Report: The U.S. Market for Coffee and Ready-to-Drink Coffee TOC

Chapter 1 Executive Summary
- Markets Analyzed
- Differences in Analysis From 2003 Report
- Products Outside of Scope
- Report Methodology
- The Products
  - Three Primary Categories
  - Term "Specialty" Gets More Specific
  - Additional Descriptors
- Size and Growth of Market
  - 2005 Sales Ring in at a Whopping $34.5 Billion
  - Sales to Approach $48 Billion by 2010
  - Table 1-1 U.S. Sales of Coffee, 2000-2010 (in millions of dollars)
  - Foodservice Is Largest Coffee Sales Channel
  - Figure 1-1 Total U.S. Sales of Coffee by Market, 2005
  - Retail Is a Very Dynamic Channel
  - Table 1-2 U.S. Retail Sales of Coffee, 2005 (in millions of dollars)
  - Half of Foodservice Coffee Is Regular Old Joe--That Will Change
  - Table 1-3 U.S. Foodservice Sales of Coffee, 2005 (in millions of dollars)
  - Factors Affecting Market Growth
  - The Greatest Potential for Market Growth Is Coffee as Medicine
  - Campaign Raises Awareness, and May Lead to Sales Increases
- The Marketers
  - Complex International Structure
  - Marketers Are the Focus of This Study
  - Size and Scope of Marketers
  - Competitive Situation
  - A Crowded Supermarket Aisle
  - On-the-Fly Coffee
  - Sustainable Coffees' Popularity Increasing Fast
  - Market Leaders Are Big Spenders
  - Trade Advertisement Is Strong for Coffee
- Distribution and Sales
  - Retail Distribution Methods
  - Coffee House Distribution Methods
  - Supermarkets Claim Largest Retail Share
  - Table 1-4 Share of U.S. Retail Sales of Coffee by Retailer Type, 2005
  - Foodservice Sales Strongest in All Types of Restaurants
  - Table 1-5 Share of U.S. Foodservice Sales of Coffee by Venue, 2005
- The Consumer
  - Consumers Continue to Drink Coffee, Just a Bit Less
  - Simmons Consumer Survey
  - Table 1-6 Percent of Consumers Who Use Packaged Coffee for
  - Future Brewing or Mixing by Product Type, Brand, and Region,
  - May 2004-April 2005
Chapter 2 The Products
- Markets Analyzed
- Differences in Analysis From 2003 Report
- Products Outside of Scope
- Report Methodology
- Product Breakouts
  - Three Primary Categories
  - Term "Specialty" Gets More Specific
  - First Category: Coffee Packaged for Future Brewing or Mixing
  - Broken Into Six Sub-Categories
    - Ground Coffee
    - Whole Bean Coffee
    - Instant Coffee
    - Filter Packs for a Pot
    - Pods and Bags for a Cup
  - Specialty Instant Coffee Mixes
  - Second Category: Packaged Coffee Beverages (Ready-to-Drink)
  - Third Category: Freshly Brewed or Mixed for Immediate Consumption (Ready-to-Drink), or Intended for Immediate Consumption
  - Liquid Coffee Concentrate Requires Water
  - Foodservice Disguises Instant Cappuccino
  - Flavor Trends in Instant Cappuccino
  - Table 2-1 Flavors of Instant Cappuccino Available in the U.S. Marketplace, 2005
  - Additional Descriptors
    - Arabica versus Robusta.
    - Caffeine Content
    - Roast
    - Espresso
    - Flavors
    - Organic
    - Shade Grown
    - Fair Trade
    - Sustainably Grown
  - Where Does the Term Cappuccino Come From?
  - What Is Cappuccino?
