Hair Care Products in The U.S.

Table of Contents

Chapter 1 Executive Summary

• Report Scope
• Methodology
• Size and Growth of the Market
  • 2005 Retail Sales for Total Market at $7.2 Billion
  • Table 1-1 U.S. Retail Sales of Hair Care Products, 2001-2005 (in million $)
  • Sales Approach $8.5 Billion by 2010
  • Table 1-3 Project U.S. Sales Growth by Hair Care Category, 2001-2005 (in million $)
  • IRI-Tracked Market Sales and Share by Product Category
  • Figure 1-1 IRI-Tracked Sales of Hair Care Products, by Category, 2005 (In million $)
  • Figure 1-2 U.S. Hair Care Market by Category Share, 2005 (%)
  • P&G Remains Marketplace Leader
  • Table 1-2 IRI-Tracked Sales of Top 10 Hair Care Marketers, 2001-2005 (in million $)
  • Table 1-3 IRI-Tracked Sales of Top 10 Hair Care Brands, 2001-2005 (in million $)
• Factors to Growth
  • Consumers Celebrate Individuality
  • Natural/Organic Influence
  • The Cosmeceutical Connection
  • Bringing Prestige to Mass
  • The Sheer Number of Boomers and Hispanic Consumers...
• Marketing Dynamics
  • 2005 Hair Care Brand Ad Spending
  • Selected Marketing Activities
  • Retail and Merchandising Issues
  • New Product Trends
• The Consumer
  • Table 1-5 U.S. Adult Users of Hair Care Products by Category

Chapter 2 The Overall Hair Care Market

• Report Scope
• Methodology
• Hair Care Market Size & Composition
  • Total Market Sales Top $7.2 Billion in 2005
  • Table 2-1 Retail Sales of Hair Care Products, 2001-2005 (in million $)
  • Tracked Category Sales Fairly Tame
  • Table 2-2 IRI-Tracked Sales of Hair Care Products, 2004-2005 (in million $)
  • Figure 2-1 U.S. Hair Care Market by Category Share, 2005 (%)
  • P&G Remains Marketplace Leader
  • Figure 2-2 Market Share for Top 10 U.S. Hair Care Marketers, 2005
  • Table 2-3 U.S. Sales of Top 10 Hair Care Marketers, 2001 - 2005 (in million $)
  • Market Projections
  • Table 2-4 Projected Retail Sales of Hair Care Products, 2006-2010 (in million $)

Chapter 3 Shampoo and Conditioners

• Overall Shampoo Market Size & Growth
  • Largest Segment Cleans Up With $1 Billion and 80% Share
  • Figure 3-1 IRI-Tracked Sales of Shampoo Segments, 2001-2005 (in million $)
  • Figure 3-2 U.S. Shampoo Market by Segment, 2005 (%)
  • Top Marketers of Regular Shampoo
  • Table 3-1 U.S. Top 10 Regular Shampoo Marketers, 2001-2005 (in million $)
  • Who' s Gaining?
  • Table 3-2 IRI-Tracked Sales of P&G Regular Shampoo, 2001-2005 (in million $)
  • Table 3-3 IRI-Tracked Sales of Unilever HPC Regular Shampoo, 2001-2005 (in million $)*
  • Table 3-4 IRI-Tracked Sales of L' Oreal U.S.A. Regular Shampoo, 2001-2005 (in million $)
  • Table 3-5 U.S. Top 10 Regular Shampoo Brands, 2001-2005 (in million $)
  • Top Marketers of Dandruff Shampoo
  • Table 3-6 U.S. Top 10 Dandruff Shampoo Marketers, 2001-2005 (in million $)
  • Table 3-7 U.S. Sales of Top 10 Dandruff Shampoo Brands/Products, 2001-2005 (in million $)
  • Overall Shampoo Outlook
  • Table 3-8 Projected Total U.S. Sales of Shampoo Products, 2006 - 2010 (in million $)
• Conditioner Market Size & Growth
  • Figure 3-3 IRI-Tracked Sales for Hair Conditioner/Creme Rinse, 2001-2005 (in million $)
  • Top Marketers of Conditioner
  • Table 3-9 IRI-Tracked Sales of Top 10 Hair Conditioner Marketers, 2001-2005 (in million $)
  • Table 3-10 IRI-Tracked of P&G Hair Conditioners, 2001-2005 (in million $)
  • Table 3-11 IRI-Tracked Sales of L' Oreal U.S.A. Hair Conditioners, 2001-2005, (in million $)
  • Table 3-12 IRI-Tracked Sales of Unilever HPC Hair Conditioners, 2001-2005 (in million $)
  • Table 3-13 IRI-Tracked Sales of Alberto-Culver Hair Conditioners, 2001-2005 (in million $)
  • Top Ten Conditioner Brands/Products
  • Table 3-14 IRI-Sales of Top 10 Hair Conditioner Brands/Products, 2001-2005 (in million $)
  • Overall Conditioner Outlook
  • Table 3-15 Projected Total U.S. Sales of Shampoo Products, 2006-2010 (in million $)

