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Market Research Report

Smart Cards in the U.S.: Contactless Payment Cards

Published by Packaged Facts Contact us : +1-860-674-8796
Published 2007/05 Content info 184 pages
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Description TOC

Table of Contents

Chapter 1 Executive Summary

  • Scope of Report
  • Methodology
  • What Is a Smart Card?
  • Memory Chip
  • Microprocessor Chip
  • Smart Card Applications
  • Types of Smart Cards
  • Contact Smart Card
  • Contactless Smart Card
  • The Worldwide Market for Payment Smart Cards
    • 582 Million Payment Smart Cards in Circulation Worldwide
    • U.S. Contactless Card Payments Market Still in Infancy
    • 27 Million Contactless Payment Cards In Circulation
    • Table 1-1 Total U.S. Contactless Payment Cards, by Brand, 2002-2006 (in millions)
    • Figure 1-1 U.S. Market Share of Contactless Payment Cards, by Brand, 2006 (%)
    • Contactless Cards Attract More Transactions
    • Table 1-2 Estimated U.S. Transactions from Cards with a Contactless Feature, by Brand, 2004-2006 (in millions)
    • High Growth, Lower Value for Contactless Card Purchase Volume
    • Table 1-3 Estimated U.S. Purchase Volume from Cards with a Contactless Feature, by Brand, 2004-2006 (in million $)
  • Market Forecast
    • Total Contactless Payment Cards to Reach 109 Million by 2011
    • Table 1-4 Projected Total U.S. Contactless Payment Cards, by Brand, 2007-2011 (in millions)
    • Figure 1-2 Market Share Growth of Contactless Payment Cards, 2007-2011 (percent)
    • 2011 Contactless Transactions Reach 2.2 Billion
    • Figure 1-3 U.S. Contactless-Enabled Payment Card Transactions, Contactless Versus Magnetic Stripe Transactions, 2007-2011 (in billions)
  • Marketing Dynamics
    • Contactless Product Introductions
    • Retailers a Driving Force in Contactless Integration
    • Top Financial Services Companies Ad Spend
    • Table 1-5 Selected Financial Services Companies Ranked By Total Measured U.S. Advertising Spending, First Half of 2006 versus First Half of 2005 (In Million $)
    • Selected Smart Card Marketing Initiatives
    • MasterCard Priceless Highlight Fun and Function of PayPass
    • MasterCard PayPass at a Sports Venue Near You
    • Visa Brings Life into Play
    • Visa Feels Consumer Pain With Lunch Spot
    • Consumers Urged to Blink with Chase VOD Campaign
    • Chase at Major League Ballparks
    • Product and Design Innovation to Explode
    • Corporate Landscape in Flux
  • The Consumer
    • Credit Card Brand Penetration
    • Table 1-6 Household Penetration Rates for Major Credit Card Brands, 2003-2006 (%)
    • Credit Card Brand Demographic Indicators
    • Younger Consumers: Financial Insecurity and Immaturity
    • With Age Comes Awareness
    • Issuer Tests and Trials Provide Insights Into Consumer Acceptance
    • Adopters Most Likely Young and High Household Income
    • MasterCard Study Points to Shifting Consumer Behavior

