Pet Food Packaging and Convenience Trends

Table of Contents

Chapter 1: Introduction

• Scope of Report
• Report Methodology
• The Pet Market Environment
  • The Convenience Card
  • Table 1-1a: U.S. Pet Industry Sales by Segment, 2003-2009 (in billions of dollars)
  • Table 1-1b: U.S. Pet Industry: Average Annual Growth by Segment, 2003-2009 (percent)
  • Pet Owners Placing a Premium on Time-Saving Convenience
  • Figure 1-1: Convenience as a Factor Influencing Purchasing of Pet Care Products in Mass vs. Pet Specialty Retailers: 2005 vs. 2006 (percent)
  • Marketers on Board Convenience Wagon
  • Table 1-2: Number of New Convenience Pet Product Lines, 2002-2006
  • Table 1-3: Number of New Convenience Pet Product SKUs, 2002-2006
  • Table 1-4: Pet Food and Non-Food Pet Supplies: Convenience Product Selling Points by Package Tags, 2002-2006
  • The Convenience = Luxury Pitch
  • Figure 1-2: Number of Upscale Pet Convenience Products, 2002-2006
  • Pet Humanization Drives Product Upscaling
  • Pets Being Taken Out of the Home, on Trips More Often
  • Pet Market Sales Shifting to High-Income Demographics
  • Figure 1-3a: Share of U.S Non-Food Pet Supplies Expenditures by Income Bracket: 1994, 1999, and 2004 (percent)
  • Figure 1-3b: Share of U.S Pet Food Expenditures by Income Bracket: 1994, 1999, and 2004 (percent)
  • Couples Without Kids Also Growing in Importance
  • Figure 1-4: Households Without Children as Pet Owners: By Number of Adults, 2004 vs. 2006 (percent)
  • Figure 1-5: Dual Income/No Kid and Empty Nest Households as Pet Owners: 2004 vs. 2006 (percent)
  • The Aging Pet Population
  • The Aging Human Population
  • Table 1-5: Household Penetration Indices by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • Table 1-6: Household Penetration Rates by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • Table 1-7: Total Households by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
  • The Internet Factor
  • Table 1-8: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat Owners, 2006 (percent)
  • Table 1-9: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat Owners, 2006 (percent)
  • Table 1-10: Pet Supply Purchasing Indices by Retail Channel Among Those Agreeing with Statement, The Internet Has Changed the Way I Get Product Information: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
  • Table 1-11: Pet Supply Purchasing Rates by Retail Channel: By Type of Pet, 2006 (U.S. dog- or cat-owning households)
  • Table 1-12: Pet Supply Purchasing Indices by Retail Channel: Dog vs. Cat Owners, 2006 (U.S. dog- or cat-owning households)
  • Big-Box Retailer Consolidation
  • Growth of Non-Traditional Retail Outlets

Chapter 2: Pet Food Packaging Trends

• Trend Overview
  • Convenience a Key Angle in Pet Food Premiumization
  • Figure 2-1: Factors Influencing Purchasing of Dog and Cat Food: 2006 (percent)
  • Figure 2-2: Share of U.S Pet Food Expenditures by Income Bracket: 1994, 1999, 2004 (percent)
  • The New Product Development Thrust
  • Table 2-1: Pet Food: Convenience Product Selling Points by Package Tags, 1999-2006
  • From Paper to Plastic
  • From Metal to Plastic
  • Stand-Up Pouches and Bags
  • Retort Pouches Slow to Catch On After Early Start
  • Packaging Companies Coming on Strong
• Convenience Products and Packaging
  • The Single-Serve Surge
  • Pouched Foods
  • Single-Serve Peel-and-Serve Cups and Trays
  • Single-Serve Plastic Tubs
  • Single-Serve Treats
  • Supplement Powder Packs, Water, and Dispensing Systems
  • Easy-Open and Resealable
  • Zipper Bags
  • Press-on Plastic Lids
  • Pull-Tabs on Cans
  • Twist-Off Caps, Flip-Top Lids, and Shaker Tops
  • The "Quick" Appeal
  • Multipacking
  • Easy-Carry Handles
  • Refillable Products
  • No-Odor Products Appeal to Finicky Pet Owners
  • Microwaveable Products Beginning to Appear
  • Bulk Sizes Still Wanting on Convenience Front
  • Bite-Sized Training Treats and Pet Candy
  • Street Treats
  • Private-Label Products Also in Convenience Game
  • Adding Convenience to Raw Pet Foods
  • Convenience Packaging and Product Forms Also Prominent in Bird, Small Animal, and Reptile Foods
  • Stand-Up Zip-Lock Bags
  • Cooked Diets
  • Bulk Bins
  • Convenience Crickets
• Looking Ahead
  • Convenience a Top Driver in Global Packaging Market
  • Dry Dog Food: Plastic, Zippers, Spouts, and Handles
  • Wet Pet Food: Plastic, Pouches, Mixing, and Easy-Open/Close
  • Treats: Zipper Bags, Canisters, and Healthy Bite-Sized
  • Pet Food Mixes and Travel Packs
  • Pour, Sprinkle, and Spray-On Seasonings
  • Home Delivery
  • Emerging Human Food Convenience Packaging Forms Will Support Growth of Fresh/Frozen/Raw Pet Foods
  • Vacuum Packs and Cook-in-Package Films for Fresh/Raw Foods
  • Pouched Frozen and Shelf-Stable Foods
  • Aseptic Food Packages
  • Resealable Retort Pouches
  • Squeezable Tubes
  • Intelligent Packaging