Abstract
The Italian food market is still in recovery from the effects of low carb, but
consumers are returning to their pastas and pizza, especially to products that
offer the promise of good carbs. Sales for Italian food reached $11.9 billion
in 2006, growing 3% over the 2005 level of $11.5 billion. However, sales in
certain channels are flat, such as the classic supermarket retail format.
This updated Packaged Facts report, Italian Food in the U.S., takes an
in-depth look at these major trends that will continue to spur this market to
nearly $14 billion by 2011, on the strength of functional and fortified foods;
convenience products for smaller households and busy households; and premium
and authentic products and ingredients.
This new report from Packaged Facts provides details on the U.S. Italian foods
market, which is defined as including pasta, sauce, pizza and pizza products,
and cheese, with breakdowns by category, segment, and product. You will find
profiles of the top producers and marketers, comprehensive market share data
on leading brands and products as well as advertising and marketing dynamics.
In addition, the consumer is profiled to give a detailed demographic picture
of usage preferences. Finally, an in-depth analysis of current trends and
future prospects for growth is presented with projections through 2011.
Report Methodology
The information in Italian Food in the U.S. is based on both primary and
secondary research. Primary research involved on-site examination of the
retail milieu, interviews with marketing, public relations and industry
analysts within the dairy market and consultants to the industry. Secondary
research entailed data-gathering from relevant trade, business, and government
sources, including company literature. Packaged Facts has derived mass
merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan
sales-tracking data. Figures provided on national consumer advertising
expenditures are based primarily on data compiled by TNS Media Intelligence,
the leading provider of strategic advertising and marketing communications
intelligence. The analysis of consumer demographics derives from Simmons
Market Research Bureau survey data for fall 2006. New product information is
gathered via literature research, personal interviews and data compiled by
Productscan, a service of Datamonitor.
The report looks at four segments of the Italian food products market (pasta,
sauce, pizza, and cheese), examining trends for growth and projecting sales of
products through 2011. It analyzes consumer demographics and their current and
projected impact on sales of Italian foods. It provides up-to-date competitive
profiles of marketers of Italian food products and discusses the influence of
demographic trends as a driver of retail trends. The report also spotlights
new products and current distribution trends, and offers readers trends and
marketing opportunities within the industry.
What You’ll Get in this Report
Italian Food in the U.S. makes important predictions and recommendations
regarding the future of this market, and pinpoints ways current and
prospective marketers can capitalize on current trends and spearhead new ones.
No other market research report provides both the comprehensive analysis and
extensive data that Italian Food in the U.S. offers. The report addresses the
following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares, as well as Competitor Profiles)
- Marketing Dynamics (breakdown of spending on advertising and marketing
trends)
- The Consumer (who’s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the Italian food products market, or
is considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market, as well as projected sales and trends through 2011. Contributing to
that understanding will be a complete analysis of sales data from IRI and
other published and trade sources, a detailed discussion of the consumer for
pizza, pasta, pasta sauce, and cheese and related products based on Simmons
data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans.
- Research and development professionals stay on top of competitor
initiatives and explore demand for Italian food products.
- Advertising agencies working with clients in the food industries
understand the product buyer to develop messages and images that compel
consumers to purchase Italian food products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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