Snack Food Trends in the U.S.: Sweet, Salty, Healthy and Kids Snacks

Table of Contents

Chapter 1: Executive Overview

• Scope and Methodology
  • Scope of Report
  • Eleven Product Categories
  • Two Classifications: Sweet and Salted
  • Sweet Snacks
  • Salted Snacks
  • Report Methodology
• Introduction
  • Snacks and the American Diet
  • Snack Time in America
  • Table 1-1: Snacking Patterns: Percentage Who "Agree a Lot" with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
  • In a Hurry and on the Run
  • Table 1-2: Food Preparation Patterns: Percentage Who "Agree a Lot" with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
  • The Battle Over Better-for-You
  • Table 1-3: Attitudes About Nutrition: Percentage Who "Agree a Lot" with Selected Statements (U.S. Adults, U.S. Adult Women, and U.S. Adult Men)
  • The Nutritional Culprits
  • Fats and Cholesterol
  • Trans-Fatty Acids
  • Sugars and Carbohydrates
  • The Glycemic Index
  • America on a Diet
  • Table 1-4: Percentage Rates for Selected Diet-Related Activities and Attitudes: Overall and By Gender, 2003 (U.S. adults)
  • A National Weight Crisis
  • The Demographics of Obesity
  • The Economic Toll
  • The Food Industry at Fault
  • The International Angle
  • McDonald's on the Defensive
  • The Role of Portion Control
  • The Government Reaction
  • The New Food Guide Pyramid
  • The Mainstreaming of Natural/Organic Foods
• Market Overview
  • Total Snack Sales Top $61 Billion in 2005
  • Candy Category at 32% of Market Total
  • IRI-Tracked Snack Sales at $32.5 Billion
  • Salty Snacks Category at 22.5% of IRI-Tracked Sales
  • Yogurt and Food Bars Are Top Growth Categories
  • Share of IRI-Tracked Sales by Market Classification: Sweet vs. Salted
  • Sweet Snacks at 67% of Five-Year Growth
  • Figure 1-1: IRI-Tracked Sales of Snack Foods by Market Classification, 2001 vs. 2005 (in millions of dollars)
  • Figure 1-2: Share of IRI-Tracked Sales of Snack Foods by Market Classification, 2001 vs. 2005 (percent)
  • Sweet Snacks Lead in New Product Introductions
  • Snack Bar SKUs Experience Exceptional Growth
  • Top Package Tags Highlight Top Trends
  • Table 1-5: U.S. Retail Sales of Snack Foods, 2001-2005 (in millions of dollars)
  • Table 1-6: U.S. Retail Sales of Snack Foods: By Product Category, 2005 (in millions of dollars)
  • Table 1-7: IRI-Tracked Sales of Snack Foods, 2001-2005 (in millions of dollars)
  • Table 1-8: Share of IRI-Tracked Sales of Snack Foods by Product Category, 2001 vs. 2005 (percent)
  • Table 1-9: Dollar Growth of IRI-Tracked Sales of Snack Foods by Product Category, 2001-2005 (in millions of dollars)
  • Table 1-10: Compound Annual Growth Rate of IRI-Tracked Snack Food Sales by Product Category, 2001-2005 (percent)
  • Table 1-11: Total Growth in IRI-Tracked Sales of Snack Foods by Classification: Sweet and Salted, 2001-2005 (in millions of dollars)
  • Table 1-12: Number of New Snack Product Reports by Category, 2001-2005
  • Table 1-13: Number of New Snack Product SKUs by Category, 2001-2005
  • Table 1-14: Number of New Snack Products by Package Tag, 2001-2005
• Sweet Snacks
  • IRI-Tracked Sales of Sweet Snacks at $18.2 Billion
  • Snack Candy at $6.4 Billion and 35% of Sweet Snacks
  • Consumer Usage Reflects Similar Ranking by Product Type
  • Yogurt Snacks Lead in Dollar Gains
  • General Mills Closing in on Kraft
  • Private-Label Cookies Claim Largest Brand Share
  • Looking Ahead
• Salted Snacks
  • IRI-Tracked Sales of Salted Snacks at $13.2 Billion
  • Salty Snacks the Largest Category by Far
  • Consumer Usage Reflects Similar Ranking by Product Type
  • Nut Snacks the Clear Leader in Dollar Gains
  • Frito-Lay Maintains Wide Market Lead
  • Looking Ahead
• Trends in Healthy Snacks
  • Health Angle Essential Across All Categories
  • A Three-Pronged Trend
• Trends in Kids and Teens Snacks
  • Walking the Healthy/Less-Healthy Line
  • Legislated Kids Nutrition Starting at the School Level
  • Good Prospects for Value-Added Yogurt
  • More Natural/Organic Snacks for Kids

