Table of Contents
Chapter 1: Executive Summary
- Scope of Report
- Report Methodology
- Market Overview
- Pet Food Sales Reach $14.5 Billion in 2005
- IRI-Tracked Sales Down 5%
- Dog Biscuits/Treats Is One Bright Spot
- Dog Food Still Over Half the Market
- Figure 1-1: Share of IRI-Tracked Sales of Pet Food by Category: 2001,
2003, 2005 (percent)
- Market Share by Retail Channel
- Top Five Players Control Three-Quarters of the Market
- Figure 1-2: Top Five U.S. Marketers of Pet Food, July 2006 (percent)
- The Mass-Market Leaders
- Consumer Advertising Spending at $277 Million in 2005
- Hundreds of New Products Hitting the Scene
- Retail Trends
- Over 50 Million Households Own Dogs or Cats
- Pet Food Spending: Trends and Demographics
- Figure 1-3: Average U.S. Household Expenditures on Pet Food, 1994-2004
(in dollars)
- Dog Food
- Total Dog Food Sales at $8.7 Billion in 2005
- Figure 1-4: U.S. Retail Sales of Dog Food, 2001 vs. 2005 (in millions of
dollars)
- IRI-Tracked Sales Chart Gradual Decline
- Nestlé Purina Dominates Dog Food Category
- 2006 a Record Year for New Dog Food Products
- The Upscale Thrust: Natural, Functional, and Special Diet Foods
- 32% Usage Rate for Packaged Dry Dog Food
- Cat Food
- Total Cat Food Sales at $4.9 Billion in 2005
- Figure 1-5: U.S. Retail Sales of Cat Food, 2001 vs. 2005 (in millions of
dollars)
- IRI-Tracked Sales Down 8% Since 2001
- Iams Jumps to No. 2 in Cat Food Market
- Over 100 New SKUs Appear in First Six Months of 2006
- 32% Overall Usage Rate for Packaged Dry Cat Food
- Other Pet Food
- Total Other Pet Food Sales at $869 Million in 2005
- Figure 1-6: Share of Sales of Other Pet Food by Animal Type, 2005
(percent)
- Marketer Overview
- Marketing and New Product Trends
- Population Trends: Household Penetration Increasing for All Animal Types
Chapter 2: Market Overview
- Introduction
- Scope of Report: Three Main Categories
- Terminology
- Exclusions
- Other Marketing Classifications
- Market Size and Growth
- Pet Food Sales Reach $14.5 Billion in 2005
- Table 2-1: U.S. Retail Sales of Pet Food, 2001-2005 (in millions of
dollars)
- IRI-Tracked Sales Down 5%
- Figure 2-1: IRI-Tracked Sales of Pet Food, 2001-2005 (in millions of
dollars)
- Dog Biscuits/Treats Is One Bright Spot
- Table 2-2: IRI-Tracked Sales of Pet Food: By Category, 2001-2005 (in
millions of dollars)
- Table 2-3: Annual Growth/Decline in IRI-Tracked Sales of Pet Food: By
Category, 2002-2005 (percent)
- Table 2-4: Total Growth/Decline in IRI-Tracked Sales of Pet Food: By
Category, 2001-2005 (in millions of dollars)
- Table 2-5: Total Growth/Decline in IRI-Tracked Sales of Pet Food: By
Segment, 2001-2005 (in millions of dollars)
- Market Composition
- Dog Food Still Over Half the Market
- Figure 2-2: Share of IRI-Tracked Sales of Pet Food by Category: 2001,
2003, 2005 (percent)
- Dry Food Accounts for About Half the Market
- Figure 2-3: Share of IRI-Tracked Sales of Pet Food by Type: 2001, 2003,
2005 (percent)
- Table 2-6: Share of IRI-Tracked Sales of Pet Food by Segment, 2001-2005
(percent)
- Independent Pet Stores: Share of Sales by Animal Type
- Table 2-7: Share of Independent Pet Store Pet Supply Sales by Animal
Type, 2005 (percent)
- Dog Food Is No. 2 Category in Pet Specialty Stores
- Table 2-8: Share of Pet Specialty Retailer Sales by Category: 2004
(percent)
- Table 2-9: Pet Food/Treats Share of Category Sales by Animal Type in Pet
Specialty Retailers: 2004 vs. 2005 (percent)
- Market Share by Retail Channel
- Figure 2-4: Share of U.S. Pet Food Sales by Retail Outlet Type, 2005
(percent)
- Household Purchasing of Pet Supplies by Retail Outlet Type
