Global Pet Food Industry Outlook

Table of Contents

Chapter 1: Market Outlook

• Introduction
  • Survey and Report Methodology
  • Twelve Global Market Factors
  • Three Levels of Development: Mature, Mid-Level, and Emerging
  • Table 1-1: National Pet Food Market Characteristics: Mature, Mid-Level, and Emerging
  • Survey Data on National Markets
  • Survey Data on Regional Perspectives
  • Other Resources
  • Table 1-2: Ranking of Selected Countries by Level of Pet Food Market Development
• Survey Highlights
  • “New Product Trends” Is No. 1 Global Factor
  • Table 1-3: Top Global Pet Food Industry Forecast Factors (percent)
  • Humanization Is Top Trend, Followed by Packaging Convenience and Special Ingredient Foods
  • Table 1-4: Top Global Pet Food Industry Forecast Trends (percentage)
• Market Outlook: Cross-Market Trends
  • Mature Markets Dominate, But Mid-Level and Emerging Markets Charting Faster Growth
  • Global Marketer Shares and Shifts
  • The Wild Card
  • New Pet Food Products Surging Worldwide
  • Figure 1-1: Number of Global Pet Food Product Introductions: Lines and SKUs, 2002-2006 (number)
  • Figure 1-2: Share of Global Pet Food Product Introductions: Non U.S. vs. U.S., 2002-2006 (percent)
  • Figure 1-3: Share of Global Pet Food Product Introductions by Region, 2002-2006 (percent)
  • Top Regulatory Issues: Product Safety and Lack of Uniformity
  • Key Country Issues
  • Looking Ahead
  • Heightened Focus on Product Safety
  • Longer-Term Effects
  • Premium Product Differentiation Dependent on Product Credibility
  • Private-Label Growth Strongest in Less Developed Regions
  • The Urban Effect
  • Catering to Local Tastes
  • The Internet Effect
  • More Direct Selling
• Market Outlook: Mature Markets
  • Humanization Trend at Core of Value Growth
  • Figure 1-4: Top Trends in Mature Country Markets, 2007-2011 (percent)
  • Table 1-5: Share of Pet Food Product Launches in Mature Markets: By Country, 2002 vs. 2006 (percent)
  • Aging Pet Population Driving Humanization, Functional Foods
  • Ingredients Targeting Age-Related Conditions to the Functional Foods Fore
  • The Next Big Thing: Probiotics
  • Research Needed to Head Off Potential Snafus
  • Looking Ahead: Nutrigenomics
  • The Price of Specialization
  • Fresh, Natural/Organic, and Raw Pet Foods
  • The Future of Organic Pet Food
  • The Future of Raw/Frozen Pet Food
  • The Future of Fresh Pet Food and Ingredients
  • Big Opportunities in Pet Overweight/Obesity
  • Focus on Indoor and Smaller Pets
  • Breed-Specific Formulas: From Niche to Mainstream
  • Treats Riding High on “Functional Pampering” Wave
  • Focus on Australia: Treats the Top Trend
  • Figure 1-5: Top Pet Food Industry Trends: Australia, 2007 (percent)
  • More Veterinary Channel Involvement, Clinical Brands
  • Convenience Packaging to Drive Premium Market Growth
  • Tapping High-Income Demographics
  • Figure 1-6: Share of U.S Pet Food Expenditures by Income Bracket: 1994, 1999, 2004 (percent)
  • “Mid-Priced Premium” a Possible Drag on Value Growth
  • Crossing Traditional Pet Market Lines
  • Table 1-6: Number of Pet Food Product Introductions in Mature Country Markets, 2002-2006 (number)
  • Table 1-7: Global Pet Food Industry Trends: Mature Markets, 2007-2011 (percent)
• Market Outlook: Mid-Level and Emerging Markets
  • Above Average Growth in Many Countries
  • Market Drivers
  • Market Challenges
  • The Cultural Divide
  • Marketing, Pricing, and the Human/Pet Relationship
  • Table 1-8: Global Pet Food Industry Trends: Mid-Level Markets, 2007-2011 (percent)
  • Table 1-9: Global Pet Food Industry Trends: Emerging Markets, 2007-2011 (percent)
  • Focus on China: Marketing, Cultural Shifts Spurring Sales
  • New Product Launches on the Ups
  • Figure 1-7: Share of Global Pet Food Product Launches: By Level of Market Development, 2002, 2004, 2006 (percent)
  • Table 1-10: Share of Pet Food Product Introductions in Mid-Level Markets: By Country, 2002, 2004, 2006 (percent)
  • Table 1-11: Number of Pet Food Product Introductions in Mid-Level Markets: By Country, 2002-2006 (percent)
  • Table 1-12: Share of Pet Food Product Introductions in Emerging Markets: By Country, 2002, 2004, 2006 (percent)
  • Table 1-13: Number of Pet Food Product Introductions in Emerging Markets: By Country, 2002-2006 (number)
  • Focus on India: Heavy Marketing Driving Growth
  • Figure 1-8: Top Pet Food Industry Trends: India, 2007 (percent)
  • Economy-Priced Fare to Drive Volume Growth
  • But Premium Influx Already Underway
  • Focus on Mexico: Consumer Education to Drive Pet Food Sales at All Price Levels
  • The Wal-Mart Effect
  • Emerging Pet Specialty Channel to Drive Premium Growth
  • Focus on Russia: Pet Specialty Booming in Urban Markets