  - What Is CaffELattE
  - The Science of Milk Froth
  - Dry Milk Ingredients to the Rescue
  - Another Foam Option
  - Move Over Brewer, Make Room for the Super-Automatic Machine
  - Innovations with Home Brewers
  - Proprietary Equates to Expensive
  - Two of the Firsts Are Still Likely Leaders in Single-Cup Brewers
  - Innovative, More Traditional Brewers
  - Frothing Technology Improves
  - A Different Type of Single-Cup Brewer
    - Table 2-2 U.S. Coffeemakers, Channels of Distribution and Annual Sales, 2005
    - Table 2-3 Amazon.com's Top-10 Selling Coffeemakers, March 2004-March 2005
  - Cold Brewers Have Been Around Forever
  - Self-Service Espresso Bar Debuts
  - In-Home Roasters Enter the Scene
Chapter 3 The Market
- 2005 Sales Ring in at a Whopping $34.5 Billion
- Table 3-1 Total U.S. Sales of Coffee, 2000-2005 (in millions of dollars)
- Figure 3-1 Total U.S. Sales of Coffee, 2000-2005 (in millions of dollars)
- Differences in Analysis From 2003 Report
- Higher Coffee Prices Drive Dollar Sales Growth
- Table 3-2 Composite Green Coffee Prices, 2003-2005 (in cents per pound)
- Figure 3-2 Composite Green Coffee Prices, 2003-2005 (in cents per pound)
- Source: International Coffee Organization
- Figure 3-3 U.S Gross Domestic Product, 1998-2005 (percent increase)
- Consumers Are Spending More Money
- Retail Sales Include All Packaged Coffee for Future Use
- Table 3-3 Total U.S. Sales of Coffee by Market, 2000-2005 (in millions of dollars)
- Ready-to-Drink Packaged Coffee Is Small But Growing
- Table 3-4 Total U.S. Retail Sales of Coffee by Product Category, 2000-2005 (in millions of dollars)
- Table 3-5 Total U.S. Foodservice Sales of Coffee by Product Category, 2000-2005 (in millions of dollars)
- Ground Coffee Drives Retail Sales, But Most Likely It Is Specialty
- Table 3-6 U.S. Retail Sales of Packaged Coffee for Future Brewing or Mixing by Product, 2000-2005 (in millions of dollars)
- Ready-to-Drink Sales Peak at $413.9 Million
- Table 3-7 Total U.S. Sales of Ready-to-Drink Packaged Coffee Beverages by Market, 2000-2005 (in millions of dollars)
- Foodservice Sales Boom Because of Higher-Priced Products
- Table 3-8 U.S. Foodservice Sales of Coffee Freshly Brewed or Mixed for Immediate Consumption, or Available for Immediate Consumption by Product, 2000-2005 (in millions of dollars)
- Market Composition
  - Foodservice Is Largest Coffee Sales Channel
  - Figure 3-4 Total U.S. Sales of Coffee by Market, 2005
  - Retail Is a Very Dynamic Channel
  - Figure 3-5 U.S. Retail Share of Coffee Sales by Product, 2005
  - Decaffeinated Coffee Is Less Than One-Fourth of Business
  - Figure 3-6 U.S. Retail Sales of Ground Coffee by Caffeine Content, 2005
  - Figure 3-7 U.S. Retail Sales of Instant Coffee by Caffeine Content, 2005
  - Private Label Is Less Than 10% of Retail Coffee Sales
  - Figure 3-8 U.S. Retail Sales of Coffee: Branded vs. Private Label, 2005
  - Figure 3-9 U.S. Retail Sales of Ground Coffee: Branded vs. Private Label, 2005
  - Figure 3-10 U.S. Retail Sales of Whole Bean Coffee: Branded vs. Private Label, 2005
  - Figure 3-11 U.S. Retail Sales of Instant Coffee: Branded vs. Private Label, 2005
  - Half of Foodservice Coffee Is Regular Old Joe--That Will Change
  - Figure 3-12 U.S. Foodservice Share of Coffee Sales by Product, 2005
  - Lots of Room to Grow for Specialty Coffee
  - Figure 3-13 U.S. Retail Sales of Packaged Coffee for Future Brewing or Mixing: Specialty vs. Regular, 2005