- Table 2-10: Household Purchasing of Pet Supplies by Outlet Type: Total
Purchasers vs. Sole Purchasers, 2003 vs. 2005 (U.S. households with dogs or
cats)
- Channel Loyalty Increasing Among Online Shoppers
- Figure 2-5: Sole Purchaser Share of Total Purchasers of Pet Supplies by
Outlet Type, 2003 vs. 2005 (U.S. households with dogs or cats)
- Market Outlook
- The Premium Product Thrust
- Figure 2-6: Share of U.S Pet Food Expenditures by Income Bracket: 1994,
1999, 2004 (percent)
- The Retail Thrust
- Pet Population Trends
- Table 2-11: Percentage of U.S Households That Own a Pet: 1988-2004
(percent)
- Table 2-12: Number of U.S Households That Own a Pet: 1988-2004 (in
millions)
- The Aging Pet Population
- The Boomer Factor
- Figure 2-7: Share of U.S. Population Growth for Selected Age Brackets,
2005-2010 (percent)
- Table 2-13: Dog and Cat Ownership Indices: By Adult Age Bracket, 2005
(U.S. households)
- Other Key Demographics
- Figure 2-8: Two-Adult Households/No Kids as Pet Owners, 2003 vs. 2005
(percent)
- Looking Ahead: Market to Approach $19 Billion by 2010
- Table 2-14: Projected U.S. Retail Sales of Pet Food, 2005-2010 (in
millions of dollars)
- Natural and Organic Foods
- Figure 2-9: U.S. Retail Sales of Natural and Organic Pet Food, 2001,
2005, 2010 (in millions of dollars)
- Functional Foods, Treats, & Nutraceuticals
- Packaging
- Human Branding
- Value Marketing
- Competitive Overview
- Top Five Players Control Three-Quarters of the Market
- Figure 2-10: Top Five U.S. Marketers of Pet Food, July 2006 (percent)
- The Mass-Market Leaders
- Figure 2-11: Top Marketers of Pet Food by Share of IRI-Tracked Sales:
2005 vs. 2006 (percent)
- Pet Specialty Channel More Fragmented
- Figure 2-12: Pet Food Brand Leaders in Pet Specialty Stores, 2004
(percent)
- Trend Profile: Nutro Products, Inc.
- Professional Channel Marketers
- Trend Profile: Hill's Pet Nutrition
- Dozens of Niche Marketers
- Mars Snaps Up S&M NuTec/Greenies, Doane
- Trend Profile: S&M NuTec/Greenies
- Del Monte Adds Meow Mix and Milk-Bone
- Spectrum Formed by Purchases of United Industries, Tetra
- Central Garden & Pet Taps in to Dog Food Market via Breeder's Choice
Acquisition
- Diamond Pet Foods Also Facing Safety Issues
- Crossing Pet Market Lines
- Private-Label Trends
- Table 2-15: Private-Label Share of IRI-Tracked Sales of Pet Food: By
Product Category and Segment, 1999-2005 (percent)
- Big-Box Retailers in the Cat Bird's Seat
- Channel-Specific Marketing
- Table 2-16: Leading Marketers of Pet Food by Share of IRI-Tracked Sales,
1999-2005 (percent)
- Table 2-17: Leading Marketers of Pet Food: Share of IRI-Tracked Sales by
Product Segment, 2005 vs. 2006 (percent)
- Table 2-18: The U.S. Pet Food Market: Selected Leading Marketers and
Brands, July 2006
- Marketing and New Product Trends
- Consumer Advertising Spending at $277 Million in 2005
- Top Three Marketers Account for 90% of Spending
- Figure 2-13: Marketer Shares of National Consumer Advertising
Expenditures for Pet Food: 2003-2005 (percent)
- Dog Food Represents Bulk of Spending
- Figure 2-14: Share of National Consumer Advertising Expenditures for Pet
Food: Dog vs. Cat, 2004 vs. 2005 (percent)
- Almost Half of Outlay Is for Pedigree and Iams
- Figure 2-15: Most Advertised Pet Food Brands, 2005 (percent)
- Advertising Positioned on a Few Major Themes
- Hundreds of New Products Hitting the Scene
- Figure 2-16: Number of New Pet Food Products and SKUs by Category,
January-June 2006
- Figure 2-17: Number of New Dog and Cat Food Product Introductions,
2001-2006
- All Things Premium: Upscale, Natural, and Functional Appeals
