Table of Contents
Chapter 1: Executive Summary
- Scope and Methodology
- Scope of Report
- Report Methodology
- On-The-Go Eating Consumer Trend Overview
- The Driving Trend: Time-Saving Convenience
- Health and Nutrition Also Key Concerns
- Figure 1-1: Consumer Attitudes About Healthy Foods and Time
Constraints, 2006 (percent of U.S. adults)
- Consumer Demographics by Meal Occasion
- Blurring Between Meals and Snacks
- Restaurant Trends
- The Market Landscape
- Restaurant Trends by Meal
- Figure 1-2: Fast-Food vs. Family Restaurants by Meal Occasion, 2006
(percent of U.S. adults)
- Food Retailing Trends
- Supermarkets and Supercenters
- Convenience Stores
- Drugstores
- Dollar Stores
- Vending
- On-the-Go Packaged Product Trends
- On-the-Go Foods Merging with Healthy Snacks
- Growing Household Penetration Rates and Sales for Yogurt, Breakfast
Sandwiches, Snack Bars
- Looking Ahead
Chapter 2: On-The-Go Eating Consumer Overview
- The Driving Trend: Time-Saving Convenience
- Health and Nutrition Also Key Concerns
- Figure 2-1: Consumer Attitudes About Healthy Foods and Time Constraints,
2006 (percent of U.S. adults)
- Table 2-1: Number of Consumers Who Agree with Selected Statements About
Healthy Eating and Time Constraints, 2006 (U.S. adults in millions)
- Commuting in Cars on the Rise
- Consumer Demographics by Meal Occasion
- Figure 2-2: Consumer Attitudes About Meal Times, 2006 (percent of U.S.
adults)
- Table 2-2: Total Number of Consumers Who Agree (Agree a Little or Agree a
Lot) with Selected Statements About Meal Times, 2006 (U.S. adults in millions)
- Blurring Between Meals and Snacks
- Variations in Consumer Attitudes About Eating by Retail Channel
- Table 2-3a: Demographic Indices by Attitudes About Healthy Eating and Time
Constraints, 2006 (U.S. adults)
- Table 2-3b: Demographic Indices by Attitudes About Healthy Eating and Time
Constraints, 2006 (U.S. adults)
- Table 2-4: Demographic Indices by Meal-Time Attitudes, 2006 (U.S. adults)
- Table 2-5a: Percent of Consumers by Retail Channel Who Agree with Selected
Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults)
- Table 2-5b: Percent of Consumers by Retail Channel Who Agree with Selected
Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults)
- Table 2-5c: Percent of Consumers by Retail Channel Who Agree with Selected
Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults)
- Table 2-6a: Total Number of Consumers by Channel Who Agree with Selected
Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults in
millions)
- Table 2-6b: Total Number of Consumers by Channel Who Agree with Selected
Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults in
millions)
- Table 2-6c: Total Number of Consumers by Retail Channel Who Agree with
Selected Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults)
- Table 2-7: Shopper Indices by Retail Channel for Agreement with Statement:
Try to Eat Healthier Foods These Days, 2006 (U.S. adults)
- Table 2-8: Shopper Indices by Retail Channel for Agreement with Statement:
Like Trend Toward Healthier Fast Food, 2006 (U.S. adults)
- Table 2-9: Shopper Indices by Retail Channel for Agreement with Statement:
Don' t Have Time to Prepare/Eat Healthy Meals, 2006 (U.S. adults)
- Table 2-10: Shopper Indices by Retail Channel for Agreement with
Statement: Fast Food Fits My Busy Lifestyle, 2006 (U.S. adults)
- Table 2-11: Shopper Indices by Retail Channel for Agreement with
Statement: Rarely Sit Down to a Meal Together at Home, 2006 (U.S. adults)
- Table 2-12: Shopper Indices by Retail Channel for Agreement with
Statement: Often Eat Store-Made, Pre-Cooked Meals, 2006 (U.S. adults)
- Macro Trends in Eating and Snacking
- Increased Health Awareness Among U.S. Consumers
- Consumers Balance Convenience and Health
- Low-Carb Trend Regrouping
- Whole Grains Still Growing in Importance
- The Trans-Fat Front
- The Revised USDA Food Pyramid
- Beverages Also Boosted by Health and Convenience Trends
- Litigation and Legislation Driving Change
- Portion Control
Chapter 3: Restaurant Trends
- Trend Overview
- The Market Landscape
- New QSR Consumer Survey Implies Healthy Possibilities
- Location, Location
- High-Tech Developments in Convenience
- Pervasive Usage of Fast-Food and Family Restaurants Means Few Stand-Out
Demographic Groups
- Restaurant Trends by Meal
- Figure 3-1: Fast-Food vs. Family Restaurants by Meal Occasion, 2006
(percent of U.S. adults)
- Figure 3-2: Who U.S. Consumers Snack With: Fast-Food vs. Family
Restaurants, 2006 (percent of U.S. adults)
- Breakfast: Great Expectations
- Lunch: Quick and Healthier
- Dinner: QSR Operators Moving In
- More Fluid Eating Patterns Favor Foodservice, Snacking
- Case Study: McDonald' s Snack Attack
- Takeout: All Systems Go
