Abstract
The U.S. coffee market is percolating, as consumers explore new ways to make
and drink coffee. From individually brewed cups at home (the so-called pods),
to blended beverages on the go, the market continues to evolve, with the
coffee consumer willing to explore new products.
The U.S. Market for Coffee and RTD Coffee, new from Packaged Facts, offers a
comprehensive look at this $34 billion market. On the retail side, the report
examines coffee sold for future brewing (beans and ground, and instant), RTD
coffee sold in retail (e.g., Frappaccinos), and the phenomenon of "pod"-brewed
coffee. The report examines the myriad retail channels for purchasing java,
including supermarkets, mass merchandisers and club stores. Extensive coverage
is devoted to the enormous foodservice market for coffee - while Starbucks
leads the nation, many competitors are battling the Seattle behemoth for
market share, including your local convenience store and supermarket.
Report Methodology
The information in The U.S. Market for Coffee and RTD Coffee is based on both
primary and secondary research. Primary research involved on-site examination
of the retail and foodservice milieus, interviews with marketing, public
relations and industry analysts within the coffee market and consultants to
the industry. Market size data was derived from Information Resources, Inc.
Secondary research entailed data-gathering from relevant trade, business, and
government sources, including company literature. New product information is
gathered via literature research, personal interviews and data compiled by
ProductScan, a service of Datamonitor. Consumer behavior patterns and data
were derived from Simmons Market Research Bureau's National Consumer Survey
for Spring 2005.
What You'll Get in this Report
The U.S. Market for Coffee and RTD Coffee makes important predictions and
recommendations regarding the future of the retail and foodservice coffee
market, and pinpoints ways current and prospective marketers can capitalize on
current trends and spearhead new ones. No other market research report
provides both the comprehensive analysis and extensive data that The U.S.
Market for Coffee and RTD Coffee offers. The report addresses the following
segments:
- The Products
- The Market, both retail and foodservice
- Marketing Dynamics
- Retail and Distribution Channels
- The Consumer
- Product Trends
Plus, you'll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the coffee industry, or is considering
making the leap, you will find this report invaluable, as it provides a
comprehensive package of information and insight not offered in any other
single source. You will gain a thorough understanding of the current market
for products and the trends that affect them, as well as projected sales and
trends through 2010. Contributing to that understanding will be a complete
analysis of coffee sales data, both retail and foodservice, and a detailed
discussion of the coffee consumer based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop
targeted promotion plans for coffee.
- Research and development professionals stay on top of competitor
initiatives and explore demand for coffee and RTD coffee.
- Advertising agencies working with clients in the coffee industry
understand the product buyer to develop messages and images that compel
consumers to purchase these products.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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