Chapter 4 Styling Products and Hair Accessories

• Styling Products Market Size & Growth
• Figure 4-1 IRI-Tracked Sales of Styling Products by Segment, 2001-2005 (in million $)
• Figure 4-2 U.S. Styling Product Market by Segment, 2005 (%)
• Gel/Mousse Segment Sales Stand at $581 Million
• Figure 4-3 IRI-Tracked Sales for Gel/Mousse Products, 2001-2005 (in million $)
• Top Marketers of Gel/Mousse Products
• Table 4-1 IRI-Tracked Sales of Top 10 Gel/Mousse Marketers, 2001-2005 (in million $)
• Table 4-2 IRI-Tracked Sales of L' Oreal U.S.A. Gel/Mousse Products, 2001-2005 (in million $)
• Table 4-3 IRI-Tracked Sales of P&G Gel/Mousse Products, 2001-2005 (in million $)
• Table 4-4 IRI-Tracked Sales of Schwarzkopf & Henkel Gel/Mousse Products, 2001-2005 (in million $)
• Top Ten Gel/Mousse Brands/Products
• Table 4-5 IRI-Tracked Sales of Top 10 Gel/Mousse Brands/Products, 2001-2005 (in million $)
• Spray & Spritz Sales Freefall Shows Slight 2005 Gain
• Figure 4-4 IRI-Tracked Sales for Hair Spray/Spritz Products, 2001-2005 (in million $)
• Top Marketers of Hair Spray and Spritz
• Table 4-6 U.S. Top 10 Hair Spray/Spritz Marketers, 2001-2005 (in million $)
• Table 4-7 IRI-Tracked Sales of P&G Hair Spray/Spritz Products, 2001-2005 (in million $)
• Table 4-8 IRI-Tracked Sales of Unilever HPC Hair Spray/Spritz, 2001-2005 (in million $)
• Table 4-9 IRI-Tracked Sales of Alberto Culver Hair Spray/Spritz, 2001-2005 (in million $)
• Table 4-10 IRI-Tracked Sales of L' Oreal U.S.A. Hair Spray/Spritz, 2001-2005 (in million $)
• Top Ten Hair Spray/Spritz Brands/Products
• Table 4-11 U.S. Sales of Top 10 Hair Spray/Spritz Brands/Products, 2001-2005 (in million $)
• Overall Hair Styling Product Outlook
• Table 4-12 Projected U.S. Sales of All Styling Products, 2006-2010 (in million $)

• Hair Accessories Market Size & Growth
  • Figure 4-5 IRI-Tracked Sales for Hair Accessories, 2001-2005 (in million $)
  • Top Marketers of Hair Accessories
  • Table 4-13 IRI-Tracked Sales of Top 10 Hair Accessories Marketers, 2001-2005 (in million $)
  • Top Ten Hair Accessories Brands/Products
  • Table 4-14 IRI-Tracked Sales of Top 10 Hair Accessory Brands, 2001-2005 (in million $)
  • Overall Hair Accessory Products Outlook

