Table of Contents
Chapter 1 Executive Summary
- Scope
- Methodology
- The Market
- Market Size and Growth
- Figure 1-1 U.S. Food Bar Retail Market Sales, 2000-2005 (in billion $)
- Market Composition
- Table 1-1 IRI-Tracked Retail Share of Food Bars by Category,
2000-2005(E) (%)
- Table 1-2 IRI-Tracked Retail Food Bar Sales by Category, 2000-2005(E)
- The Marketers
- Table 1-3 IRI-Tracked Retail Sales of Top 10 Food Bar Marketers,
2003-2005 (E)
- Marketing Dynamics
- Advertising Spend
- Promotion Initiatives
- Market Trends
- The Low-Carb Slowdown
- Hectic Lifestyle Trends
- Key User Groups
- Product Trends
- Convenient Products
- Multiple Health Claims
- Indulgent Food Bars
- Organic Food Bars
- Dietary Fiber and Whole Grains
- Protein Ingredients: Soy and Whey
- The Consumer
- Outlook
- Table 1-4 Projected U.S. Retail Sales of Food Bars, 2005-2010
Chapter 2 The Market
- Market Definition
- Market Size and Growth
- Figure 2-1 U.S. Food Bars Retail Market Sales, 2000-2005
- Retail Sales on Growth Track After 2004 Slow Down
- Table 2-1 U.S. Food Bars Retail Market Sales, 2000-2005
- Table 2-2 IRI-Tracked Retail Sales of Snack/Granola Bars, 2000-2004
- Market Composition
- Figure 2-2 Market Composition by Category Share of Food Bars, 2000 vs.
2004 (%)
- Figure 2-3 IRI-Tracked Share by Retail Outlet Type of U.S. Food Bar
Sales, 2004 (%)
- Breakfast/Cereal/Snack Bars
- Figure 2-4 IRI-Tracked Retail Sales of Breakfast/Cereal/Snack Bars,
2000- 2005
- Granola Bars
- Figure 2-5 IRI-Tracked Retail Sales of Granola Bars, 2000- 2005
- Nutritional/ Intrinsic Health Value Bars
- Figure 2-6 IRI-Tracked Retail Sales of Nutritional / Intrinsic Health
Value Bars, 2000- 2005
- Factors to Future Growth
- Need for Convenient On-The-Go Products
- Health and Wellness - the Key Factor
- Untapped Segments - Growth Potential
- Projected Market Growth
- Sales to Reach $5.1 Billion in 2010
- Figure 2-7 Projected U.S. Retail Sales of Food Bars, 2005-2010
- Table 2-3 Projected U.S. Retail Sales of Food Bars, 2005-2010
Chapter 3 Marketers
- Overview
- Figure 3-1 Top 10 U.S. Food Bar Marketer by Market Share, 2005 (E) (%)
Table 3-1 IRI-Tracked Retail Sales of Top 10 Food Bar Marketers, 2000-2005 (E)
- Granola Bars
- Granola Bars
- Top Granola Bar Marketers
- Table 3-2 IRI-Tracked Market Share of Top 10 Granola Bar Marketers,
2004-2005 (E) (%)
- Granola Bar Performance Analysis
- Table 3-3 IRI-Tracked Retail Sales of Top 10 Granola Bar Marketers,
2004-2005 (E) (in million $)
- General Mills
- Quaker Oats Company
- Kellogg Co.
- Private Label Products
- Top Granola Bar Brands
- Figure 3-2 IRI-Tracked Retail Share of Top 10 Granola Bar Brands, 2005
(E) (%)
- Table 3-4 IRI-Tracked Retail Sales of Top 10 Granola Bar Brands,
2000-2005 (E)
- Nutritional/Intrinsic Health Value Bars
- Nutritional/Intrinsic Health Value Bars
- Top Nutritional/Intrinsic Health Value Bars Marketers
- Table 3-5 IRI-Tracked Retail Share of Top 10 Nutritional/Intrinsic
Health Value Bar Marketers, 2000-2005 (E) (%)
- Nutritional/Intrinsic Health Value Bars Performance Analysis
- Table 3-6 IRI-Tracked Retail Sales of Top 10 Nutritional/Intrinsic
Health Value Bar Marketers, 2000-2005 (E)
- PowerBar Inc.