  - Figure 3-14 U.S. Foodservice Sales of Coffee Freshly Brewed or Mixed for Immediate Consumption, or Available for Immediate Consumption: Specialty vs. Regular, 2005
  - Lots of Room to Grow for Specialty Coffee
  - Figure 3-15 U.S. Specialty Coffee Sales by Descriptor, 2005
  - Figure 3-16 U.S. Fair Trade Certified Coffee Brought Into the United States, 2004
  - Traditional Supermarket Is the Primary Sales Channel
  - Figure 3-17 U.S. Retail Sales of Coffee: Share of Dollar Sales by Retailer Type, 2005
  - Foodservice Sales Strongest in All Types of Restaurants
  - Figure 3-18 U.S. Foodservice Sales of Coffee: Share of Dollar Sales by Segment, 2005
  - Whole Bean Coffee More Popular in the West
  - Table 3-8 Regional Distribution Indices for Consumption of Packaged Coffee for Future Brewing or Mixing by Product Type, Brand, and Region, May 2004-April 2005
- Factors to Market Growth
  - Retail Market Simply a Shift to Higher-Priced Coffee
  - The Convenience of Pods Raises Consumer Awareness and Use
  - Growth Through Ethnic Coffee Introductions
  - Packaged Ready-to-Drink Coffees Continue to Attract New Users
  - Shelf-Stable Drinks Present Distribution Growth Opportunities
  - Going After Specific Consumers
  - Nutritional Niche
  - Freshly Brewed Drinks Boom with More Iced Offerings
  - And of Course, More Locations Equates to Increased Sales
  - Working with Chefs to Offer Signature Brews
  - And Finally . . . Coffee May Keep the Doctor Away
  - Debunking Old Myths Regarding Coffee's Impact on Health
  - Campaign Raises Awareness, and May Lead to Sales Increases
- Projected Market Growth
  - Sales to Approach $48 Billion by 2010
  - Table 3-9 Projected Total U.S. Sales of Coffee, 2005-20010 (in millions of dollars)
  - More Foodservice Locations Translates to Increased Sales
  - Table 3-10 Projected Total U.S. Sales of Coffee by Market, 2005-2010 (in millions of dollars)
  - Ready-to-Drink Growth Shows Continued-Double-Digit Growth
  - Table 3-11 Projected Total U.S. Retail Sales of Coffee by Product Category, 2005-2010 (in millions of dollars)
  - Table 3-12 Projected Total U.S. Foodservice Sales of Coffee by Product Category, 2005-2010 (in millions of dollars)
  - Retail Growth Is Not From Any Instant Coffee Beverages
  - Table 3-13 Projected U.S. Retail Sales of Packaged Coffee for Future Brewing or Mixing by Product, 2005-2010 (in millions of dollars)
  - Table 3-14 Projected Total U.S. Sales of Ready-to-Drink Packaged Coffee Beverages by Market, 2005-2010 (in millions of dollars)
  - Specialty Coffee Drives Foodservice Growth
  - Americans Just Don't Care for Instant Coffee
  - Table 3-15 Projected U.S. Foodservice Sales of Coffee Freshly Brewed or Mixed for Immediate Consumption, or Available for Immediate Consumption by Product, 2005-2010 (in millions of dollars)
Chapter 4 Market Dynamics
- Complex International Structure
- Marketers Are the Focus of This Study
- Size and Scope of Marketers
- Table 4-1 U.S. Retail Coffee: Select Marketers of Packaged Coffee Products by Brand and Product Type, 2006
- Retail Marketers of Packaged Coffee
  - Competitive Situation
  - A Bit on Sara Lee Getting Out of the U.S. Retail Coffee Market
  - A Crowded Supermarket Aisle
  - Distribution Agreements
  - How Dairies Get Involved
  - Refrigerated Business Is Rather Regional
  - Private Label Marketers
- Competitive Retail Overview
  - Retail Leaders of Coffee Packaged for Future Brewing or Mixing
