Report: Pet Grooming and Spa Products TOC

Chapter 1: Market Trends

Introduction
- Report Methodology
- Market Definition
- Shampoo Ingredients and Labeling
- Natural Products
- Market Size and Growth
  - Retail Sales Trends, 2000-2004
  - Table 1-1: U.S. Retail Sales of Pet Grooming Products, 2000-2004 (in millions of dollars) Sales by Product Category
  - Figure 1-1: Share of U.S. Retail Sales of Pet Grooming Products by Type, 2005 (percent) Sales by Distribution Channel
  - Figure 1-2: Share of U.S. Retail Sales of Pet Grooming Products by Distribution Channel, 2005 (percent)
  - Market Outlook
    - Functional Pet Pampering
    - Table 1-2: Consumer Activities and Opinions Reflecting Humanization of Pets, 2003 and 2004 (percent) The Premium Product Influx
    - Figure 1-3: Number of New Pet Product Lines and SKUs with Grooming-Related Package Tags, 2000-2005
    - Retail Momentum
    - Pet Population Trends
    - The Aging Pet Population
    - The Boomer Factor
    - Figure 1-4: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
    - Table 1-3: Dog and Cat Ownership Indices: By Adult Age Bracket, 2004 (U.S. households)
    - Other Key Demographics
    - Looking Ahead
    - Retail Sales to Ramp Up During 2004-2009
    - Table 1-4: Projected U.S. Retail Sales of Pet Grooming Products, 2004-2009 (in millions of dollars)

Chapter 2: Competitive Trends

Marketer Overview
- Dozens of Marketers
- The Top Dogs
- Natural and Niche Marketers
- Electric Clipper and Dryer Marketers
- Mass-Market Leaders by Share of IRI-Tracked Sales
- Table 2-1: IRI-Tracked Sales of Pet Grooming Products by Marketer and Brand, 2000-2005 (in millions of dollars)
- Table 2-2: IRI-Tracked Sales of Pet Grooming Products by Dollar Change and Compound Annual Growth Rate, 2000-2005 (in millions of dollars)
- Figure 2-1: Share of Mass-Market Dollar Sales of Pet Grooming Products by Marketer, 2005 (percent) Brand Leaders in Pet Specialty Stores
- Table 2-3: Specialty Pet Retailer Brand Leaders in Dog and Cat Grooming Products, 2002 vs. 2004
- Strategic Directions
- Going Natural
- Crossing Over
- EPA Further Restricts Synthetic Flea/Tick Products
- The Private-Label Push
- Marketer Snapshot: Bamboo
- Marketer Snapshot: Bio-Groom (Bio-Derm Laboratories)
- Marketer Snapshot: Cloud Star Corp.
- Marketer Snapshot: Hartz Mountain
- Marketer Snapshot: Wahl Clipper Corp.
- Table 2-4: Pet Grooming & Spa Products: Selected Marketers and Leading Brands, 2005

Chapter 3: Marketing and New Product Trends

Marketing Trends
- Consumer Advertising
- Trade Support and Incentives
- Trade Advertising
- Effectiveness
- Convenience
- Sales Performance
- Online Selling
- New Product Trends
  - Rates of New Product Introductions
  - Table 3-1: Number of New Pet Product Lines and SKUs with Grooming-Related Package Tags, 2000-2005
  - Table 3-2: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Shampoo," 2000-2005
  - Table 3-3: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Conditioner" or "Conditioning," 2000-2005
  - Table 3-4: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Wipes," 2000-2005
  - Table 3-5: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Grooming," 2000-2005
  - Table 3-6: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Spa," 2000-2005
  - Table 3-7: Number of New Pet Product Lines and SKUs Carrying the Package Tag "Spritz," 2000-2005
  - Value-Added = Human-Style
  - All Things Natural
  - Spa- and Salon-Style Products
  - Human Brand Crossovers
  - Therapeutic Products
  - Gift Baskets and Related Spa Products
  - Between-Bath Products: Waterless Baths and Wipes
  - Professional-Style Products
  - Botanical-Based Pest-Control Shampoos
  - Convenience Features and Ergonomics
  - Manual Grooming Tools
  - Electric Clippers and Dryers
  - Grooming Preparations
  - Table 3-8: Pet Grooming & Spa Products: Selected New Product Introductions, 2004-2005

Chapter 4: Consumer Trends

The Simmons Survey System
Over 50 Million Households Own Dogs or Cats
Figure 4-1: Total Households for Selected Pet-Owning Classifications: By Number of Dogs or Cats Owned, 2004 (in thousands of U.S. households)
Trends in Multiple-Pet Households
Pet Ownership by Age Bracket: The Boomer Skew
Whites 20% More Likely to Own Both Dogs and Cats
Dog Owners Skew Upscale
Households of 5+ Persons Are 66% More Likely to Own Both Dogs and Cats
The Pet Specialty/Mass-Market Divide
Pet Specialty Store Shopper Demographics
The Pet-Owning Natural Store Shopper
Pet Health Product Demographics
Human Brand Shampoo Usage Rates Among Pet Owners
Table 4-1: Household Penetration Rates for Selected Pet-Owning Classifications, 2000-2004 (U.S. households)
Table 4-2: Demographics Favoring Ownership of Two or More Dogs, 2004 (U.S. households)
Table 4-3: Demographics Favoring Ownership of Two or More Cats, 2004 (U.S. households)
Table 4-4: Dog and Cat Ownership Indices: By Adult Age Bracket, 2004 (U.S. households)
Table 4-5: Total Households for Dog and Cat Ownership Classifications: By Adult Age Bracket, 2004 (in thousands of U.S. households)
Table 4-6: Dog and Cat Ownership Indices: By Race/Ethnicity, 2004 (U.S. households)
Table 4-7: Dog and Cat Ownership Indices: By Household Income, 2004 (U.S. households)
Table 4-8: Dog and Cat Ownership Indices: By Household Size, 2004 (U.S. households)
Table 4-9: Percentage of Pet-Owning Households Who Shop for Pet Supplies in Specialty vs. Mass-Market Outlets: By Number of Dogs or Cats Owned, 2004 (U.S. pet-owning households)
Table 4-10: The Pet Store or Online Shopper for Pet Supplies: Dog or Cat Owners, 2004 (U.S. dog- or cat-owning households)
Table 4-11: The Pet Store or Online Shopper for Pet Supplies: Dog Owners, 2004 (U.S. dog-owning households)
Table 4-12: The Pet Store or Online Shopper for Pet Supplies: Cat Owners, 2004 (U.S. cat-owning households)
Table 4-13: Top Indicators for Shopping at Whole Foods: Dog or Cat Owners, 2004 (U.S. dog- or cat-owning households)
Table 4-14: Pet Health Product Usage: By Number of Cats or Dogs Owned, 2004 (in millions of U.S. adult pet owners)
Table 4-15: Top Pet Health Product Demographics by Percentage, 2004 (U.S. adult pet owners)
Table 4-16: Pet Health Product Purchasing: By Pet Supply Outlets Used, 2004 (in millions of U.S. adult pet owners)
Table 4-17: Usage Rate Indexes for Human Shampoo Brands: Dog or Cat Owners, 2004 (U.S. dog- or cat-owning households)