The U.S. Motorcycle Market

Table of Contents

Chapter 1 Executive Summary

• Table 1-1 U.S. Retail Sales of Motorcycles, Parts and Accessories, 2000-2005 (E) (in billion $)
• Table 1-2 U.S. Motorcycle Sales, 1999-2004 (in thousands)
• Table 1-3 U.S. Motorcycle Sales by Category, 2004, (in thousands)
• Figure 1-1 U.S. Motorcycle Category Shares, based on Unit Sales, 2004 (%) Table 1-4 U.S. Regular Conventional Retail Gasoline Prices (2001-2005)
• Table 1-5 Projected U.S. Retail Sales of Motorcycles, Parts and Accessories, 2005-2010 (in billion $)
• The Marketers
• Marketing Dynamics

Chapter 2 The Market

• The Market
• Figure 2-1 U.S. Retail Sales of Motorcycles, Parts and Accessories, 2000-2005(E), (in billion $)
• Table 2-1 U.S. Motorcycle Sales, 1991-2004 (in thousands)
• Table 2-2 U.S. Motorcycle Sales by Category, 1999-2004 (in thousand units)
• Table 2-3 U.S. Motorcycle Category Shares, based on Unit Sales, 1999-2004, (%)
• Table 2-4 U.S. Select Age Group and Dirt Bike Sales Trends, 2000-2004
  • Key Trends & Factors to Growth
  • Table 2-5 U.S. Select Age Group Populations, 2000-2010 (in millions)
  • Figure 2-2 U.S. After-Tax Income Distribution, By Age, 2003
  • Figure 2-3 U.S. Regular Conventional Retail Gasoline Prices (Cents per Gallon)
  • Figure 2-4 U.S. Average Gasoline Mileage for Passenger Cars and Motorcycles, 1995-2003 (in miles per gallon)
• Market Challenges
  • Figure 2-5 U.S. Motorcycle-related Fatalities, 1997-2003
  • Table 2-6 U.S. Motorcycle Mileage, 1997-2002 (in million miles)
  • Table 2-7 Motorcycle Helmet Use Laws, by State, 20041
  • Figure 2-6 U.S. New and used Car Sales, 1995-2003 (in million units)
  • Figure 2-7 U.S. Average Used Car Price, 1995-2003 (in $)
  • Table 2-8 U.S. Used Car Sales, 1995-2003 (in billion $)
• Market Projections
  • Figure 2-8 Projected U.S. Retail Sales of Motorcycles, Parts and Accessories, 2005-2010(E) (in billion $)

Chapter 3 The Marketers

• Table 3-1 Retail Sales of Top U.S. Motorcycle Marketers, 2003-2004 (in thousand units)
• Figure 3-1 U.S. Market Shares of Motorcycle Companies, 2004 (%)
• Company Profiles
  • Table 3-2 Sales for Honda Motor Co., Ltd. by Region, 2005 (in billion $)
  • Table 3-3 Sales for Honda Motor Co., Ltd. by Product Line, 2005 (in billion $)
  • Figure 3-2 Regional Breakdown of Sales for Honda Motorcycles, 2005
  • Figure 3-3 Unit Sales for Honda Motorcycles, 2001-2005 (thousands)
  • Table 3-4 List of Honda Models in Different Categories of Two-Wheeled Vehicles
• Harley-Davidson, Inc.
  • Figure 3-4 Revenue Sources For Harley-Davidson Motorcycles, 2004
  • Figure 3-5 Unit Sales and Percentage Change for Harley-Davidson Motorcycles, 1998 - 2004
  • Figure 3-6 Unit Sales and Percentage Change for Buell Motorcycles, 1998 - 2004
  • Figure 3-7 651+cc Motorcycle Registrations in North America, 2000 - 2004
  • Figure 3-8 Harley-Davidson Motorcycle Shipments by Type of Motorcycle, 2000 - 2004
  • Figure 3-9 Harley-Davidson Motorcycle Worldwide Shipments, 2000 -2004
  • Table 3-5 List of Harley-Davidson Motorcycles Models, 2005
  • Table 3-6 List of Buell Motorcycles Models
• American Suzuki Motor Corp.
  • Table 3-7 List of Suzuki Motorcycle Models
• Yamaha Motor Corporation, U.S.A.
  • Figure 3-10 Revenue Sources For Yamaha Motors, 2004 Figure 3-11 Regional Breakdown of Sales for Yamaha Motors, 2004 Table 3-8 List of Yamaha Motorcycle Models
• Kawasaki Motors Corp. U.S.A.
  • Table 3-9 List of Kawasaki Motorcycle Models
• Triumph Motorcycles Limited
  • Table 3-10 List of Triumph Motorcycle Models
• Big Dog Motorcycles LLC
  • American IronHorse Motorcycle Company
  • Aprilia Spa
  • Table 3-11 List of Aprilia Motorcycle Models
• KTM Sportmotorcycle AG
  • Table 3-12 List of KTM Motorcycle Models
• Polaris Industries Inc. (Victory Motorcycles)
  • Bayerische Motoren Werke AG (BMW)
  • BMW of North America LLC
  • Table 3-13 List of BMW Motorcycle Models
• Ducati Motor Holding S.p.A.
  • Table 3-14 List of BMW Motorcycle Models