  - Table 4-2 U.S. Mainstream Retail Sales of Coffee Packaged for Future Brewing or Mixing: Top-Five Marketer Sales and Share, 2005
  - (in millions of dollars)
  - Figure 4-1 U.S. Mainstream Retail Sales of Coffee Packaged for Future Brewing or Mixing: Top Marketer Share, 2005
  - Table 4-3 U.S. Mainstream Retail Sales of Coffee Packaged for Future Brewing or Mixing: Top-10 Brands(1) Sales and Share, 2005 (in millions of dollars)
  - Figure 4-2 U.S. Retail Sales of Coffee Packaged for Future Brewing or Mixing: Top Brands Share, 2005
  - Regular Ground Coffee Takes Up Most of the Shelf
  - Figure 4-3 U.S. Retail Sales of Ground Coffee: Top-Three Marketers by Share, 2005 Ground Decaf Is Small Business
  - Figure 4-4 U.S. Mainstream Retail Sales of Ground Decaffeinated Coffee: Top-Three Marketers by Share, 2005
  - The Up-and-Comer: Pods
  - Figure 4-5 U.S. Mainstream Retail Sales of Pods: Top-Three Marketers by Share, 2005
  - Instant Coffee Not Very Popular in the United States
  - Figure 4-6 U.S. Mainstream Retail Sales of Instant Coffee: Top-Three Marketers by Share, 2005
  - Whole Bean Marketers Are Many
  - Figure 4-7 U.S. Mainstream Retail Sales of Whole Bean Coffee--Regular and Decaffeinated: Top-10 Brands by Share, 2005
  - Source: Packaged Facts
  - No Need to Brew or Stop at a Cafe
- Foodservice Marketers of Freshly Brewed Coffee
  - Foodservice Is Largest Coffee Sales Channel
  - Coffee Houses on Every Corner
  - Learning From Starbucks
  - Expansion on the Menu for Dunkin' Brands
  - Starbucks vs. Dunkin' Donuts in New England
  - On Hortons and Coffee
  - Increase Supply, Demand Goes Up
  - Peet's on a Major Expansion Plan in Its Own Backyard
  - Selling Beans vs. Brews
  - Other QSRs Perk Up Their Coffee Offerings
  - A Drive-Thru Brawl
  - Many Want In on the Drive-Thru Concept
  - A European Player Enters the States
  - So Does Another
  - Managing Unique Coffee Service Operations
  - Upgrading to Differentiate
  - Nothing Regular About Coffee These Days
  - Family-Owned Restaurants Invest in Coffee, Too
  - On Staying Independent
  - On Being a Micro-Roaster and Retailer
  - Number-One Coffee House Is Starbucks
  - Doughnut Giant Is Forefather of Specialty Coffee
  - Table 4-4 U.S. Quick-Service Restaurants with a Coffee Niche, Number of Units Worldwide, 2005
  - C-Store and Gas Station Coffee Programs Become Class Acts
  - Upscale Restaurants Offer Signature Brews
  - Flying Away With Satisfying Java
  - Hotel Coffee Programs Are No Longer an Amenity
  - Ethnic Coffee Marketers
  - A Little Bit of Hollywood in Your Brew
  - Company Overview
  - It's All in the Extended Family
  - Investing in Future Growth
  - Company Overview
  - Innovators and Leaders, Here and Abroad
  - Business Abroad
  - No Wimps Allowed to Drink This Brew
  - Company Overview
  - Innovation Continues with Other Instant Beverage Mixes
  - Company Overview
  - Coffee Concentrate Is Big Business for BrewFresh
  - Company Overview
  - Atmosphere Differentiates Caribou From Starbucks
  - Financial Highlights and Store Count
  - Introducing 2006 Annual Financial Guidance
  - Long-Term Licensing Agreements Announced
  - Company Honors Employee with Cancer Research Donation
- Competitive Profile: The Coffee Beanery, Flushing, Michigan
  - Company Overview
  - Franchisees Really Get Into It
  - Company Overview
  - Manufacturing Product for Top Brands
  - North American Coffee Partnership
- Competitive Profile: Diedrich Coffee, Inc., Irvine, California
  - Company Overview