- Clif Bar
- Atkins Nutritionals
- Kraft Foods Inc.
- Top Nutritional/Intrinsic Health Value Bars Brands
- Figure 3-3 IRI-Tracked Retail Share of Top 10 Nutritional/Intrinsic
Health Value Bar Brands, 2004 (%)
- Table 3-7 IRI-Tracked Retail Sales of Top 10 Nutritional/Intrinsic
Health Value Bar Brands, 2000-2005 (E)
- Breakfast/Cereal/Snack Bars
- Top Breakfast/Cereal/Snack Bar Marketers
- Table 3-8 IRI-Tracked Retail Share of Top 10 Breakfast/Cereal/Snack Bar
Marketers, 2004-2005 (E) (%)
- Breakfast/Cereal/Snack Bar Performance Analysis
- Table 3-9 IRI-Tracked Retail Sales of Top 10 Breakfast/Cereal/Snack Bar
Marketers, 2004-2005 (E)
- Kellogg Co
- Kraft/Nabisco
- Slim-Fast Foods Co.
- Top Breakfast/Cereal/Snack Bar Brands
- Figure 3-4 IRI-Tracked Retail Share of Top 10 Breakfast/Cereal/Snack Bar
Brands, 2004 (%)
- Table 3-10 IRI-Tracked Retail Sales of Top 10 Breakfast/Cereal/Snack Bar
Brands, 2000-2005 (E)
- Washington Post Taste Test
- Rice Snack Squares
- Top Rice Snack Squares Marketers
- Table 3-11 IRI-Tracked Retail Share of Top 10 Rice Snack Square
Marketers, 2004-2005 (E) (%)
- Rice Snack Squares Performance Analysis
- Table 3-12 IRI-Tracked Retail Sales of Top 10 Rice Snack Square
Marketers, 2004-2005 (E)
- Hershey Foods Corp.
- McKee Foods Corporation
- Top Rice Snack Squares Brands
- Figure 3-5 IRI-Tracked Retail Share of Top 5 Rice Snack Square Brands,
2004 (%)
- Table 3-13 IRI-Tracked Retail Sales of Top 10 Rice Snack Square Brands,
2004-2005 (E)
- New Product Introductions
- Table 3-14 U.S. Market for Food Bars: Selected New Product
Introductions, 2004-2005
Chapter 4 Competitive Profiles
- Atkins Nutritionals, Inc.
- Company Overview
- Downturn of the Low Carb Fad
- Performance
- Figure 4-1 IRI-Tracked Retail Sales of Atkins Nutritionals Food Bars,
2000-2005 (E)
- New Product Introductions
- Table 4-1 Atkins Nutritionals - Select New Food Bar Product
Introductions, 2004-2005
- Kraft Foods, Inc.
- Company Overview
- Increasing Growth
- Marketing Initiatives Emphasize More Nutritious Products
- Performance
- Figure 4-2 IRI-Tracked Retail Sales of Kraft Food Bars, 2000-2005 (E)
- New Product Introductions
- Table 4-2 Kraft Foods - Select New Food Bar Product Introductions,
2004-2005
- Clif Bar, Inc.
- Company Overview
- Athletes Primary Target
- Performance
- Figure 4-3 IRI-Tracked Retail Sales of Clif Bar Food Bars, 2000-2005 (E)
- New Product Introductions
- Table 4-3 Clif Bar, Inc. - Select New Food Bar Product Introductions,
2004 - 2005
- General Mills, Inc.
- Company Overview
- Leader in the Granola Segment
- Performance
- Figure 4-4 IRI-Tracked Retail Sales of General Mills Food Bars,
2000-2005 (E)
- New Product Introductions
- Table 4-4 General Mills - Select New Food Bar Product Introductions,
2004 - 2005
- Kellogg Co.
- Company Overview
- Kellogg Co. to Stay Put
- Performance
- Figure 4-5 IRI-Tracked Retail Sales of Kellogg Food Bars, 2000-2005 (E)
- Table 4-5 Kellogg Co. - Select New Food Bar Product Introductions, 2004
- 2005
- PowerBar, Inc. (Nestle S.A.)
- Company Overview
- PowerBar Leads Health Bar Segment
- Performance
- Figure 4-6 IRI-Tracked Retail Sales of PowerBar Food Bars, 2000-2005 (E)
- New Product Introductions
- Table 4-6 PowerBar Inc.- Select New Food Bar Product Introductions, 2004
- 2005
- Quaker Oats Co. (PepsiCo, Inc.)