Chapter 2: Sweet Snacks

• Introduction
• Market Definition
• Looking Ahead
• Figure 2-1: Projected Growth Rates in IRI-Tracked Sales of Sweet Snacks by Product Category, 2001-2005 vs. 2005-2010 (percent)
• Snack Candy: Chocolate, Chocolate, and More Chocolate
• Cookies & Bakery Snacks
• Yogurt Snacks
• Food Bars
• Fruit Snacks
• Gelatin/Pudding Cups

• Category Trends: Retail Sales and Consumer Usage
  • IRI-Tracked Sales of Sweet Snacks at $18.2 Billion
  • Table 2-1: IRI-Tracked Sales of Sweet Snacks, 2001-2005 (in millions of dollars)
  • Snack Candy at $6.4 Billion and 35% of Sweet Snacks
  • Consumer Usage Reflects Similar Ranking by Product Type
  • Yogurt Snacks Lead in Dollar Gains
  • Expanding Household Usage of Drinkable Yogurt
  • General Mills Closing in on Kraft
  • Figure 2-2: Top Marketers of Sweet Snacks, 2001 vs. 2005 (percent)
  • Private-Label Cookies Claim Largest Brand Share
  • Yoplait Posts Highest Rate of Household Usage
  • Yoplait Claims Top Spots in 5-Year Sales Growth
  • Candy Bars Slipping in Household Penetration
  • Table 2-2: Leading Marketers of Sweet Snacks, 2001-2005 (percent)
  • Table 2-3: IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001 vs. 2005 (in millions of dollars)
  • Table 2-4: Share of IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001 vs. 2005 (percent)
  • Table 2-5: Overview of U.S. Household Usage Rates for Selected Sweet Snack Classifications, 2003-2005 (percent)
  • Table 2-6: Dollar Change in IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001 vs. 2005 (in millions of dollars)
  • Table 2-7: Growth Rates in IRI-Tracked Sales of Sweet Snacks by Product Category and Segment, 2001-2005 (percent)
  • Table 2-8: Overall Household Usage Rates for Selected Sweet Snack Classifications, 2003-2005 (percent)
  • Table 2-9: Top Brand Lines by Share of IRI-Tracked Sales of Sweet Snacks, 2001- 2005 (percent)
  • Table 2-10: Top Sweet Snack Brand Lines by Household Usage Rates: By Product Type, 2005 (percent)
  • Table 2-11: Top Brand Lines by 5-Year Growth in IRI-Tracked Sales of Sweet Snacks, 2001-2005 (in millions of dollars)
  • Table 2-12: Change in Household Usage Rates Among Selected Leading Sweet Snack Brand Lines, 2003-2005 (percent)
• Marketing and New Product Trends
  • Chocolate Candy Moving Upscale, Natural
  • Strong Interest in Flavor Blends
  • Non-Chocolate Candy Targeting Kids, Scaling Up
  • "Blend" Is Top Flavor in Non-Chocolate Candy
  • Cookies Category Going Upscale, Natural, and Trans-Fat-Free
  • New Snack Bars Position on Health and Indulgence
  • Yogurt Products Position on Convenience, Health
  • Table 2-13: Chocolate Candy: Top Package Tags, 2003-2005 (number)
  • Table 2-14: Chocolate Candy: Top Flavors, 2003-2005 (number)
  • Table 2-15: Non-Chocolate Candy: Top Package Tags, 2003-2005 (number)
  • Table 2-16: Non-Chocolate Candy: Top Flavors, 2003-2005 (number)
  • Table 2-17: Cookies: Top Package Tags, 2003-2005 (number)
  • Table 2-18: Cookies: Top Flavors, 2003-2005 (number)
  • Table 2-19: Snack Bars: Top Package Tags, 2003-2005 (number)
  • Table 2-20: Snack Bars: Top Flavors, 2003-2005 (number)
  • Table 2-21: Yogurt: Top Package Tags, 2003-2005 (number)
  • Table 2-22: Yogurt: Top Flavors, 2003-2005 (number)
• Brand Profile: Del Monte Fruit and Gelatin Snacks
  • Sales Grow $35 Million During 2001-2005 Period
  • Products Position on Health, Convenience, Kids
  • Consumer Demographic Is Generally Lower Scale
  • Looking Ahead: Scaling up with Gourmet, Organic, and Ethnic Products
  • Figure 2-3: Indices for Usage of Del Monte Mixed Fruit Nutritional Snacks and Gelatin Desserts by Race/Ethnicity, 2005
  • Table 2-23: IRI-Tracked Sales of Del Monte Fruit Snacks and Prepared Gelatin Snacks, 2001-2005 (in millions of dollars)
  • Table 2-24: Timeline of Selected Del Monte Fruit Snack New Product Introductions, 2003-2005
  • Table 2-25: Snack Brand Line Demographics: Del Monte Mixed Fruit Nutritional Snacks, 2005 (U.S. households)

