Gourmet Chocolate in the U.S.

Table of Contents

Chapter 1 Executive Summary

• Scope and Methodology
• Gourmet Chocolate
• Report Methodology
• Gourmet Chocolate Market Estimated at $1.3 Billion
• Marketers
• Marketing Initiatives
  • Godiva's Diva Campaign
  • Lindt's Indulgence Initiatives
  • Brand Association
  • Sampling and Tasting Programs
• Product Trends
• Retail Scenario
• Factors and Trends Influencing Market Growth
• Overview Of Consumer Purchasing

Chapter 2 The Competitive Situation

• The Market
• Market Size and Growth
• Gourmet Chocolate Market Estimated at $1.3 Billion
• IRI-Tracked Sales at $310 Million
• Table 2-1 IRI-Tracked Sales of Gourmet Chocolate, 2001-2005 (in million $)
• Market Composition
• Table 2-2 IRI-Tracked Sales of Gourmet Chocolate, by Category, 2001-2005 (in million $)
• Non-Seasonal Sales
• Figure 2-1 IRI-Tracked Non-seasonal Gourmet Chocolate Sales, by Category, 2005 (%)
• Seasonal Sales
• Figure 2-2 IRI-Tracked Gourmet Seasonal Chocolate Sales, by Category, 2005 (%)
• Market Projections
• Figure 2-3 Projected Retail Sales of Gourmet Chocolate, 2005-2010 (in billion $)
• Table 2-3 Projected Retail Sales of Gourmet Chocolate, 2005-2010 (in $ billion)
• Marketers
• Table 2-4 Selected U.S. Marketers of Gourmet Chocolates
• Marketer And Brand Shares Through Mass Outlets
• Methodology
• Lindt-Spr?Grows in Mass-Market Strength
• Figure 2-4 Marketers' Share of Gourmet Chocolate Sales in IRI-tracked Channels, 2004 Versus 2005 (%)
• Table 2-5 Top Marketers of Gourmet Chocolate Candy by IRI-Tracked Sales, 2001-2005 (in $ million)
• Lindt & Sprungli Leads in Non-Seasonal Segment
• Table 2-6 Top Marketers of Non-Seasonal Gourmet Chocolate Candy by IRI-Tracked Sales, 2001-2005 (in $ million)
• MasterFoods Dominates the Seasonal Category
• Table 2-7 Top Marketers of Seasonal Gourmet Chocolate Candy by IRI-Tracked Sales, 2001-2005 ($ million)
• Marketing Initiatives
  • Advertising
  • Godiva's Diva Campaign
  • Lindt's Indulgence Initiatives
  • Other Major Advertising Initiatives
  • Brand Association
  • Sampling and Tasting Programs
  • Cause Marketing
  • Product Trends
  • Table 2-8 Top Package Tag Claims in Gourmet/Upscale Chocolates, 2001-2005
  • Trends in Fillings
  • Table 2-9 Top Flavor/Fragrance in Gourmet/Upscale Chocolates, 2003-2005
  • Products with Hazelnuts
  • Table 2-10 New Gourmet Chocolate Introductions with Hazelnuts, 2005
  • Products with Macadamia
  • Other Product Ingredients and Flavors
  • Cocoa Content Gains Importance
  • Table 2-11 Select New Gourmet Dark Chocolate Introductions Highlighting Cocoa Content, 2005
  • Table 2-12 Select New Gourmet Milk Chocolate Introductions Highlighting Cocoa Content, 2005
  • Healthier Products
  • Positioning Gourmet Chocolate on Origin, Production
  • Table 2-13 Selected Gourmet Chocolate Introductions Highlighting Country of Origin, 2005
  • Artisan Chocolates
  • Packaging
  • The Mass-Market Retail Landscape
    • Gourmet/Specialty Stores Lead Retail Market with Nearly
    • Half of Sales
    • Figure 2-5 Share of Gourmet/Premium Chocolate Sales by Retail Channel, 2005 (percent)
    • Luxury for the Masses
    • Beyond the Caste System
    • Expanded Distribution Channels
    • Drugstores
    • Club Stores
    • In-Store Display
    • Product Placement
    • Seasonal Initiatives