- Company Overview
- Quaker Chewy Ranks First
- Performance
- Figure 4-7 IRI-Tracked Retail Sales of Quaker Oats Food Bars, 2000-2005
(E)
- New Product Introductions
- Table 4-7 Quaker Oats - Select New Food Bar Product Introductions, 2004
- 2005
- Slim-Fast Foods Co. (Unilever)
- Company Overview
- Ranks Fifth with 5.4% Share
- Performance
- Figure 4-8 IRI-Tracked Retail Sales of Slim-Fast Food Bars, 2000-2005 (E)
- New Product Introductions
- Table 4-8 Slim-Fast Foods Co. - Select New Food Bar Product
Introductions, 2004 - 2005
- MasterFoods USA
- Company Overview
- Granola Bar Sales Down
- Performance
- Figure 4-9 IRI-Tracked Retail Sales of MasterFoods USA Food Bars,
2000-2005 (E)
- New Product Introductions
- Table 4-9 MasterFoods USA - Select New Food Bar Product Introductions,
2004 - 2005
- McKee Foods Corporation
- Company Overview
- Third Largest Granola Bar Maker
- Performance
- Figure 4-10 IRI-Tracked Retail Sales of McKee Foods Corporation Food
Bars, 2000-2005 (E)
Chapter 5 Marketing and Retail Trends
- Consumer Advertising Expenditure
- Kellogg's is Top Advertiser
- Table 5-1 Estimates of Ad Spends by Major Marketers, 2004
- Quaker Targets the Working Population
- Atkins Backs Morning Start Bars with $17 Million
- Table 5-2 Major Brands by Ad Spends, 2004
- Magazines: Preferred Ad Medium by Food Bar Makers
- Table 5-3 Media Used by Top Brands, 2004
- Advertiser Take Note
- Retail
- Food Bars Grow in Drug Stores
- Convenience Stores Respond to Health Trend As Well
- Retailer 7-Eleven Crosses Over
- Marketing Initiatives
- Promotions Revolve Around Health
- Celebrity Food Bar
- Hershey Partners with Diet Expert
- Earth's Best Teams With Big Bird and Elmo
- Snickers Sponsors weather.com's Fitness Forecast
- Frito-Lay Boosts Ad Spend
- Promotions Emphasize Taste
- Confectionery Brands Move to Healthy Food Bar Category
- Coupons
- Table 5-4 New Food Bar Product Launches With FSI's, January 2004 - March
2005
- Gourmet Positioning
- General Mills Campaign Targets Kids
- New Product Introductions
- Table 5-5 Top Marketers' Based on Number of New Food Bar SKUs
Introduced, January 2004 - March 2005
- New Product Introductions by Package Tags
- Table 5-6 Food Bars New Product Selling Points by Select Package Tags,
January 2004 - March 2005
- Table 5-7 New Food Bar Brand Introductions with "Single Serve" Package
Tag, January 2004 - March 2005
- Table 5-8 New Food Bar Brand Introductions with "High Protein" Package
Tag, January 2004 - March 2005
- Table 5-9 New Food Bar Brand Introductions with "Low Carb" Package Tag,
January 2004 - March 2005
- Table 5-10 New Food Bar Brand Introductions with "High Vitamin" Package
Tag, January 2004 - March 2005
- Flavor Trends for New Products Introductions
- Table 5-11 Top Food Bar Flavor Groups for Selected New Product
Introductions, January 2004 - March 2005
- 59% New Food Bars Have Nuts
- Table 5-12 Top "Nut" Flavor Groups for Selected New Food Bar Product
Introductions, January 2004 - March 2005
- Table 5-13 New "Nut" flavored Food Bar Brands, January 2004 - March 2005
- Chocolate Outranks Fruit
- Table 5-14 Top "Chocolate" Flavor Groups for Selected New Food Bar
Product Introductions, January 2004 - March 2005
- Table 5-15 New "Chocolate" flavored Food Bar Brands, January 2004 -
March 2005
- Fruit Food Bars
- Table 5-16 Top "Fruit" Flavor Groups for Selected New Food Bar Product
Introductions, January 2004 - March 2005
- Table 5-17 New "Fruit" flavored Food Bar Brands, January 2004 - March
