Table of Contents
Chapter 1 Introduction
- Organic L&G in Context
- Perspectives and Focus
- Recent Rapid Growth in Organic L&G
- Green Markets Are Hot
- Table 1-1 Selected List of Emerging Green Market Product Categories
- Green Markets vs. Conventional Markets
- The Organic Paradigm
- The Conventional Paradigm
- Conflicting Models: Biological vs. Mechanical
Chapter 2 Organic Products
- Organic Growing: Historical Background
- Organic Growth Philosophy a Reaction to Synthetic Success
- Clashing Formulas: Feed the Plant or the Soil?
- Organic Pioneers: Howard, Steiner, Rodale
- The Environmental Movement
- The "Back-to-the-Land" Movement
- Baby Boomers and Health
- Organic Growing: Principles, Methods, and Ingredients
- Positive and Negative Principles/Commandments
- Positive Principle: Create Healthy Soil
- Organic Credo: Organic Soil Superior to Synthetic Soil
- Note on Nutrients
- Compost
- Compost Ingredients
- Table 2-1. Common Materials Used In Compost
- Table 2-2 Materials Not To Be Used In Compost
- Compost Accelerators
- Organic Fertilizers
- The Traditional Organic Fertilizer: Manure
- Table 2-3 Types of Fertilizer Manure
- Organic Fertilizer Ingredients
- Table 2-4. Selected Natural/Organic Fertilizer Ingredients
- Soil Testing and pH Balance
- Soil Conditioners
- Bio-Stimulants
- Hydroponic/Aeroponic Nutrients
- Negative Principle: Absolutely No Synthetics-Especially Pesticides
- Disease Claims
- Table 2-5 Diseases/Conditions Associated with Chronic Exposure to
Synthetic Pesticides
- Pesticides: A Brief History
- Organic Pest Control: Physical Approaches
- Organic Chemical Approaches
- Organic Pesticide Ingredients
- Table 2-6 Organic Pesticide Ingredients: By Product Type
- High-Tech Organic Pesticides
- IPM vs. Organic Pest Control
Chapter 3 Marketers and Product Trends
- The Marketers
- Large and Mid-Sized Marketers
- Specialists
- Commercial vs. Consumer Marketers
- Organic F/GM Pioneers: Espoma and Fertrell
- Organic Pesticide Pioneers: Bonide and Green Light
- New Generation Marketers
- North Country Organics
- Monterey Lawn and Garden Products
- Woodstream Corp.
- American Agritech
- Other Organic Marketers
- Scotts Enters Organics
- Table 3-1 Selected List of Marketers and Brands of Organic
Fertilizer/Growth Media (F/GM) and Organic Pesticide Products: By Product Type
(2006)
- Product Trends
- Overview
- Compost Products
- Table 3-2 Selected Marketers of Compost
- Organic Fertilizer Products
- Table 3-3 Selected Marketers of Organic Fertilizers
- Fish-Based Products
- Fish-Based Products
- Table 3-4 Selected Marketers of Fish-Based F/GM Products
- Kelp/Seaweed Products
- Table 3-5 Selected Marketers of Kelp/Seaweed Products
- Mineral Products
- Table 3-6 Selected Marketers of Mineral F/GM Products
- Vermiculture Products
- Table 3-7 Selected Marketers of Vermiculture-Based F/GM Products
- Compost Tea
- Table 3-8 Selected Marketers of Compost Tea
- Microbial Products
- Table 3-9 Selected Marketers of Microbial F/GM Products
- Humates
- Table 3-10 Selected Marketers of Humates
- Mycorrhizal Products
- Coconut-Based Products
- Table 3-11 Selected Marketers of Coconut-Based F/GM Products
- Guano Products
- Gardening Kits
- Organic Pesticide Products
- Table 3-12 Selected Marketers of Organic Pesticides
- Neem Products
- Table 3-13 Selected Marketers of Neem Products
- Corn Gluten
- Garlic Products
- Nematode Products
- Spinosad
Chapter 4 General Trends
- General Organic L&G Trends
- Organic Lawn Trends
- Overview
- Preparing for an Organic Lawn
- Trendy Fertilizer Blend
- Corn Gluten and Hydrolysate
- Problems and Promise
- Lawns into Gardens
- Prairie Lawns
- Organic Garden Trends
- Overview
- The Earthkind System
- Lasagna Gardening
- Deterrent Gardening
- Container Gardening
- Xeriscaping
- Rain Gardening
- Hydroponics
- Aeroponics
- Organic Applications Beyond Normal L&G Concepts
- Media/Promotion Trends
- No Trade Magazine or Trade Association
- OMRI and OTA
- Scattering of Media: Magazines
- Newspapers
- Radio and TV
- Trade Shows/Consumer Expos
- Education Trends
- Classes, Lectures, Seminars, Workshops
- Networks/Associations
- Activist Groups
- Schools: Middle School and High School Programs
- University Programs
- Specialty Schools and Cooking Schools
- Subsistence Education
- Alternative Consciousness-Raising Institutions Arising
- Community/Business Program Trends
- Composting Programs
- Business Programs
- Local Programs
- Lawn Care Operator Trends
- Center of the Storm
- Threats to Status Quo
- Table 4-1. National Coalition for Pesticide-Free Lawns: Steering
Committee Organizations
- Reactive and Proactive Approaches
- LCO Organic Ingredients
- Focus: Westchester County, NY
- San Francisco' s Green Business Program
- Retail Trends
- L&G Organic Specialty Stores
- E-Commerce Websites
- Table 4-2 Selected List of Specialty Organic L&G Retailers
- A Protest Against Home Depot and Lowe' s
- Consumer Trends
- Surge in Organic L&G Popularity
- Note on Simmons Survey
- Compost and Organic Insecticide Purchasers
- Table 4-3 Consumer Gardening Habits: Use of Conventional Insecticides
vs. Organic Products and Compost
- Interest in Environmental Causes Correlates to Purchases
- Table 4-4 Use of Conventional Insecticides vs. Organic Products, by
Consumer Activities and Attitudes
- Untapped Reservoir of Consumer Demand
- Or Is There?
- Figure 4-2 Percentage of Consumers Who Garden, Use Insecticides, Organic
Insecticides, 2004-2006
Chapter 5 Market Performance and Prospects
- Organic L&G Sales Assessment
- Determining Growth Rates
- Table 5-1
- Estimated U.S. Retail Sales of Organic Lawn and Garden Products, 2002-2006
(millions of dollars)
- Organic Product Sales Trends: F/GM vs. Pesticides
- Organic L&G Projections
- Table 5-2 Projected U.S. Retail Sales of Organic Lawn and Garden Products
2007-2011 (millions of dollars)
- Factors in Future Growth
- Overview
- Demographics
- The Economy and Housing
- Peak Oil and Climate Change
- Internal Market Factor
- Positive Outlook
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