-4: Dog and Cat Ownership Indices: By Adult Age Bracket, 2004 (U.S. households)
- Table 3-5: Total Households for Dog and Cat Ownership Classifications: By Adult Age Bracket, 2004 (in thousands of U.S. households)
- Table 3-6: Dog and Cat Ownership Indices: By Race/Ethnicity, 2004 (U.S. households)
- Table 3-7: Dog and Cat Ownership Indices: By Household Income, 2004 (U.S. households)
- Table 3-8: Dog and Cat Ownership Indices: By Household Size, 2004 (U.S. households)
- Table 3-9: Percentage of Pet-Owning Households Who Shop for Pet Supplies in Specialty vs. Mass-Market Outlets: By Number of Dogs or Cats Owned, 2004 (U.S. pet-owning households)
- Table 3-10: Use/Influence of Internet: U.S. Adults Overall vs. Cat and Dog Owners, 2004 (percent)
- Table 3-11: Selected Health-Related Attitudes/Behaviors: U.S. Households Overall vs. Dog- and Cat-Owning Households, 2004 (percent and indices)
- Consumer Usage of Selected Household Cleaning Products: Pet Households vs. Non-Pet Households
- Consistently High Usage Rates for Pet-Owning Households
- Figure 3-4: Consumer Base for Selected Household Cleaning Product Types: Owners of Dogs or Cats, 2004 (in thousands of U.S. households)
- Figure 3-5: Household Penetration Rates for Selected Household Cleaning Product Types: Households Without Pets vs. Households With Pets, 2004 (U.S. households)
- Multiple-Pet Households Post Higher Usage Rates
- Air Freshener Sprays/Room Deodorizers
- Disposable Wipes/Floor Cleaners
- Laundry Boosters/Pre-Soaks/Pre-Cleaners
- Rug Cleaners/Shampoos
- Rug Deodorizers/Fresheners
- Product/Brand Picks Among Pet-Owning Households
- Table 3-12: Household Penetration Rates for Selected Household Cleaning Product Types: Households Without Pets vs. Households With Pets, 2004 (U.S. households)
- Table 3-13: Household Penetration Rates for Selected Household Cleaning Product Types: By Number of Dogs or Cats Owned, 2004 (U.S. households)
- Table 3-14: Consumer Base for Selected Household Cleaning Product Types: By Number of Dogs or Cats Owned, 2004 (in thousands of U.S. households)
- Table 3-15: Household Penetration Rates for Selected Air Freshener Spray/Room Deodorizer Classifications: Households Without Pets vs. Households With Pets, 2004 (U.S. households)
- Table 3-16: Household Penetration Rates for Selected Disposable Wipe/Floor Cleaner Classifications: Households Without Pets vs. Households With Pets, 2004 (U.S. households)
- Table 3-17: Household Penetration Rates for Selected Laundry Booster/Pre-Soak/Pre-Cleaner Classifications: Households Without Pets vs. Households With Pets, 2004 (U.S. households)
- Table 3-18: Household Penetration Rates for Selected Rug Cleaner/Shampoo Classifications: Households Without Pets vs. Households With Pets, 2004 (U.S. households)
- Table 3-19: Household Penetration Rates for Selected Rug Deodorizer/Freshener Classifications: Households Without Pets vs. Households With Pets, 2004 (U.S. households)
- Table 3-20: Usage Indexes for Selected Household Cleaning/Clean-up Brands: By Pet-Owning Classification, 2004 (U.S. households)
|
Related Report
|
View Cart