2005
- One-Third of New Food Bars Peanut or Peanut Butter
- Table 5-18 Top "Peanut" Flavor Groups for Selected New Food Bar Product
Introductions, January 2004 - March 2005
- Table 5-19 New "Peanut" or "Peanut Butter" flavored Food Bar Brands,
January 2004 - March 2005
Chapter 6 The Consumer
- Simmons Survey
- Granola/Cereal Bars
- Table 6-1 Demographic Characteristics Favoring Use of Cereal/Granola Bars
- Chewy Granola Bars Most Popular
- Table 6-2 Usage Rate for Granola/Cereal Bar Types, 2004
- Table 6-3 Demographic Characteristics Favoring Use of Cereal, Chewy
Granola and Granola Bars, 2004
- Table 6-3 (continued) Demographic Characteristics Favoring Use of
Cereal, Chewy Granola and Granola Bars, 2004
- Usage Rate by Brand
- Table 6-4 Usage Rate for Granola/ Cereal Bar Brands, 2004 (U.S. adults)
- Quaker Chewy Granola Most Popular
- Households With Children Prime Demographic
- Young Adults Major Consumers
- Table 6-5 Usage Rate for Granola/Cereal Bar Brands of U.S. Adults Aged
18 to 24, 2004
- Table 6-6 Demographic Characteristics Favoring Use of Quaker Chewy
Granola Bars and Nature Valley, 2004
- Table 6-6 Demographic Characteristics Favoring Use of Quaker Chewy
Granola Bars and Nature Valley, 2004
- Table 6-7 Demographic Characteristics Favoring Use of Kellogg's
Nutri-Grain Bars and Quaker Fruit And Oatmeal Bars, 2004
- Table 6-8 Demographic Characteristics Favoring Use of General Mills Milk
& Cereal Bars and Sunbelt, 2004
- Energy Snacks and Bars
- Energy/Diet Snacks and Bars Consumed by 29 Million People
- Table 6-9 Demographic Characteristics Favoring Use of Energy/Diet Snacks
& Bars, 2004
- Usage Rate by Brand
- Table 6-10 Usage Rate for Energy/Diet Snack & Bar Brands, 2004
- The Gender Gap
- Table 6-11 Usage Rate for Energy/Diet Snacks and Bars Brands by U.S.
Adult Women, 2004
- High Protein Bars Popular With Men
- Table 6-12 Demographic Characteristics Favoring Use of Slim-Fast Snack
Bars and Atkins Advantage Bar, 2004
- Table 6-12 (continued) Demographic Characteristics Favoring Use of
Slim-Fast Snack Bars and Atkins Advantage Bar, 2004
- Table 6-13 Demographic Characteristics Favoring Use of Carb Solutions
and PowerBar (Original), 2004
- Frequency of Use
- Table 6-14 Frequency of Use for Energy/Diet Snacks, 2004
- Table 6-15 Frequency of Use for Energy/Diet Snacks, 2004 (U.S. adults):
10 or more, 8 to 9, 5 to 7 and 3 to 4
- Consumer Attitudes Affecting Food Bar Usage
- Health Statements
- Table 6-16 Health Attitudinal Statements, Percentage of Population
Agreeing, 2004
- Table 6-17 Demographic Profile of U.S. Adults Agreeing with Statement:
Try To Eat Healthier Food These Days, 2004
- Table 6-18 Demographic Profile of U.S. Adults Agreeing with Statement:
Work At Eating Well Balanced Diet, 2004
- Table 6-19 Demographic Profile of U.S. Adults Agreeing with Statement:
Pay Anything When It Concerns My Health, 2004
- Table 6-20 Demographic Profile of U.S. Adults Agreeing with Statement: I
Think Of The Calories In What I Eat, 2004
- Table 6-21 Demographic Profile of U.S. Adults Agreeing with Statement:
Too Busy To Take Care Of Myself As I Should, 2004
- Table 6-22 Demographic Profile of U.S. Adults Agreeing with Statement:
Don't Have Time Prepare/Eat Healthy Meal, 2004
- Food Statements
- Table 6-23 Food Attitudinal Statements, Percentage of U.S. Population
Agreeing, 2004
- Table 6-24 Demographic Profile of U.S. Adults Agreeing with the
Statement: Most Snack Foods are Not Healthy, 2004
