Table of Contents
Chapter 1 Executive Summary
- Scope and Methodology
- Report Methodology
- The Products
- Products Analyzed
- What Is Glycemic Index?
- What' s Glycemic Load?
- Carbohydrates Are Not Equal, Hence the Reason for Glycemic Index
- Low-Glycemic Ingredient Options
- The Fiber and Grain Connection
- Size and Growth of the Market
- Low-Glycemic Products Are Really Just Now Gaining Momentum
- 2006 Sales Come in at $350 Million
- Sales Will Exceed $1.8 Billion by 2011
- Table 1-1 U.S. Sales of Low-Glycemic Products, 2002-2011 (in millions
of dollars)
- Bars Dominate, Beverages Follow
- Figure 1-1 Low-Glycemic Foods and Beverages: Share of Dollar Sales by
Outlet, 2006
- New Products and Trends Driving Market Growth
- Americans Are Becoming More focused on Health and Wellness
- Increased Efforts in Marketing and Understanding Glycemic Index
- The Marketers in the Marketplace
- All Types of Marketers
- Where Consumers Shop for These Foods
- Traditional Supermarkets Account for 65.0% of Retail Sales
- Table 1-2 Low-Glycemic Foods and Beverages: Share of Dollar Sales by
Outlet, 2006
- Low-Glycemic Foods and Beverages in the Retail Environment
- Drugstores Provide Double Exposure
- Supermarkets and Mass Merchandisers
- Warehouse Clubs
- The Consumer
- Target Former Carb Counters, Diabetics, and Energy-Seeking Youth
Chapter 2 The Products
- Key Points
- Not All Carbohydrates Are Created Equal
- Products Included and Excluded From This Report
- Food Technologists Says Glycemic Index Is Where the Action Is
- What Is Glycemic Index?
- The Glycemic Index Database
- What' s Glycemic Load?
- AACC Approves Definitions Related to Glycemic Carbohydrates
- Available Carbohydrate
- Glycemic Response
- Glycemic Carbohydrate
- Glycemic Impact
- Next Steps on Definitions
- Labeling Terminology
- Be Honest and Non-Deceptive
- Who Is the Glycemic Research Institute?
- Clinical Significance of Glycemic Index
- The Benefits of a Low-Glycemic Diet
- The Link Between Diabetes and Glycemic Index
- A Few Facts on Diabetes
- New Findings Build Case for Low-Glycemic Diets
- Carbohydrates- The Basis of the Glycemic Index
- Carbohydrates on the Nutrition Facts Panel
- Figure 2-1 Nutrition Facts Label
- Understanding Carbohydrates
- The Basics on Carbohydrates
- Some Complex Carbohydrates Can Be Considered Low-Glycemic
- Processing Impacts Glycemic Index, Too
Chapter 3 Formulating Low-Glycemic Products
- Key Points
- Low-Glycemic Ingredient Options
- FDA Publishes Positioning Paper on Artificial Sweeteners
- Alternative Sweeteners
- Whole Grains and Fiber
- Table 3-1 Select Carbohydrates: Relative Sweetness, Caloric
Availability, and Glycemic Response
- Miscellaneous Ingredients
- Progressive Scientific Discoveries
Chapter 4 The Market
- Key Points
- Market Definition
- Low-Glycemic Products First Make Impact Around 2003
- Market Size and Growth
- 2006 Finishes Off with $350 Million in Sales
- Table 4-1 U.S. Retail Sales of Low-Glycemic Products, 2002-2006 (in
millions of dollars)
- Figure 4-1 U.S. Retail Sales of Low-Glycemic Products, 2002-2006 (in
millions of dollars)
- Peaks Coincide with the Low-Carb Movement
- Market Composition
- Bars Dominate, Beverages Follow
- Figure 4-2 Low-Glycemic Foods and Beverages: Share of Dollar Sales by
Outlet, 2006
- Where Consumers Are Making Their Retail Purchases
- Figure 4-3 Low-Glycemic Foods and Beverages: Share of Dollar Sales by
Outlet, 2006
- Factors to Market Growth
- It' s All About Obesity, Diabetes, and Overall Health and Wellness
- Projected Market Growth
