Table of Contents
Chapter 1 Executive Summary
- Scope of the Report
- Methodology
- Size and Growth of the Market
- 2005 Retail Sales for Total Market Almost $9.7 Billion
- Sales Approach $15.4 Billion by 2010
- Table 1-1 U.S. Sales of Cultured Dairy Products, 2001-2010
- (in millions of dollars)
- Market Share by Product Category
- Table 1-2 U.S. Sales of Cultured Dairy Products by Primary Category,
- 2005 (in millions of dollars)
- Projected Category Growth Strongest for Cultured Fluid Products
- Table 1-3 U.S. Sales of Cultured Dairy Products by Primary Category,
- 2010 (in millions of dollars)
- The Marketers
- All Types of Marketers
- Leading Marketers
- Marketing Dynamics
- Retail Packaging Dynamics
- Single-Serve Shake Up
- Aseptic Packaging Misleading?
- Seals Add Weight
- Benefits of Rigid Packaging
- Fresh-er Innovation
- Advertising and Promotions
- 2005 Ad Spending Low
- Stonyfield Farm Reaches Out To Kids
- Horizon Organic' s Sampling Program
- Weight Watchers and Wells' Dairy Mix It Up
- Yoplait Continues Web Initiative
- DMI' s Slimmer Summer Effort
- Dannon Eco-Marketing
- Crowley Gets A Makeover
- New Product Highlights
- Trends and Factors to Growth
- Unrealized Potential of Yogurt and Other Cultured Dairy Products
- Organic Driving Growth
- Yogurt Production Continues to Rise
- Continuing Innovation Is Key
- Certain Consumer Populations Key For Growth
- Supermarkets Versus Specialty Markets
- On The Regulatory Scene
- The Consumer
- Simmons Data on Cultured Dairy Products
- Usage Patterns by Gender, Age, Race, HH Income and Size
- User Profiles Can Be Dramatically Different
- Yogurt and Cottage Cheese Psychographics
Chapter 2 The Market
- Scope of the Report
- Methodology
- The Three Primary Categories
- First Category: Cultured Fluid
- Second Category: Non-Drinkable Yogurt
- Third Category: Other Non-Pourable Cultured Dairy
- Other Descriptors
- Table 2-1 Legal Descriptors for Fat and Calorie Contents
- Market Size and Composition
- 2005 Retail Sales for Total Market Almost $9.7 Billion
- Table 2-2 U.S. Retail Sales of Cultured Dairy Products, 2001-2005 (in
million $)
- Figure 2-1 U.S. Retail Sales of Cultured Dairy Products, 2001-2005 (in
million $)
- Non-Drinkable Yogurt Category Leads Total Market
- Table 2-3 U.S. Retail Sales of Cultured Dairy by Primary Product
Category, 2005 (in million $)
- Figure 2-2 Market Composition by Category Share of Cultured Dairy, 2005
- Yogurt Cups Product Dominates Total Market
- Figure 2-3 Market Composition by Sub-Category Share of Cultured Dairy,
2005
- Cultured Fluid Category
- The Smoothie Is King of Cultured Fluid
- Other Cultured Fluids Still Struggle
- Table 2-4 U.S Retail Sales of Cultured Fluid by Sub-Categories,
2001-2005 (in million $)
- Figure 2-4 Market Composition by Sub-Category Share of Cultured Fluid,
2005
- Non-Drinkable Yogurt Category
- Slower Growth for Yogurt
- Table 2-5 U.S. Retail Sales of Non-Drinkable Yogurt by Sub-Categories,
2001-2005 (in million $)
- Figure 2-5 Market Composition by Sub-Category Share of Non- Drinkable
Yogurt, 2005
- Figure 2-6 Market Composition of Non-Drinkable Yogurt, Branded vs.