- The New Gold Standard: Natural/Organic
- Figure 2-18: Number of New Natural/Organic Pet Food Products by Related
Package Tags, 1999 vs. 2005
- Functional/Fortified Foods Cover All Bases
- Figure 2-19: Number of New Functional Pet Food Products by Related
Package Tags, 1999 vs. 2005
- Special Diet Formulas Include Senior Foods, Weight Maintenance, and
Non-Allergenic
- Convenience Another Key Premium Appeal
- Table 2-19: Pet Food Product Selling Points by Package Tags, 1999-2006
- Retail Trends
- Overview
- Wal-Mart Bullish on Pet Supplies
- Target Also Coming on Strong
- Food Sales Shrinking for Independent Pet Specialty Retailers
- Figure 2-20: Pet Food/Treats Share of Category Sales by Animal Type in
Pet Specialty Retailers: 2004 vs. 2005 (percent)
- Figure 2-21: Share of Pet Specialty Retail Store Profits, 2005 (percent)
- Figure 2-22: Fastest Growing Product Categories in Pet Specialty
Retailers: 2004 (percent)
- PetSmart and PETCO Tapping High-Margin Products, Services
- Figure 2-23: PetSmart and PETCO Combined Sales, 2000-2005 (in millions
of dollars)
- PetSmart
- PETCO
- Wholesale Clubs, Dollar Stores, Drugstores Making Gains
- What's in Store for Supermarkets
- Going Natural/Organic
- Natural Food Stores
- Leading E-tailers of Pet Food and Supplies
- Pet Ownership Trends and Demographics
- The Simmons Survey System
- Over 50 Million Households Own Dogs or Cats
- Trends in Multiple-Pet Households
- Figure 2-24: Total Households for Selected Pet-Owning Classifications:
By Number of Dogs or Cats Owned, 2005 (in thousands of U.S. households)
- Pet Ownership by Age Bracket: The Boomer Skew
- Whites 21% More Likely to Own Both Dogs and Cats
- Dog Owners Skew Upscale
- Households of 3-4 Persons Are 18% More Likely to Own Both Dogs and Cats
- The Pet Specialty/Mass-Market Divide
- Pet Specialty Store Shopper Demographics
- Convenience and Nutrition Are Top Purchasing Motivators
- Figure 2-25: Factors Influencing Purchasing of Pet Food: 2006 (percent)
- Pet Owners Online
- Table 2-20: Household Penetration Rates for Selected Pet-Owning
Classifications, 2003-2005 (U.S. households)
- Table 2-21: Demographics Favoring Ownership of One or More Dogs, 2005
(U.S. households)
- Table 2-22: Demographics Favoring Ownership of One or More Cats, 2005
(U.S. households)
- Table 2-23: Indexes by Demographic for Selected Pet-Owning
Classifications, 2005 (U.S. households)
- Table 2-24: Indexes by Demographic: Single vs. Multiple Pet-Owning
Classifications, 2005 (U.S. households)
- Table 2-25: Percentage of Pet-Owning Households Who Shop for Pet
Supplies in Specialty vs. Mass-Market Outlets: By Number of Dogs or Cats
Owned, 2005 (U.S. pet-owning households)
- Table 2-26: The Pet Store or Online Shopper for Pet Supplies: Dog
Owners, 2005 (U.S. dog-owning households)
- Table 2-27: The Pet Store or Online Shopper for Pet Supplies: Cat
Owners, 2005 (U.S. cat-owning households)
- Table 2-28: Use/Influence of Internet: Dog and Cat Owners vs. All U.S.
Adults, 2003 (percent)
- Overview of the U.S. Pet Food Consumer
- Pet Food Spending: Trends and Demographics
- Figure 2-26: Average U.S. Household Expenditures on Pet Food, 1994-2004
(in dollars)
- Pet Food Household Demographics
- Figure 2-27: Selected High-Index Demographics for Spending on Pet Food,
2004 (U.S. Households)
- Pet Food Purchasing Overview: Dog Food vs. Cat Food
- Table 2-29: Household Usage Rates for Selected Pet Food Classifications:
Overall and by Pet Ownership, 2005 (U.S. households)
- Table 2-30: Indexed U.S. Household Spending on Pet Food: By Age, Income,
Household Type, Race, Region, and Educational Attainment, 2004