• Brand Profile: Dove Chocolate
• Dove Chocolate Sales Up 44% in 2005
• Dove Aims for Indulgence
• Looking Ahead: Dark Chocolate and the CocoaVia Connection
• Table 2-26: IRI-Tracked Sales of Dove Snack Products, 2001-2005 (in millions of dollars)
• Table 2-27: Snack Brand Line Demographics: Dove Chocolate Promises, 2005 (U.S. households)
• Table 2-28: Timeline of Selected Dove Chocolate New Product Introductions, 2003-2006

• Brand Profile: Pepperidge Farm Cookies
  • Cookie Sales Top $287 Million in 2005
  • An Upscale, Female Demographic
  • New Indulgence Products Go Smaller, Lighter
  • Looking Ahead: 100 Calorie Packs and New Flavor Mixtures
  • Table 2-29: IRI-Tracked Sales of Pepperidge Farm Snack Products, 2001-2005 (in millions of dollar)
  • Table 2-30: Snack Brand Line Demographics: Pepperidge Farm Cookies, 2005 (U.S. households)
  • Table 2-31: Timeline of Selected Pepperidge Farm Sweet Snack New Product Introductions, 2003-2006

Chapter 3: Salted Snacks

• Introduction
  • Market Definition
  • Looking Ahead
  • Figure 3-1: Projected Growth Rates in IRI-Tracked Sales of Salted Snacks by Product Category, 2001-2005 vs. 2005-2010 (percent)
  • Salty Snacks
  • Crackers
  • Nut Snacks
  • Popcorn and Rice/Popcorn Cakes
  • Dried Meat Snacks
• Category Trends: Retail Sales and Consumer Usage
  • IRI-Tracked Sales of Salted Snacks at $13.2 Billion
  • Table 3-1: IRI-Tracked Sales of Salted Snacks, 2001-2005 (in millions of dollars)
  • Salty Snacks the Largest Category by Far
  • Consumer Usage Reflects Similar Ranking by Product Type
  • Nut Snacks the Clear Leader in Dollar Gains
  • Expanding Household Usage of Meat Snacks/Beef Jerky
  • Frito-Lay Maintains Wide Market Lead
  • Figure 3-2: Top Marketers of Salted Snacks, 2001 vs. 2005 (percent)
  • Brand Fragmentation, Marketer Concentration
  • Lay's, Planter's, and Doritos Lead in Consumer Usage
  • Private-Label Snack Nuts Lead by 2001-2005 Dollar Gain
  • Smaller, Healthier Brands Chart Gains in Household Usage
  • Table 3-2: IRI-Tracked Sales of Salted Snacks by Product Category and Segment, 2001 vs. 2005 (in millions of dollars)
  • Table 3-3: Share of IRI-Tracked Sales of Salted Snacks by Product Category and Segment, 2001 vs. 2005 (percent)
  • Table 3-4: Overview of U.S. Household Usage Rates for Selected Salted Snack Classifications, 2005 (percent)
  • Table 3-5: Dollar Change in IRI-Tracked Sales of Salted Snacks by Product Category and Segment, 2001 vs. 2005 (in millions of dollars)
  • Table 3-6: Growth Rates in IRI-Tracked Sales of Salted Snacks by Product Category and Segment, 2001-2005 (percent)
  • Table 3-7: Change in Household Purchasing Rates for Selected Salted Snack Classifications, 2003-2005 (percent)
