U.S. Market for Chocolate

Table of Contents

Chapter 1 Executive Summary

• and Methodology
• Global Confectionery Market
• U.S. Confectionery Industry
• Estimated Retail Chocolate Sales
• Table 1-1 Estimated Retail Sales of Chocolate, 2002-2006
• Volume and Value
• Nearly 43% of Chocolate Sales Occur in Non-Traditional Channels
• Retail Sales by Product Category
• Novelty, Diet & Gift Chocolate Categories Contracted in 2006
• Table 1-2 IRI-Tracked Chocolate Growth by Dollar and Unit, 2006 ($ million and %)
• Product Claims
• Premiumization Trend
• & Wellness/Functional Trend
• Dark Chocolate
• Functional
• Super Fruits
• Origin Trend
• Organic Trend
• Ethical Consumerism Trend
• Marketers
• Brands
• Cocoa Production
• Cocoa Farmers
• Organic Cocoa Production
• Fair Trade Cocoa Production
• Sustainable Cocoa Farming
• Chocolate Demographics & Psychographics
• Marketer Demographics
• Purchasing Frequency
• Women Index High for Every-Day Gourmet
• Chocolate Preferences Surprisingly Loyal Across Age Brackets
• Young Adults Lead in Chocolate Brand Preferences
• Patterns by Household Income and Value of Housing

Chapter 2 Market Size and Growth

• Methodology and Scope
• NAIC Product Definitions
• Global Confectionery Market
• Table 2-1 Global Confectionery Sales by Type, 2002-2006 (in million $)
• Table 2-2 Global Confectionery Sales by Region, 2002-2006 and Percent Change, 2005 to 2006 (in million $ and %)
• Table 2-3 Global Chocolate Sales by Region, 2002-2006 and Percent Change, 2005 to 2006 (metric tons)
• Table 2-4 Top 20 Total Confectionery Retail Markets by Country, 2002-2006 and Percent Change, 2005 to 2006 (in million $ and %)
• Table 2-5 Top 20 Chocolate Retail Markets by Country, 2002-2006 and Percent Change, 2005 to 2006 (in million $ and %)
• Table 2-6 Top 20 Chocolate Retail Markets by Country, 2002-2006 and Percent Change, 2005 to 2006 (metric tons)
• U.S. Confectionery Industry
• Table 2-7 Retail Confectionery Sales, 2006 (in million $ and %)
• Market Share for Chocolate Remains Steady for 10 Years
• Figure 2-1 Retail Confectionery Sales Market Share, 1997 vs. 2006
• An Ever Expanding Array of Snacking Choices
• Manufacturer Shipment Dollar Values Outpace Quantity Reflecting Surge in Demand for Higher-Value Products
• Table 2-8 Manufacturer Shipments of Chocolate, 2002-2006 (in million $ and pounds)
• Enrobed Chocolate Bars with Bakery Centers Lead the Way
• Figure 2-2 Manufacturer Shipments of Chocolate CAGR, by Sub-Category Value and Quantity, 2006 (%)
• Table 2-9 Manufacturer Shipments of Chocolate by Sub-Category, 2002-2006 (million pounds)
• Table 2-10 Manufacturer Shipments of Chocolate by Sub-Category, 2002-2006 (in million $)
• Figure 2-3 Market share of Manufacturer Shipments of Chocolate, by Sub-Category and Value, 2006 (%)
• Estimated Retail Chocolate Sales
• Table 2-11 NCA Estimated Retail Sales of Chocolate and CAGR, 2002-2006 ($ million and %)
• Table 2-12 Producer Price Indexes for Chocolate Industry, Index and Annual Change, 2001-2005
• Nearly 43% of Chocolate Sales Occur in Non-Traditional Channels
• Table 2-13 NCA Estimated Retail Chocolate Sales, Growth & Share by Distribution Channel, 2006 (in million $ and %)
• $313 Million in Chocolate Sales Are Not Tracked
• Table 2-14 Estimated Total Retail Sales of Chocolate, 2002-2006 Volume and Value
• Figure 2-5 Packaged Facts Estimated Retail Sales & Growth of Chocolate, 2002-2006
• Figure 2-6 Packaged Facts Estimated Retail Sales & Quantity Growth Rates for Chocolate, 2002-2006 (Percentage) Retail Sales by Product Category
• Figure 2-7 IRI-Tracked Chocolate Market Share by Product Categories, 2006
• Novelty, Diet & Gift Chocolate Categories Contracted in 2006
• Table 2-15 IRI-Tracked Chocolate Growth by Dollar and Unit, 2006 (in million $ and %)
• But the Every Day Category Exhibited Growth Over 5 Years
• Figure 2-8 IRI-Tracked Chocolate Confectionery Growth by Product Categories, 2003-2006 (%)
• Table 2-16 IRI-Tracked Retail Sales of Chocolate by Product Category, 2002-2006 (in million $)
• Table 2-17 IRI-Tracked Market Share of Chocolate by Product Category, 2002-2006 (%)
• Table 2-18 IRI-Tracked Growth Rates of Chocolate by Product Category, 2002-2006 and 5-Year CAGR (%)
• Day Chocolate
• Box Chocolate
• Novelty Chocolate
• Seasonal Chocolate
• Table 2-19 IRI-Tracked Seasonal Chocolate Sales, 2006; 1-Year and 5-Year CAGR Trends (in million $ and %)
• Table 2-20 IRI-Tracked Retail Sales of Seasonal Chocolate by Holiday, 2002-2006 (in million $)
• Table 2-21 IRI-Tracked Market Share of Seasonal Chocolate by Holiday, 2002-2006 (%)
• Table 2-22 IRI-Tracked Growth Rates of Seasonal Chocolate by Holiday, 2002-2006 & 5-Year CAGR (%)
• Table 2-23 IRI-Tracked Dollar & Unit Sales of Seasonal Chocolate by Holiday, 2006 (in million $ and %)
• Diet/Sugarfree/Sugarless Chocolate
• Figure 2-9 IRI-Tracked Diet Chocolate Sales 2002-2006 (in million $)
• Private-Label Chocolate
• Capita Consumption
• Table 2-24 Per Capita Consumption of Chocolate in Selected Countries, 2000 vs. 2004 (Pounds)
• Table 2-25 Per Capita Consumption of Confectionery Products in the U.S., 2005 (Dollars, Pounds, %)
• Table 2-26 Per Capita Consumption of Chocolate in the U.S., 1997-2006 (Pounds and Dollars)
• Figure 2-10 U.S. Per Capita Chocolate Consumption, 1997-2006 (Dollars)
• Figure 2-11 U.S. Per Capita Chocolate Consumption, 1997-2006 (Pounds) Sales Forecast
• The Many Expressions of Chocolate
• Factors That Could Negatively Affect Chocolate' s Future
• Factors That Could Positively Affect Chocolate' s Future
• Figure 2-12 Chocolate Sales Forecast, 2007-2011 (in million $ and %)

