Table of Contents
Chapter 1 Executive Summary
- Scope and Methodology
- Fruit Juice Category
- Packaged Fruit Category
- Fruit Confectionary Category
- Methodology
The Market
- A $20.8 Billion Market
- IRI-Tracked Sales of Fruit Products
- Fruit Juice Category
- Packaged Fruit Category
- Fruit Confectionary
- Factors Affecting the Market
- Obesity
- Convenience Factor
- Capitalizing on Healthy Fruit Products Focus
- Organic To See Tremendous Growth
- Increase in Demand for Exotic
- Kids as Attractive Fruit Products Consumers
- Hispanics Drive Fruit Consumption
- Projected Market Growth
- Fruit Products Market Remains Flat at $20.6 billion in 2010
Competitive Situation
- Top Fruit Products Marketers & Brands
- The Leaders: PepsiCo and Coca-Cola Co.
- No.3 Altria/Kraft Foods Inc. Shows Strong Growth
- Cadbury Schweppes plc
- Ocean Spray Cranberries, Inc.
- Welch Foods Inc.
- Nestlé USA, Inc.
- Del Monte Foods Co.
- Campbell Soup Co.
- Dole Foods Co, Inc.
- Figure 1-1 Top Marketers of Fruit Products by Share of IRI-Tracked Sales,
- 2005 (%)
- Top Fruit Product Brands
Marketing Dynamics
- Advertising and Marketing Initiatives
- Packaging and Labeling Initiatives
- USDA Organic Certified Products
- Packaging
- Labeling
- Targeting Kids
- Events, Sweepstakes and Contests
- FSIs
- New Product Introductions
- ' Natural' Package Tag Leads in Major Categories
- Healthy Fruit Products Introduced
- Light, Sugar-free, Low-carb and Fat-free Juices for Health Conscious
- Consumers
- Health Fortified Fruit Drinks in Vogue
- Antioxidants Rule
- Organic Fruit Products - a Strong Trend
- Fruit Products Target Hispanics
- Upscale Introductions
- Strawberry among the Top Flavors
The Consumer
- Jams, Jellies, and Preserves Leads
- Usage Patterns by Age-Brackets
- Household Penetration of Fruit Products by Ethnicity
- Higher Penetration Rates for Bigger Households
- Purchasing Patterns by Household Income
- Usage Rates Increase With More Children in Households
- Comparison by Attitude/Lifestyle Statements
Trends and Factors to Growth
- Overweight/Obesity in the U.S. on the Rise
- 2005 Dietary Guidelines for Americans
- Fruit Advantage
- Total Per Capita Fruit Consumption Falls Despite Initiatives
- Hispanics and Fruit Consumption
- Hurricanes Cause Drop in Citrus Production
- Schools and Fast Foods Offer Healthier Foods
- Trends and Opportunities
- Health: Top Selling Point
- Product Innovation - the Key to Growth
- Focus on Packaging
Chapter 2 The Market
- Scope
- Fruit Juice Category
- Packaged Fruit Category
- Fruit Confectionary Category
- Methodology
Retail Sales of Fruit Products
- A $20.8 Billion Market
- Growing Fresh Fruit Consumption Hurt Sales
- Table 2-1 U.S. Market for Fresh Fruits, 2002-2005 (in billion $))
- Figure 2-1 U.S. Retail Sales of Fruit Products, 2001-2005 (in billion $)
- Fruit Juice Retail Sales Decline
- Packaged Fruit Posts Healthy Retail Growth
- Fruit Confectionary Retail Sales Dip
- Table 2-2 U.S. Retail Sales of Fruit Products by Category, 2001-2005 (in
million $)
IRI-Tracked Sales of Fruit Products
- Table 2-3 IRI-tracked Sales of Fruit Products by Category, 2001-2005 (in
million $)
- Figure 2-2 IRI-tracked Share of Fruit Products by Category, 2001 vs. 2005
(%)
- Table 2-4 IRI-tracked Share of Fruit Products by Leading Sub-categories,
2001 versus 2005 (%)
- Table 2-5 IRI-tracked Sales of Fruit Products by Sub-category, 2001 versus
2005 (in million $)
- Fruit Juices
- Composition
- Figure 2-3 Category Composition of Fruit Juice by Sub-category, 2005 (%)
- Fruit Juice Sales Generally Flat
- Figure 2-4 IRI-tracked Sales of Fruit Juice, 2001-2005 (in billion $)
- Sales of Refrigerated Juices/Drinks Rise Slightly
- Smoothies and Bottled Cherry Juice Growing Fast!