  - Cup of Excellence Program
  - News, Traffic, and More
  - California Location Gets a Drive-Thru
  - The New Years Starts Out with Some New Leaders
- Competitive Profile: Dunkin' Brands, Inc., Canton, Massachusetts
  - Company Overview
  - About Dunkin' Brands
  - Dunkin' Donuts Coffee Recognized as Best Coffee in America
  - More Coffee, Less Donuts
  - First with Fair Trade Espresso
  - Blended Beverages Go Lite
  - Synergies in Quick Service
  - Company Overview
  - The Eight O'Clock Coffee Business
  - A&P Exits the Coffee Business
  - Company Overview
  - Brewing One Cup at a Time
  - Well Poised for Growth
  - Environmentally and Socially Responsible
  - Flavors Must Be of the Highest Quality
  - Then There's Coffee Soda
- Competitive Profile: Java City, Inc., Sacramento, California
  - Company Overview
  - Reaching New Heights
  - Ecologically Sustainable Conservation Coffee Program
  - Java City Brews Support for Creative Curriculum
- Competitive Profile: Kraft Foods Inc., Northfield, Illinois
  - Company Overview
  - Coffee, Almost as Important as Cheese
  - Starbucks Agreement
  - The Original Instant Cappuccino Marketer
  - New Hot Beverage System for Coffee Business Revival
  - Company Overview
  - Nestle Drops Whole Bean and Ground Coffee Efforts
  - Retail Instant Cappuccino Endeavors Are Mediocre
  - Figure 4-5 Total U.S. Sales of Nescafe FrothE 2000-2005 (in millions of dollars)
  - In Foodservice, There's Nescafe Specialty Coffee
- Competitive Profile: Peet's Coffee & Tea, Inc., Emeryville, California
  - Company Overview
  - The Starbucks Relationship
  - Diversifying Revenue Channels
  - Peet's Has a Major Expansion Plan in Its Own Backyard
  - Selling Beans vs. Brews
  - Part of the Community
  - Building a New Roasting Facility
  - Competitive Profile: The Procter & Gamble Co., Cincinnati, Ohio
    - Company Overview
    - Folgers Enters New Product Categories
    - Millstone, P&G's True Specialty Coffee Brand
    - P&G Discreetly Manages Brother's Coffee
    - Folgers Leads in Foodservice Instant Cappuccino
    - New Foodservice Brewer
    - Millstone Launches Signature Collection
  - Competitive Profile: Sara Lee Corp., Chicago, Illinois
    - Company Overview
    - Exiting the U.S. Coffee Business
    - Coffee Brand History
    - All About Senseo
    - Company Overview
    - The Year Ends on a Great High
    - Jim Donald's Path to Being Starbucks' New CEO
    - Starbucks to Shutter Torrefazione Coffee Bars
    - Volumes Can Be Written
    - 2006 Will Be Entertaining
    - Lobbying on Corporate Menu
  - Competitive Profile: Tully's Coffee Corp., Seattle, Washington
    - Company Overview
    - Japan Licensee Buys Out Japan Market
Chapter 5 Distribution and Sales Channels
- Retail Distribution Methods
- ESL Technology Provides Dairies with a Warehouse Opportunity
- Direct Delivery Advantages
- The Cost of Face-To-Face Business
- Advantages of Warehouse Delivery
- Distribution Agreements
- Smaller Marketers Work Through Brokers
- Retail Sales Overview
  - Shopping Options Are Plentiful
  - Different Types of Retail Outlets
  - Traditional Supermarkets Account for 56.6% of Retail Sales
  - Table 5-1 U.S. Retail Coffee: Share of Dollar Sales by Outlet, 2005
  - Retail Outlet
  - Figure 5-1 U.S. Retail Coffee: Share of Dollar Sales of Coffee by Outlet, 2005
  - Different Formats Attract Consumers for Their Varied Needs
  - Traditional Supermarkets Down in Number
  - Leading Retail Chains
  - What Will 2006 Bring?