Chapter 4 Marketing Dynamics

• Advertising and Promotion
• Distribution and Retailing Dynamics
• New Product Introductions
  • Table 4-1 U.S. Select Cruiser-Class Motorcycle Launches, 2005-06
  • Table 4-2 U.S. Select Sports Motorcycle Launches, 2005-06
  • Table 4-3 U.S. Select Standard/Touring Motorcycle Launches, 2005-06
  • Table 4-4 U.S. Select Dirt Motorcycle Launches, 2005-06
  • Table 4-5 U.S. Select Dual-purpose Motorcycle Launches, 2005-06
  • Table 4-6 U.S. Select Scooter Launches, 2005-06
  • Innovation

Chapter 5 The Consumer

• Simmons Survey
• Figure 5-1 Percentage of Households That Own a Motorcycle, 2005
• Table 5-1 Demographic Characteristics of U.S. Households With Motorcycles, 2005
• Figure 5-2 Percentage of Consumers Who Purchase New/Used Motorcycles, 2005
• Figure 5-3 Percentage of Motorcyclists Who Purchased a Motorcycle Recently
• Figure 5-4 Percentage of Consumers Who Own a Motorcycle Driver's License, 2005
• Table 5-2 Demographic Characteristics of U.S. Adults Who Own Motorcycle Drivers' License, 2005
• Figure 5-5 Percentage of Motorcyclists Favoring Different Engine Capacities, 2005
• Table 5-3 Demographic Characteristics of U.S. Adults Favoring Different Engine Capacities, 2005
• Figure 5-6 Percentage of Motorcyclists Favoring Different Types of Motorcycles, 2005
• Table 5-4 Demographic Characteristics of U.S. Adults Favoring Different Types of Motorcycles, 2005
• Table 5-5 Percentage of Motorcyclists Favoring Different Motorcycle Brands, 2005
• Figure 5-7 Percentage of Motorcyclists Favoring Different Motorcycles Brands, 2005
• Table 5-6 Demographic Characteristics of U.S. Adults Favoring Different Motorcycle Brands, 2005
• Figure 5-8 States With Longest Average Times for Daily Commute to Work (One way), 2003
• Figure 5-9 States With Shortest Average Times for Daily Commute to Work (One way), 2003
• Figure 5-8 Cities With Longest Average Times for Daily Commute to Work (One way)*, 2005

Chapter 6 Trade Snapshot

• Table 6-1 U.S. Shipment Values of Motorcycles and Accessories, 2000-2005(E), (in billion $)
• Figure 6-1 U.S. Motorcycle Imports by Engine Displacement, 2004, (%)*
• Figure 6-2 U.S. Motorcycle Exports by Engine Displacement, 2004, (%)*
• Table 6-2 Top 20 Countries of U.S. Imports for Motorcycles, 2004
• Table 6-4 U.S. Imports of 50-90cc Motorcycles by Country, 2004
• Table 6-5 U.S. Imports of 90-190cc Motorcycles by Country, 2004
• Table 6-6 U.S. Imports of 190-250cc Motorcycles by Country, 2004
• Table 6-7 U.S. Exports of 50-250cc Motorcycles by Country, 2004
• Table 6-8 U.S. Imports of 250-290cc Motorcycles by Country, 2004
• Table 6-9 U.S. Imports of 290-490cc Motorcycles by Country, 2004
• Table 6-10 U.S. Imports of 490-500cc Motorcycles by Country, 2004
• Table 6-11 U.S. Exports of 250-500cc Motorcycles by Country, 2004
• Table 6-12 U.S. Imports of 500-700cc Motorcycles by Country, 2004
• Table 6-13 U.S. Imports of 700-790cc Motorcycles by Country, 2004
• Table 6-14 U.S. Imports of 790-800cc Motorcycles by Country, 2004
• Table 6-15 U.S. Exports of 500-800cc Motorcycles by Country, 2004
• Table 6-16 U.S. Imports of 800-970cc Motorcycles by Country, 2004
• Table 6-17 U.S. Imports of 970cc+ Motorcycles by Country, 2004
• Table 6-18 U.S. Exports of 800cc+ Motorcycles by Country, 2004

Appendix: Addresses of Selected Marketers