- Sales Are Projected to Reach Almost $1.8 Billion by 2011
- Table 4-2 Projected U.S. Retail Sales of Low-Glycemic Products,
2006-2011 (in millions of dollars)
- Figure 4-4 Projected U.S. Retail Sales of Low-Glycemic Products,
2006-2011 (in millions of dollars)
Chapter 5 The Marketers
- Key Points
- All Types of Marketers
- The Five Leading Marketers
- Table 5-1 U.S. Low-Glycemic Foods and Beverages: Five Leading Marketers
and Brands, 2006
- It' s the Smaller Players That Are Innovators
- To Focus on Diabetics or Not
- Marketers Set the Stage with Low-Carb Products
- The Atkins Evolution
- The Atkins Advantage
- Marketers Vary in Glycemic Index Labeling
- A Peak at What the Europeans Are Doing
- Competitive Situation
- IRI Data Is Not Available for Most Marketers
- Bars See Dip with Low-Carb Demise, But Pick Up
- Table 5-2 U.S. Low-Glycemic Foods and Beverages: Select Brands of
Bars, Dollar Sales, 2001-2006 (in thousand of dollars)
- Same Story for Beverages
- Table 5-3 U.S. Low-Glycemic Foods and Beverages: Select Brands of
Beverages, Dollar Sales, 2001-2006 (in thousand of dollars)
- An Opportunity for Low-Glycemic Pasta
- Table 5-4 U.S. Low-Glycemic Foods and Beverages: Select Brand of
Pasta, Dollar Sales, 2001-2006 (in thousand of dollars)
- A Glance at the Sugar-Free Candy Category
- Table 5-5 U.S. Low-Glycemic Foods and Beverages: General Sugar-Free
Candy Categories, Dollar Sales, 2001-2006 (in millions of dollars)
- Competitive Profile: Abbott Laboratories, Abbott Park, Illinois
- Company Overview
- The Glucerna Family of Products
- Competitive Profile: Atkins Nutritionals, Inc., Melville, New York
- Company Overview
- Commitment to Building the Brand
- Launch of Patent-Pending Glycemic Index Test
- How Does the Net Atkins Count Method Work?
- Competitive Profile: Eat Well Be Well Foods, Inc., Hood River, Oregon
- Company Overview
- Details on The Product Line
- Competitive Profile: Fifty 50 Foods
- Company Overview
- Extensive Product Line
- Competitive Profile: The Hain Celestial Group, Inc., Melville, New York
- Company Overview
- The Disappearing Diet Aisle
- Keeping the Brand Alive
- Using a Variety of Alternative Sweeteners
- Competitive Profile: The Hershey Co., Hershey, Pennsylvania
- Company Profile:
- Sugar-Free Candies Tout Low-Glycemic Index on Front Labels
- Competitive Profile: Kellogg Co., Battle Creek, Michigan
- Company Overview
- Kellogg, Always the Innovator
- The Kashi Story
- Extending Other Brands Beyond Cereal
- Innovative R&D Department Does Its Homework
- Competitive Profile: Russell Stover Candies Inc., Kansas City, Missouri
- Company Overview
- Leadership in Sugar-Free and Low-Glycemic Candies
- Competitive Profile: Solo GI Nutrition, Edmonton, Alberta-Canada
- Company Overview
- First Clinically Validated Bar to Market
- But They' re Still High in Carbs
- Snack Size Bar Follows 100-Calorie Pack Trend
Chapter 6 The Retail Market
- Key Points
- Shopping Options Are Plentiful
- So Where Are Consumers Shopping?
- Different Types of Retail Outlets
- Club Stores:
- Convenience Stores (C-stores):
- Dollar Stores:
- Drug Stores:
- Health/Natural Foods Stores:
- Mass Merchandisers:
- Other:
- Supermarket:
- Traditional Supermarkets Account for 65.0% of Retail Sales
- Table 6-1 Low-Glycemic Foods and Beverages: Share of Dollar Sales by
Outlet, 2006
- Different Formats Attract Consumers for Their Varied Needs
- Channel Blurring Continues to Grow
- Traditional Supermarkets Down in Number
- Just How Much Can a Store Carry?
- Who Are the Leading Retailers?