- The Ultimate Convenience Food: Sandwiches
- Burgers Seeking New Identity
- Value Meals and Menus
- Healthy Fast-Food Consumer Demographics
- Many Restaurants Adding Healthier Menu Offerings
- Case Study: Wendy' s
- Case Study: Chipotle Mexican Grill
- Targeting Women with Health and Convenience
- “Less Healthy” Items Still Paying the Bills
- Critical Heat Still On Despite “Cheeseburger Bills”
- Table 3-1: Fast-Food Restaurant User Demographics, 2006 (U.S. adults)
- Table 3-2: Family Restaurant User Demographics, 2006 (U.S. adults)
- Table 3-3: Fast-Food Restaurant Usage Rates by Companion and Meal
Occasion, 2006 (U.S. adults)
- Table 3-4: Family Restaurant Usage Rates by Companion and Meal Occasion,
2006 (U.S. adults)
- Table 3-5: Demographics for Adults Who Agree with Statement: I Like the
Trend Toward Healthier Fast Food, 2006 (U.S. adults)
- Table 3-6: Fast-Food Usage Overview Among Adults Who Agree with
Statement: I Like the Trend Toward Healthier Fast Food, 2006 (U.S. adult
fast-food consumers)
- Table 3-7: Fast-Food Usage by Chain Among Adults Who Agree with
Statement: I Like the Trend Toward Healthier Fast Food, 2006 (U.S. adults)
Chapter 4: Food Retailing Trends
- Introduction
- Supermarkets and Supercenters
- Grocery Stores Struggle to Adapt to Changing Consumer Habits
- Less Time in the Kitchen
- Competition from Other Channels
- European Retailers Spearheading New Convenience-Oriented Formats
- “Lifestyle Supermarkets” Coming on Strong
- Whole Foods Leads the Trend
- Other Supermarket Chains Following Suit
- In-Store Deli Counters Taking On Restaurants
- Making In-Store Delis Even More Convenient
- Deli Packaging
- Turning Grocery Stores into Restaurants
- Natural Supermarkets Lead in Fresh-Made Sandwiches
- Trend Profile: Wal-Mart
- Figure 4-1: Wal-Mart Supercenter Shoppers by Attitudes About Healthy
Eating and Time Constraints, 2006 (index)
- Technological Advances
- Self-Checkout
- Scan-As-You-Shop Wands
- Online Ordering
- Shopper Numbers, Demographics, and Opportunities
- Table 4-1: Monthly Shopping Trip Patterns: Supermarkets/Food Stores
Overall vs. Selected Chain Food Retailers, 2006 (U.S. adults)
- Table 4-2: Supermarket/Food Store Shopper Demographics, 2006 (U.S.
adults)
- Table 4-3: Wal-Mart Supercenter Shopper Demographics, 2006 (U.S. adults)
- Table 4-4: Natural Food Supermarket Shopper Demographics, 2006 (U.S.
adults)
Chapter 4: Food Retailing Trends
- Convenience Stores
- Built in Advantages for On-The-Go Eating
- Convenience Store Shopper Demographics
- Food Sales Rising at C-Stores
- Healthy Eating at C-Stores
- Case Study: 7-Eleven
- Competing with Restaurants and Grocery Delis
- Case Study: Sheetz
- Case Study: NexStore Marketplace
- Home Depot Weighing In?
- Emerging Competition from Britain and Japan
- C-Store Private Labels
- Challenges to C-Store Reinvention
- Table 4-5: Monthly Shopping Trip Patterns in Convenience Stores, 2006
(U.S. adults)
- Table 4-6: Convenience Store Shopper Demographics, 2006 (U.S. adults)
- Drugstores
- Built-in Advantages Yet to Be Tapped
- Demographic Opportunities
- Table 4-7: Monthly Shopping Trip Patterns in Drugstores, 2006 (U.S.
adults)
- Table 4-8: Drugstore Shopper Demographics, 2006 (U.S. adults)
- Dollar Stores
- Slower Growth, Downscale Demographics
- But Still Worth Watching
- Table 4-9: Monthly Shopping Trip Patterns in Dollar Stores, 2006 (U.S.
adults)
- Table 4-10: Dollar General Store or Family Dollar Shopper Demographics,
2006 (U.S. adults)
- Vending
- Caught at a Crossroads?
- Expanding Offerings, Capabilities
- Get & Go Express
- Vending with Credit Cards
- Vending Nutrition
Chapter 5: Packaged Product Trends
- On-the-Go Foods Merging with Healthy Snacks
- Growing Household Penetration Rates and Sales for Yogurt, Breakfast
Sandwiches, Snack Bars
- Yogurt and Yogurt Drinks Coming on Strong
- Portable, Healthier Breakfast Foods
- Snack Bars Focus on Health and Convenience, Especially for Breakfast
- Portable Fruit
- Packaging Emphasizes Portability, Portion Control
- The Single-Serving Surge
- Package Labels and Shelf Tags Facilitate Healthy Choices
- Table 5-1: Usage Rates for Selected On-the-Go Food Brand Lines: 2003 vs.
2006 (U.S. households)
- Table 5-2: IRI-Tracked Sales of Selected On-the-Go Food Categories, 2005
vs. 2006 (in millions of dollars)
- Table 5-3: IRI-Tracked Sales of Selected Top-Performing On-the-Go Food
Products, 2005 vs. 2006 (in millions of dollars)
Chapter 6: Looking Ahead
- Busier and Busier
- Growing Health Awareness, Ongoing Trends
- Wealthy, Healthy Gourmets and the Obese Poor
- Meals Blurring, Snacks Rising
- Blurring of Channels
- Growth of the Green
- The Return of the Automat?
- Technological Advances
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