All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets

Table of Contents

Chapter 1: Introduction

• Scope of Report
• Treatment of Pet Clean-Up and Training Products
• Report Methodology
• The Pet Market Environment
  • The Convenience Card
  • Table 1-1a: U.S. Pet Industry Sales by Segment, 2003-2009 (in billions of dollars)
  • Table 1-1b: U.S. Pet Industry: Average Annual Growth by Segment, 2003-2009 (percent)
  • Pet Owners Placing a Premium on Time-Saving Convenience
  • Figure 1-1: Convenience as a Factor Influencing Purchasing of Pet Care Products in Mass vs. Pet Specialty Retailers: 2005 vs. 2006 (percent)
  • Marketers on Board Convenience Wagon
  • Table 1-2: Number of New Convenience Pet Product Lines, 2002-2006
  • Table 1-3: Number of New Convenience Pet Product SKUs, 2002-2006
  • Table 1-4: Pet Food and Non-Food Pet Supplies: Convenience Product Selling Points by Package Tags, 2002-2006
  • The Convenience = Luxury Pitch
  • Figure 1-2: Number of Upscale Pet Convenience Products, 2002-2006
  • Pet Humanization Drives Product Upscaling
  • Pets Being Taken Out of the Home, on Trips More Often
  • Pet Market Sales Shifting to High-Income Demographics
  • Figure 1-3a: Share of U.S Non-Food Pet Supplies Expenditures by Income Bracket: 1994, 1999, and 2004 (percent)
  • Figure 1-3b: Share of U.S Pet Food Expenditures by Income Bracket: 1994, 1999, and 2004 (percent)
  • Couples Without Kids Also Growing in Importance
  • Figure 1-4: Households Without Children as Pet Owners: By Number of Adults, 2004 vs. 2006 (percent)
  • Figure 1-5: Dual Income/No Kid and Empty Nest Households as Pet Owners: 2004 vs. 2006 (percent)
  • The Aging Pet Population
  • The Aging Human Population
  • Table 1-5: Household Penetration Indices by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • Table 1-6: Household Penetration Rates by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • Table 1-7: Total Households by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • The Internet Factor
  • Table 1-8: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat Owners, 2006 (percent)
  • Table 1-9: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat Owners, 2006 (percent)
  • Table 1-10: Pet Supply Purchasing Indices by Retail Channel Among Those Agreeing with Statement, The Internet Has Changed the Way I Get Product Information: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Table 1-11: Pet Supply Purchasing Rates by Retail Channel: By Type of Pet, 2006 (U.S. dog- or cat-owning households)
  • Table 1-12: Pet Supply Purchasing Indices by Retail Channel: Dog vs. Cat Owners, 2006 (U.S. dog- or cat-owning households)
  • Big-Box Retailer Consolidation
  • Growth of Non-Traditional Retail Outlets

