Market Trends: Pet Training Products

Table of Contents

Chapter 1: Market Trends

• Introduction
  • Report Methodology
  • Market Definition
  • Exclusions
  • Market Size and Growth
    • Retail Sales Outpace Pet Industry Average
    • Table 1-1: U.S. Retail Sales of Pet Training Products, 2001-2005 (in millions of dollars) Sales by Product Category
    • Figure 1-1: Share of U.S. Retail Sales of Pet Training Products by Category, 2001 vs. 2005 (percent) Sales by Distribution Channel
    • Figure 1-2: Share of U.S. Retail Sales of Pet Training Products by Distribution Channel, 2005 (percent)
  • Market Outlook
    • Interest in Professional Training Services at an All-Time High
    • Pet Care Professionals Weighing In
    • The Pets as Family Trend
    • Table 1-2: Consumer Activities and Opinions Reflecting Humanization of Pets, 2003 and 2004 (percent)
    • Product Premiumization
    • Retail Momentum
    • Pet Population Trends
    • The Aging Pet Population
    • Demographic Trends
    • Figure 1-3: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent) Other Key Demographics
    • Table 1-3: Dog and Cat Ownership Indices: By Adult Age Bracket, 2005 (U.S. households)
  • Looking Ahead
  • Solid Growth in Retail Sales Through 2010 Table 1-4: Projected U.S. Retail Sales of Pet Training Products, 2005-2010 (in millions of dollars)

Chapter 2: Competitive Trends

• Introduction
• Cross-Category Overview
• Table 2-1: Cross-Category Marketers of Pet Training Products, 2006
• Private-Label Power Players
• The Common Thread: Professional Recommendations
• Advertising, Promotion, and Online Selling
• Crates & Accessories
• Overview
• Leading Marketers
• Table 2-2: Dog Housing and Bedding: Specialty Pet Retailer Brand Leaders, 2002-2005 (percent)
• Marketing Trends
• New Product Trends
• Soft-Sided/Portable
• Features, Features, Features
• Accessories
• Style
• Table 2-3: Training Crates and Accessories: Marketers, Brands, and New Product Introductions, 2006
• Training Pads and Dog Litter
• Leading Marketers
• Marketing Trends
• Dog Litter: A Niche Category with Good Prospects
• Table 2-4: Training Pads and Dog Litter: Marketers, Brands, and New Product Introductions, 2006
• Electronic Training Devices
• Overview
• Leading Marketers
• Marketing Trends
• New Product Trends
• Table 2-5: Electronic Training Devices: Marketers, Brands, and New Product Introductions, 2006
• Collars/Leads/Harnesses
• Overview
• Leading Marketers
• Table 2-6: Dog Collars & Leads: Specialty Pet Retailer Brand Leaders, 2002-2005 (percent)
• Marketing Trends
• Table 2-7: Training Collars, Leads, & Harnesses: Marketers, Brands, and New Product Introductions, 2006
• Training Treats
• Overview
• Leading Marketers
• Marketing Trends
• Retail Trends
• Table 2-8: Training Treats: Marketers, Brands, and New Product Introductions, 2006
• Behavior Modification and Other Training Products
• Overview
• Marketers and Marketing Trends
• Other Training Devices
• Table 2-9: Behavior Modification Devices and Other Training Aids: Marketers, Brands, and New Product Introductions, 2006

Chapter 3: Pet Ownership Trends and Demographics

• The Simmons Survey System
• Top Prospects for Pet Training Products and Services
• Table 3-1: Demographic Characteristics Favoring Purchasing of Pet Training Products and Services, 2005 (U.S. adults)
• Females Calling the Pet Care Shots
• Over 50 Million Households Own Dogs or Cats
• Trends in Multiple-Pet Households
• Figure 3-1: Total Households for Selected Pet-Owning Classifications: By Number of Dogs or Cats Owned, 2005 (in thousands of U.S. households)
• Pet Ownership by Age Bracket: The Boomer Skew
• Whites 21% More Likely to Own Both Dogs and Cats
• Dog Owners Skew Upscale
• Households of 3-4 Persons Are 18% More Likely to Own Both Dogs and Cats
• The Pet Specialty/Mass-Market Divide
• Pet Specialty Store Shopper Demographics
• Table 3-2: Household Penetration Rates for Selected Pet-Owning Classifications, 2003-2005 (U.S. households)
• Table 3-3: Demographics Favoring Ownership of One or More Dogs, 2005 (U.S. households)
• Table 3-4: Demographics Favoring Ownership of One or More Cats, 2005 (U.S. households)
• Table 3-5: Indexes by Demographic for Selected Pet-Owning Classifications, 2005 (U.S. households)
• Table 3-6: Indexes by Demographic: Single vs. Multiple Pet-Owning Classifications, 2005 (U.S. households)
• Table 3-7: Percentage of Pet-Owning Households Who Shop for Pet Supplies in Specialty vs. Mass-Market Outlets: By Number of Dogs or Cats Owned, 2005 (U.S. pet-owning households)
• Table 3-8: The Pet Store or Online Shopper for Pet Supplies: Dog Owners, 2005 (U.S. dog-owning households)
• Table 3-9: The Pet Store or Online Shopper for Pet Supplies: Cat Owners, 2005 (U.S. cat-owning households)