- Table 6-2 Top-Five U.S. Discount-Style Food Store Chains, by Dollar
Sales and Store Count, 2005
- Table 6-3 Top-Three U.S. Niche-Style Food Store Chains, by Dollar Sales
and Store Count, 2005
- Low-Glycemic Foods and Beverages in the Retail Environment
- Drugstores Provide Double Exposure
- Supermarkets and Mass Merchandisers
- Warehouse Clubs
- Special Dietary Needs Products Are Not Big at Club Stores
- Table 6-4 Comparative Price of Select Low-Glycemic Foods and Beverages:
Supermarket vs. Club Store, 2006
- Special-Needs Shoppers Are Confused
- Never Under Price
- Table 6-5 Retail Price of Select Low-Glycemic Foods and Beverages, 2006
- Never Seeing the Inside of a Store
- How to Get Your Products in Retail Distribution
- Direct Delivery Advantages
- The Cost of Face-To-Face Business
- Advantages of Warehouse Delivery
- Smaller Marketers Work Through Brokers
- Introducing New Special Dietary Needs Products to the Marketplace
Chapter 7 The Consumer
- Key Points
- Consumer Awareness of Glycemic Index
- The Impact on Consumers
- The Glycemic Index - Diabetes Connection
- Figure 7-1 Consideration of Glycemic Index or Glycemic Load, All
Respondents, 2005 How often, if at all, do you consider the glycemic index
(or glycemic load) of a food or beverage when deciding to eat it? (n=324)
- Figure 7-2 Consideration of Glycemic Index or Glycemic Load, Respondents
with a Family History of Diabetes, 2005 How often, if at all, do you
consider the glycemic index (or glycemic load) of a food or beverage when
deciding to eat it? (n=127)
- Figure 7-3 Consideration of Glycemic Index or Glycemic Load, Respondents
with no Family History of Diabetes, 2005 How often, if at all, do you
consider the glycemic index (or glycemic load) of a food or beverage when
deciding to eat it? (n=197)
- Diabetics Are a Target Audience for Low-Glycemic Foods
- A Diabetic' s Wish List
- Eating Patterns in America Include Reducing Sugar
- Simmons Consumer Survey
- What the Numbers Say
- Table 7-1 Percent of U.S. Households Using Select Foods and Beverages,
2003-2005
Chapter 8 New Products and Trends
- Key Points
- Low-Glycemic Products First Make Impact Around 2003
- Driving Forces for an Increase in Glycemic and Glucose Labeling
- Table 8-1 Total Number of SKUs Introduced to the U.S. Marketplace with a
Low-Glycemic Tag/Claim, or Related Statement, 2001-2005
- New Products in 2005 and 2006
- Most Introductions Focus on Grains and Sweeteners
- Going Low-Glycemic the Solo Way
- Being Smart When in You' re in the Zone
- Figure 8-2: Hershey' s SmartZone
- Estee Expands Diabetic Product Lines to Include Low Glycemic
- Atkins Educates Consumers About Its Products' Advantages
- Figure 8-4 Atkins Advantage Caramel Bars
- Being in the Breakfast Zone
- Eat Well, Be Well With New Cereals, Bars, and Candies
- Figure 8-6 Eat Well Be Well
- Low-Glycemic Bread for Diabetics
- Figure 8-7 Diabetic Lifestyles Bread
- Drinks with Zest Target Diabetics
- Figure 8-8 VitaZest Waters
- How ZSweet It Is to Be an All-Natural, Non-Caloric Sugar Alternative
- New Beverage Answers Need for Lower-Sugar Kid' s Products
- Figure 8-10 Rudy! Rudy! Flying Colors
- Managing Glucose Via a Nutritional Beverage
- Figure 8-11 Boost Glucose Control
- A Frozen Dessert Like No Other in the Marketplace
- Figure 8-12 Alpine Ice Frozen Dessert
- Reformulating Products to Make Low-Glycemic Claims
- Figure 8-13: GoLean! Crunchy Bars
- New Candies Worthy of Mentioning
- Figure 8-14: Russell Stover DiabetX
- Additional New Products
- Table 8-2 New Products with Low-Glycemic Claims/Tags, 2006
Appendix: Selected Addresses
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