  • Table 3-8: Leading Marketers of Salted Snacks, 2001-2005 (percent)
  • Table 3-9: Top Snack Brand Varieties by Share of IRI-Tracked Sales of Salted Snacks, 2001-2005 (percent)
  • Table 3-10: Top Salted Snack Brand Lines by Household Usage Rates: By Product Type, 2005 (percent)
  • Table 3-11: Top Salted Brand Varieties by 5-Year Growth in IRI-Tracked Sales, 2001-2005 (in millions of dollars)
  • Table 3-12: Change in Household Usage Rates Among Selected Leading Salted Snack Brand Lines, 2003-2005 (percent)
• New Product Trends
  • Potato Chips trend Toward Natural, Lower-Fat Varieties
  • Crackers Also Trending Healthier, More Upscale
  • Nuts and Seeds Go Gourmet
  • Popcorn Also Trending Healthier
  • Table 3-13: Potato Chips: Top Package Tags, 2003-2005 (number)
  • Table 3-14: Potato Chips: Top Flavors by Package Tag, 2003-2005 (number)
  • Table 3-15: Crackers: Top Package Tags (number)
  • Table 3-16: Crackers: Top Flavors by Package Tag (number)
  • Table 3-17: Nuts and Seeds: Top Package Tags (number)
  • Table 3-18: Nuts and Seeds: Top Flavors by Package Tag (number)
  • Table 3-19: Popcorn: Top Package Tags (number)
  • Table 3-20: Popcorn: Top Flavors by Package Tag (number)
• Brand Profile: Lay's Chips
  • Growth in Newer Varieties Including Stax and Kettle Cooked
  • Table 3-21: IRI-Tracked Sales of Lay's Potato Chips, 2001-2005 (in millions of dollars)
  • Trending Healthy
  • Younger, Wealthier Consumers Prefer Healthier Chips
  • Looking Ahead: Building on Healthy
  • Table 3-22: Timeline of Selected Lay's Potato Chip New Product Introductions, 2003-2006
  • Table 3-23: Snack Brand Line Demographics: Lay's Potato Chips (Regular), 2005 (U.S. households)
  • Table 3-24: Snack Brand Line Demographics: Baked! Lay's Potato Chips, 2005 (U.S. households)
  • Table 3-25: Snack Brand Line Demographics: Lay's Light Potato Chips, 2005 (U.S. households)
• Brand Profile: Planters Nuts
  • Planters: King of Snack Nuts
  • Table 3-26: IRI-Tracked Sales of Planters Snack Products, 2001-2005 (in millions of dollars)
  • Cashing in on Health Value of Nuts
  • Planters Nuts Have Universal Appeal
  • Looking Ahead: Maintaining a Focus on Health
  • Table 3-27: Timeline of Selected Planters Nut Snack New Product Introductions, 2003-2006
  • Table 3-28: Snack Brand Line Demographics: Planters Nuts, 2005 (U.S. households)
• Brand Profile: Terra Chips
  • Snacks Sales Grow $35 Million During 2001-2005 Period
  • Table 3-29: IRI-Tracked Sales of Terra Snack Products, 2001-2005 (in millions of dollars)
  • Natural Products with Gourmet Appeal
  • Table 3-30: Timeline of Selected Terra Salted Snack New Product Introductions, 2003-2005