- Vegetable Juice/Cocktail Segment Stands Strong
- Aseptic and Canned Juices Sales Decline
- Packaged Fruit Category
- Composition
- Figure 2-5 Composition of Packaged Fruit by Sub-Category Share,
2001-2005 (%)
- Packaged Fruit Category Grows in 2005
- Canned/Bottled Fruit Grows in 2005
- Figure 2-6 IRI-tracked Sales of Packaged Fruit, 2001-2005 (in billion $)
- Table 2-6 IRI-tracked Sales of Packaged Fruit Subcategories, 2005 versus
2004 (%)
- Frozen Fruit
- Fruit Confectionary
- Composition
- Figure 2-7 Category Composition of Fruit Confectionary by Sub-category,
2005 (%)
- Fruit Confectionary Sales Drop in 2005
- Frozen Fruit Bars Show a Whopping Dip in 2005
- Figure 2-8 IRI-tracked Sales of Fruit Confectionary, 2001-2005 (in
billion $)
- Factors Affecting Market Growth
- Obesity
- Convenience Factor
- Capitalizing on Healthy Fruit Products Focus
- Increase in Demand for Exotic/Superfruits
- Kids as Attractive Fruit Products Consumers
- Hispanics Drive Fruit Consumption
- Projected Market Growth
- Fruit Products Market to Stand at $20.6 Billion in 2010
- Table 2-7 Projected U.S. Retail Sales of Fruit Products, 2006-2010 (in
billion $)
- Fruit Juice Category to Stand at $14.4 Billion in 2010
- Table 2-8 Projected U.S. Retail Sales of Fruit Juice, 2006-2010 (in
billion $)
- Packaged Fruit Projected at $3.9 Billion by 2010
- Table 2-9 Projected U.S. Retail Sales of Packaged Fruit, 2006-2010 (in
billion $)
- Confectionary Category Projected at $2.3 Billion
- Table 2-10 Projected U.S. Retail Sales of Confectionary, 2006-2010 (in
billion $)
Chapter 3 Competitive Situation
- Marketers and Brands
- Marketer Overview
- Beverage Companies
- Food or Consumer Product Companies
- Growers' Co-operatives
- Smaller, Often Privately Held Companies
- Licensing-an Important Tool
- Mergers, Acquisitions, and Expansions
- Private Label Brands
- Table 3-1 Selected U.S. Marketers of Fruit Products
- Top Fruit Products Marketers & Brands
- The Leaders: PepsiCo and Coca-Cola Co.
- No.3 Altria/Kraft Foods Inc. Shows Strong Growth
- Figure 3-1 Top Marketers of Fruit Products by Share of IRI-Tracked
Sales, 2005 (%)
- Cadbury Schweppes plc
- Ocean Spray Cranberries, Inc.
- Welch Foods Inc.
- Nestlé USA, Inc.
- Del Monte Foods Co.
- Campbell Soup Co.
- Dole Foods Co, Inc.
