Abstract
With slower growth and a saturated market, credit card marketers are
increasingly looking to expand their consumer base with new sources of new
revenue. At 42.7 million, the Hispanic population in the United States
presents tremendous opportunity for credit card marketers to offer products
and services. Not only is this group the fastest growing minority in U.S., but
also an underserved and under-utilized consumer base in terms of all financial
products. However, this is not expected to come easily for marketers due to a
fragmented Hispanic population with varying attitudes and an inherent
apprehension toward credit cards and other banking products and services.
Hispanic Americans and Credit Cards, a new report from Packaged Facts, offers
an in-depth look at credit card usage patterns among Hispanic Americans. The
report provides an overview of the Hispanic community in the U.S., including a
look at financial trends in the Hispanic consumer market, and the key
demographic characteristics of the Hispanic population. In addition, the study
provides an in depth analysis of credit card usage within the various and
diverse Hispanic cultural sub-categories, a look at brand preference and
yearly versus monthly card usage, coverage of attitudinal drivers, and factors
that may drive growth in the Hispanic consumer credit card market.
This timely, compact report offers insight and analysis on factors to growth
in the credit card marketplace, demographic shifts, and consumer behaviors
that affect the Hispanic consumer credit card industry.
Report Methodology
The information in Hispanic Americans and Credit Cards is based on both
primary and secondary research. Primary research involved interviews with
experts, public relations and industry analysts in firms that specialize in
Hispanic market research. The report features unique analysis based on the
Simmons Market Research Bureau Fall 2005 National Consumer Survey. Secondary
research entailed data-gathering from relevant trade, business, and government
sources, including company literature.
How You Will Benefit from this Report
If your company is interested in understanding and reaching the Hispanic
market, you will find this report invaluable, as it provides a comprehensive
package of information and insight about Hispanics and credit card usage not
offered in any other single source. You will gain a thorough understanding of
the current demographic profile of the Hispanic population. Contributing to
that understanding will be a complete analysis of data from published and
trade sources, and in-depth examinations of the economic and societal trends
that influence the consumer behaviors of this large and influential segment of
the population. Plus, you'll benefit from extensive data, presented in
easy-to-read and practical charts, tables and graphs.
This report will help:
- Marketing Managers identify credit card market opportunities and develop
targeted promotion plans for credit card products of interest to Hispanics.
- Research and development professionals stay on top of competitor
initiatives and explore demand for credit cards targeting the Hispanic
population.
- Advertising agencies to develop messages and images that compel Hispanics
to use credit cards.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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