Chapter 4: Trends in Healthy Snacks

• Looking Ahead
  • Health Angle Essential Across All Categories
  • Figure 4-1: Dollar Growth of IRI-Tracked Sales of Snacks by Product Category, 2001-2005 (in millions of dollars)
  • Figure 4-2: Compound Annual Growth Rate of IRI-Tracked Sales of Snacks by Product Category, 2001-2005 (percent)
  • A Three-Pronged Trend
  • Natural/Organic: The Top Healthy Snack Trend in 2006-2007
  • Table 4-1: Mass-Market Sales Growth: Top-Selling Natural/Organic Snack Brands vs. Overall Segment, 2005 (in millions of dollars)
  • Figure 4-3: Number of New Snack Products by Package Tag: Natural Tags, 2001-2005
  • Table 4-2: Number of New Snack Products with "Natural" or "Organic" Package Tags, 2003-2005
  • The "No-Allergy" Product Wave
  • Figure 4-4: Number of New Snack Products with Non-Allergenic Package Tags, 2001-2005
  • Diet/Weight: Portion Control Out Front
  • No Trans Fats!
  • Figure 4-5: Number of New Snack Products with "No Trans Fat" Package Tag, 2001-2005
  • The Nos and the Lows: A More Balanced Approach to Healthy Dieting
  • Figure 4-6: IRI-Tracked Sales of Diet Candy, 2001-2005 (in millions of dollars)
  • Table 4-3: Number of New Snack Products by Diet Package Tag, 2001-2005
  • Fortified/Functional Snacks: Antioxidants, Omega-3s, and Probiotics
  • Figure 4-7: Number of New Snack Products with "High Omega-3" or "High Antioxidants" Package Tags: 2001-2005
  • Whole Grain and High Fiber
  • Figure 4-8: Number of New Snack Products with "High Fiber" Package Tags, 2001-2005
  • Table 4-4: Number of New Snack Products by Package Tag: Natural Tags, 2001-2005
  • Table 4-5: New Natural and Organic Snack Product Introductions, 2006
  • Table 4-6: Number of New Snack Products by Package Tag: Diet Tags, 2001-2005
  • Table 4-7: New Snack Product Introductions with Diet-Related Claims, 2006
  • Table 4-8: Number of New Snack Products by Package Tag: Functional Tags, 2001-2005
  • Table 4-9: New Fortified/Functional Snack Product Introductions, 2006
• Consumer Trends
  • Healthy Snackers Favor Inherently Healthy Snacks
  • Energy Bar Usage Down Among Healthy Snackers
  • Healthy Snackers Go for Yogurt, Low-Salt, Low-Fat
  • Healthy Brands Not Alone as Healthy Snack Choices
  • Table 4-10: Relative Household Usage of Selected Snack Classifications by Level of Agreement with Statement, "I Usually Only Snack on Healthy Foods," 2005 (indices)
  • Table 4-11: Household Usage Rates for Selected Snack Classifications: Overall and by Level of Agreement with Statement, "I Usually Only Snack on Healthy Foods," 2005 (percent)
  • Table 4-12: Relative Household Usage of Selected Snack Classifications Among Respondents Who Agree a Lot with Statement, "I Usually Snack on Healthy Foods," 2003-2005 (indices)
  • Table 4-13: Relative Household Usage of Selected Snack Classifications Among Respondents Who Agree a Little with Statement, "I Usually Snack on Healthy Foods," 2003-2005 (indices)
  • Table 4-14: Relative Household Usage of Selected Snack Classifications by Product Types Used Most Often: By Level of Agreement with Statement, "I Usually Only Snack on Healthy Foods," 2005 (indices)
  • Table 4-15: Household Usage Rates for Selected Snack Classifications by Product Types Used Most Often: Overall and by Level of Agreement with Statement, "I Usually Only Snack on Healthy Foods," 2005 (percent)
  • Table 4-16: Relative Household Usage of Selected Snack Brand Lines: By Level of Agreement with Statement, "I Usually Only Snack on Healthy Foods," 2005 (indices)
  • Table 4-17: Household Usage Rates for Selected Snack Brand Lines: Overall and by Level of Agreement with Statement, "I Usually Only Snack on Healthy Foods," 2005 (percent)
• Brand Profile: Nabisco 100 Calorie Packs
  • Sales Up Almost $100 Million in First Two Years
  • Table 4-18: IRI-Tracked Sales of Kraft/Nabisco 100 Calorie Packs, 2001-2005 (in millions of dollars)
  • Calorie Counting the Easy Way
  • Table 4-19: Timeline of Selected Nabisco 100 Calorie Pack New Product Introductions, 2004-2006
• Brand Profile: Kraft South Beach Diet Bars and Cookies
  • Sales Near $70 Million in First Year
  • Table 4-20: IRI-Tracked Sales of Kraft South Beach Snack Products, 2005 (in millions of dollars) Heavy on Bars, Bullish on the Future Table 4-21: Timeline of Selected Kraft South Beach Diet New Snack Product Introductions, 2005-2006
• Brand Profile: Stonyfield Farm Yogurt
  • Yogurt Sales Double in Five-Year Period
  • Table 4-22: IRI-Tracked Sales of Stonyfield Farm Snack Products, 2001-2005 (in millions of dollars)
  • New Product Initiatives Are Future-Focused
  • Table 4-23: Timeline of Selected Stonyfield Farm Yogurt New Product Introductions, 2003-2005
  • Consumer Demographic Is Generally Upper Scale
  • Looking Ahead: Reaching the Target Audience
  • Table 4-24: Snack Brand Line Demographics: Stonyfield Farm Yogurt, 2005 (U.S. households)