- Table 3-2 Top Fruit Product Brands by Two-Year Gains in IRI-Tracked
Sales, 2004 versus 2005 (in million $)
- Table 3-3 U.S. Fruit Products Market: IRI-Tracked Sales and Shares of
Top Marketers/Brands in 2005 (in million $, %)
- Top Fruit Product Brands
- Odwalla, Simply Orange, and Crystal Light Post Consistent Growth
- Private Labels Keep Dipping
- Table 3-4 U.S. Fruit Juice Market: IRI-Tracked Sales and Shares of Top
Marketers/Brands in 2005 (in million $, %)
- Performance of Selected Fruit Juice Sub-Categories
- Refrigerated Fruit Juice Sub-Category Witnesses Dynamism
- Table 3-7 Refrigerated Juices/Drinks: IRI-Tracked Sales and Shares of
Top Marketers/Brands, 2004 versus 2005 (in million $, %)
- Nestlé USA, Welch' s and Private Label Witness Gain in 2005 SS
Sales
- Table 3-8 Shelf Stable Bottled Juices: IRI-Tracked Sales and Shares of
Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Kraft Foods Occupies More than 50% Share in Aseptic Juices
- Table 3-9 Aseptic Juices: IRI-Tracked Sales and Shares of Top
Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Campbell Soup Co. Continues to Lead SS Canned Juice Sub-Category
- Table 3-10 Shelf Stable Canned Juices: IRI-Tracked Sales and Shares of
Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Kraft Foods Dominates the Fruit Drink Mixes Sub-category
- Table 3-11 Fruit Drink Mixes: IRI-Tracked Sales and Shares of Top
Marketers/Brands, 2004 versus 2005 (in million $, %)
- Top Packaged Fruit Marketers & Brands
- Del Monte Increases Market Share and Sales in the Packaged Fruit Category
- Ocean Spray and Some Smaller Marketers Post Rising Sales
- Private Labels Dominate Maraschino Cherries and the Frozen Fruit
- Sub-categories
- Table 3-5 U.S. Packaged Fruit Category: IRI-Tracked Sales and Shares of
Top Marketers/Brands in 2005 (in million $, %)
- Performance of Selected Packaged Fruit Sub-categories
- Dole at No. 2 Position in Canned/Bottled Fruit Sub-category
- Table 3-12 Canned/Bottled Fruit: IRI-Tracked Sales and Shares of Top
Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Dried Fruit Marketers Ocean Spray and Mariani Packaging Improve
Performances In 2005
- Table 3-13 Dried Fruit: IRI-Tracked Sales and Shares of Top
Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Table 3-14 Glazed Fruit: IRI-Tracked Sales and Shares of Top
Marketers/Brands, 2004 versus 2005 (in million $, %)
- Top Confectionary Marketers & Brands
- General Mills' Sales Dip; Sales of J.M. Smucker Stagnant
- Kellogg Co. Overtakes Welch' s in 2005 Sales
- Nestlé USA, Inc. - the Perpetual Gainer
- Table 3-6 U.S. Fruit Confectionary Category: IRI-Tracked Sales and
Shares of Top Marketers/Brands in 2005 (in million $, %)
- Performance of Selected Confectionary Segment
- J.M. Smucker Co.-The Jams, Jellies, Preserves Category Driver
- Table 3-15 Jams, Jellies, and Preserves: IRI-Tracked Sales and Shares of
Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
- Kraft' s Sales Dip
- Table 3-16 Fruit Rolls, Bars, and Snacks (Dry Fruit Snacks): IRI-Tracked
Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
- Libby' s and Musselman' s Pie Pastry Filling-the Only Gainers in 2005
- Table 3-17 Pie, Pastry and Filling: IRI-Tracked Sales and Shares of Top
Marketers/Brands, 2004 versus 2005 (in million $, %)
Chapter 4 Leading Company Profiles
- PepsiCo, Inc.
- Corporate Background
- Figure 4-1 IRI-Tracked Fruit Product Sales of PepsiCo, Inc., 2001-2005 (in
billion $)
- Company Snapshot
- Tropicana launches the First Orange Juice with Fiber
- Table 4-1 PepsiCo, Inc.' s Fruit Products by Selected Brands
- Orange Juice with Weight Watchers POINTS
- Fruit Flavored Jazz Colas Launch in 2006
- Fruit Flavored Drinks Face Labeling Issues
- So, be healthy... with SoBe
Coca-Cola Co.
