Abstract
Products with low-glycemic labeling have been on store shelves around the
world for about 20 years, but in the United States, it was first around 2003
that such products entered mainstream U.S. supermarkets. And even then, their
presence has been minimal in the marketplace. However, most food industry
experts predict this is going to change, and that promoting foods based on
their glycemic index, or a similar measure, is going to have a long-lasting
impact on the way Americans choose the foods and beverages they consume.
Prior to 2003, U.S. products that boasted the fact that they were low-glycemic
tended to be dietary or nutritional supplements, rather than foods and
beverages, and were sold in natural food stores. After the low-carb diet came
and disappeared, U.S. consumers began to understand that not all carbohydrates
are created equal. They started to understand the difference, and many were
immediately open to the concept of low-glycemic foods and beverages.
Low Glycemic Index Foods and Beverages in the U.S., a new report from Packaged
Facts, includes an in-depth analysis of leading, as well as up-and-coming
marketers of low glycemic index foods, including an overview of their
offerings and their position in the marketplace. Insight is provided to what
retailers are currently offering and what they want to offer. If you are a
product developer, a marketer, or a retailer, this report is a must-have-tool
in order to effectively compete in the growing, and very profitable low
glycemic index foods market.
What You' ll Get in this Report
Low Glycemic Index Foods and Beverages in the U.S. makes important predictions
and recommendations regarding the future of this market, and pinpoints ways
current and prospective marketers can capitalize on current trends and
spearhead new ones. No other market research report provides both the
comprehensive analysis and extensive data that Low Glycemic Index Foods and
Beverages in the U.S. offers.
The report addresses the following segments:
- The Market (including market size and composition, and projected
market growth)
- The Marketers (including discussions of specific marketer brand and
market shares)
- Competitive Profiles (of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
- The Consumer (who' s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the food industry, or is considering
making the leap, you will find this report invaluable, as it provides a
comprehensive package of information and insight not offered in any other
single source. You will gain a thorough understanding of the current market
for low glycemic index foods, as well as projected sales and trends through
2011. Contributing to that understanding will be a complete analysis of sales
data, and a detailed discussion of the consumer for low glycemic index
products.
This report will help:
- Marketing Managers identify market opportunities and develop
targeted promotion plans for low glycemic index foods and beverages.
- Research and development professionals stay on top of competitor
initiatives and explore demand for low glycemic index foods and beverages.
- Advertising agencies working with clients in the food industry
understand the product buyer to develop messages and images that compel
consumers to purchase these products.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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