Chapter 3: Dog Food
- Introduction
- Category Scope: Five Product Segments
- Market Size and Growth
- Total Dog Food Sales at $8.7 Billion in 2005
- Figure 3-1: U.S. Retail Sales of Dog Food, 2001 vs. 2005 (in millions of
dollars)
- IRI-Tracked Sales Chart Gradual Decline
- Figure 3-2: IRI-Tracked Sales of Dog Food, 2001-2005 (in millions of
dollars)
- Dog Biscuits/Treats Out Front in Market Growth
- Table 3-1: IRI-Tracked Sales of Dog Food: By Segment, 2001-2005 (in
millions of dollars)
- Table 3-2: Annual Growth/Decline in IRI-Tracked Sales of Dog Food: By
Segment, 2002-2005 (percent)
- Table 3-3: Total Growth/Decline in IRI-Tracked Sales of Dog Food: By
Segment, 2001-2005 (in millions of dollars)
- Biscuits/Snacks Taking a Bigger Bite of IRI-Tracked Sales
- Table 3-4: Share of IRI-Tracked Sales of Dog Food by Segment: 2001,
2003, 2005 (percent)
- Premium and Senior Foods Are Most Commonly Purchased Types
- Figure 3-3: Kind of Dog Food Purchased in the Past 12 Months: 2004
(percent)
- Figure 3-4: Use of Specially Formulated Dog Food, 2004 (percent)
- Share of Dog Food Sales by Retail Channel
- Figure 3-5: Share of U.S. Dog Food Sales by Retail Outlet Type, 2005
(percent)
- Household Purchasing of Pet Supplies by Retail Outlet Type
- Table 3-5: Household Purchasing of Pet Supplies by Outlet Type: Total
Purchasing vs. Sole Purchasing, 2003 vs. 2005 (% of U.S. households with
dogs)
- Channel Loyalty Increasing Among Online Shoppers
- Dog Pamperers Skew Toward Pet Specialty Stores
- Figure 3-6: Sole Purchaser Share of Total Purchasers of Pet Supplies by
Outlet Type: 2003 vs. 2005 (U.S. households with dogs)
- Table 3-6: Household Purchasing of Pet Supplies by Outlet Type: Dog Food
& Treats vs. Dog Food/Not Treats, 2005 (U.S. households)
- Marketer and Brand Shares
- Methodology
- Nestlé Purina Dominates Dog Food Category
- Figure 3-7: Top Dog Food Marketers by Share of IRI-Tracked Sales, 2005
vs. 2006 (percent)
- Iams Focused Mainly in Dry Food
- Nestlé Purina Slipping in Dry Dog Food
- Figure 3-8: Leading Marketers of Dry Dog Food by Share of IRI-Tracked
Sales, 2001 vs. 2006 (percent)
- Second-Tier Gainers in Dog Biscuits/Treats
- Figure 3-9: Leading Marketers of Dog Biscuits/Treats by Share of
IRI-Tracked Sales, 2001 vs. 2006 (percent)
- Mars on Top in Wet Dog Food
- Figure 3-10: Leading Marketers of Wet Dog Food by Share of IRI-Tracked
Sales, 2001 vs. 2006 (percent)
- Nestlé Purina Controls Semi-Moist Segment
- Figure 3-11: Leading Marketers of Semi-Moist Dog Food by Share of
IRI-Tracked Sales, 2001 vs. 2006 (percent)
- Nestlé Purina Also on Top in Frozen Dog Food
- Figure 3-12: Leading Marketers of Frozen Dog Food by Share of
IRI-Tracked Sales, 2001 vs. 2006 (percent)
- Purina Beneful Is Top Cross-Segment Dollar Gainer
- Leading Pet Specialty Channel Brands
- Table 3-7: Dog Food Brand Leaders in Pet Specialty Stores, 2002-2004
(percent)
- Table 3-8: Leading Dog Food Marketers by Share of IRI-Tracked Sales:
1999, 2001, 2003, 2005 (percent)
- Table 3-9: Leading Dog Food Marketers by IRI-Tracked Sales and Market
Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 3-10: Leading Dog Food Marketers: Share of IRI-Tracked Sales of
Dog Food by Segment: 2005 vs. 2006 (percent)
- Table 3-11: Brand Shares of IRI-Tracked Sales of Dry Dog Food, 2001-2005
(percent)
- Table 3-12: Marketers and Brands of Dry Dog Food by IRI-Tracked Sales
and Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 3-13: Brand Shares of IRI-Tracked Sales of Dog Biscuits/Treats,
2001-2005 (percent)
- Table 3-14: Marketers and Brands of Dog Biscuits/Treats by IRI-Tracked
