Table of Contents
Chapter 1 The Market
- Introduction
- The Market
- The Overall Organic Market
- Table 1-1 Total Foods and Organic Foods Consumer Sales and Penetration,
1997-2003
- Table 1-2 Organic Food Category Share, Consumer Sales, 2003 (in millions
$)
- Figure 1-1 Organic Food Category Share, Consumer Sales, 2003 (in
millions $)
- Table 1-3 Organic Food Category Share in the US, Projected Sales Growth,
2003, 2007 (%)
- Table 1-4 Actual and Projected U.S. Organic Food and Beverage Sales,
1991-2005 (in billion $)
- The Market for Organic in Foodservice
- Operators See an Uptick in Requests
- Table 1-5 Which of the Following Items Gained Popularity in Restaurants
in 2005?
- 2% of Total Sales, But Growing
- Table 1-6 Organic Food by Distribution Channel, 2003 (in million $)
- Table 1-7 Organic Food Types Purchased by Foodservice Operators, 2005 (%)
- Opportunities for New Product Introductions
- How Organic Art Thou?
- Organically Certified Restaurants
- Other Organic Labeling Options
- Humanely Treated, Free-Ranging Livestock
- "Veganic?"
- Chefs and Consumers
- On Menus Coast to Coast
- Ethnic Appeal
- Organic Java
Chapter 2 The Marketers
- Suppliers: Agricultural Producers and Processors
- Organic Farms Operated By Current and Former
- Foodservice Operators
- Be Wise Ranch
- Jacob' s Farm/Del Cabo Cooperative
- Lundberg Family Farms
- Wholesome Harvest
- Petaluma Poultry
- Applegate Farms
- Straus Family Creamery
- Organic Valley Family of Farms
- Stonyfield Farm
- Suppliers: Distributors and Manufacturers
- Prepared Organic Options Hold Little Appeal
- But Institutional Service May Change That
- Table 2-1 Organic Supply Problems Reported by Foodservice
- Operators, 2005 (%)
- United Natural Foods
- Fairfield Farm Kitchens
- Hain Celestial/Spectrum
- Horizon Organic Dairy
- White Wave Inc.
- Aurora Organic Dairy
- Eden Foods
- Lifeway Foods
- Small Planet Foods
- Rudi' s Organic Bakery
- Clover Stornetta Farm
- Dagoba Chocolate
- Foodservice Operators: Fine Dining
- Restaurant Nora, Washington DC
- Prairie Grass Cafe, Northbrook IL
- Sterling Cafe, Seattle WA
- 26 Brix, Walla Walla WA
- Lauro Kitchen, Portland OR
- Ristorante Fratelli, Portland OR
- Mare, Boston MA
- Blue Room Grill, Cambridge MA
- Craigie Street Bistrot, Cambridge MA
- Chez Panisse, Berkeley CA
- Mijita, San Francisco CA
- Quince, San Francisco CA
- Wilshire, Santa Monica CA
- Region, San Diego CA
- Table 8, Los Angeles CA
- RM Seafood, Las Vegas NV
- The Kitchen, Boulder CO
- 3030 Ocean, Fort Lauderdale FL
- Commander' s Palace, New Orleans LA
- Murphy' s, Atlanta GA
- Zely & Ritz, Raleigh NC
- Woodfire Grill, Atlanta GA
- Ouisie' s Table, Houston TX
- Bonnell' s Fine Texas Cuisine, Fort Worth TX
- Wink, Austin TX
- Franny' s, Brooklyn NY
- Applewood, Brooklyn NY
- Patroon, New York City
- Mas (Farmhouse), New York City
- The Harrison, New York City
- 5757, Four Seasons Hotel, New York City
- Soul at Spirit New York, New York City
- Foodservice Operators: Chain Restaurants
- Ronald McDonald Goes Organic
- Burger King
- Good Times Burgers and Frozen Custards, Golden CO
- Boston Market
- O' Naturals, Portland ME
- Oceanaire Seafood Room, Minneapolis MN
- Sharky' s, Agoura Hills, CA
- Schlotsky' s, Austin TX
- Chipotle Mexican Grille
- Table 2-2 Customer's Ranking of Fresh Mexican Chains, 2005
- Organic to Go
- Is Future Sustainable?
- Foodservice Operators: Brewpubs
- Foodservice Operators: Catering
- Foodservice Operators: Resorts
- Gilbert' s, Lake Geneva WI
- Angry Trout Cafe, Grand Marais MN
- Shangri-La Hotels & Resorts on Maldives
- Foodservice Operators: Cross-Channel Market Cafes and Bakeries
- Panera and Atlanta Bread Company
- Starbucks
- Au Bon Pain
- Whole Foods Markets Foodservice
- Table 2-3 Whole Foods Sales and Profit Performance, 2001-2004 Wild Oats
- Supervalu' s Sunflower Market
- The Upside: Why Operators are Going Organic
- Table 2-4 Percent of Operators Reporting That Their Customers Ordered
More Of The Item Than Two Years Ago, 2005 Compared With 2003 (%)
- Table 2-5 Why Foodservice Operators are Using Organics, 2005 (%)
- Challenges of Menuing Organic
- Higher Costs Take Toll
- Organic Doesn' t Fit All Operations
- Table 2-6 Average Spending Per Person by Casual Dining Type, 2003
- Table 2-7 Share of Main Dish Salad Orders in Restaurants 2004-2005 (%)
- The Pluses and Minuses of Buying Local
- An Image Problem?
- Table 2-8 Challenges of Menuing Organics, 2005
- Organic Abroad
Chapter 3 The Consumer
- Table 3-1 Market Shares of Food Allergy and Intolerance Products, by
Brand, 1999 and 2003*
- Table 3-2 Age Distribution of Purchasers of Organic Foods at Retail
- Table 3-3 Demographic Characteristics of Teen Consumers who say that
People Who Buy Health Foods are Strange
- Organic Restaurants Must Appeal to Broader Audience
- Classifying Diners
- Figuree 3-1 Concern about Decline in Number of U.S. Farms (Consumer
Survey), 2004 (%)
- Table 3-2 Importance of Knowing Whether Food is Produced or Grown
Locally/Regionally (Consumer Survey), 2004 (%)
- Table 3-3 Which Type of Farm Cares More about Safety? (Consumer Survey),
2004 (%)
- Table 3-4 Reasons Why US Consumers Buy Organic Foods and Beverages, 2002
(%)
- Table 3-5 The Resisters--Consumers' reasons for NOT buying organic, 2002
(%)
- Institutional Consumers: College and University Students
- Soy Makes the Grade
- Healthy Eating Options on Campus
- Sodexho, Aramark Go Healthy
- Williams College, Massachusetts
- Columbia University, New York City
- University of Pennsylvania, Philadelphia
- Princeton University, New Jersey
- Brown University, Providence, Rhode Island
- Institutional Consumers: Elementary and Secondary Schools
- Institutional Consumers: Nursing Homes and Hospitals
- Institutional Consumers: Business On-Site Foodservice
- Institutional Consumers: National and State Parks
- Restaurant Diners
- Table 3-6 Willingness of Foodservice Customers to Pay More for Organics,
2005 (%)
- Table 3-7 Reality Check: Top Items Ordered at Restaurants, 1994 vs. 2004
Selected Producers, Distributors and Importers of Organic Ingredients for
Foodservice
- Organic fresh fruit and vegetables
- Organic Ingredients and Supplies
- Organic Ingredients, Inc.
- Food Manufacturers
- Distributors and Wholesalers
- Organizations
- Independent Organic Inspectors
- Publications
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