Chapter 2: Survey Overview

• New Product Trends Is No. 1 Global Factor
• Figure 2-1: Global Pet Food Industry Forecast: Ranking of Factors (percent)
• 76% of Manufacturers Rank New Product Trends as Very Important
• Figure 2-2: Percentage Ranking New Product Trends as Very Important: By Job Role of Respondent (percent)
• Different Takes on New Product Trends by Geographic Region and Level of Market Development
• Figure 2-3: Percentage Ranking New Product Trends as Very Important: By Geographic Region(s) Within Job Role of Respondent (percent)
• Top Factors by Respondent Group
• Humanization of Pets as Top Trend
• Figure 2-4: Top Global Pet Food Industry Forecast Factors: By Percentage of Respondent Group Ranking Factor as Very Important (percent)
• Table 2-1: Global Pet Food Industry Forecast: Ranking of Trends by Type of Business/Organization of Respondent (percent and index)
• Table 2-2: Global Pet Food Industry Forecast: Ranking of Trends by Job Role of Respondent (percent and index)
• Table 2-3: Global Pet Food Industry Forecast: Ranking of Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 2-4: Global Pet Food Industry Forecast: Ranking of Trends by Geographic Region(s) Within Job Role of Respondent (percent and index)
• Table 2-5: Global Pet Food Industry Forecast: By Percentage of Respondents Ranking Trends as Very Important (percent)

Chapter 3: New Product Trends

• New Product Trends Is Top Global Factor
• Figure 3-1: Global Pet Food Industry Forecast: Ranking of New Product Trends (percent)
• Special Ingredient Foods Most Important for South Asia
• Figure 3-2: Percentage Ranking Functional/Condition-Specific/Novel Ingredient Foods as Very Important: By Top Respondent Groups (percent)
• Treats in Second Place
• Figure 3-3: Highest- and Lowest-Indexing Respondent Groups by Ranking of High-Growth Segments Such as Treats (index)
• Human-Grade Ingredients and Hyper-Premium Products at Mid-Scale in Importance
• Other New Product Trends
• Table 3-1: Global Pet Food Industry Forecast: Ranking of New Product Trends by Type of Business/Organization of Respondent (percent and index)
• Table 3-2: Global Pet Food Industry Forecast: Ranking of New Product Trends by Job Role of Respondent (percent and index)
• Table 3-3: Global Pet Food Industry Forecast: Ranking of New Product Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 3-4: Global Pet Food Industry Forecast: Ranking of New Product Trends by Geographic Region(s) Within Job Responsibility of Respondent (percent and index)