Sales and Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 3-15: Brand Shares of IRI-Tracked Sales of Wet Dog Food, 2001-2005
(percent)
- Table 3-16: Marketers and Brands of Wet Dog Food by IRI-Tracked Sales
and Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 3-17: Marketers and Brands of Semi-Moist Dog Food by IRI-Tracked
Sales and Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 3-18: Marketers and Brands of Frozen Dog Food by IRI-Tracked Sales
and Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 3-19: Top Dog Food Products by Dollar Gain in IRI-Tracked Sales:
2005 vs. 2006 (in millions of dollars)
- Marketing & New Product Trends
- Consumer Advertising Spending at $175 Million in 2005
- Mars, Nestlé Purina, and Iams Are Top Spenders
- Pedigree Is Most Advertised Brand
- Figure 3-13: Marketer Shares of National Consumer Advertising
Expenditures for Dog Food, 2004 vs. 2005 (percent)
- Table 3-20: Share of Dog Food Advertising by Brand, 2004 vs. 2005
(percent)
- 2006 a Record Year for New Dog Food Products
- Figure 3-14: Number of New Dog Food Product Introductions, 2001-2006
- The Upscale Thrust: Natural, Functional, and Special Diet Foods
- Figure 3-15: Top 10 Dog Food Package Claims, January-June 2006
- "People Food"
- The Leading Edge: Natural/Organic
- Figure 3-16: Top Natural/Organic Dog Food Package Tags, January-June 2006
- Natural Plus Gourmet
- Segmenting Natural, Holistic
- Functional/Fortified Product Appeals
- Figure 3-17: Top Functional/Fortified Dog Food Package Tags,
January-June 2006
- Weight Control/Special Diet Foods
- Figure 3-18: Top Special Diet Dog Food Package Tags, January-June 2006
- Healthy Weight Products
- Senior Products
- Size-/Breed-Specific Products
- Gourmet/Variety Still Key Appeals
- Veterinary Appeal
- Dog Treats Riding Two Trends: Functional and Pampering
- The Nutraceutical Push
- Training Treats/Treats 'n Toys
- Raw and Homemade Foods
- Dogsters Digs into Frozen Novelties Segment
- Packaging Appeals Hinge on Convenience
- Disney, Kroger Find a Hit in "Old Yeller"
- Table 3-21: Dog Food Product Selling Points by Package Tags, 2004-2006
- Table 3-22: Dog Food: Selected New Product Introductions, 2005-2006
- Consumer Focus: Dog Food Purchasers
- 32% Overall Usage Rate for Packaged Dry Dog Food
- Figure 3-19: Household Usage Rates for Selected Dog Food
Classifications, 2005 (U.S. households)
- Table 3-23: Pet Owner Usage Rates for Selected Dog Food Classifications,
2003-2005 (U.S. dog-owning households)
- A Leg Up for Specialty Formulations
- Indicators by Dry Dog Food Brand
- Dog Treats a Daily Habit
- Minorities, South Are Less Sold on Dog Treats
- Canned Dog Food vs. Dog Treats
- Packaged Moist vs. Canned
- Diversity by Income Level, Number of Dogs Owned
- Table 3-24: Pet Owner Usage Rates for Selected Packaged Dry Dog Food
Classifications, 2003-2005 (U.S. dog-owning households)
- Table 3-25: Demographics Favoring Use of Packaged Dry Dog Food, 2005
(U.S. dog-owning households)
- Table 3-26: Top Indicators by Brand for Household Usage of Packaged Dry
Dog Food, 2005 (U.S. dog-owning households)
- Table 3-27: Pet Owner Usage Rates for Selected Dog Biscuit/Treat
Classifications, 2003-2005 (U.S. dog-owning households)
- Table 3-28: Demographics Favoring Use of Dog Biscuits/Treats, 2005 (U.S.
dog-owning households)
- Table 3-29: Top Indicators by Brand for Household Usage of Dog
Biscuits/Treats, 2005 (U.S. dog-owning households)
- Table 3-30: Pet Owner Usage Rates for Selected Canned Dog Food
Classifications, 2003-2005 (U.S. dog-owning households)
- Table 3-31: Demographics Favoring Use of Canned Dog Food, 2005 (U.S.