Private Label, 2005
- Other Non-Pourable Cultured Dairy Category
- Other Non-Pourable Cultured Dairy Sales Stagnate
- Table 2-6 U.S. Retail Sales of Other Non-Pourable Cultured Dairy by
Sub-Categories, 2001-2005 (in million $)
- Figure 2-7 Market Composition by Sub-Category Share of Non-Pourable
Cultured Dairy, 2005
- Cottage Cheese Growth Curdles But Some Brands Show Growth
- Figure 2-8 Market Composition of Cottage Cheese, Branded Vs. Private
Label, 2005
- Cream Cheese Flat, Brick Beats Spreadable
- Table 2-7 U.S. Retail Sales of Cream Cheese by Sub-Categories, 2001-2005
(in million $)
- Figure 2-9 Market Composition of Cream Cheese by Form, 2005
- Figure 2-10 Market Composition of Cream Cheese, Branded Vs Private
Label, 2005
- Barely Sweeter Results for Sour Cream
- Figure 2-11 Market Composition of Sour Cream, Branded Vs Private Label,
2005
- Dairy Dips Sales Bland
- Figure 2-12 Market Composition of Dairy Dips, Branded Vs Private Label,
2005
- Retail Channels
- Figure 2-13 Total U.S. Retail Sales of Cultured Dairy Products by
Retailer Type, 2005
- Factors to Growth
- Unrealized Potential of Yogurt and Other Cultured Dairy Products
- Organic Driving Growth
- Yogurt Production Continues to Rise
- Table 2-8 U.S. Yogurt Production, 1990-2005
- Continuing Innovation Is Key
- Certain Consumer Populations Key for Growth
- Traditional Supermarkets Suffer
- Projected Growth
- Total Cultured Dairy Market at $15.4 Billion by 2010
- Table 2-9 Projected U.S. Retail Sales of Cultured Dairy Products,
2006-2010 (in billion $)
- Figure 2-14 Projected U.S. Retail Sales for Cultured Dairy Products,
2006 - 2010 (in million $)
- Cultured Fluid Drives 9.8% CAGR
- Table 2-10 Projected U.S. Retail Sales of Cultured Dairy Products by
Primary Category, 2005-2010 (in million $)
- Smoothies to Nearly Quadruple by 2010
- Table 2-11 Projected U.S. Retail Sales of Cultured Fluid by
Sub-Categories, 2005-2010 (in million $)
- Multi-Packs and Tubes to Drive Yogurt Sales
- Table 2-12 Projected U.S. Retail Sales of Non-Drinkable Yogurt by
Sub-Categories, 2005-2010 (in million $)
- Mature Markets Limit Growth for Other Forms of Cultured Dairy
- Table 2-13 Projected U.S. Retail Sales of Cream Cheese by
Sub-Categories, 2005-2010 (in million $)
- Table 2-14 Projected U.S. Retail Sales of Other Non-Pourable Cultured
Dairy by Sub-Categories, 2005-2010 (in million $)
Chapter 3 The Marketers
- Many Types of Marketers
- Table 3-1 Select Marketers of Cultured Dairy Products by Primary Brand &
Product Lines
- National Players Focus on Core Product Lines
- General Mills, Dannon Control Yogurt Market
- Table 3-2 IRI-Tracked Retail Sales of Top Yogurt Marketers (Non Drinkable
& Drinkable Yogurt), 2005 (in million $)
- Dannon Dominates Drinkables
- Table 3-3 IRI-Tracked Retail Sales of Top Yogurt Smoothie/Drinkable Yogurt
Brands, 2005 (in million $)
- Probiotic Shots and Kefir
- Yoplait Brand Rules Non-Drinkable
- Table 3-4 IRI-Tracked Retail Sales of Top Non Drinkable Yogurt (Single
Cups, Multipack Cups & Yogurt Tubes) Brands, 2005 (in million $)
- Kraft Rules Cottage Cheese
- Table 3-5 IRI-Tracked Retail Sales of Top Cottage Cheese Marketers, 2005
(in million $)
- Table 3-6 IRI-Tracked Retail Sales of Top Cottage Cheese Brands, 2005 (in
million $)
- Philly Is Cream Cheese
- Table 3-7 IRI-Tracked Retail Sales of Top Cream Cheese Brands, 2005 (in
million $)
- The Leader in Dairy Dips Is Confusing
- Table 3-8 IRI-Tracked Retail Sales of Top Dairy Dip Marketers, 2005 (in
million $)
- Table 3-9 IRI-Tracked Retail Sales of Top Dairy Dip Brands, 2005 (in
million $)
- Sour Cream Is Sweet for Kraft and Daisy
- Table 3-9 IRI-Tracked Retail Sales of Top Sour Cream Marketers, 2005 (in
million $)
- Table 3-10 IRI-Tracked Retail Sales of Top Sour Cream Brands, 2005 (in
million $)
- Competitive Profiles
- Anderson Erickson Dairy Co.