Chapter 4: Cultural Shifts

• Cultural Shifts Is No. 2 Global Factor
• Figure 4-1: Global Pet Food Industry Forecast: Ranking of Cultural Shift Trends (percent)
• Humanization of Pets as Top Cultural Trend
• Affordability of Pets and Pet Care in Second Place
• Figure 4-2: Top Respondent Groups by Percentage Ranking Affordability of Pets and Pet Care as Very Important (percent)
• Changing Domestic Policies on Pet Ownership: Third at 30%
• Figure 4-3: Highest- and Lowest-Indexing Respondent Groups by Ranking of Changing Domestic Policies on Pet Ownership (index)
• Pets as Fashion and Function
• Table 4-1: Global Pet Food Industry Forecast: Ranking of Cultural Trends by Type of Business/Organization of Respondent (percent and index)
• Table 4-2: Global Pet Food Industry Forecast: Ranking of Cultural Trends by Job Role of Respondent (percent and index)
• Table 4-3: Global Pet Food Industry Forecast: Ranking of Cultural Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 4-4: Global Pet Food Industry Forecast: Ranking of Cultural Trends by Geographic Region(s) Within Job Responsibility of Respondent (percent and index)

Chapter 5: Product Pricing

• Product Pricing Places Third as Global Factor
• Figure 5-1: Global Pet Food Industry Forecast: Ranking of Product Pricing Trends (percent)
• Mid-Level Countries Prioritize Premium/Value-Added Trend
• Figure 5-2: Top Respondent Groups by Ranking of Premium/Value-Added vs. Economy/Mid-Priced Products (percent)
• Marketing/Sales Professionals Single Out Price/Quality Value Ratio
• Figure 5-3: Top Respondent Groups by Ranking of Price/Quality Value Ratio (percent)
• Diverging Viewpoints on Rising/Declining Production Costs
• Figure 5-4: Highest- and Lowest-Indexing Respondent Groups by Ranking of Rising/Declining Production Costs (index)
• Ingredient Availability a High Priority for Researchers
• Figure 5-5: Top Respondent Groups by Percentage Ranking Individual Product Pricing Trends as Very Important (percent)
• Premium/Value-Added vs. Economy/Mid-Priced Trend Most Often Tops Three-Quarters Mark
• Table 5-1: Global Pet Food Industry Forecast: Ranking of Product Pricing Trends by Type of Business/Organization of Respondent (percent and index)
• Table 5-2: Global Pet Food Industry Forecast: Ranking of Product Pricing Trends by Job Role of Respondent (percent and index)
• Table 5-3: Global Pet Food Industry Forecast: Ranking of Product Pricing Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 5-4: Global Pet Food Industry Forecast: Ranking of Product Pricing Trends by Geographic Regions(s) Within Job Responsibility of Respondent (percent and index)

Chapter 6: Globalization

• The Fourth-Place Factor: Globalization
• Figure 6-1: Global Pet Food Industry Forecast: Ranking of Globalization Trends (percent)
• Africa and Emerging Markets Index Highest for Information Flow, Import/Export Trends
• Figure 6-2: Highest- and Lowest-Indexing Respondent Groups by Ranking of Import/Export Trends (index)
• Africa and Emerging Markets More Attuned to Harmonizing of Pet Food Regulation
• Figure 6-3: Highest Indexing Groups by Ranking of Harmonizing of Global Pet Food Regulations (index)
• Spikes Among Secondary Trends
• Figure 6-4: Highest Indexing Secondary Globalization Trends by Respondent Group (index)
• Table 6-1: Global Pet Food Industry Forecast: Ranking of Globalization Trends by Type of Business/Organization of Respondent (percent and index)
• Table 6-2: Global Pet Food Industry Forecast: Ranking of Globalization Trends by Job Role of Respondent (percent and index)
• Table 6-3: Global Pet Food Industry Forecast: Ranking of Globalization Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 6-4: Global Pet Food Industry Forecast: Ranking of Globalization Trends by Geographic Region(s) Within Job Role of Respondent (percent and index)

Chapter 7: Branding

• Global Factor No. 5: Branding
• Figure 7-1: Global Pet Food Industry Forecast: Ranking of Branding Trends (percent)
• Consumer Advertising/Promotion Seen as Most Crucial in Emerging Markets
• Marketers Most Concerned with Growth of Private-Label Lines
• Marketers and Mid-Level Markets Are Keenest for New Brands
• Figure 7-2: Highest- and Lowest-Indexing Groups by Ranking of Introduction of New Brands (index)
• Marketers Have Eye on Human-Market Brands
• Licensed Brands of Greatest Interest in Mid-Level Markets
• Figure 7-3: Highest- and Lowest-Indexing Groups by Ranking of Entry of Licensed Brands Into the Market (index) Highs and Lows
• Figure 7-4: Selected Highest- and Lowest-Indexing Branding Trends by Respondent Group (index)
• Table 7-1: Global Pet Food Industry Forecast: Ranking of Branding Trends by Type of Business/Organization of Respondent (percent and index)
• Table 7-2: Global Pet Food Industry Forecast: Ranking of Branding Trends by Job Role of Respondent (percent and index)
• Table 7-3: Global Pet Food Industry Forecast: Ranking of Branding Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 7-4: Global Pet Food Industry Forecast: Ranking of Branding Trends by Geographic Region(s) Within Job Responsibility of Respondent (percent and index)

