Abstract
The sports nutritional products market in the U.S. is flexing its muscles and
extending into a broader consumer market that is not so much about sports as
it is about lifestyle. Take note of the robust market growth in 2006, which
saw a 23% gain over 2005 retail sales of $4.5 billion. This success was driven
by the beverage category. The big question for the future is, can bars & gels
and supplements capture that same sort of success? And the answer is yes, by
integrating broader health benefits into new product launches.
Faced with a changing consumer landscape, the sports nutritionals market is
well-placed to drive innovation and sales by stepping out of the sports zone
through the exploration of category cross-fertilization, functionality hot
buttons (such as organics, probiotics and the glycemic index) and new age
sensory and emotional benefits. This is especially important for growth in the
bars & gels and supplements categories. Both will need to integrate broader
ranges of benefits into new product launches to spur sales.
Packaged Facts' new report, Sports Nutritional Products in the U.S.: Not Just
for Sports Enthusiasts analyzes sales and growth potential for three main
categories: beverages, bars & gels, and supplements. The report surveys
marketing and new product trends and dissects consumer demographics by major
categories, selected brands and selected activities. The report also tracks
variations in general nutrition- and health-related attitudes among adult
consumers.
Report Methodology
The information in Sports Nutritional Products in the U.S.: Not Just for
Sports Enthusiasts is based on both primary and secondary research. Primary
research involved on-site retail examinations, interviews with marketing and
industry analysts. Secondary research entailed data-gathering from relevant
trade, business, and government sources, including company literature.
Packaged Facts has derived mass-merchandiser sales figures from Information
Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on
national consumer advertising expenditures are based primarily on data
(copyright 2006) compiled by TNS Media Intelligence, the leading provider of
strategic advertising and marketing communications intelligence. The analysis
of consumer demographics derives from Simmons Market Research Bureau survey
data for fall 2006. New product information is gathered via literature
research, personal interviews and data compiled by Productscan, a service of
Datamonitor.
What You' ll Get in this Report
Sports Nutritional Products in the U.S.: Not Just for Sports
Enthusiasts is a brand-new report that offers a unique perspective on a
changing market. No other market research report provides both the
comprehensive analysis and extensive data that Sports Nutritional Products
in the U.S.: Not Just for Sports Enthusiasts offers. The report addresses
the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- The Consumer
- The Products
- Trends and Opportunities
- Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the sports nutritional products
market, or is considering making the leap, you will find this report
invaluable, as it provides a comprehensive package of information and insight
not offered in any other single source. You will gain a thorough understanding
of the current market, as well as projected sales and trends through 2011.
Contributing to that understanding will be a complete analysis of sales data
from IRI and other published and trade sources, along with a detailed
discussion of the consumer based on Simmons data.
This report will help:
Marketing Managers identify market opportunities and develop targeted
promotion plans. Research and development professionals stay on top of
competitor initiatives and explore demand for products in the sports
nutritional arena. Advertising agencies working with clients in the food
industry understand the product buyer to develop messages and images that
compel consumers to purchase these products. Business development executives
understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand
and product managers and other colleagues with the vital information they need
to do their jobs more effectively.
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