- Company Overview
- Performance
- AE' s Quality Promise
- New Savory Cottage Cheese
- CoolBrands International, Inc.,
- Company Overview
- Performance
- Breyer' s Acquisition
- New Product Introductions
- The Dannon Co., Inc
- Company Overview
- Performance
- Get Moving with Activia!
- From Carb Counting to Curbed Cravings
- Dean Foods Co.
- Company Overview
- Performance
- TreeHouse Spin-Off
- General Mills, Inc.
- Company Overview
- Performance
- Multi-packs, Go-Gurt Smoothie New for 2006
- HP Hood LLC
- Company Overview
- Performance
- Crowley Makeover
- Kraft Foods Inc.
- Company Overview
- Performance
- Kraft Divests Breyer' s, Light n' Lively Yogurt Business
- Stonyfield Farm
- Company Overview
- Performance
- The Farm Goes to Europe
- Brown Cow Yogurt and Whole Grain Cereal
- Wells' Dairy, Inc.
- Company Overview
- Performance
- Weight Watchers Alliance Gets Stronger
- Blue Bunny Promotes Healthier Eating
Chapter 4 Marketing Dynamics
- Retail Scenario
- Retail Packaging Dynamics
- Single-Serve Shake Up
- Packaging and Processing Innovations
- Aseptic Packaging Misleading?
- Seals Add Weight
- Benefits of Rigid Packaging
- Fresh-er Innovation
- Maintaining Texture, Taste and Consistency
- Selected Advertising and Promotions
- 2005 Ad Spending Low
- Stonyfield Farm Initiatives
- Reaching Out To Kids
- Eco-Marketing
- Horizon Organic' s Sampling Program
- Weight Watchers and Wells' Dairy Mix It Up
- Yoplait Aggressively Promotes Health & Wellness
- DMI' s Slimmer Summer Effort
- Dannon Product Placement And Eco-Marketing
- Crowley Gets A Makeover
- New Product Introductions
- Yogurt New Product Highlights
- Table 4-1 Selected New Product Introductions: Yogurt Brands and SKUs,
2005-2006
- Table 4-2 Yogurt Top 20 New Product Selling Points, by # of Times
Mentioned in New Products Introductions, 2005-2006
- Table 4-3 Yogurt Top 20 Product Flavors, by # of Times Mentioned in New
Product Introductions, 2005-2006
- Drinkable Yogurt And Smoothies New Product Highlights
- Table 4-4 Selected New Product Introductions: Drinkable Yogurt/Smoothie
Brands and SKUs, 2005-2006
- Table 4-5 Drinkable Yogurt and Smoothie Top 20 Product Benefits, by # of
Times Mentioned in New Product Introductions, 2005-2006
- Table 4-6 Drinkable Yogurt and Smoothies Top 20 Product Benefits, by #
of Times Mentioned in New Product Introductions, 2005-2006
- Other Cultured Dairy New Product Highlights
- Table 4-7 Selected New Product Introductions: Other Cultured Dairy
Brands and Number of SKUs Introduced, 2005-2006
- Table 4-8 Other Cultured Diary Top 20 Product Benefits, by # of Times
Mentioned in New Product Introductions, 2005-2006
- Table 4-9 Other Cultured Dairy Top 20 Product Benefits, by # of Times
Mentioned in New Product Introductions, 2005-2006
Chapter 5 The Consumer
- Simmons Consumer Survey
- Simmons Data on Cultured Dairy Products
- Table 5-1 Percent of Adult Consumers Who Use Cultured Dairy Products by
Type and Brands, January 2005-September 2005
- Product Usage Patterns by Demography
- Patterns by Age Bracket
- Table 5-2 Indices for Selected Cultured Dairy Products by Age, January
2005-September 2005
- The Gender Skew
- Patterns by Race/Ethnicity
- Table 5-3 Indices for Cultured Dairy Products by Gender and Race, January
2005 to September 2005
- Patterns by Household Income
- Table 5-4 Indices for Cultured Dairy Products by Household Income, January
2005 to September 2005
- Patterns by Household Size and Presence of Children
- Table 5-5 Indices for Cultured Dairy Products by Marital Status &
