Abstract
Candy makes a potentially sour situation…sweet! Though faced with a
largely mature U.S. market, rising manufacturing costs, and consumer health
and obesity concerns, the non-chocolate candy market has managed to drive
innovation and sales. Healthier non-chocolates are gaining ground,
particularly those based on diet benefits, such as sugar-free candies, which
have surged in sales, and functional and fortified candies, which are seeing
increased product introductions. If anything is an indicator of the health
juggernaut, it is the consistent growth of single-serving in non-chocolate
candy.
Market growth was particularly robust in 2006 with a 7% gain over 2005 retail
sales of $8.3 billion, driven by the integration of health benefits into new
product launches, and aided by cross-category innovation and sales through
non-traditional retailers. The question is, what can sustain this growth for
the future? Organics. For the first time, Packaged Facts has devoted an entire
chapter to the role of organics in the non-chocolate candy market.
Packaged Facts' new report, The U.S. Market for Non-Chocolate Candy, analyzes
sales and growth potential for hard and chewy non-chocolates, kids' novelty
and interactive candies, mints other than breath fresheners, fruit- and
mint-flavored candies, non-chocolate nut candies, licorice and gummies, diet
candies, and seasonal offerings. The report surveys marketing and new product
trends and dissects consumer demographics for non-chocolate candy overall,
fruit/mint non-chocolates, caramel/nut non-chocolates, and leading brands. The
report also tracks variations in food- and health-related attitudes among
adult consumers of non-chocolate candy, presenting comparisons with chocolate
candy, as well as detailed brand preference data for teens (age 12-17) and
children (age 6-ll) as prime consumers.
Report Methodology The information in The U.S. Market for Non-Chocolate
Candy is based on both primary and secondary research. Primary research
involved on-site examination of retail outlets and interviews with marketing,
public relations and industry analysts within the candy market. Secondary
research entailed data-gathering from relevant trade, business, and government
sources, including company literature. Packaged Facts has derived mass
merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan
sales-tracking data. Figures provided on national consumer advertising
expenditures are based primarily on data (copyright 2006) compiled by TNS
Media Intelligence, the leading provider of strategic advertising and
marketing communications intelligence. The analysis of consumer demographics
derives from Simmons Market Research Bureau survey data for fall 2007. New
product information is gathered via literature research, personal interviews
and data compiled by Productscan, a service of Datamonitor.
What You' ll Get in this Report
The U.S. Market for Non-Chocolate Candy is a brand-new report that offers a
unique perspective on the changing market for non-chocolate candies. No other
market research report provides both the comprehensive analysis and extensive
data that The U.S. Market for Non-Chocolate Candy offers. The report addresses
the following segments:
- The Market (including market size and composition, and projected market
growth)
- The Marketers (including discussions of specific marketer brand and market
shares)
- The Consumer (who' s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the non-chocolate candy market, or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for non-chocolate candies, as well as projected sales and trends
through 2011. Contributing to that understanding will be a complete analysis
of sales data from IRI and other published and trade sources, a detailed
discussion of the consumer for candy based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for non-chocolate candy.
- Research and development professionals stay on top of competitor
initiatives and explore demand for products in the non-chocolate candy arena.
- Advertising agencies working with clients in the food industry understand
the product buyer to develop messages and images that compel consumers to
purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
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