Chapter 2 The Smart Card Contactless Payments Market

  • Overview
  • Methodology
  • What Is a Smart Card?
  • Memory Chip
  • Microprocessor Chip
  • Smart Card Applications
  • Types of Smart Cards
  • Contact Smart Card
  • Contactless Smart Card
  • RF Technology Versus RFID Cards
  • The EMV Standard
    • The Market for Smart Cards
    • The Worldwide Market for Smart Cards
    • Worldwide Shipments of Smart Cards Tops 3 Billion Units
    • Table 2-1 Total Worldwide Smart Card Shipments, by Type, 2002-2006 (units in millions)
    • Payment Smart Cards Account for 9% of Worldwide Shipments
    • China' s National ID Program Drives Identification Segment Shipments
    • Figure 2-1 Worldwide Market Share of Smart Card Shipments, by Type, 2006 (in millions)
    • The U.S. Market for Smart Cards
    • U.S. Smart Card Shipments Total 199 Million Units
    • Table 2-2 U.S. Versus Worldwide Smart Card Shipments, 2002-2006 (units in millions)
    • Figure 2-2 U.S. Market Share of Worldwide Smart Card Shipments, 2002-2006 (%)
  • The Market for Payments
    • The Worldwide Market for Payment Cards
    • Total Payment Cards in Circulation Tops 2.5 Billion Units Worldwide
    • Table 2-4 Number of Payment Cards in Circulation Worldwide, by Brand, 2002-2006 (in millions)
    • Figure 2-4 Worldwide Market Share of Payment Cards, by Brand, 2006 (%)
    • The U.S. Market for Payments
    • Metric Mania
    • U.S. Credit/Debit Card Purchase Volume Approaches $2.8 trillion
    • Visa Accounts for Nearly Half of Purchase Volume
    • Table 2-5 Total U.S. Payment Card Purchase Volume, by Brand, 2002-2006 (in billion $)
    • Figure 2-5 U.S. Market Share of Payment Card Purchase Volume, by Brand, 2006 (%)
    • Consumers Increasingly Prefer Credit/Debit Cards
    • Table 2-6 Payment Card Share of Personal Consumption Expenditures, by Brand, 2005 and 2006 (%)
    • Figure 2-6 Payment Card Share of Personal Consumption Expenditures Versus Total PCE, by Brand, 2006 (%)
    • Total Cards in U.S. Circulation at 969 Million
    • Table 2-7 U.S. Payment Cards in Circulation, by Brand, 2002-2006 (in millions)
    • Figure 2-7 U.S. Market Share of Payment Card Purchase Volume, by Brand, 2006 (%)
    • Total Payment Transactions Top 48 Billion
    • Table 2-8 U.S. Payment Card Transactions, by Brand, 2002-2006 (in billions)
    • Figure 2-8 U.S. Market Share of Payment Card Transactions, by Brand, 2006 (%)
  • The Worldwide Market for Payment Smart Cards
    • 582 Million Banking and Payment Smart Cards in Circulation
    • MasterCard Leads Globally
    • Table 2-9 Banking and Payment Smart Cards in Circulation Worldwide, by Brand, 2002-2006 (in millions)
    • Figure 2-9 Worldwide Market Share of Banking and Payment Smart Cards, by Brand, 2002-2006 (%)
    • MasterCard Surpasses Visa in Smart Card Share
    • Table 2-10 Percentage of Smart Cards to Total Cards Worldwide, by Brand, 2002-2006 (%)
  • The U.S. Market for Smart Card Contactless Payment
    • For Payment Smart Cards, It' s Contactless
    • Why Contactless Payment Cards Haven' t Stuck
    • Less Fraud, Less Need
    • Substantial Fragmentation
    • Contactless Card Payments Market Still in Infancy
    • Table 2-11 U.S. Contactless Payment Cards in Circulation, by Brand, 2002-2006 (in millions)
    • Figure 2-11 U.S. Market Share of Contactless Payment Cards, by Brand, 2006 (%)
    • Contactless Cards Attract More Transactions
    • Shift in Consumer Interest
    • Table 2-12 Estimated U.S. Transactions from Cards with a Contactless Feature, by Brand, 2004-2006 (in millions)
    • Figure 2-12 Percentage of U.S. Transactions from Cards with a Contactless Feature, by Brand, 2004-2006 (%)
    • High Growth, Lower Value for Contactless Card Purchase Volume
    • Table 2-13 Estimated U.S. Purchase Volume from Cards with a Contactless Feature, by Brand, 2004-2006 (in million $)
    • Figure 2-13 Percentage of U.S. Purchase Volume from Cards with a Contactless Feature, by Brand, 2004-2006 (%)
    • Total Contactless Payment Cards to Reach 109 Million by 2011
    • Table 2-14 Projected Total U.S. Contactless Payment Cards, by Brand, 2007-2011 (in millions)
    • Table 2-15 Projected Total U.S. Payment Cards, by Brand, 2007-2011 (in millions)
    • Figure 2-14 Market Share Growth of Contactless Payment Cards, 2007-2011 (%)
    • Contactless Cards to Rev Up Transactions, Slow Purchase Volume Growth
    • Table 2-16 Total U.S. Payment Card Transactions and Purchase Volume, 2007-2011
    • 2011 Contactless Transactions to Reach 2.2 Billion
    • Figure 2-15 U.S. Contactless-Enabled Payment Card Transactions, Contactless Versus Magnetic Stripe Transactions, 2007-2011 (in billions)

