Abstract
Modern watches and clocks offer the style, the function, the gadgetry, or the
mark of status, to suit any man, woman or child. The $7.1 billion market also
offers big opportunities for any marketer, from the huge multinational, to the
tiny basement operation. Yet this same market is difficult to navigate,
because it is highly fragmented, with lots of competitors; sales through every
channel from department stores to jewelry stores to hardware stores; and
pressure from rival time-telling devices such as cellphones and PDAs. ...
This 7th edition of Watches and Clocks in the U.S., one of Packaged Facts'
best-selling reports, is for any executive who needs fresh perspective on the
complexities of the exciting watch/clock market: We present historical and
projected sales patterns, in-depth analysis of market influences, competitive
profiles (of Fossil, Loews/Bulova, LVMH, Swatch, Timex, and others), and
extensive interpretation of Simmons demographic data. Special "Focus" chapters
discuss the sports watch and kids' watch segments.
Report Methodology
The information in Watches and Clocks in the U.S. is based on both primary and
secondary research. Primary research involved on-site examination of the
retail milieu, interviews with marketing, public relations and industry
analysts within the watch/clock industry and consultants to the industry.
Market size data was derived from trade sources and a formula based on
watch-purchasing patterns and prices. Secondary research entailed
data-gathering from relevant trade, business, and government sources,
including company literature. New product information is gathered via
literature research and personal interviews. Consumer information was derived
from Simmons Market Research Bureau, fall 2005 National Consumer Survey and
Teen Survey.
What You'll Get in this Report
Watches and Clocks in the U.S. makes important predictions and recommendations
regarding the future of this market, and pinpoints ways current and
prospective marketers can capitalize on current trends and spearhead new ones.
No other market research report provides both the comprehensive analysis and
extensive data that Watches and Clocks in the U.S. offers. The report
addresses the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- Retail and Distribution Strategies
- The Consumer (who's buying what, and where)
- The Products
- Trends and Opportunities
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