Abstract
Consumer demand for premium, natural/organic, and health-related pet products,
the high degree of interest in pet care services, sales growth in
non-traditional retail channels, and an influx of new competitors including
powerful human brands are driving marketers of pet products and services to
bolster existing brands and create new ones. The much-touted strong growth
prospects of this market have attracted the attention of a broad range of
company types, from innovative pet specialty start-ups determined to make
their mark with new-generation products and brands (e.g., Greenies, Bamboo),
to marketers of well-known human brands seeking to parlay their clout into
suitable pet categories (e.g., 3M, Disney). Upping the competitive ante even
further is the determination of many retailers to develop and compete upon
compelling store brands, making it all the more important for manufacturers to
keep their brands at the leading edge of product innovation and quality. Some
of the most familiar brands in the U.S. pet market are, in fact, not those of
marketers, but of PetSmart, Petco, and etailer PetMed Express, which together
spent over $235 million on national consumer advertising in 2005, and whose
private-label programs continue to expand. Brand Building in the U.S. Market
for Pet Products and Services, a groundbreaking Packaged Facts pet trends
report, examines branding strategies in the following areas- manufacturer
brands, private-label brands, and licensed/human brands- and identifies the
pet market labels most (or least) important to U.S. consumers, as well as
those brands currently increasing their household penetration rates. It
provides case histories of successful marketing initiatives, charts the most
powerful and innovative brands, and predicts which brands will thrive and
expand across category lines in the years to come.
Packaged Facts' Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products
and services. No other market research publisher offers the breadth and depth
of coverage in this lucrative, fast-growing industry. Other titles include Pet
Food in the U.S., Oral Care Products for Pets, Pet Products in Nontraditional
Outlets, The U.S. Pet Insurance Market, Pet Supplements and Nutraceuticals,
Natural, Organic and Eco-Friendly Pet Products, and Pet Care Services in the
U.S.
What You'll Get in this Report
Brand Building in the U.S. Market for Pet Products and Services offers unique
perspective on this burgeoning market. No other market research report
provides the analysis and trends coverage that this report offers. Plus,
you'll benefit from extensive data, presented in easy-to-read and practical
charts, tables and graphs.
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