Abstract
The corporate credit card market continues to excite card issuers because its
potential, particularly among smaller companies, is virtually untapped.
Despite the massive efforts of Visa, MasterCard and American Express (and to a
dramatically lesser extent, by Discover and Diner' s Club), at the end of 2005,
card issuers had captured only two percent of the $16.2 trillion commercial
consumption expenditure market. Companies -- small, midsized and large --
continue to rely overwhelmingly on cash, checks and Automated Clearing House
(ACH) for their remittances.
Companies have increasingly turned to corporate cards to replace more
traditional labor-intensive and inefficient paper payment procedures. As with
the consumer market, segmentation is pervasive, with issuers competing to
provide businesses with more custom-tailored functions and payment services.
Even as product-differentiation intensifies, there has been a simultaneous
emphasis on one-card programs among issuers courting companies --mainly in the
middle-market -- with diverse functional payment needs. This fluidity among
card categories and functions is likely to make one-cards the choice for
companies looking to centralize spend control and to maximize processing
efficiency.
Corporate Credit Cards in the U.S., the 5th edition of Packaged Facts' popular
report, looks broadly at the commercial credit card categories, and examines
more in-depth and more critically the various products in those categories,
looking at the benefits, and in some cases, drawbacks to employers, employees,
suppliers and issuers. Next, the report examines current legal/regulatory
issues, likely to impact the future of the commercial credit card market. The
report also reviews each of the major associations/companies and issuers, as
well as profile commercial consumers. It assesses the current state of the
market and its potential and projected growth. And finally, the report
discusses the actual opportunities and obstacles on the way to increasing both
market share and product acceptance.
Report Methodology
The information in Corporate Credit Cards in the U.S. is based on primary
research, including interviews with industry participants, and secondary
research including articles appearing in financial, marketing, and trade
publications, government business and financial regulatory agencies data,
company literature, independent financial reports, and product advertising.
Statistics on market revenues and marketer share are based on an evaluation of
all available information on market sales and trends, including data for the
top corporate card issuers, data from SEC company filings; and trends and
figures reported by the trade press and Fitch Research. The analysis of
consumer demographics and product usage rates primarily derives from the
Simmons Market Research Bureau (New York, New York) Fall 2006 consumer survey.
About the Author
Elizabeth Rowe was the senior banking expert at Guideline, Inc. (a New York
consultancy/business advisory firm) for 11 years, directing research covering
the retail and commercial banking industries.
She has worked with nation' s largest banks as they assess new technologies,
track emerging issues and trends in their industry and benchmark against new
and traditional competitors.
She has taught at the ABA School of Bank Card Management and frequently speaks
at conferences. She has been widely quoted in the financial press inluding The
Economist, The Wall Street Journal, American Banker, Forbes, the Daily Deal,
CNN/fn and Money Management Executive.
What You' ll Get in this Report
Corporate Credit Cards in the U.S. makes important predictions and
recommendations regarding the future of this market, and pinpoints ways
current and prospective players can capitalize on current trends and spearhead
new ones. No other market research report provides both the comprehensive
analysis and extensive data that Corporate Credit Cards in the U.S. offers.
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already doing business in the corporate and commercial
credit card market, or is considering making the leap, you will find this
report invaluable, as it provides a comprehensive package of information and
insight not offered in any other single source. You will gain a thorough
understanding of the current market for commercial credit cards (corporate,
purchase, fleet), as well as projected markets and trends through 2011.
This report will help:
- Marketing Managers identify market opportunities and develop
targeted promotion plans for corporate credit cards.
- Research and development professionals stay on top of competitor
initiatives and explore demand for corporate credit cards.
- Advertising agencies working with clients in the banking and retail
industries understand the product buyer to develop messages and images that
compel companies to use corporate credit cards.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
| 
View Cart
