Table of Contents
Chapter 1 Executive Summary
- Scope
- Methodology
- Market Size and Growth
- Personal Therapy Sensory Device Sales Top $1 Billion
- Figure 1-1 Estimated U.S. Retail Sales of Personal Therapy Sensory
Devices, 2002-2006 (in million $)
- Massagers Flatten Out
- Air Quality Clearing Up
- Other Segments Hot, But Heat Therapy Cool
- Table 1-1 Estimated U.S. Retail Sales of Personal Therapy Sensory
Devices by Category, 2002-2006 (in million $)
- Figure 1-2 U.S. Market Share of Personal Therapy Sensory Devices by
Category, 2006
- Market to Reach $1.2 Billion by 2011
- Figure 1-3 Estimated U.S. Retail Sales of Personal Therapy Sensory
Devices, 2006-2011 (in million $)
- Marketplace Trends
- Increase in Stress-related Ailments
- Rise in Exurbanization
- Increased Medical Costs
- Complementary and Alternative Medicine Now Mainstream
- Trend Toward Self-medicating
- The Indulgent Spa Influence
- Marketing Dynamics
- Personal Therapy Sensory Device Product Trends
- Direct Response TV Opportunities
- Major Marketers Innovating
- Major Retailers Already Prepared
- Slow Sales Growth, Rising Costs Prompt Industry Consolidation
- Key Demographic Groups
- Baby Boomers: Attitude and Income
- By the Numbers: Retiring and Affluent
- Personal Therapy Sensory Devices Promise Continued Relief
- Gays Are Trendsetters
- Gays/Lesbians/Bisexuals: A Population with Power
- Particularly Concerned about Stress
- Gay Marketing Campaigns Critical
- Single Women: Independence and Indulgence
- Singles Concentrated in Major Metropolitan Areas
- What Is Important to Women
- Table 1-2 What Is Important to Women
Chapter 2 The Market
- Scope
- Methodology
- Product Segment Overview
- Complementary and Alternative Medicine Roots
- East Meets West in Personal Therapy Sensory Devices
- Massage Therapy
- Table 2-1 Selected Bliss Spa Massage Therapies and Their Healing Benefits
- Table 2-2 Selected Massage Therapies and Their Healing Benefits
- Aromatherapy
- Table 2-3 Selected Aromatherapy Essential Oils and Their Healing Benefits
- Color Therapy
- Table 2-4 Selected Colors and Their Healing Benefits
- Hydrotherapy
- Table 2-5 Selected Hydrotherapies and Their Healing Benefits
- Sound Therapy
- Table 2-6 Selected Sound Therapies and Their Healing Benefits
- Emerging CAM Treatments
- Market Size and Growth
- Note About Market Segmentation Data
- Personal Therapy Sensory Device Sales Top $1 Billion
- Figure 2-1 Estimated U.S. Retail Sales of Personal Therapy Sensory
Devices, 2002-2006 (in million $)
- Figure 2-2 Estimated U.S. Retail Sales of Small Household Appliances,
2002-2006 (in billion $)
- Figure 2-3 U.S. Market Share of Personal Therapy Sensory Devices Within
the Small Household Appliance Market, 2006
- Massagers Flatten Out
- Air Quality Clearing Up
- People Can You Hear Me?
- Ooh, Ooh That Smell
- Heat Therapy Not So Hot
- Light and Color Therapy Are Glowing
- Table 2-7 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices
by Category, 2002-2006 (in million $)
- Figure 2-4 U.S. Market Share of Personal Therapy Sensory Devices by
Category, 2006
- Imports Show Mixed "Massage"
- Figure 2-5 U.S. Imports of Electric Massagers by Total Value (in million
$) and Units (in millions), 2002-2006
- Figure 2-6 Unit Share of Electric Massager U.S. Imports by Country, 2006
- Figure 2-7 Value Share of Electric Massager U.S. Imports by Country, 2006
- Forecast
- Market to Reach $1.2 Billion by 2011
- Figure 2-8 Estimated U.S. Retail Sales of Personal Therapy Sensory
Devices, 2006-2011 (in million $)
- Massage Devices Top Half-Billion Dollar Mark; Light and Color Devices Lead
in Growth
- Table 2-8 Forecasted U.S. Retail Sales of Personal Therapy Sensory Devices
by Category, 2006-2011 (in million $)
- Figure 2-9 U.S. Market Share Forecast of Personal Therapy Sensory Devices
by Category, 2011
Chapter 3 Marketplace Trends
- Increase in Stress-related Ailments
- Women More Stressed
- Rise in Exurbanization Contributes to Stress
- Increased Medical Costs
- Complementary and Alternative Medicine Now Mainstream
- Comprehensive Surveys Find More Than One in Three Use CAM
- Figure 3-2 Complementary and Alternative Medicine Use by U.S. Adults, 2002
- The Prayer Principle
- Figure 3-3 Most Commonly Used CAM Practices, 2002
- Figure 3-4 Ten Most Common CAM Therapies, 2002
- Use of CAM for Specific Conditions
- Figure 3-5 Conditions Most Commonly Treated by CAM*, 2002
- Reasons for Using CAM
- Figure 3-6 Reasons People Use CAM, 2002
- CAM and Age 50+ Use in 2006
- Trend Toward Self-medicating
- Easy Access Health Information
- Table 3-1 Top 10 Online Health Portals, Q1 2006 vs. Q1 2007
- Table 3-2 Top 10 Health-Related Searches Conducted Using Major U.S.
