Abstract
The Packaged Facts report, Market Trends: The Gum and Mint Market, takes a close look at the $1.8
billion gum and mint product arena, which only saw meaningful growth in the sugarless gums in 2004
in spite of new product innovations in other functional products, extreme flavors, and product
forms.
This new Packaged Facts Market Trends: Gums and Mints gives industry leaders something to chew
on in a timely compact report. It includes an analysis of consumer usage, brand preference,
retailing, new products and factors that will fuel future growth, in a timely, compact report.
Market Trends: The Gum and Mint Market examines the state of the U.S. market, from major to niche
players. The report analyses manufacturer and retailer strategies used to maximize growth and
profitability. Coverage includes analysis of consumer usage, brand preference, retailing, new
products and factors and trends that will fuel future growth.
Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer
insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect
the food, beverage and consumer goods industries.
Report Methodology
The information in Market Trends: The Gum and Mint Market is obtained from both primary and
secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer
buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product
introduction data). Secondary research data has been obtained from trade association publications,
business journals, company literature and websites, databases, and investment reports.
What Youll Get in this Report Market Trends: The Gum and Mint Market offers unique perspectives.
No other market research report provides the analysis and trends coverage that Packaged Facts
offers. Plus, youll benefit from extensive data, presented in easy-to-read and practical charts,
tables and graphs.
How You Will Benefit from this Report
If your company wants to get a heads up on the trends that will be driving the gum and mint
market, you will find this report invaluable, as it provides a comprehensive package of information
and insight not offered in any other single source. You will gain a thorough understanding of the
factors that influence the development of this market.
This report will help:
- Marketing Managersidentify market opportunities and develop targeted promotion plans for diet
candy.
- Research and development professionals stay on top of competitor initiatives and explore demand
for gourmet and specialty foods and beverages.
- Advertising agencies working with clients in the food and beverage industries understand the
product buyer to develop messages and images that compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and identify possible
partnerships.
- Information and research center librarians provide market researchers, brand and product
managers and other colleagues with the vital information they need to do their jobs more
effectively.
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