Chapter 3 Factors to Growth

  • Educate Consumers on Convenience and Safety Factors
  • Safety May Not Be a Major Consumer Impasse
  • Politicians Cry Wolf on Safety
  • Security Measures are Already There
  • Retail Acceptance Increasing
  • Expanding Definition of Retail Acceptance
  • Merchant Benefits ... and Costs
  • Added-Value Contactless
  • Is Direct Mail Smart for Smart Card Payments?
  • Table 3-1 Growth of U.S. Card Solicitations, 1998-2006 (in billions)
  • Direct Mail Relevancy Questioned
  • Beware The Do-Not-Mail Movement
  • Population Growth = Potential Customers
  • Reach Out to Minority Populations
  • Table 3-2 Purchasing Power of U.S. Minorities: 1990, 2000, 2005 and 2010 (in billion $)
  • Gross Domestic Product
  • Figure 3-1 U.S. Quarterly GDP, Q1-2001- Q3-2006 (in billion $)
  • Interest Rate Dilemma
  • Greater Disposable Income
  • Table 3-3 U.S. Population' s Personal Income and its Disposition, 2004-2005
  • Table 3-4 U.S. Population' s Personal Income and its Disposition, 2006 (April-November)
  • Consumers May Immediately Mobile-ize
  • Near Field Communications (NFC) and Mobile Device Payments

Chapter 4 Marketing Dynamics

  • Overview
  • Retailers a Driving Force in Contactless Integration
  • Can Old Card Users Learn New Tricks?
  • Advertising Spend of Major Credit Card Marketers
    • Selected Advertising Expenditures of Financial Services Category
    • Table 4-1 Top 5 Megabrand Ad Categories, Ranked by Total Measured U.S. Advertising Spending for First-Half 2005 Versus First-Half 2006 (in million $)
    • Top Financial Services Companies' First-Half 2006 Ad Spend
    • Table 4-2 Selected Financial Services Companies, Ranked by Total Measured U.S. Advertising Spending, First-Half 2005 Versus First-Half 2006 (in million $)
    • Top Financial Services Companies' Total 2005 Ad Spend
    • Table 4-3 Financial Services Companies in Advertising Age' s Top 200 Advertisers, 2005
    • AmEx Ad Spend Increases Following Supreme Court Ruling
    • Print Trumps Internet in 2005 Ad Spend
  • Selected Smart Card Marketing Initiatives
    • Many Marketers Still in the Pilot Plan Stage
    • Expansive Partnerships Often Involved
    • Pilots Continue, But Skeptics Remain
    • MasterCard Leadership Threatened?
    • MasterCard Highlights Fun and Function of PayPass
    • Table 4-4 Top 10 Preferred New Television Advertisements, Airing February 5-March 4, 2007
    • MasterCard PayPass at a Sports Venue Near You
    • MasterCard Sweepstake Offer Specialized for PayPass Users
    • Smart Cards and Small Business Card Market
    • Visa Launches Prepaid Contactless Program
    • Visa Brings Life into Play
    • Visa Feels Consumer Pain with Lunch Spot
    • Consumers Urged to Blink with Chase VOD Campaign
    • Direct Mail Losing Direction
    • Chase at Major League Ballparks
    • Beware the Backlash
  • Selected Smart Card Product and Design Innovations
    • Form and Function: Design Innovations
    • An Open Market for Ancillary Products
    • Purchase with a Flick of the Wrist in Taiwan
    • Technology Vendors Go Smaller
    • Manufacturing Innovations Focus on Security
    • Will Biometrics Replace Smart Card Technology?
    • Pay By Touch, Leader in Biometrics