  - Packaged Coffee Placement in the Supermarket
  - Secondary Merchandising Creates Incremental Growth
  - Price Often Higher for Decaf and Flavors
  - Never Under Price
  - Table 5-2 U.S. Retail Coffee: Retail Price of Selected Coffees Packaged for Future Brewing or Mixing, 2005
  - Table 5-3 U.S. Retail Coffee: Retail Price of Selected Ready-to-Drink Packaged Coffee Beverages, 2005
  - Private Label Pricing
  - Table 5-4 U.S. Retail Coffee: Private Label vs. Branded, Comparative Retail Price of Ground Coffee (Canned/Containered), 2005
  - Table 5-5 U.S. Retail Coffee: Private Label vs. Branded, Comparative Retail Price of Whole Bean Coffee (all varieties), 2005
  - Table 5-6 U.S. Retail Coffee: Private Label vs. Branded, Comparative Retail Price of Packaged Ready-to-Drink Coffee Beverages on an Ounce Basis, 2005
  - Never Seeing the Inside of a Store
  - Warehouse Clubs
  - Coffee Is Big Business at Club Stores
  - Table 5-7 U.S. Retail Coffee: Club Store vs. Retail Prices, 2005
- Coffee House Distribution Overview
  - Coffee House Distribution Methods
  - Explosion of Locations
  - Foodservice Sales Strongest in All Types of Restaurants
  - Table 5-8 U.S. Foodservice Coffee: Share of Dollar Sales, 2005
  - Foodservice Outlet
  - Figure 5-2 U.S. Foodservice Coffee: Share of Dollar Sales of Coffee Packaged by Outlet, 2005
  - Coffee Cafes a Victim of Success
  - Constraints on Opening Cafes
  - Prices Vary by Chain and Location
  - Expanding Via Supply Agreements
  - Sometimes Training Is Necessary
  - Growing Through Cups of Joe at the Supermarket
  - Liquid Gold for the Retailer
  - Starbucks Jumps on the Drive-Thru Bandwagon
  - Coffee Is Big Business for C-Stores
  - When Buying Coffee Inside, the Smell Must Be There
  - Travel Coffee Includes Hotel Service and Airline Offerings
  - And in the Quick-Service Arena
Chapter 6 The Consumer
- The Economy and Its Impact on Consumer Confidence
- How Do Americans Shop for Foods and Beverages?
- And When They Shop, Many Have Weight Control on Their Mind
- Today's Nutrition Savvy Consumer
- Consumers Are in an Overall Wellness Revolution
- The Role of Convenience and Nutrition
- We Are a Coffee-Loving Society
- Opportunities with the Hispanic Consumer
- Latino Coffee Shops Find a Niche: Non-Hispanics
- There's Also the Specialty Coffee Consumer
- Bits and Pieces on Specialty Coffee Consumers
- Specialty Coffee Consumers Are Not Only Affluent Urbanites
- A Great Way to Connect With Them: The Supermarket
- Shoppers Who Use the Coffee Bar
- What Do Consumers Think About Single-Serve Brewers?
- Making Some Coffees Special to Select Consumers
- If Organic Is That Important, Who Is the Organic Consumer?
- But Do Consumers Really Know What Organic Means?
- Table 6-1 Consumer Responses About Requirements for Foods to Be Called Organic (Unaided)
- Organic Users Show Greater Understanding
- Figure 6-1 Percent of Consumers Agreeing "Completely/Somewhat" That Organic Foods and Beverages . . .
- Organic Industry Must Educate Consumers
- Organic Foods Perceived as Healthier
- Table 6-2 Reasons Why Consumers Choose Organic Foods and Beverages
- 60% of Shoppers Feel Organic Foods Are Healthier
- Another Survey Confirms Perspective that Organic Is Healthier
- Table 6-3 Percent of Consumers Who Agree Organic/Natural Food Is Beneficial
- Education Levels Higher for Organic Shoppers
- As Market Grows, Consumer Profile Changes
- Frequency of Use Increasing
- Demographics of Organic Users and Non-Users
- Table 6-4 Percent of Adult Consumers Who Use or Do Use Organic Foods and Beverages
- Bringing All That Organic Data Back to Coffee
- Where's My Coffee From?
- Enough About Organic Already; What About Fair Trade?
- C-store Shoppers Want Many Coffee Beverage Options
- Those Lines Sure Are a Deterrent for Some Consumers
Consumption Trends
- NCA Says Coffee Remains the National Drink
- Morning Is When Most Need Their Fix
- Where Coffee Purchases Are Made; When It's Consumed
- Coffee House or Coffee Tavern?
- Some Stats on Packaged Ready-to-Drink Consumers
- General Demographics of the Cappuccino Consumer
- Specialty Coffee Most Attractive to Consumers
- When It Comes to Flavors, Consumers Want Variety
- Our Troops Rely on Coffee
- Coffee Drinkers and Habits--The Scoop From BusinessWeek
- Cutting Costs--Not Heard of in the City of Angels
- Table 6-5 10-Best and Worst Markets for Coffee Bars
Targeting Consumer Segments
- Want Business? Sell Coffee in More Locations!