Chapter 2: Pet Food and Packaging

• Trend Overview
  • Convenience a Key Angle in Pet Food Premiumization
  • Figure 2-1: Factors Influencing Purchasing of Dog and Cat Food: 2006 (percent)
  • Figure 2-2: Share of U.S Pet Food Expenditures by Income Bracket: 1994, 1999, 2004 (percent)
  • The New Product Development Thrust
  • Table 2-1: Pet Food: Convenience Product Selling Points by Package Tags, 1999-2006
  • From Paper to Plastic
  • From Metal to Plastic
  • Stand-Up Pouches and Bags
  • Retort Pouches Slow to Catch On After an Early Start
  • Packaging Companies Coming on Strong
• Convenience Products and Packaging
  • The Single-Serve Surge
  • Pouched Foods
  • Single-Serve Peel-and-Serve Cups and Trays
  • Single-Serve Plastic Tubs
  • Single-Serve Treats
  • Supplement Powder Packs, Water, and Dispensing Systems
  • Easy-Open and Resealable
  • Zipper Bags
  • Press-on Plastic Lids
  • Pull-Tabs on Cans
  • Twist-Off Caps, Flip-Top Lids, and Shaker Tops
  • The "Quick" Appeal
  • Multipacking
  • Easy-Carry Handles
  • Refillable Products
  • No-Odor Products Appeal to Finicky Pet Owners
  • Microwaveable Products Beginning to Appear
  • Bulk Sizes Still Wanting on Convenience Front
  • Bite-Sized Training Treats and Pet Candy
  • Street Treats
  • Private-Label Products Also in Convenience Game
  • Adding Convenience to Raw Pet Foods
  • Convenience Packaging and Product Forms Also Prominent in Bird, Small Animal, and Reptile Foods
  • Stand-Up Zip-Lock Bags
  • Cooked Diets
  • Bulk Bins
  • Convenience Crickets
• Looking Ahead
  • Convenience a Top Driver in Global Packaging Market
  • Dry Dog Food: Plastic, Zippers, Spouts, and Handles
  • Wet Pet Food: Plastic, Pouches, Mixing, and Easy-Open/Close
  • Treats: Zipper Bags, Canisters, and Healthy Bite-Sized
  • Pet Food Mixes and Travel Packs
  • Pour, Sprinkle, and Spray-On Seasonings
  • Home Delivery
  • Emerging Human Food Convenience Packaging Forms Will Support Growth of Fresh/Frozen/Raw Pet Foods
  • Vacuum Packs and Cook-in-Package Films for Fresh/Raw Foods
  • Pouched Frozen and Shelf-Stable Foods
  • Aseptic Food Packages
  • Resealable Retort Pouches
  • Squeezable Tubes
  • Intelligent Packaging

Chapter 3: Pet Home Assistance Products

• Products Designed to Make Pet Care Easier
• Table 3-1: Dog Care Home Assistance Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
• Table 3-2: Cat Care Home Assistance Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
• "Quick" Is No. 1 Marketing Claim
• Table 3-3: Non-Food Pet Supplies: Convenience Product Selling Points by Package Tags, 2002-2006
• Grooming Products
• Manual Grooming Tools
• Shampoo
• Between-Bath Products: Waterless Baths and Wipes
• Electric Clippers and Dryers
• Marketer Snapshot: Hartz Mountain
• Pet HBC, Oral Care Products Also Riding Convenience Wave
• Household Clean-Up Products Tout Ease of Use, Effectiveness
• Pet Odor- and Behavior-Control Devices
• Kit Appeal
• Litter Accessories and Packaging
• Disposability a Key Angle
• Self-Cleaning Litter Boxes
• Pet Watering Devices
• Pet Feeding Devices
• Pet Doors and Steps
• Marketer Snapshot: Doskocil/Petmate
• Self-Warming and -Cooling Mats and Beds
• Timer and Touch-Activated Toys
• Electronic Training Products
• Looking Ahead
• Improving on Existing Products
• More High-Tech Players
• More Convenient Cat Litter
• More Multifunctional Products