- Corporate Background
- Figure 4-2 IRI-Tracked Fruit Product Sales of Coca-Cola Co., 2001-2005 (in
billion $)
- Product and Brand Portfolio
- Table 4-2 Coca-Cola Co.' s Fruit Products by Selected Brands
- Company Snapshot
- DASANI Sensations Combines Water with the Taste of Fruit
- Coca-Cola Offers Nutritious Beverages in Schools
- Minute Maid Fruit Flavored CSDs Phase Out
- New Minute Maid Light Juice Juices up Chilled Juice Drink Category
- Minute Maid Supports WomenHeart
- Altria/Kraft Foods
- Corporate Background
- Figure 4-3 IRI-Tracked Fruit Product Sales of Altria/Kraft Foods,
2001-2005 (in million $)
- Product and Brand Portfolio
- Table 4-3 Kraft Food' s Fruit Products by Selected Brands
- Company Snapshot
- Fruit Snacks Manufacturing Facility Sold to Kellogg
- Healthy Lifestyle Initiatives Announced at California Summit
- Food Marketing Institute Supermarket Convention and Educational Expo
- School Health and Wellness
- Cadbury Schweppes plc
- Corporate Background
- Eliminating Soft Drinks from Schools
- Figure 4-4 IRI-Tracked Fruit Products Sales of Cadbury Schweppes plc,
2001-2005 (in million $)
- Product and Brand Portfolio
- Table 4-4 Cadbury Schweppes plc' s Fruit Products by Selected Brands
- Mott' s New Brand Extensions
- Ocean Spray Cranberries, Inc.
- Corporate Background
- Figure 4-5 IRI-Tracked Fruit Product Sales of Ocean Spray Cranberries,
Inc., 2001-2005 (in million $)
- Table 4-5 Ocean Spray Cranberries, Inc.' s Fruit Products by Selected
Brands
- Company Snapshot
- Ocean Spray on Expansion Spree
- Getting Creative with Cranberries
- Welch Foods Inc.
- Corporate Background
- Figure 4-6 IRI-Tracked Fruit Product Sales of Welch Foods Inc. 2001-2005
(in million $)
- Table 4-6 Welch Foods Inc.' s Fruit Products by Selected Brands
- Company Snapshot
- Welch' s Products Enhance Health and Prevent Diseases
- Collectible Jelly Jars - Nostalgic Branding
- Nestlé USA, Inc.
- Corporate Background
- Figure 4-7 IRI-Tracked Fruit Product Sales of Nestlé USA, Inc.,
2001-2005 (in million $)
- Table 4-7 Nestlé USA, Inc.' s Fruit Products by Selected Brands
- Campbell Soup Co.
- Corporate Background
- Figure 4-8 IRI-Tracked Fruit Product Sales of Campbell Soup Co.,
2001-2005 (in million $)
- Table 4-8 Campbell Soup Co.' s Fruit Products by Selected Brands
- Company Snapshots
- Distribution Strengthens Fruit Juice Category
- Organic Introductions
- V8 Splash Juice Flavors Target Hispanics
- Del Monte Foods Co.
- Corporate Background
- Figure 4-9 IRI-Tracked Fruit Products Sales of Del Monte Foods Co.,
2001-2005 (in million $)
- Table 4-9 Del Monte Foods Co.' s Fruit Products by Selected Brands
- Company Snapshot
- Del Monte Daily Consumer Outreach Program - a Health Initiative
- Dole Food Co., Inc.