- Coffee's Success Story
- Specialty Drinks for Young Consumers
- C-store Shoppers
- Restaurant Trends
- Beverages for Consumers Who Want to Lose Weight
- Coffee for Those That Are Stressed
- Move Over Viagra . . . Coffee Can Reenergize One's Love Life
- On a Less Stimulating Note
Consumer Use and Demographics
- Simmons Consumer Survey
- Simmons Data on Packaged Coffee for Future Brewing or Mixing
- Table 6-6 Percent of Consumers Who Use Packaged Coffee for Future Brewing or Mixing by Product Type, Brand, and Region, 2005
- Changes During a Two-Year Period
- Table 6-7 U.S. Households Using Espresso/Cappuccino and Instant Specialty Coffee Mix, 2003 vs. 2005
- Demographic Data--There's Lots of It
- Table 6-10 U.S. Households Using Espresso/Cappuccino, 2005
- Table 6-11 U.S. Households Using Ground/Whole Bean Coffee, Regular, 2005
- Table 6-12 U.S. Households Using Ground/Whole Bean Coffee, Decaffeinated, 2005
- Table 6-13 U.S. Households Using Whole Bean Coffee, 2005
- Table 6-14 U.S. Households Using Ground Coffee, 2005
- Table 6-15 U.S. Households Using Instant/Freeze-Dried Coffee, 2005
- Table 6-16 U.S. Households Using Instant Specialty Coffee Mix, 2005
- Table 6-17 U.S. Households Using instant Specialty Coffee Mix, Regular, 2005
- Table 6-18 U.S. Households Using Instant Specialty Coffee Mix, Sugar Free, 2005
Chapter 7 Trends and New Products
- Specialty Coffee--Ground, Whole Bean, and Pods--Is THE Trend
- Flavors Must Be of the Highest Quality
- Consumers Want Quality Packaged Coffee
- Marketers Switch Their Focus to the Pod
- Innovations with Home Brewers
- Coffee Concentrates and Extracts Continue to Improve
- Ready-to-Drink Dispenser Drives Concentrate Innovations
- Cold Brewers . . . a Trend?
- Self-Heating Can for Almost Instant Warmth
- Packaged Ready-to-Drink Coffees Gain Momentum
- Then There's Coffee Soda
- Move Over Red Bull and Make Room for Coffee
- Nestle Patents Coffee Beer
- Even Instant Coffee Upgrades Itself
- Instant Cappuccino Machines Draw Consumers
- Ethnic Coffee Marketers
- Decaffeination Technologies Improve Product for Boomers
- Specialty Soy-Based Coffee Has Less Caffeine, Too
- Some Want Caffeine Out, Others Want More
- Brewing Coffee That Contains a Few Goodies
- Coffee with Extra Antioxidants
- Coffee that Makes You Fit
- More Coffee for Losing Weight
- And Coffee With a Bunch of Boosters
- Blended Beverages Go Lite
- Consumers Want to Customize Their Brewed Cup
- It's Holiday Time with Festive Coffee Products
- Starbucks' 21st Annual Christmas Blend
- Giving Back to the Community
- Social Beliefs Drive New Product Introductions
- Fair-Trade Coffee Marketers Celebrate the Season, Too
- Even Fast Food Sees Future in Fair Trade
- Fair Trade Growing Better Than Fairly
- Some Fair Trade Blends Get Patented
- Others Come Under Private Label
- And Club Stores Get Into the Fair Trade Scene, Too
- Fast Food Goes Upscale
- Espresso Bars Are Added to Restaurants
- Kosher Coffee with Star-K Standards
- Coffee Taglines Get Satirical
- Coffees for Kids
- And Coffee to Fund Kids' Education
- Researchers Want to Uncover the Bean's Genes
- Beyond the Bean
- What's a Steamer?
- New Product Introductions
- Table 7-1 U.S. Packaged Coffee for Future Brewing or Mixing: Select New Products by Marketer, Brand, and Description, 2003-2005 New Products by Marketer, Brand, and Description, 2003-2005
- Table 7-2 U.S. Ready-to-Drink Packaged Coffee Beverages: Select New Products by Marketer, Brand, and Description, 2003-2005
- Table 7-3 U.S. Foodservice Coffee Freshly Brewed or Mixed for Immediate Consumption, or Intended for Immediate Consumption: Select New Products by Marketer, Brand, and Description, 2003-2005

The U.S. Market for Coffee and Ready-to-Drink Coffee

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