dog-owning households)
- Table 3-32: Top Indicators by Brand for Household Usage of Canned Dog
Food, 2005 (U.S. dog-owning households)
- Table 3-33: Pet Owner Usage Rates for Selected Packaged Moist Dog Food
Classifications, 2003-2005 (U.S. dog-owning households)
- Table 3-34: Demographics Favoring Use of Packaged Moist Dog Food, 2005
(U.S. dog-owning households)
- Table 3-35: Top Indicators by Brand for Household Usage of Packaged
Moist Dog Food, 2005 (U.S. dog-owning households)
- Table 3-36: Share of Usage by Household Income Level for Selected Dog
Food Brand Lines, 2005 (U.S. dog-owning households)
- Table 3-37: Share of Usage by Number of Dogs Owned for Selected Dog Food
Brand Lines, 2005 (U.S. dog-owning households)
Chapter 4: Cat Food
- Introduction
- Category Scope: Four Product Segments
- Market Size and Growth
- Total Cat Food Sales at $4.9 Billion in 2005
- Figure 4-1: U.S. Retail Sales of Cat Food, 2001 vs. 2005 (in millions of
dollars)
- IRI-Tracked Sales Down 8% Since 2001
- Figure 4-2: IRI-Tracked Sales of Cat Food, 2001-2005 (in millions of
dollars)
- Cat Snacks Is Only Growth Segment
- Table 4-1: IRI-Tracked Sales of Cat Food: By Segment, 2001-2005 (in
millions of dollars)
- Table 4-2: Annual Growth/Decline in IRI-Tracked Sales of Cat Food: By
Segment, 2002-2005 (percent)
- Table 4-3: Total Growth/Decline in IRI-Tracked Sales of Cat Food: By
Segment, 2001-2005 (in millions of dollars)
- Biscuits/Snacks Taking a Bigger Bite of Category Sales
- Table 4-4: Share of IRI-Tracked Sales of Cat Food by Segment: 2001,
2003, 2005 (percent)
- Fortified, Premium, and Hairball Formulas Are Most Commonly Purchased
Types
- Figure 4-3: Type of Cat Food Purchased in the Past 12 Months: 2004
(percent)
- Figure 4-4: Use of Specially Formulated Cat Food, 2004 (percent)
- Share of Cat Food Sales by Retail Channel
- Figure 4-5: Share of U.S. Cat Food Sales by Retail Outlet Type, 2005
(percent)
- Household Purchasing of Pet Supplies by Retail Outlet Type
- Figure 4-6: Household Purchasing of Pet Supplies by Outlet Type: Total
Purchasing vs. Sole Purchasing: 2003 vs. 2005 (U.S. households with cats)
- Channel Loyalty Increasing Among Online Shoppers
- Figure 4-7: Sole Purchaser Share of Total Purchasers of Pet Supplies by
Outlet Type: 2003 vs. 2005 (U.S. households with cats)
- Cat Pamperers Skew Toward Pet Specialty Stores
- Table 4-5: Household Purchasing of Pet Supplies by Outlet Type: Cat Food
& Treats vs. Cat Food/Not Treats, 2005 (U.S. households)
- Marketer and Brand Shares
- Methodology
- Iams Jumps to No. 2 in Cat Food Market
- Figure 4-8: Top Cat Food Marketers by Share of IRI-Tracked Sales, 2005
vs. 2006 (percent)
- Del Monte Plus Meow Mix
- Iams Focused Mainly in Dry Food
- Iams Jumps to Second in Dry Cat Food Segment
- Figure 4-9: Leading Marketers of Dry Cat Food by Share of IRI-Tracked
Sales, 2001 vs. 2006 (percent)
- Nestlé Purina Ups Ante in Wet Cat Food
- Figure 4-10: Leading Marketers of Wet Cat Food by Share of IRI-Tracked
Sales, 2001 vs. 2006 (percent)
- Del Monte Nose Dives in Cat Snacks Segment
- Figure 4-11: Leading Marketers of Cat Snacks by Share of IRI-Tracked
Sales, 2001 vs. 2006 (percent)
- Nestlé Purina and Private-Label Limp Along in Semi-Moist Cat Food
Segment
- Friskies Fancy Feast Dry Cat Food Is Top Cross-Segment Dollar Gainer
- Leading Pet Specialty Channel Brands
- Figure 4-12: Cat Food Brand Leaders in Pet Specialty Stores, 2002-2004
(percent)
- Table 4-6: Leading Cat Food Marketers by Share of IRI-Tracked Sales:
1999, 2001, 2003, 2005 (percent)
- Table 4-7: Leading Cat Food Marketers by IRI-Tracked Sales and Market
Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 4-8: Leading Cat Food Marketers: Share of IRI-Tracked Sales of Cat
Food by Type, 2005 vs. 2006 (percent)
- Table 4-9: Brand Shares of IRI-Tracked Sales of Dry Cat Food, 2001-2005
(percent)
- Table 4-10: Marketers and Brands of Dry Cat Food by IRI-Tracked Sales
and Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 4-11: Brand Shares of IRI-Tracked Sales of Wet Cat Food, 2001-2005
(percent)
- Table 4-12: Marketers and Brands of Wet Cat Food by IRI-Tracked Sales
and Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 4-13: Brand Shares of IRI-Tracked Sales of Cat Snacks, 2001-2005
(percent)
- Table 4-14: Marketers and Brands of Cat Snacks by IRI-Tracked Sales and
Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 4-15: Brand Shares of IRI-Tracked Sales of Semi-Moist Cat Food,
2001-2005 (percent)
- Table 4-16: Marketers and Brands of Semi-moist Cat Food by IRI-Tracked
Sales and Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 4-17: Top Cat Food Products by Dollar Gain in IRI-Tracked Sales:
2005 vs. 2006 (in millions o dollars)
- Marketing & New Product Trends
- Consumer Advertising Spending at $97 Million in 2005
- Nestlé Purina, Iams, and Mars Are Top Spenders
- Iams Is Most Advertised Brand
- Figure 4-13: Marketer Shares of National Consumer Advertising
Expenditures for Cat Food: 2004 vs. 2005 (percent)
- Table 4-18: Share of Cat Food Advertising by Brand/Variety, 2004 vs.