Chapter 8: Packaging Trends

• Packaging Trends in Sixth Place as Global Factor
• Figure 8-1: Global Pet Food Industry Forecast: Ranking of Packaging Trends (percent)
• Convenience Rates Highest in Emerging Markets
• Figure 8-2: Percentage Ranking Convenience as Very Important: By Respondent Group (percent)
• Package Size Least Important to Suppliers
• Mid-Level Markets Out Front for Single-Serve
• Figure 8-3: Highest- and Lowest-Indexing Respondent Groups by Ranking of Single-Serve and Pouched Foods (index) Table 8-1: Global Pet Food Industry Forecast: Ranking of Packaging Trends by Type of Business/Organization of Respondent (percent and index)
• Table 8-2: Global Pet Food Industry Forecast: Ranking of Packaging Trends by Job Role of Respondent (percent and index)
• Table 8-3: Global Pet Food Industry Forecast: Ranking of Packaging Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 8-4: Global Pet Food Industry Forecast: Ranking of Packaging Trends by Geographic Region(s) Within Job Scope of Respondent (percent and index)

Chapter 9: Marketing & Trade Trends

• Marketing & Trade in Seventh Place as Global Factor
• Figure 9-1: Global Pet Food Industry Forecast: Ranking of Marketing & Trade Trends (percent)
• Less Mature Markets Place Premium on Promotion, Education
• Figure 9-2: Highest- and Lowest-Indexing Respondent Groups by Ranking of Consumer Advertising and Promotion (index)
• Figure 9-3: Highest- and Lowest-Indexing Respondent Groups by Ranking of Educational and Informational Programs (index)
• Figure 9-4: Highest- and Lowest-Indexing Respondent Groups by Ranking of Trade Advertising And Promotion (index)
• Table 9-1: Global Pet Food Industry Forecast: Ranking of Marketing & Trade Trends by Type of Business/Organization of Respondent (percent and index)
• Table 9-2: Global Pet Food Industry Forecast: Ranking of Marketing & Trade Trends by Job Role of Respondent (percent and index)
• Table 9-3: Global Pet Food Industry Forecast: Ranking of Marketing & Trade Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 9-4: Global Pet Food Industry Forecast: Ranking of Marketing & Trade Trends by Geographic Region(s) Within Job Role of Respondent (percent and index)

Chapter 10: Demographic Trends

• Demographic Trends as Global Factor
• Figure 10-1: Global Pet Food Industry Forecast: Ranking of Demographic Trends (percent)
• Africa/Middle East, North America Are Most Attuned to Aging Populations
• Declining Household Size Key in North America, Southeast Asia
• Figure 10-2: Highest- and Lowest-Indexing Respondent Groups by Ranking of Declining Household Size/Number Of Children (index)
• Marketers, Researchers Focus on Suburban/Rural/Metro Shifts
• Figure 10-3: Highest- and Lowest-Indexing Respondent Groups by Ranking of Suburban/Rural To Metro Shifts (index)
• Dual-Worker Households in Spotlight in North Africa/Middle East
• Figure 10-4: Highest- and Lowest-Indexing Respondent Groups by Ranking of Growth In Dual-Worker Households (index)
• Postponing Marriage at Issue in Mid-Level Markets
• Figure 10-5: Highest- and Lowest-Indexing Respondent Groups by Ranking of Postponing Marriage (index)
• Table 10-1: Global Pet Food Industry Forecast: Ranking of Demographic Trends by Type of Business/Organization of Respondent (percent and index)
• Table 10-2: Global Pet Food Industry Forecast: Ranking of Demographic Trends by Job Role of Respondent (percent and index)
• Table 10-3: Global Pet Food Industry Forecast: Ranking of Demographic Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 10-4: Global Pet Food Industry Forecast: Ranking of Demographic Trends by Geographic Region(s) Within Job Scope of Respondent (percent and index)

