Abstract
Convenience is an increasingly important selling chip for pet products,
appealing especially to busy single-person and dual-worker households with
stay-at-home pets, as well as aging baby boomers looking to make empty-nest
pet-rearing easier. At the same time, products specifically designed to make
pets more portable and comfortable while away from home are charting healthy
annual sales gains, and as the pets-as-family trend continues to gain
momentum, these products will get even longer legs. Over two-thirds of pet
owners travel with their pet, and dog and cat owners stand out for putting in
personal travel miles on the road, being 33% more likely than non pet owners
to clock 400-499 miles per week. As a result, today' s pet owners are on high
alert for travel products promising safety, comfort, and of course,
convenience. Hotels, airlines, and pet travel services are also doing their
part, making it more practical, as well as more fun, for people to travel with
their pets.
All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food,
Supplies and Travel Markets, an all-new Packaged Facts report, surveys
innovative pet convenience and travel products of all kinds, examining both
the products themselves and what' s driving their popularity, providing case
histories illustrating key trends in product development and marketing. It
also charts travel trends among U.S. pet owners, using exclusively
cross-tabulated Simmons Market Research Bureau consumer survey data. The
report is organized into three chapters: 1) Pet Food, with a particular focus
on new packaging types and technologies (single-serve, pouch, resealable,
easy-open, easy-carry, etc.); 2) At-Home Assistance Products, such as
self-cleaning litter boxes, automatic feeders, easy-entry ramps, automatic pet
doors, and other non-food products and package types with special ergonomic
and/or innovative convenience features (e.g., grooming brushes designed for
easy hair removal, dog collars with built-in leads, stand-on-the-cap shampoo
bottles); and 3) On-the-Go Products, including portable kennels, vehicle and
airplane safety devices, backpacks, strollers, portable feeding systems, waste
disposal systems, quick-cleansing products like wipes, and calming supplements.
Packaged Facts' Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products
and services. No other market research publisher offers the breadth and depth
of coverage in this lucrative, fast-growing industry. Other titles include Pet
Food in the U.S.: Riding the Premium Wave, Pet Insurance in North America, Pet
Care Services in the U.S., Pet Supplements and Nutraceuticals, Market Trends:
Natural, Organic and Eco-Friendly Pet Products, and Brand Building in the Pet
Market.
Report Methodology
The information in this report was obtained from both primary and secondary
research. Primary research entailed attendance at industry trade shows;
informal interviews with members of the trade; and an on-site examination of
the retail milieu, including mass-market outlets, pet specialty shops, and
veterinary clinics. Secondary research included extensive Internet canvassing
and research- and data-gathering from relevant trade, business, and government
sources; company reports including annual reports, 10Ks, and other financial
releases from public companies; company profiles in trade and consumer
publications; and other reports by Packaged Facts, which has been reporting on
pet-related markets for nearly two decades.
Our market size estimates are based on Information Resources, Inc. (IRI) data
for tracked mass-market retailers (supermarkets, drugstores, and mass
merchandisers other than Wal-Mart), independent pet store sales-tracking
surveys, reported revenues of marketers and retailers, and figures appearing
in the trade press. Information on new product introductions is derived from
reports in the trade press and online, as well as detailed data from
Productscan Online, a service of Datamonitor, Ltd. Our analysis of consumer
demographics derives primarily from the Simmons Market Research Bureau (New
York, New York) spring 2006 consumer survey, which is based on approximately
30,000 respondents
What You' ll Get in this Report
All Things Convenient: Packaging, Portability and Consumer Trends in the Pet
Food, Supplies and Travel Marketsoffers unique perspective on this burgeoning
market. No other market research report provides the analysis and trends
coverage that this report offers. Plus, you' ll benefit from extensive data,
presented in easy-to-read and practical charts, tables and graphs.
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