2005 (percent)
- Over 100 New SKUs Appear in First Six Months of 2006
- Figure 4-14: Number of New Cat Food Product Introductions, 2001-2006
(percent)
- Top New Product Claims: Upscale, Natural, and Functional/Fortified
- Figure 4-15: Top 10 Cat Food Package Claims, January-June 2006
- Purina Pumps Up Friskies; Del Monte Revives Morris
- Mars Challenges Nestlé Purina on "Taste Claims"
- Variety and Gourmet Taste Are Key Appeals
- Natural and Organic Products
- Condition-Specific-And All Occasion
- Cat Snacks Are Mainly Indulgence Oriented
- Packaging: Pouches, Cups, and Canisters
- Table 4-19: Cat Food Product Selling Points by Package Tags, 2004-2006
- Table 4-20: Cat Food: Selected New Product Introductions, 2005-2006
- Consumer Focus: Cat Food Purchasers
- 32% Overall Usage Rate for Packaged Dry Cat Food
- Figure 4-16: Household Usage Rates for Selected Cat Food
Classifications, 2005 (U.S. households)
- Table 4-21: Pet Owner Usage Rates for Selected Cat Food Classifications,
2003-2005 (U.S. cat-owning households)
- Distinct Demographics for Store Brands
- Upscale and Downscale for Canned Cat Food
- Whiskas Temptations Deviate from Cat Treat Mold
- Senior Skew for Packaged Moist Cat Food
- Customer Bases by Level of Income and Number of Cats
- Table 4-22: Pet Owner Usage Rates for Selected Packaged Dry Cat Food
Classifications, 2003-2005 (U.S. cat-owning households)
- Table 4-23: Demographics Favoring Use of Packaged Dry Cat Food, 2005
(U.S. cat-owning households)
- Table 4-24: Top Indicators by Brand for Household Usage of Packaged Dry
Cat Food, 2005 (U.S. cat-owning households)
- Table 4-25: Pet Owner Usage Rates for Selected Canned Cat Food
Classifications, 2003-2005 (U.S. cat-owning households)
- Table 4-26: Demographics Favoring Use of Canned Cat Food, 2005 (U.S.
cat-owning households)
- Table 4-27: Top Indicators by Brand for Household Usage of Canned Cat
Food, 2005 (U.S. cat-owning households)
- Table 4-28: Pet Owner Usage Rates for Selected Cat Treat
Classifications, 2003-2005 (U.S. cat-owning households)
- Table 4-29: Demographics Favoring Use of Cat Treats, 2005 (U.S.
cat-owning households)
- Table 4-30: Top Indicators by Brand for Household Usage of Cat Treats,
2005 (U.S. cat-owning households)
- Table 4-31: Pet Owner Usage Rates for Selected Packaged Moist Cat Food
Classifications, 2003-2005 (U.S. cat-owning households)
- Table 4-32: Demographics Favoring Use of Packaged Moist Cat Food, 2005
(U.S. cat-owning households)
- Table 4-33: Top Indicators by Brand for Household Usage of Packaged
Moist Cat Food, 2005 (U.S. cat-owning households)
- Table 4-34: Share of Usage by Household Income Level for Selected Cat
Food Brand Lines, 2005 (U.S. cat-owning households)
- Table 4-35: Share of Usage by Number of Cats Owned for Selected Cat Food
Brand Lines, 2005 (U.S. cat-owning households)
Chapter 5: Other Pet Food
- Market Size and Composition
- Category Scope
- Total Other Pet Food Sales at $869 Million in 2005
- Figure 5-1: U.S. Retail Sales of Other Pet Food, 2001 vs. 2005 (in
millions of dollars)
- Figure 5-2: Share of Sales of Other Pet Food by Animal Type, 2005
(percent)
- IRI-Tracked Sales of Other Pet Food Treading Water
- Figure 5-3: IRI-Tracked Sales of Other Pet Food, 2001-2005 (in millions
of dollars)
- Independent Pet Stores: Share of Sales by Animal Type
- Table 5-1: Share of Independent Pet Store Pet Supply Sales by Animal
Type, 2005 (percent)
- Bird Products: Share of Sales by Product Category
- Table 5-2: Share of Independent Pet Store Sales of Bird Products by
Category, 2005 (percent)
- Small Mammal Products: Share of Sales by Product Category
- Table 5-3: Share of Independent Pet Store Sales of Small Mammal Products
by Category, 2005 (percent)
- Fish Products: Share of Sales by Product Category
- Table 5-4: Share of Independent Pet Store Sales of Fish Products by
