Abstract
Americans really don' t like fresh produce, do we? Despite relentless messaging
from the federal government, health advocates, even our mothers, few adults
(or kids) eat the recommended "5 A Day" servings of fruit and vegetables. But
do we eat derivative products - such as fruit juice, fruit candy, frozen
fruit, jams, etc.?
As depicted in Fruit Products in the U.S., a new report from Packaged Facts,
the answer is not really. The fruit products market has been relatively flat
over the past five years, and will likely stay that way over the next five.
Yet there are bright spots: frozen fruit sales are going strong, and the
product as a whole has seemed to stabilize after having suffered during the
low-carb days (fruit, with its inherent sugar content, can be high in
carbohydrates, especially fruit products that are made with added sugar).
Marketers have also latched on to health and wellness trends, and are now
formulating and promoting fruit products based on such attributes as
antioxidant content and organic heritage.
The report addresses several categories of fruit products: packaged fruit,
fruit juices, fruit confectionary. It provides analysis and projections for
the whole market, as well as individual sectors, offers new product and
competitive trends, and looks at consumer behavior and attitudes surrounding
fruit products.
Report Methodology
The information in Fruit Products in the U.S. is based on both primary and
secondary research. Primary research involved on-site examination of the
retail milieu, interviews with marketing, public relations and industry
analysts within the food market and consultants to the industry. Market size
data was derived from Information Resources, Inc. Secondary research entailed
data-gathering from relevant trade, business, and government sources,
including company literature. New product information is gathered via
literature research, personal interviews and data compiled by Productscan
Online, a service of Datamonitor. Consumer behavior patterns and data were
derived from Simmons Market Research Bureau' s National Consumer Survey for
Fall 2005.
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