Chapter 4: Pet Travel & On-the-Go Products

• Market Overview
  • All Systems Go
  • Table 4-1: Arrangements to Be Made When Pet Owner Is Traveling (percent)
  • Table 4-2: Pets and Travel: 2002, 2003, and 2004 (percent)
  • The New Product Surge
  • Table 4-3: Dog Care Travel and On-The-Go Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
  • Table 4-4: Cat Care Travel and On-The-Go Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
  • More Companies Tapping into Pet Travel Products
  • Growing Support from Hospitality Industry
  • Pet Product Marketers Courting Hospitality Trade
  • Airlines Also Weighing In
  • Pet Travel Services Abound, Especially on the Web
  • Pet Product Retailers Big On Pet Travel Products
  • Figure 4-1: Pet Travel Needs: Percentage of Pet Specialty Retailers Planning to Add or Increase Product Lines, 2004-2006 (percent)
  • Non-Traditional Retailers Also Coming on Strong
  • The Internet Connection
  • New Federal and State Evacuation Initiatives Are Pet Inclusive
  • Pet Boarding, Sitting, and Daycare Services Offer Alternative to Taking Pets With
  • Figure 4-2: U.S. Pet Boarding Services Revenues, 2001, 2005, and 2010 (in millions of dollars)
• Pet Owners and Travel
  • Pet Owners Above Average as Domestic Travelers
  • Table 4-5: Annual Domestic Travel by Number of Trips: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
  • Table 4-6: Annual Domestic Travel by Number of Trips Among Dog and Cat Owners, 2006 (indices)
  • Men More Likely Than Women to Travel with Pets
  • Frequent Travelers Skew Toward Pet Specialty Stores, Internet for Pet Supply Purchases
  • Table 4-7: Pet Supply Purchasing Rates by Retail Channel: By Level of Domestic Travel, 2006 (U.S. dog- or cat-owning households)
  • Table 4-8: Pet Supply Purchasing Indices by Channel: By Level of Domestic Travel, 2006 (U.S. dog- or cat-owning households)
  • Table 4-9: Pet Supply Purchasing Indices by Retail Channel Among Those Taking Three or More Domestic Trips a Year: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Pet Owners Big on Trucks, RVs for Domestic Travel
  • Table 4-10: Methods of Travel for Domestic Trips: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
  • Table 4-11: Methods of Travel for Domestic Trips Among Dog and Cat Owners, 2006 (indices)
  • Pet Owners Above Average as Distance Drivers
  • Table 4-12: Weekly Personal Travel in Miles by Car, Truck, or Van: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
  • Table 4-13: Weekly Personal Travel in Miles by Car, Truck, or Van Among Dog and Cat Owners, 2006 (indices)
  • Dog-Owning Drivers Skew to Internet for Pet Supplies Purchasing
  • Table 4-14: Pet Supply Purchasing Indices by Retail Channel Among Those Taking Domestic Trips by Car at Least Once a Year: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Table 4-15: Pet Supply Purchasing Indices by Retail Channel Among Those Logging 300 or More Miles Weekly in Personal Travel by Car, Truck, or Van: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Pets Owners Turn to Campgrounds for Lodging
  • Table 4-16: Types of Lodging for Domestic Trips: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
  • Table 4-17: Types of Lodging for Domestic Trips Among Dog and Cat Owners, 2006 (indices)
  • Table 4-18: Pet Supply Purchasing Indices by Retail Channel Among Those Taking Staying at Campgrounds During Domestic Trips: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Most Dog Owners Exercise with Pets, Hartz Study Finds
  • TripAdvisor Survey Highlights Travel Trends and Attitudes Among Pet Owners
• Pet Travel & On-the-Go Products
  • On-the-Go Trend Crosses Many Categories
  • Leashes, Harnesses, Halters, and Collars
  • Training Harnesses and Headcollars
  • Multifunctional Collars/Leashes
  • Hands-Free (Sports) Leashes
  • Multiple-Dog Leashes and Couplers
  • Lighted and Reflective Collars and Leashes
  • Stretchable Leashes
  • Other Ergonomic Leashes
  • High-Style/Fashion Leashes
  • I.D. Tags Becoming More Sophisticated
  • Pet Carriers, Bags, and Strollers
  • Figure 4-3: Carrier Expenses for All Dogs and Cats Owned: 2000, 2002, and 2004 (dollars)
  • Soft-Sided Carriers and Bags
  • Pet Strollers and Wheeled Products
  • Traditional Hard-Sided Portable Kennels Add Safety, Convenience Features
  • Crates/Kennels Also Going Portable
  • Automobile Safety and Utility Devices
  • Table 4-19: Methods Used to Secure Dog in Car (percent)
  • Products with Built-In Seat-Belt Attachments
  • Car Seats
  • Seat Protectors and Separators
  • Pet Ramps
  • Multifunctional/Space-Saving Auto Products
  • Portable Watering and Feeding Devices
  • Portable Waste Management and Clean-up Products
  • Sports/Recreational Apparel
  • Travel Supplements and Other HBC Items
  • Looking Ahead
  • Home/Travel Product Cross-Over
  • Multifunctional Products
  • Fashion/Luxury Positioning
  • Acquiring Innovators
  • Positioning on Senior Pets
  • High-Tech Products
  • Travel Legislation
  • Ramped-Up New Product Activity/Innovation
  • Table 4-20: Selected New Travel and On-The-Go Pet Products