Category, 2005 (percent)
- Herptile Products: Share of Sales by Product Category
- Table 5-5: Share of Independent Pet Store Sales of Herptile Products by
Category, 2005 (percent)
- Share of Other Pet Food Sales by Retail Channel
- Figure 5-4: Share of U.S. Other Pet Food Sales by Retail Outlet Type,
2005 (percent)
- Competitive Trends
- Marketer Overview
- Leading Pet Specialty Channel Brands
- Table 5-6: Other Pet Food Brand Leaders in Pet Specialty Stores,
2002-2004 (percent)
- Hartz on Top in Mass-Market Outlets
- Figure 5-6: Top Marketers of Other Pet Food by Share of IRI-Tracked
Sales: 2005 vs. 2006 (percent)
- Wardley and Tetra Control Fish/Reptile Segment
- Figure 5-7: Top Marketers of Fish/Reptile Food by Share of IRI-Tracked
Sales, 2005 vs. 2006 (percent)
- Top Mass-Market Dollar Gainers
- Corporate Overview: Central Garden & Pet
- Corporate Overview: Rolf C. Hagen
- Corporate Overview: Spectrum Brands
- Table 5-7: Leading Marketers of Other Pet Food by IRI-Tracked Sales and
Market Share, 2005 vs. 2006 (in millions of dollars and percent)
- Table 5-8: Leading Marketers and Brands of Other Pet Food by Mass-Market
Share: 2001, 2003, 2005 (percent)
- Table 5-9: Marketers and Brands of Other Pet Food by IRI-Tracked Sales
and Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Table 5-10: Top Other Pet Food Products by Dollar Gain in IRI-Tracked
Sales: 2005 vs. 2006 (in millions o dollars)
- Table 5-11: Marketers and Brands of Fish/Reptile Food by IRI-Tracked
Sales and Market Share: 2005 vs. 2006 (in millions of dollars and percent)
- Marketing and New Product Trends
- Marketing Trends
- New Product Thrusts
- Trends in Bird and Small Animal Food
- Added Nutrients, Variety
- Natural/Fresh/Holistic
- Gourmet/Premium
- Healthy, Interactive Treats
- Species-Specific Products
- Lifestage Segmentation
- Convenience Packaging and Product Forms
- Cooked Diets
- Egg Protein
- Fish and Reptile Foods
- Premium Nutrition and Specialization
- Natural Foods
- Species-Specific Products
- Convenience Crickets
- Table 5-12: Bird and Small Animal Food: Selected New Product
Introductions, 2006
- Table 5-13: Fish and Reptile Food: Selected New Product Introductions,
2006
- Consumer Focus: Other Pet Food Purchasers
- Methodology
- Population Trends: Household Penetration Increasing for All Animal Types
- Table 5-14: Number of U.S Households that Own Fish, Birds, Small
Animals, or Reptiles: 1998, 1990, 1992, 1994, 1996, 1998, 2000, 2002, 2004
(in millions)
- Table 5-15: Percentage of U.S. Households that Own Fish, Birds, Small
Animals, or Reptiles: 1998, 1990, 1992, 1994, 1996, 1998, 2000, 2002, 2004
(percent)
- Bird Food Purchaser Trends and Demographics
- Figure 5-8: Types of Bird Food and Packages Purchased in the Past 12
Months: 2002 vs. 2004 (percent)
- Figure 5-9: Share of Population by Household Size: Bird Owners vs. All
Pet Owners, 2004 (percent)
- Small Animal Food Purchaser Trends and Demographics
- Figure 5-10: Type of Small Animal Food Purchased in the Past 12 Months:
2002 vs. 2004 (percent)
- Figure 5-11: Share of Population by Race: Small Animal Owners vs. All
Pet Owners, 2004 (percent)
- Fish Food Purchaser Trends and Demographics
- Figure 5-12: Type of Freshwater and Saltwater Fish Food Purchased: 1996
vs. 2004 (percent)
- Figure 5-13: Outlet Where Freshwater and Saltwater Fish Food Flakes Are
Purchased, 2004 (percent)
- Figure 5-14: Share of Population by Household Income: Fish Owners vs.
All Pet Owners, 2004 (percent)
- Reptile Food Purchaser Trends and Demographics
- Figure 5-15: Type of Reptile Food Purchased in the Past 12 Months: 1996
vs. 2004 (percent)
- Figure 5-16: Share of Population by Household Income: Reptile Owners vs.
All Pet Owners, 2004 (percent)
Appendix: Addresses of Selected Marketers
|
Related Report
|
View Cart