Chapter 5 Colorants, Hair Growth, and Relaxers & Permanents

• Colorants Market Size & Growth
  • Figure 5-1 IRI-Tracked Sales for Hair Color, 2001-2005, (in billion $)
  • Top Ten Colorant Marketers
  • Table 5-1 IRI-Tracked Sales of Top Hair Colorant Marketers, 2001-2005, (in million $)
  • Table 5-2 IRI-Tracked Sales of L' Oreal U.S.A. Hair Colorants, 2001-2005, (in million $)
  • Table 5-3 IRI-Tracked Sales of P&G Hair Colorants, 2001-2005, (in million $)
  • Top Ten Hair Colorant Brands/Products
  • Table 5-4 IRI-Tracked Sales of Top 10 Hair Color Brands, 2001-2005, (in million $)
  • Colorants Outlook
  • Table 5-5 Projected Total Sales of Colorants, 2006-2010, (in million $)
• Hair Growth Products Market Size & Growth
  • Figure 5-2 IRI-Tracked Sales for Hair Growth Products, 2001-2005 (in million $)
  • Top Hair Growth Marketers and Brands
  • Table 5-6 U.S. Top Hair Growth Product Marketers, 2001-2005 (in million $)
  • Table 5-7 U.S. Top Hair Growth Product Brands, 2001-2005 (in million $)
  • Hair Growth Products Outlook
  • Table 5-8 Projected Total Sales of Hair Growth Products, 2006-2010, (in million $)
• Permanent and Relaxer Products Market Size and Growth
  • Figure 5-3 IRI-Tracked Sales for Home Permanent/Relaxer Kits, 2001 2005 (in million $)
  • Top Ten Hair Relaxer Kit Marketers
  • Table 5-9 U.S. Top 10 Hair Relaxer Kit Marketers, 2001-2005 (in million $)
  • Top Hair Relaxer Kit Brands
  • Table 5-10 U.S. Top 10 Hair Relaxer Kit Brands, 2001-2005 (in million $)
  • Top Hair Permanent Kit Marketers and Brands
  • Table 5-11 U.S. Top Home Permanent Kit Marketers, 2001-2005 (in million $)
  • Table 5-12 U.S. Top Home Permanent Kit Brands/Products, 2001-2005 (in million $)
  • Relaxer/Permanent Kits Outlook
  • Table 5-13 Projected Total Sales of Hair Growth Products, 2006-2010 (in million $)