- Corporate Background
- Figure 4-10 IRI-Tracked Fruit Product Sales of Dole Food Co., 2001-2005
(in million $)
- Table 4-10 Dole Food Co. Inc.' s Fruit Products by Selected Brands
- Company Snapshot
- Reducing Obesity with ' School Salad Days'
- Frozen Fruit-the Healthy Solution
Chapter 5 Marketing Dynamics
- Advertising and Marketing Initiatives
- Packaging and Labeling Initiatives
- USDA Organic-Certified Products
- Informational Packaging
- Convenient and Easy-to-carry Packs
- Standing Out Among the Crowd
- Managing the Labeling Issue
- Targeting Kids
- Advertising Initiatives
- Top Brands by Ad Spends
- Table 5-1 U.S. Fruit Products Top Brands by Ad Spends, 2005 (in million
$)
- Highest Advertising Outlay for Tropicana
- Minute Maid' s Top Two brands take up Two-thirds of Advertising Outlay
- V8 - the Third Most Heavily Advertised Brand
- Ocean Spray Highlights White Cranberry Juice
- Welch' s Focus on Grape Juice Brands
- Dole' s Jarred Fruit has more than 80% in the Advertising Outlay
- Table 5-2 U.S. Fruit Products Top Brands/Sub-Brands by Ad spends, 2005
- (in million $)
- Association with American Idol
- Event Sponsorships
- Simply Orange' s Money Back Guarantee
- FSIs
- New Product Introductions
- A Proliferation of New Products in a Flat Market
- ' Natural' Package Tag Leads in Major Categories
- Healthy Fruit Products Introduced
- Light, Sugar-free, Low-Carb and Fat-free Juices for Health Conscious
Consumers
- Health-Fortified Fruit Drinks in Vogue
- Antioxidants Rule
- Organic Fruit Products, a Strong Trend
- Upscale Introductions
- Introductions by Flavors
- Strawberry among the Top Flavors
- Fruit-Flavored Drinks
- Table 5-3 Fruit-Flavored Drink Introductions by Package Tags
- Table 5-4 Fruit-Flavored Drink Introductions by Flavor
- Table 5-5 Selected Fruit-Flavored Drink Introductions from
- Leading Marketers
- Vegetable Juices
- Table 5-6 New Vegetable Juice Introductions by Package Tags
- Table 5-7 New Vegetable Juice Introductions by Flavor
- Table 5-8 Selected New Vegetable Juice Introductions from
- Leading Marketers
- Beverage Mixes and Flavorings
- Table 5-9 New Beverage Mix and Flavoring Introductions by Package Tags
- Table 5-10 New Beverage Mix and Flavoring Introductions by Flavor
- Table 5-11 Selected New Beverage Mix and Flavoring Introductions from
Leading Marketers
- Fruit and Fruit Side Dish
- Table 5-12 Selected Fruit Side Dish Introductions by Package Tags
- Table 5-13 Selected Fruit Side Dish Introductions by Flavor
- Table 5-14 Selected Fruit Side Dish Introductions from Leading Marketers
- Jams, Jellies, Marmalades
- Table 5-15 New Jam, Jelly, Marmalade Introductions by Package Tags
- Table 5-16 New Jam, Jelly, Marmalade Introductions by Flavor
- Table 5-17 Selected New Jam, Jelly, Marmalade Introductions from Leading
Marketers
- Snack Bars
- Table 5-18 New Snack Bar Introductions by Package Tags
- Table 5-19 New Snack Bar Introductions by Flavor
- Table 5-20 Selected New Snack Bar Introductions from Leading Marketers
- Fruit Snacks
- Table 5-21 New Fruit Snack and Other Introductions by Package Tags
- Table 5-21 Cont. New Fruit Snack and Other Introductions by
Package Tags
- Table 5-22 New Fruit Snack and Other Introductions by Flavor
- Table 5-23 Selected New Fruit Snack and Other Introductions from Leading
Marketers
Chapter 6 The Consumer
- Simmons Survey
- Jams, Jellies, and Preserves Leads
- Table 6-1 Overall Usage Rates for Selected Fruit Product Classifications
in U.S. Households, 2005 (%)
- Usage Patterns by Age-Brackets
- Table 6-2a Adult Usage Rates for Selected Fruit Products, by Age
(18-54), 2005
- Table 6-2b Adult Usage Rates for Selected Fruit Products, by Age (55+),
2005
- Central and Southwest U.S. Lead
- Table 6-4 U.S. Household Usage for Selected Fruit Products by Region,
2005
- Household Penetration of Fruit Products by Ethnicity
- Table 6-5 U.S. Household Usage for Selected Fruit Products by Ethnicity,
2005