Chapter 3 Company Profiles

• Godiva Chocolatier (Campbell Soup Co.)
  • Company Overview
  • Product Line
  • Godiva Boutiques
  • Promotions and Product Introductions
  • Direct Marketing
• Chocoladefabriken Lindt & Spr?A.G
  • Company Overview
  • Lindt & Spr?USA
  • Lindt at Retail
  • Lindt Product Line
  • Lindt Marketing Strategies
  • Ghirardelli Chocolate Company
  • Ghirardelli's Product Line
  • Ghirardelli Marketing Tactics
  • Internet Operations
• See's Candies Inc. (Berkshire Hathaway)
  • Company Overview
  • Product Line
  • See's Gourmet Chocolates for Mass
  • Seasonal Sales Surge
  • Internet Operations
• Ferrero USA Inc. (Ferrero S.p.A.)
  • Company Overview
  • Ferrero USA Inc.
  • Product Line
  • Distribution
  • Packaging
• Perugina (Nestle S.A)
  • Company Overview
  • Product Line
  • Encouraging Self Consumption
  • Perugina New Products
  • Internet Operations
• Joseph Schmidt Confections (The Hershey Company)
  • Company Overview
  • Product Line
• Scharffen Berger Chocolate Maker (The Hershey Company)
  • Company Overview
  • Product Line
• Lake Champlain Chocolates
  • Company Overview
  • Retail Outlets
  • Product Line
• Endangered Species Chocolate Company
  • Company Overview
  • Social Cause Marketing
  • Product Line
  • Law Suit Against Raintree Group
• Fran's Chocolates
  • Company Overview
  • Product Line
  • Innovations in Packaging and Ingredients
  • New Products
• Ethel M. Chocolates (Mars Inc.)
  • Company Overview
  • Product Line
• La Maison du Chocolat
  • Company Overview
  • Product Line
  • Education
• Neuhaus
  • Company Overview
  • Product Line
• Leonidas
  • Company Overview
  • Product Line
• Teuscher
  • Company Overview
  • Product Line
• Guylian
  • Company Overview
  • Product Line
• Chuao Chocolatier
  • Company Overview
  • Innovations

Chapter 4 The Consumer

• Note on Simmons Survey Data and Figures
• Overall Usage of Chocolates and Hard Roll Candy
• Figure 4-1 Percentage of U.S. Adults Eating Chocolate & Hard Roll Candy, 2003, 2004, 2005 (%)
• Gourmet and Premium Chocolate Demographics
• Table 4-1 Demographic Characteristics Favoring Consumption of Gourmet/Premium Chocolate Candy
• Patterns by Brand
• Figure 4-2 Percentage of U.S. Adults Eating Gourmet Chocolate by Brand, 2003 versus 2005 (%)
• Table 4-2 Demographic Characteristics Favoring Consumption of Godiva Candy
• Table 4-3 Demographic Characteristics Favoring Consumption of Ferrero Rocher Candy
• Table 4-4 Demographic Characteristics Favoring Consumption of Dove Promises Candy
• Gourmet Chocolate Within the Gourmet Food Market
• Table 4-5 Demographic Characteristics of Gourmet Food Consumers
• The International Connection
• Class Within Mass
• Table 4-6 Relative Usage of Chocolate Brands Among Gourmet Food Consumers

Chapter 5 Market Trends and Opportunities

• Growth at the Premium End
• Figure 5-1 IRI-Tracked Sales Growth in Gourmet Chocolate, 1999-2005 (%)
• Figure 5-2 Number of Upscale/Gourmet Chocolate Introductions, 2001-2005
• Chocolate Going the Wine Way
• Chocolate, the New Coffee?
• Upscaling Hot Chocolate
• Everyday Indulgence - Not Occasional
• "Entitlement" and Self-Rewards
• Single-Serve, Multiple Sales
• Health Benefit Trends
  • Growing Interest In Dark Chocolate
  • Figure 5-3 Sales Growth, Dark Versus Milk Chocolates, 2000-2005 (%)
  • Gourmet/Premium Dark Chocolate Sales at $513 Million in 2006
  • Table 5-1 Projected Sales of Gourmet/Premium Dark Chocolate Candy, 2005-2010
  • Functional Chocolates for Health and Beauty
  • Health Benefits=Consumer Interest=Sales
  • Figure 5-4 ORAC Content of Dark Chocolate Versus Fruits and Vegetables (%)
  • Reaching the Food-Allergy Consumer
  • Trends in Upscale Chocolate Positioning
    • Single-Origin Chocolate
    • Fair Trade Products
    • Organic, Natural, and Healthier Chocolates
    • Figure 5-5 Number of Organic/Natural Gourmet Chocolate Introductions, 2001-2005
    • Popularity of Chocolate Flavors
    • Figure 5-6 New Product Introductions, Sweet Flavors and Ingredients, 2004, 2005
    • Opportunities
      • Look to Boomers
      • Look Ethnically - Asian Americans
      • Mainstream Marketers to Drive Growth
      • Tis the Season for Organic?
      • Figure 5-7 Sales Growth, Organic vs. Conventional Chocolate, July 2004-July 2005
      • Figure 5-8 New Product Introductions, Organic vs. Conventional Chocolate, August 2005-August 2005

Appendix

• Addresses of Selected Marketers