Internet Search Engines, Q1 2007
- The Indulgent Spa Influence
Chapter 4 Marketing Dynamics
- Personal Therapy Sensory Device Product Trends
- Listen Up
- Sensory Overload
- Medical Crossover
- Beauty Crossover
- Overseas Inspiration: Japan
- The High Price of Feeling Good
- The Ultimate Personal Sensory Therapy
- Selected Personal Care Appliance Introductions, 2006-2007
- Table 4-1 Selected Personal Care Appliance Introductions, 2006-2007
- Direct Response TV Opportunities
- Table 4-2 Total New Infomercials by Category, 2006
- Consumer Direct Marketing Concerns
- PTSDs Currently On-Air
- Major Marketers Innovating
- Major Retailers Already Prepared
- Slow Sales Growth, Rising Costs Prompt Industry Consolidation
- Diversification or Liquidation
- Competition Is Therapeutic
- Going Mainstream
- Top Marketers
- Marketer Profile: HoMedics, Inc.
- Overview
- Performance
- Product Portfolio
- Current Activity
- Marketer Profile: Helen of Troy Ltd.
- Overview
- Performance
- Figure 4-1 Helen of Troy Net Sales, Fiscal Years 2003-2007 (in million $)
- Figure 4-2 Helen of Troy Estimated Net Sales of Personal Therapy Sensory
Devices, Fiscal Years 2003-2007 (in million $)
- Product Portfolio
- Current Activity
Chapter 5 Key Demographic Groups
- Baby Boomers: Attitude and Income
- The Perfect Storm
- Age Happens
- Stress Happens
- By the Numbers: Retiring and Affluent
- Table 5-1 U.S. Population by Age Group, 2000-2010 (in millions)
- Looking at Consumers Age 45+
- A Closer Look at Baby Boomer Women and Singles
- Personal Therapy Sensory Devices Promise Continued Relief
- Gays and Lesbians: Trendsetters
- Gay/Lesbian/Bisexual Population Tops 15 Million
- Table 5-2 Projected Growth of U.S. Adult Gay/Lesbian/Bisexual
Population, 2006-2011 (in thousands)
- Table 5-3 Age Segmentation of U.S. Adult Gay/Lesbian/Bisexual Population
- Gay and Lesbian Population Most Significant in Core Cities
- Table 5-4 Metropolitan Areas with Largest Gay and Lesbian Populations,
2005
- Gay/Lesbian/Bisexual Buying Power Tops $660 Billion in 2006
- Table 5-5 Projected Growth in U.S. Adult Gay and Lesbian Buying Power,
2006-2011
- Personal Health Concerns Differ
- Table 5-6 Leading Personal Health Concerns, Gay/Lesbian/Bisexual vs.
Heterosexual Consumers
- Gays Are Trendsetters
- Table 5-7 Attitudes Toward Trendsetting, Gay/Lesbian/Bisexual vs.
Heterosexual Consumers
- Gay Consumers More Likely to Frequent Trendy Retailers
- Gay Marketing Campaigns Critical
- Single Women: Independence and Indulgence
- Figure 5-1 Americans' Age at First Marriage by Gender: 1950-2005
- Figure 5-2 Percentage of U.S. Adults (Age 15+) Who are Unmarried, by
Gender, 1950-2005
- Figure 5-3 Percentage of U.S. Adults (Age 15+) Who Have Never Married,
by Gender, 1950-2005
- Older Singles Skew Female
- Table 5-8 Percentage of U.S. Men and Women Who are Unmarried, Segmented
by Age, 2006
- Figure 5-4 Single Women in the U.S. by Age, 2006
- Singles Concentrated in Major Metropolitan Areas
- Table 5-9 Geographic Distribution of Singles by Market Area
- What Is Important to Women
- Table 5-10 What Is Important to Women
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