Abstract
The healthy growth of the U.S. pet products market has attracted the attention
of many types of retailers that have not traditionally emphasized pet
products, even as the above average performance of some of these same retail
sectors has caused pet marketers to begin developing new lines specifically
for these stores. As a result, sales of pet products in many non-traditional
retail sectors are outpacing the market as a whole, and this trend is expected
to continue through the end of the decade, opening up new opportunities for
marketers and retailers both inside and outside the usual pet product realm.
Also driving the pet product push into non-traditional outlets is the
relentless consolidation of the traditional pet channel, the shift toward
premium products, and the consumer trend toward leisure shopping for fun as
opposed to time-strapped household shopping by necessity. Spearheading the new
pet product influx are gift/luxury products, value-priced items,
convenience-oriented products, private-label and licensed fare, and
human-style goods and cross-over brands. Big Lots, for example, recently
created a new section to ensure peak efficiency and consistency in its pet
department, dollar stores are growing in number and pet product range,
wholesale clubs are building on their strong association with pet food,
department stores are focusing on high-end fare, Sears is jumping in with new
store formats, sporting goods stores are targeting underserved markets, and
retailers of all stripes (including traditional pet retailers) are tapping
into the Internet and catalogs like never before.
This groundbreaking report from Packaged Facts examines non-traditional pet
product retailers in nine classifications: wholesale clubs, dollar/value
stores, convenience stores, department stores, home furnishing/housewares
stores, off-price clothing/housewares stores, home improvement/hardware/garden
stores, sporting goods stores, and Internet/catalog. Via custom
cross-tabulations of Simmons Market Research Bureau data, the report examines
the demographics and shopping patterns of U.S. households who patronize each
one of these channels, comparing pet owners with non-pet owners. For each
retail classification, the report also provides an overview and examines
product, marketing, and in-store trends in product selection, display,
merchandising, and promotion.
Packaged Facts' Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products
and services. No other market research publisher offers the breadth and depth
of coverage in this lucrative, fast-growing industry. Other titles include The
U.S. Market for Pet Food, The U.S. Pet Insurance Market, Market Trends: Pet
Supplements and Nutraceuticals, Market Trends: Natural, Organic and
Eco-Friendly Pet Products, and The U.S. Market for Pet Services.
Report Methodology
The information contained in this report was obtained from both primary and
secondary research. Primary research entailed attendance at industry trade
shows; informal interviews with members of the trade; and an on-site
examination of the retail milieu, including mass-market outlets, pet specialty
shops, and veterinary clinics. Secondary research included extensive Internet
canvassing and research- and data-gathering from relevant trade, business, and
government sources; company reports including annual reports, 10Ks, and other
financial releases from public companies; company profiles in trade and
consumer publications; and other reports by Packaged Facts, which has been
reporting on pet-related markets for nearly two decades.
Our market size estimates are based on Information Resources, Inc. (IRI) data
for tracked mass-market retailers (supermarkets, drugstores, and mass
merchandisers other than Wal-Mart), independent pet store sales-tracking
surveys, reported revenues of marketers and retailers, and figures appearing
in the trade press. Information on new product introductions is derived from
reports in the trade press and online, as well as detailed Productscan data
from Marketing Intelligence Service, Ltd., Naples, New York. Our analysis of
consumer demographics derives primarily from the Simmons Market Research
Bureau (New York, New York) spring 2005 consumer survey, which is based on
approximately 28,000 respondents
What You'll Get in this Report
Pet Products in Non-Traditional Outlets offers unique perspective on this
burgeoning market. No other market research report provides the analysis and
trends coverage that this report offers. Plus, you'll benefit from extensive
data, presented in easy-to-read and practical charts, tables and graphs.
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