Household Size, January 2005 to September 2005
- Table 5-6 Indices for Cultured Dairy Product Types by Age of Children in
Household, January 2005 to September 2005
- User Profiles Can Be Dramatically Different
- Table 5-7 Demographic Characteristics Favoring Use of Drinkable Yogurt &
Buttermilk, January 2005 to September 2005
- Psychographic Profiles
- Yogurt and Cottage Cheese Psychographics
- Calorie-Conscious
- Experimental
- Smart and Committed
- Other Food and Diet Related Statements
- Table 5-8 Yogurt User Response to Health and Food Statements, by Heavy,
Medium, Light and Non-Usage in the Past 30 Days
- Table 5-9 Cottage Cheese User Response to Health and Food Statements, by
Heavy, Medium, Light and Non-Usage in Last 7 Days
- Cream Cheese and Sour Cream Psychographics
- Calorie-Conscious
- Experimental
- Smart and Committed
- Table 5-10 Cream Cheese User Response to Health and Food Statements, by
Heavy, Medium, Light and Non-Usage in Last 30 days
Chapter 6 Trends
- The Trinity: Taste, Convenience, and Health
- Taste, Texture and Flavor Expectations
- Convenience Counts
- Health & Wellness Revolution
- Advancements in Technology Further Enhancing Healthful Halo
- Functional and Fortified
- Table 6-1 Reasons For Controlling Diet (% of consumers)
- Plant Sterols
- Fiber Again In Vogue
- Omega-3 Fatty Acids Gaining Interest
- Gluten-free Growing
- Probiotics and Prebiotics
- Alternative Sweeteners Further Displace Sugar
- Organic Driving Growth
- Figure 6-1 Share of U.S. Retail Sales of Organic Foods and Beverages by
Product Category, 2005 (%)
- Obstacles to Growth
- Table 6-3 Consumer Unaided Responses About Requirements for Foods to Be
Called Organic (%)
- Yogurt Leads Category in Organic
- Figure 6-5 Refrigerated Yogurt: Mass-Market Sales Growth of Organic Brands
vs. Conventional Brands, Private-Label, and Overall Category, 2004-2005 (%
change)
- Cultivating Other Cultured Dairy Organics
- Glycemic Index Encourages Balance
- High End, Gourmet No Longer Elite
- Upscale Private Label
- The Super Food Phenomenon
- Yogurt, The Most Super
- Other Product Trends
- Limited Edition and Seasonal Flavors
- Multiple Use
- The New Age of Ingredients
- Co-Branding
- The World Is Shrinking
- Beauty Foods
- Energy Enhancement
- Room For Indulgence
- Consumer Populations Key For Growth
- Opportunities With The Hispanic Consumer
- Targeting Boomers Healthy Living Efforts
- Women Know It' s About More Than Calcium
- Cultured Dairy Is Kids' Play
- Retail Trends
- Yogurt Stores Hit the Streets
- Traditional Supermarkets Suffer
Chapter 7 Regulatory Overview
- Government and Industry Organizations
- Current Regulatory Scene
- FDA Allows for Filling Sour Cream without Sorbates
- USDA' s National Animal Identification Tagging System Approved
- Farm Reauthorization Bill in 2007
- Global Dairy Reform
- Labeling Overview
- Standards of Identity
- Yogurt and Other Cultured Dairy Foods
- Table 7-1 U.S. Standards for Select Cultured Dairy Products
- Changing Culture Content Requirements
- Live and Active Culture Seal
- Labeling Nomenclature
- Provide the Facts: Nutritional Information Musts
- Trans Fats Are a New Addition
- Products That Are Exempt
- Nutrition Regulations in Foodservice
- A Variety of Possible Claims
- Types of Health Claims
- Health Claims That Meet Significant Scientific Agreement
- Qualified Health Claims
- Structure/Function and Dietary Guidance Claims
- Nutrient Content Claims
- Allergen Issues
Appendix: Selected Addresses
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