Chapter 5: Trends in Kids and Teens Snacks

• Looking Ahead
  • Walking the Healthy/Less-Healthy Line
  • Legislated Kids Nutrition Starting at the School Level
  • Small Dietary Changes Have Big Effect
  • What a Parent Wants/What a Kid Wants
  • Marketing to Kids: Is the Fun Over?
  • Reaching Out to Parents
  • Troubled Waters Ahead for Less Healthy Sweets
  • Table 5-1: Growth Rates in IRI-Tracked Sales of Selected Sweet Snack Categories and Segments Popular Among Kids, 2001-2005 (percent)
  • Focus on Fruit
  • Good Prospects for Value-Added Yogurt
  • More Natural/Organic Snacks for Kids
  • Candy Out Front in New Kids Snacks Introductions
  • Figure 5-1: Number of New Snack Products by Package Tag, 2001-2005
  • Table 5-2: Number of New Snack Products with "Kids" or "Teens" Package Tags, 2003-2005
  • Table 5-3: New Kids and Teens Snack Products Introductions, 2006
• Consumer Trends
  • Kids of All Ages Big on Snacks of All Kinds
  • Bite-Size, Fudge-Covered Cookies Are Kid-Favorites
  • Kids Brand Preferences Include Adult Snacks, Too
  • Table 5-4: Relative Usage of Selected Snack Classifications by Age Bracket of Child, 2005 (indices)
  • Table 5-5: Usage Rates for Selected Snack Classifications: Overall and by Age Bracket of Child, 2005 (percent)
  • Table 5-6: Relative Usage of Selected Snack Classifications by Product Types Used Most Often: By Age Bracket of Child, 2005 (indices)
  • Table 5-7: Usage Rates for Selected Snack Classifications by Product Types Used Most Often: Overall and by Age Bracket of Child, 2005 (percent)
  • Table 5-8: Relative Usage of Selected Snack Brand Lines by Age of Child, 2005 (indices)
  • Table 5-9: Usage Rates for Selected Snack Brand Lines: Overall and by Age of Child, 2005 (percent)
• Brand Profile: Betty Crocker Fruit Rolls/Bars/Snacks and Cookies
  • IRI-Tracked Sales Slip in 2005
  • Building on Health
  • Table 5-10: IRI-Tracked Sales of Betty Crocker Snack Products, 2001-2005 (in millions of dollars)
  • Table 5-11: Timeline of Selected Del Monte Fruit Snack New Product Introductions, 2003-2005
• Brand Profile: Dannon Danimals
  • Drinkable Yogurt Leads in 2005 Sales
  • Table 5-12: IRI-Tracked Sales of Dannon Danimals Snack Products, 2001-2005 (in millions of dollars)
  • Drinkable Yogurt Ideally Suited for Health, Convenience
  • Table 5-13: Timeline of Selected Dannon Danimals Yogurt New Product Introductions, 2003-2006
• Brand Profile: Pepperidge Farm Goldfish
  • Goldfish Line Posts Growth Despite Segment Losses
  • Table 5-14: IRI-Tracked Sales of Pepperidge Farm Goldfish Salted Snacks, 2001-2005 (in millions of dollars)
  • Products Position on Fun, Health, Convenience
  • Table 5-15: Timeline of Selected Pepperidge Farm Goldfish Snack Product Introductions, 2003-2005

Appendix: Addresses of Selected Marketers