Chapter 11: Retail/Supply Chain Shifts

• Retail/Supply Chain Shifts as Global Factor
• Figure 11-1: Global Pet Food Industry Forecast: Ranking of Retail/Supply Chain Shift Trends (percent)
• 75% of Marketers Rate Mass Market vs. Specialty Trend as Key
• Africa Tops List for Retailer Consolidation Creating Buying Clout
• Value of In-Store Promotion Highly Ranked in Oceania
• Table 11-1: Global Pet Food Industry Forecast: Ranking of Retail and Supply Chain Trends by Type of Business/Organization of Respondent (percent and index)
• Table 11-2: Global Pet Food Industry Forecast: Ranking of Retail and Supply Chain Trends by Job Role of Respondent (percent and index)
• Table 11-3: Global Pet Food Industry Forecast: Ranking of Retail and Supply Chain Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 11-4: Global Pet Food Industry Forecast: Ranking of Retail and Supply Chain Trends by Geographic Region(s) Within Job Responsibility of Respondent (percent and index)

Chapter 12: Internet Use

• Internet Use as Global Factor
• Figure 12-1: Global Pet Food Industry Forecast: Ranking of Internet Use Trends (percent)
• Internet for Information Exchange Ranks Highest in Mid-Level Markets
• Figure 12-2: Percentage Ranking Internet as Sales Venue as Very Important by Level of Market Development (percent)
• Table 12-1: Global Pet Food Industry Forecast: Ranking of Internet Use Trends by Type of Business/Organization of Respondent (percent and index)
• Table 12-2: Global Pet Food Industry Forecast: Ranking of Internet Use Trends by Job Role of Respondent (percent and index)
• Table 12-3: Global Pet Food Industry Forecast: Ranking of Internet Use Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 12-4: Global Pet Food Industry Forecast: Ranking of Internet Use Trends by Geographic Region(s) Within Job Role of Respondent (percent and index)

Chapter 13: Marketer Shifts

• Marketer Shifts as Global Factor
• Figure 13-1: Global Pet Food Industry Forecast: Ranking of Marketer Shift Trends (percent)
• Mid-Level Markets Top List for Interest in Production Trends, International Expansion
• Figure 13-2: Highest-Indexing Respondent Groups by Ranking of Production Trends (index)
• Interest in Mergers and Acquisitions Peaks in South Asia
• Figure 13-3: Highest- and Lowest-Indexing Respondent Groups by Ranking of Secondary Marketer Shift Trends (index)
• Table 13-1: Global Pet Food Industry Forecast: Ranking of Marketer Shift Trends by Type of Business/Organization of Respondent (percent and index)
• Table 13-2: Global Pet Food Industry Forecast: Ranking of Marketer Shift Trends by Job Role of Respondent (percent and index)
• Table 13-3: Global Pet Food Industry Forecast: Ranking of Marketer Shift Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 13-4: Global Pet Food Industry Forecast: Ranking of Marketer Shift Trends by Geographic Region(s) Within Job Role of Respondent (percent and index)

Chapter 14: Organic Foods

• Organic Foods as Global Factor
• Figure 14-1: Global Pet Food Industry Forecast: Ranking of Organic Pet Food Trends (percent)
• Mid-Level Markets Show More Interest in Global Production
• Figure 14-2: Highest- and Lowest-Indexing Respondent Groups by Ranking of Organic Pet Food Trends (index)
• Table 14-1: Global Pet Food Industry Forecast: Ranking of Organic Pet Food Trends by Type of Business/Organization of Respondent (percent and index)
• Table 14-2: Global Pet Food Industry Forecast: Ranking of Organic Pet Food Trends by Job Role of Respondent (percent and index)
• Table 14-3: Global Pet Food Industry Forecast: Ranking of Organic Pet Food Trends by Level of Market Development in Country of Respondent (percent and index)
• Table 14-4: Global Pet Food Industry Forecast: Ranking of Organic Pet Food Trends by Geographic Region(s) Within Job Responsibility of Respondent (percent and index)