Chapter 5 Corporate Landscape and Profiles

  • Overview
  • Corporate Landscape and Significant Industry Events
  • Interchange Fee Suits
  • Ramifications of Antitrust Suit
  • Senate Judiciary Committee and Interchange Fees
  • American Express and Discover Sue the Associations
  • Corporate Profiles of Credit Card Brands
    • Overview
    • A Note on Metrics
  • MasterCard
    • Overview
    • History
    • MasterCard' s IPO
    • Performance
    • Figure 5-1 Estimated Total U.S. Revenues for MasterCard, 2002-2006 (in million $)
    • Other Metrics
    • Table 5-1 Key U.S. Metrics for MasterCard, 2002-2006
    • MasterCard' s PayPass
  • Visa USA
    • Overview
    • History
    • Reorganization and Initial Public Offering
    • Performance
    • Figure 5-2 Estimated Total U.S. Revenues for Visa, 2002-2006 (in million $)
    • Other Metrics
    • Table 5-2 Key U.S. Metrics for Visa, 2002-2006
    • Visa Contactless
    • Small-Ticket Transactions to Drive Contactless Adoption
    • Table 5-3 Visa Small-Ticket Purchase Volume, 2000-2006 (in billion $)
    • Visa Tests Smart Card ID Waters
  • American Express
    • Overview
    • History
    • 1990s: a Time for Reinvention
    • Competition Heats Up
    • Performance
    • Figure 5-3 Estimated Total U.S. Revenues for American Express, 2002-2006 (in million $)
    • Other Metrics
    • Table 5-4 Key U.S. Metrics for American Express, 2002-2006
    • AmEx ExpressPay
  • Discover Financial Services
    • Overview
    • History
    • Discover Spin-Off
    • Performance
    • Figure 5-4 Estimated Total U.S. Revenues for Discover, 2002-2006 (in million $)
    • Other Metrics
    • Table 5-5 Key U.S. Metrics for Discover, 2002-2006
    • Discover' s Contactless Program
    • Discover Tests Healthcare Waters
  • JCB International, Inc.
    • Overview
    • History
    • Performance
    • Figure 5-5 Estimated Total U.S. Revenues for JCB, 2002-2006 (in million $)
    • Other Metrics
    • Table 5-6 Key Worldwide Metrics for JCB, 2002-2006
    • JCB' s Smart Card Program
    • J/Speedy
    • JCB Offica
  • Corporate Profiles of Banks and Other Issuers
    • Overview
  • Bank of America
    • Overview and Brief History
    • MBNA & U.S. Trust Purchases
    • Performance and Other Key Metrics
    • Table 5-7 Key U.S. Metrics for Bank of America, 2004-2006
    • BofA/MBNA Contactless
  • JPMorgan Chase
    • Overview and Brief History
    • Performance and Other Key Metrics
    • Table 5-8 Key U.S. Metrics for Chase, 2004-2006
    • Chase Blink
  • Citigroup
    • Overview and Brief History
    • Largest MC Issuer Became an AmEx Issuer
    • Performance and Other Key Metrics
    • Table 5-9 Key U.S. Metrics for Citigroup, 2004-2006
    • Citigroup' s Contactless Partnership with MasterCard
  • Wells Fargo
    • Overview and Brief History
    • Performance and Other Key Metrics
    • Table 5-10 Key U.S. Metrics for Wells Fargo, 2004-2006
    • Wells Fargo and Visa Signature Contactless Cards
  • HSBC North America
    • Overview and Brief History
    • Performance and Other Key Metrics
    • Table 5-11 Key U.S. Metrics for HSBC, 2004-2006
    • HSBC Begins Full issuance of Contactless Debit Cards
  • Citizens Financial Group
    • Overview and Brief History
    • Performance and Other Key Metrics
    • Table 5-12 Key U.S. Metrics for Citizens Financial Group, 2004-2006
    • Citizens Becomes Largest Contactless Debit Card Issuer
  • Key Bank
    • Overview and Brief History
    • Performance and Other Key Metrics
    • Table 5-13 Key U.S. Metrics for Key Bank, 2004-2006
    • Contactless Debit Cards
  • GE Money
    • Overview and Brief History
    • Performance and Other Key Metrics
    • Table 5-14 Key Metrics for GE Money, 2004-2006
    • GE Money Issues Meijer-Branded MasterCard
  • Advanta
    • Overview and Brief History
    • Performance and Other Key Metrics
    • Table 5-15 Key U.S. Metrics for Advanta, 2004-2006
    • First Contactless Business Credit Card

Chapter 6 The Consumer

  • Introduction to Simmons Market Research Bureau Data
  • Credit Card Brand Penetration
  • Figure 6-1 Consumer and Monthly Credit Card Balances, by Balance Carried, 2006 (%)
  • Table 6-1 Household Penetration Rates for Major Credit Card Brands, 2003-2006 (%)
  • Credit Card Brand Monthly Usage Rates
  • Table 6-2 Household Usage Rates for Major Credit Card Brands, 2006 (%)
  • Credit Card Brand Demographic Indicators
  • Age Makes a Difference
  • Table 6-3 Demographic Indicators for Major Credit Card Brands, 2006
  • Whites and Asians Show Preference
  • Higher Education, Higher Income, White Collar Work, Two-Person Households and Home Ownership
  • Financial Attitudes by Age and Household Income
    • Younger Consumers: Financial Insecurity and Immaturity
    • Consumers Age 55+: With Age Comes Awareness
    • Table 6-4 Consumer Responses to Financial Attitudinal Statements, by Age, 2006
    • More Money, More Secure and Informed
    • Table 6-5 Consumer Responses to Financial Attitudinal Statements, by Household Income (HHI), 2006
  • Consumer Reaction to Contactless
    • Issuer Tests and Trials Provide Insights Into Consumer Acceptance
    • Are More Consumers Ready to Embrace Contactless?
    • Adopters Most Likely Young and High Income
    • Fast and Easy, Once Consumers Learn About It
    • MasterCard Study Points to Shifting Consumer Behavior
    • Consumer Point of View on BioPay
  • Selected Addresses of Players in the Contactless Market
    • Bankcard Associations and Issuers
    • Smart Card Component Suppliers
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