Chapter 6 Factors to Growth

• Free to Re-Invent Me
• In Spite of Spotty Efficacy, Growth to $1.7 Billion by 2010
• Powerful High-End Benefits Driving Factor
• Cosmeceuticals = Health = Beauty
• Cosmeceuticals Lead New Product Introductions
• R&D and the Revival of Hair Growth?
• Regulatory Environment
• Skirting the Red Tape
• But Do They Work?
• Prospects for Growth
• Lifestyle Marketing
• Blurring Prestige with Mass
• Salon in More Mass Channels
• Basically, Prestige Pricing Everywhere
• The Sheer Number of Boomers and Ethnic Consumers...
• Boomers, As Young As They Feel
• Table 6-1 Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
• Ethnic Population Growing Fast...
• Table 6-2 Projection of U.S. African-American, Asian, and Hispanic Populations, 2006-2020 (In Thousands)
• Private Label Learning Curve
• Table 6-3 IRI-Tracked Sales of Private Label Hair Care Products, 2001-2005
• So What' s the Problem?
• Table 6-4 IRI-Tracked Private Label Shampoo Sales, 2001-2005
• Table 6-5 IRI-Tracked Private Label Hair Conditioner Sales, 2001-2005
• Table 6-6 IRI-Tracked Private Label Hair Accessories Sales, 2001-2005
• Table 6-7 IRI-Tracked Private Label Hair Growth Product Sales, 2001-2005
• Table 6-8 IRI-Tracked Private Label Hair Spray/Spritz Sales, 2001-2005
• Table 6-9 IRI-Tracked Private Label Hair Styling Product Sales, 2001-2005
• Overview
• Performance
• Figure 7-1 IRI-Tracked Sales of P&G Hair Care Products, 2001-2005 (in billion $)
• Table 7-1 IRI-Tracked Sales of Procter & Gamble Hair Care Products, 2001-2005 (in million $)
• P&G, Curis Develop Hair Growth Treatments
• Overview
• Performance
• Figure 7-2 IRI-Tracked Sales of Unilever HPC Hair Care Products, 2001-2005 (in million $)
• Table 7-2 IRI-Tracked Sales of Unilever Hair Care Products, 2001-2005 (in million $)
• Hopeful for Launch of Sunsilk
• Overview
• Performance
• Figure 7-3 IRI-Tracked Sales of Alberto Culver Co. Hair Care Products, 2001-2005 (in million $)
• Sally Beauty Spin-Off
• Overview
• Performance
• Figure 7-4 IRI-Tracked Sales of Goody Products Inc. Hair Care Products, 2001-2005 (in million $)
• Goody' s Breast Cancer Awareness Initiative
• Overview
• Performance
• Figure 7-5 IRI-Tracked Sales of L' Oreal, Inc. Hair Care Products, 2001-2005 (in million $)
• Table 7-3 IRI-Tracked Sales of L' Oreal, Inc. Hair Care Products, 2001-2005 (in million $)
• Gamier Fructis Lawsuit
• Overview
• Performance
• Continued Brilliant Innovation
• Figure 7-6 IRI-Tracked Sales of John Frieda Hair Care Products, 2001-2005 (in million $)
• Overview
• Performance
• Figure 7-7 IRI-Tracked Sales of Combe Inc. Hair Care Products, 2001-2005 (in million $)
• Overview
• Performance
• Figure 7-8 IRI-Tracked Sales of Revlon, Inc., Hair Care Products, 2001-2005 (in million $)
• Overview
• Performance
• Figure 7-9 IRI-Tracked Sales of Conair Corp. Hair Care Products, 2001-2005 (in million $)
• Figure 7-10 IRI-Tracked Sales of Scunci International Hair Care Products, 2001-2005 (in million $)
• Overview
• Performance
• Figure 7-11 IRI-Tracked Sales of Schwarzkopf & Henkel Hair Care Products, 2001-2005 (in million $)
• Overview
• Performance
• Figure 7-12 IRI-Tracked Sales of Neutrogena Hair Care Products, 2001-2005 (in million $)

Chapter 8 Marketing Dynamics

• Selected 2005 Hair Care Brand Ad Spends
• Table 8-1 Selected Hair Care Brand Advertisement Spends, 2005
• Selected Marketing Activity
  • Increased Coupon Promotional Activity
  • Unilever' s Sunsilk Launch
  • P&G to Re-stage Pantene and Aussie
  • P&G' s Pantene Beautiful Lengths Charitable Campaign
  • Lornamead Doesn' t Need A Lot
  • For a Goody Cause
  • Alberto-Culver Launches Nexxus in Mass
  • Revlon' s Shaking Things Up For 2007
  • Garnier' s Multimedia Sex Effort
  • Clairol' s Shade Aid
  • Soft & Beautiful Just for Me Model Search Contest
  • SoftSheen-Carson Supports Legacy of Beauty
  • Hair Colors' Colorful Spokemodels
  • Runway Ready
  • Star Treatments
• Retail and Merchandising Issues
  • Mass Retailer Must Help Connect Consumer with Product
  • Salon and Prestige Changing Mass Retail Environment
  • Slotting Allowances & Shelf Space Struggles For Smaller Marketers
  • Crackdown on Diversion?
• New Product Introductions
  • Trends in Hair Care Claims
  • Table 8-2 New Product Package/Claim Tags, January 2006- June 2006
  • Trends in Hair Care Fragrances and Ingredients
  • Table 8-3 New Product Fragrances Tags, January 2006- June 2006
  • Innovations in Product and Ingredient Technology
  • Delivery System Innovation
  • New Products for the Ethnic Hair Care Consumer
  • Natural and Organic Ingredients Send Wellness Message
  • A Whole New World of Color and Conditioning Protection
  • Accessories Product Introductions Heating Up
  • Go to Glazes!
  • Styling Product for Every Conceivable Need
  • Selected New Product Introduction Tables
  • Table 8-4 Selected Shampoo & Conditioner New Product Introductions, 2006
  • Table 8-5 Selected Colorant New Product Introductions, 2006
  • Table 8-6 Selected Styling and Treatment New Products, 2006