- Higher Penetration Rates for Bigger Households
- Purchasing Patterns by Household Income
- Table 6-6 U.S. Household Usage for Selected Fruit Products by Household
Size, 2005
- Table 6-7 U.S. Household Usage for Selected Fruit Products by Household
Income Bracket, 2005
- The Ethnic Skew
- Hispanics
- African Americans
- Asians
- Table 6-8 U.S. Household Usage for Jams, Jellies, and Preserves by
Ethnicity, 2005
- Table 6-9 U.S. Household Usage for Canned/Jarred Fruit by Ethnicity, 2005
- Table 6-10 U.S. Household Usage for Nutritional Fruit Snacks by
Ethnicity, 2005
- Table 6-11 U.S. Household Usage of Orange Juice in Bottles/Cans/Cartons
by Ethnicity, 2005
- Table 6-12 U.S. Household Usage for Frozen Orange Juice by Ethnicity,
2005
- Table 6-13 U.S. Household Usage for Fruit Juices/Drinks Other than
Orange by Ethnicity, 2005
- Table 6-13 Cont. U.S. Household Usage for Fruit Juices/Drinks
Other than Orange by Ethnicity, 2005
- Table 6-13 Cont. U.S. Household Usage for Fruit Juices/Drinks
Other than Orange by Ethnicity, 2005
- Table 6-14 U.S. Household Usage for Tomato and Vegetable Juice by
Ethnicity, 2005
- Table 6-15 U.S. Household Usage for Frozen Juice Bars/Frozen Novelty
Treats by Ethnicity, 2005
- Usage Rates Increase With More Children in Households
- Households with Children Less than 6 Years
- Households with Children Between 6-11 Years
- Households with Children Between 12-17 Years
- Table 6-16 Households with Children Use of Jams, Jellies, and Preserves,
by Child Age Bracket, 2005
- Table 6-17 Households with Children Use Canned/Jarred Fruit, by Child
Age Bracket, 2005
- Table 6-18 Households with Children Use of Nutritional Fruit Snacks, by
Child Age Bracket, 2005
- Table 6-19 U.S. ' Households with Children' Usage for Orange Juice in
Bottles/Cans/Cartons Age Bracket, 2005
- Table 6-19 Cont. U.S. ' Households with Children' Usage for Orange
Juice in Bottles/Cans/Cartons Age Bracket, 2005
- Table 6-20 U.S. ' Households with Children' Usage for Frozen Orange Juice
by Age Bracket, 2005
- Table 6-21 U.S. ' Households with Children' Usage for Fruit Juices/Drinks
Other than Orange by Age Bracket, 2005
- Table 6-22 U.S. ' Households with Children' Usage for Frozen Juice
Bars/Frozen Novelty Treats by Age Bracket, 2005
- Comparison by Attitude/Lifestyle Statements
- Table 6-23 Comparison by Lifestyle Statements/Attitudes towards
Consumption of Different Fruit Products (%)
Chapter 7 Trends & Factors To Growth
- Fruit and the American Diet
- Overweight/Obesity in the U.S. on the Rise
- Sodas/Soft Drinks Link With Obesity
- Popularity of Soft Drinks Drop
- Table 7-1 Per Capita Consumption of Fruit juice, Orange Juice and
Bottled Water, 1998-2004 (in Gallons)
- Role of High-Fructose Corn Syrup in Obesity
- 2005 Dietary Guidelines for Americans
- Fruit Advantage
- Strawberries for Heart Health and Lowered Cancer Risks
- Blueberries are Rich in Antioxidants
- Grapefruit for Good Health and Weight Loss
- Tomatoes and Watermelons Benefit the Heart, Reduce Cancer Risks
- Cranberry for Various Health Disorders
- Medical Studies Reveal Pomegranate to be a Wonder Fruit
- Higher Fruit Consumption Lowers Body Mass Index
- U.S. Fruit Consumption Does Not Match 2005 Dietary Guidelines
- Total Per Capita Fruit Consumption Falls, Despite Initiatives
- Table 7-2 Per Capita Consumption of Fruit in Pounds, 2001 versus 2004
- Table 7-3 Fruit Ranked by Per Capita Consumption in Pounds,
- 2001 versus 2004
- Hispanics and Fruit Consumption
- Hurricanes Cause Drop in Citrus Production
- Fast Foods Go the Fruity, Healthy Way
- Schools to Offer Healthier Foods
- Trends and Opportunities
- Health: Top Selling Point
- Focus on Packaging
- Focus on Ethnic Populations
- Table 7-4 Usage Rates for Selected Fruit Product Classifications in U.S.
Households by Ethnicity, 2005 (%)
Appendix: Selected Addresses
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Related Report
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