Abstract
Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular
“wrap” sandwich. And avocados, mangos and cilantro can be found in
every produce department. “Hispanic” is weaving its way into all
U.S. food and beverage categories. Not only are the sales of staples such as
#1 Hispanic brand Goya dried beans and rice growing, other traditional
Hispanic brands are making their way into the United States, including #1
Mexican dairy brand LaLa. In almost every food and beverage category, shoppers
can find offerings with a Hispanic flair, which is why Packaged Facts projects
that this segment of the U.S. retail marketplace will reach $8.4 billion by
2011, up 48% from 2006. This segment continues to attract new consumers of
Hispanic foods hailing from Mexico, Central America and Latin America, as well
as the Caribbean islands, as adventurous Americans want more than salsa with
their chips. Learn how this rapidly growing food and beverages segment is
changing how America eats and drinks.
Hispanic Foods & Beverages in the U.S. contains comprehensive data on the U.S.
market for Hispanic foods and beverages, including historical (2002-2006) and
forecast (2007-2011) retail sales data. The report discusses key trends
affecting the marketplace, trends driving growth and consumer demographics. In
addition, the report profiles major marketers, both in the manufacturing and
foodservice arenas.
Report Methodology
The information in Hispanic Foods & Beverages in the U.S. is based on primary
and secondary research. Primary research entailed in-depth, on-site
examinations of retail outlets and interviews with companies, distributors and
retailers to obtain information on new product and packaging trends, marketing
programs, distribution methods and technological breakthroughs. Secondary
research entailed data gathering from relevant sources, including consumer and
industry publications, newspapers, government reports, company literature and
corporate annual reports. Sales of packaged products are based on data from
the U.S. Department of Agriculture (USDA), Information Resources, Inc. and
other trade sources. Consumer demographics are derived from Simmons Market
Research Bureau data.
What You' ll Get in This Report
Hispanic Foods & Beverages in the U.S. makes important predictions and
recommendations regarding the future of this market, and pinpoints ways
current and prospective players can capitalize on current trends and spearhead
new ones. No other market research report provides both the comprehensive
analysis and extensive data that Hispanic Foods & Beverages in the U.S.
offers. Plus, you' ll benefit from extensive data, presented in easy-to-read
and practical charts, tables and graphs.
How You' ll Benefit from This Report
If your company is already doing business in the Hispanic food and beverage
market, or is considering making the leap, you will find this report
invaluable, as it provides a comprehensive package of information and insight
not offered in any other single source. You will gain a thorough understanding
of the current market for Hispanic foods and beverages, as well as projected
markets and trends through 2011.
This report will help:
- Marketing managers identify market opportunities and develop
targeted promotion plans for Hispanic foods and beverages.
- Research and development professionals stay on top of competitor
initiatives and explore demand for Hispanic foods and beverages.
- Advertising agencies working with clients in the banking and retail
industries understand the product buyer to develop messages and images that
compel consumers to buy Hispanic foods and beverages.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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