Report: No- and Low-Lactose Food and Beverages in the U.S. TOC

Key Points
Market Definitions
No- and Low-Lactose Dairy Surpasses $500 Million in 2006
Table 3-1 U.S. Retail Sales of No- and Low-Lactose Dairy Products, 2001-2006 (in millions of dollars)
Figure 3-1 U.S. Retail Sales of No- and Low-Lactose Dairy Products, 2001-2006 (in millions of dollars)
Why the Growth in No- and Low-Lactose Dairy Products?
Figure 3-2 U.S. Retail Share of Sales of No- and Low-Lactose Dairy Products, by Product Type, 2006
Innovation Using Milk as a Carrier
Market Size and Growth of Dairy-Alternative Products
Dairy-Alternative Products Top Out at Almost $1.4 Billion in 2006
Table 3-2 U.S. Retail Sales of Dairy-Alternative Products, 2001-2006 (in millions of dollars)
Figure 3-3 U.S. Retail Sales of Dairy-Alternative Products, 2001-2006 (in millions of dollars)
Milk Alternatives Are the Segment Leader
Figure 3-4 U.S. Retail Share of Sales of Dairy Alternative Products, by Product Type, 2006

Sales Are Projected to Reach $1.7 Billion by 2010
Table 3-3 Projected U.S. Retail Sales of No- and Low-Lactose Products, 2006-2010 (in millions of dollars)
Figure 3-5 Projected U.S. Retail Sales of No- and Low-Lactose Products, 2006-2010 (in millions of dollars)
Dairy Alternative Sales Start to Slow
Table 3-4 Projected U.S. Retail Sales of Dairy Alternative Products, 2006-2010 (in millions of dollars)
Figure 3-6 Projected U.S. Retail Sales of Dairy Alternative Products, 2006-2010 (in millions of dollars)

Key Points
Overview of Marketers
The Leading Brand in the Marketplace: Lactaid
Sales of Lactaid Milk Are More Than a Half Billion
Table 4-1 Sales Data for U.S. Sales of Lactaid Brand 100% Lactose Free Milk, All Varieties, 2001-2005 (in millions of dollars)
Table 4-2 Sales Data for U.S. Sales of Lactaid Brand Cottage Cheese, 2001-2005 (in thousands of dollars)
Lactaid Product Line Is Growing
Figure 4-1 Lactaid Milk Products
Figure 4-2 Lactaid Cottage Cheese
Figure 4-3 Lactaid Scoopfuls Ice Cream Products
A Bit on HP Hood
HP Hood LLC Forms in 2004
No Other Lactose-Free Dairy Product Sales Are Trackable
Speaking of Breyers Ice Cream
Figure 4-4 Breyers All Natural Lactose Free Ice Cream
Aggressive Innovators of Ice Cream for Health-Conscious Consumers
The Light Shines in the Freezer Case
On the Fluid Side of the Business
2004 Acquisition of Horizon Builds Organic Cultured Business
A Bit About Horizon
Speaking of Added-Value Milk Products
The Slammers Brand and Beyond
Welcome Back Farmland Dairies
Lactose-Free Is Where Farmland Sees Growth
Cheese Promoted as Lactose Free
Other Dairies Promoting Their Cheeses as Being Lactose Free

Key Points
When It Comes to Consumers Who Avoid Lactose . . .
Why Should Those Avoiding Lactose Keep Dairy in the Diet?
Who Is the Target Consumer of No- and Low-Lactose Dairy?
What Do Consumers Want From Milk?
Overall Consumer Outlook Jumps Around
Should the New Generation of No- and Low-Lactose Dairy Foods Be Organic, Too?
Who Is the Organic Consumer?
Organic Foods Perceived as Healthier
Table 6-1 Reason Cited for Buying Organic Foods
54% of Shoppers Feel Organic Foods Are Healthier
As Market Grows, Consumer Profile Changes
Demographics of Organic Users and Non-Users
Table 6-2 Percent of Adult Consumers Who Use or Do Use Organic Foods and Beverages
Bringing All That Organic Data Back to Lactose and Dairy

Simmons Consumer Survey
More Consumers Are Watching for Lactose
Table 6-3 Percent of U.S. Ethnic/Racial Groups Who Watch Their Diet Because of Lactose Intolerance
Table 6-4 Percent of U.S. Ethnic/Racial Groups Who Use Lactose-Free Milk
Non-Dairy Ice Cream - Yuck(?)
Table 6-5 Percent of U.S. Ethnic/Racial Groups Who Use Non-Dairy Ice Cream
Asians Are Using Less Soymilk
Table 6-6 Percent of U.S. Ethnic/Racial Groups Who Use Soymilk
Dairy Is a Popular Food for All Americans
Table 6-7 Percent of All U.S. Consumers Who Use Select Dairy Products

No- and Low-Lactose Food and Beverages in the U.S.