Chapter 9 The Consumer

• Simmons Survey
• Overview
• Figure 9-1 Percentage of U.S. Hair Care Consumers Using Hair Care Products, by Category, 2006 (%)
• Shampoo Consumers
  • Table 9-1 Demographic Profile of Adult U.S. Shampoo Consumers, 2006 (%)
  • Shampoo Usage Rates
  • Table 9-2 U.S. Shampoo Usage Rate, 2006 (%)
  • Shampoo Usage by Type
  • Figure 9-2 Shampoo Usage, by Type, 2006 (%)
  • Shampoo Usage by Brand
  • Table 9-3 Top 10 Shampoo Brands, by Consumer Preference, 2006 (%)
• Hair Color Consumers
  • Table 9-4 Demographic Profile of Adult U.S. Hair Color Consumer, 2006
  • Table 9-4 Cont. Demographic Profile of Adult U.S. Hair Color Consumer, 2006
  • Hair Color Usage Rates
  • Table 9-5 U.S. Hair Color Usage Rate, 2006 (%)
  • Hair Color Usage by Type
  • Figure 9-3 Use of Hair Color, by Type, 200 (%)
  • Hair Color Usage by Brand
  • Table 9-6 Top 10 Hair Color Brands, by Consumer Use, 2006 (%)
• Hair Conditioner Consumers
  • Table 9-7 Demographic Profile of the U.S. Hair Conditioner Consumer, 2006
  • Hair Conditioner Usage Rates
  • Table 9-8 U.S. Hair Conditioner Usage Rate, 2006 (%)
  • Hair Conditioner Usage by Type
  • Figure 9-4 Conditioner Usage, by Type, 2006 (%)
  • Hair Conditioner Usage by Brand
  • Table 9-9 Top 10 Conditioner Brands, by Consumer Use, 2006 (%)
• Hair Styling Product Consumers
  • Table 9-10 Demographic Profile of Styling Product Consumer, 2006
  • Table 9-10 Demographic Profile of Styling Product Consumer, 2006
  • Styling Product Usage by Type
  • Table 9-11 U.S. Styling Product Usage Rate, by Type, 2006 (%)
  • Profile of the Daily Styling Product User
  • Table 9-12 Demographic Profile of Hair Styling Products Consumer, Daily Usage, 2006
  • Hair Styling Product Usage by Type
  • Figure 9-5 Use of Hair Styling Products, by Type, 2006 (%)
  • Styling Product Usage by Brand
  • Table 9-13 Top 10 Styling Product Brands, by Consumer Use, 2006 (%)
• Hair Spray Consumers
  • Table 9-14 Demographic Profile of the U.S. Hair Spray Consumer, 2006
  • Hair Spray Usage Rates
  • Table 9-15 U.S. Hair Spray Usage Rate, 2006 (%)
  • Hair Spray Usage by Type
  • Figure 9-6 Use of Hair Spray, by Type, 2006 (%)
  • Hair Spray Usage by Brand
  • Table 9-16 Top Ten Hair Spray Brands, by Consumer Use, 2006 (%)
• Home Permanent/Relaxer Consumers
  • Table 9-17 Demographic Profile of the U.S. Home Permanent & Relaxer Consumer, 2006
  • Home Permanent/Relaxer Usage Rates
  • Table 9-18 U.S. Home Permanent & Relaxer Usage Rate, 2006 (%)
  • Home Permanent/Relaxer Usage Rates by African American
  • Consumers
  • Table 9-19 U.S. Home Permanent & Relaxer Usage for African American Consumers, 2006
  • Home Permanent/Relaxer Usage by Type
  • Figure 5-7 Use of Home Permanent & Relaxers, by Type, 2006 (%)
  • Home Permanent/Relaxer Usage by Brand
  • Table 9-20 Top Ten Home Permanent & Relaxer Brands, 2006 (%)

Appendix: Addresses of Selected Marketers