- Table 6-25 Demographic Profile of U.S. Adults Agreeing with Statement: I
Often Snack Between Meals, 2004
- Table 6-26 Demographic Profile of U.S. Adults Agreeing with Statement: I
Like Trends Towards Healthier Fast Food, 2004
- Table 6-27 Demographic Profile of U.S. Adults Agreeing with Statement:
Nutritional Value Most Important In Food I Eat, 2004
- Table 6-28 Demographic Profile of U.S. Adults Agreeing with Statement: I
Like To Try Out New Food Products, 2004
- Table 6-29 Demographic Profile of U.S. Adults Agreeing with Statement:
Eat Several Small Meals During The Day, 2004
- Table 6-30 Demographic Profile of U.S. Adults Agreeing with Statement:
Usually Only Snack On Healthy Foods, 2004
- Table 6-31 Demographic Profile of U.S. Adults Agreeing with Statement:
Usually Quick To Try New Nutritional Product, 2004
- Table 6-32 Demographic Profile of U.S. Adults Agreeing with Statement:
Normally Count Calories The Foods I Eat, 2004
Chapter 7 Trends and Opportunities
- Overview
- The Low-Carb Effect
- Low-Carb Peaks & Usage of Cereal/Granola Bars Drop in 2004
- Figure 7-1
- Low-Carb Effect: Usage Rate of Food Bars, 2004 vs. 2002
- 2005 Low-Carb Slow Down & Low-Carb Food Bars Sales Decline
- Figure 7-2 Sales of Low-carb Bars by Quarterly Comparison, 2004 vs. 2005
- ...And it's Effect on Food Bar Categories
- Figure 7-3 Sales of Snack Bar Categories in Q1 and Q2, 2005 vs. 2004
- Lifestyle Trends: Convenience Products
- Fast-paced Lifestyles
- Table 7-1 American Eating Habits: Time Spent Eating Per Day (in hours)
- One-Third Americans Skip Breakfast
- Figure 7-4 Time Constraints and The Effect on Breakfast
- Snacking on The Rise
- Table 7-2 Fastest Growing Snacks, 2000-2004 (%)
- Food Bars as Lunch Items
- Key User Groups
- Women Prime Target
- Table 7-3 Usage Indices for Selected Food Bar Classifications by Gender,
2004
- Table 7-4 Attitude/Opinion on Health and Diet, Men vs. Women, 2004 (%)
- Table 7-5 Select New Food Bar Introductions for Women by Need, January
2004- March 2005
- Targeting Men
- Higher Usage Among Young Adults
- Table 7-6 Usage Indices for Selected Food Bar Types by Age, 2004
- Table 7-7 Projected Growth of U.S. Population of Younger Adults,
2000-2010 (in thousands)
- Lower Usage Among Baby Boomers
- Table 7-8 Usage Indices for Selected Food Bar Types: Baby Boomers, 2004
- Table 7-9 Projected U.S. Population of Those Aged 45-69 years, 2000-2010
(in thousands)
- Kid Issues: Obesity and Need for Healthy Snacks
- Table 7-10 Usage Indices for Selected Food Bar Types: Children, 2004
- Figure 7-5 Rising Obesity Among U.S. Children
- Kids Free to Choose What They Eat
- Healthier Snack Foods Becoming More Popular
- The Ethnic Market
- Table 7-11 Usage Indices for Selected Food Bar Types By Race/Ethnicity,
2004 (U.S. adults)
- Table 7-12 Ethnic Purchasing Power 2000-2009 (in $billion)
- Table 7-13 Percentage Of Households in Los Angeles Purchasing Food Bars
by Type, Hispanic vs. Non-Hispanic, 2003
- Marketing and Consumer Trends
- Convenient Products
- Food Bar Miniatures
- Multiple Health Claims
- Figure 7-6 New Product Introductions with Multiple Health Claims
- Don't Ignore Indulgence
- Product Trends
- A Future in Phood Bars
- Organic and Natural Products
- Table 7-14 Sales of Organic vs. Regular Confectionary
- Protein Ingredients: Soy and Whey
- 2005 Food Pyramid: Dietary Fiber and Whole Grains
- Oatmeal, The Next Hot Ingredient?
- Other Ingredient Trends
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