Chapter 3 Trends and Opportunities

• Introduction
• Product Introductions
• The Majority of New Products Are Just Brand Extensions
• Table 3-1 New Product Confectionery Introductions, 2005 vs. 2006 (SKUs)
• Product Claims
• Table 3-2 Chocolate New Product Claims, 2006 (no. of reports, % share)
• Table 3-3 Top 10 Chocolate New Product Claims, 2002-2006 (no. of reports)
• 1: Premiumization
  • Table 3-4 Premium Chocolate Segments, by Price ($/ounce & $/pound)
  • Masstige; Premium Made Affordable for All
  • Upscale and über Premium for the More Sophisticated Palate
  • Premium Chocolate Sales Expand at Double the Rate of Conventional Chocolate
  • Table 3-5 Premium & Conventional Chocolate Retail Sales and Premium as % of Total, 2002-2006 (in million $ and %)
  • Table 3-6 Premium and Conventional Chocolate Retail Sales Growth Rates and 5 Yr CAGR, 2002-2006
  • Figure 3-1 Premium and Conventional Chocolate Retail Sales Growth Rates, 2002-2006
  • Table 3-7 Sales of Top Selling Premium Chocolate Brands, 2002-2006 (in million $)
  • Table 3-8 Sales of Top Selling Premium Chocolate Brands, 2005/06 Percent Change and 5 YR CAGR
  • Figure 3-2 Premium & Conventional Chocolate Retail Sales, 2006 & 2011 (in million $)
• 2: Health & Wellness/Functional
  • Table 3-9 New Product Development by Attribute 2006
  • Sub-Trend: Dark Chocolate
  • Figure 3-2 New Dark Chocolate Introductions, Number of SKUs and Percentage of Total Chocolate Introductions 2002-2006
  • Table 3-10 Dark, Milk & White Chocolate Retail Sales and Dark as Percent of Total, 2002-2006 (in million $ and %)
  • Table 3-11 Dark, Milk & White Chocolate Retail Sales Growth Rates & CAGR, 2002-2006 (%)
  • Figure 3-3 Dark, Milk & White Chocolate Retail Sales Growth Rates, 2002-2006 (%)
  • Figure 3-4 Dark and Non-Dark Chocolate Retail Sales, 2006 & 2011 (in million $)
  • Sub-Trend: Functional Chocolate
  • Table 3-12 Glossary of Medical Terms Related to Cocoa & Chocolate
  • Sub-Trend: Super Fruits
• 3: Single Origin
• 4: Organic
  • Table 3-13 U.S. Organic Food Sales, Growth Rate, CAGR and Market Share, 2002-2006 (in million $ and %)
  • Figure 3-4 U.S. Organic Food Sales and Growth Rate, 2002-2006 (in million $ and %)
  • Table 3-14 U.S. Organic Chocolate Sales, Growth Rate, CAGR and Market Share, 2002-2006 (in million $ and %)
  • Figure 3-5 U.S. Organic Chocolate Sales and Growth Rate, 2002-2006 (in million $ and %)
  • Table 3-15 U.S. New Organic & Conventional Chocolate Product Introductions by SKU, 2005-2006 (in million $ and %)
  • Table 3-16 Price Premiums Consumers will Pay by Attribute
  • Table 3-17 U.S. Organic & Conventional Chocolate Sales and Annual Growth, 2007 & 2011 (in million $ and %)
  • Figure 3-6 U.S. Organic Chocolate Sales Forecast with Linear Growth, 2001-2011 (in million $)
  • Figure 3-7 U.S. Organic Chocolate Sales Forecast with Exponential Growth, 2001-2011 (in million $) 5: Ethical Consumerism
  • Figure 3-8 Certified Fair trade & Organic Bean Imports, 2002-2006 (pounds and %)
  • Table 3-18 Imports of Certified Fair trade & Organic Cocoa Beans, 2002-2006 (pounds and %)
• 6: Chocolate Cafés
• 7: Other Emerging Trends
  • Table 3-19 Non-Confectionery Chocolate-based New Product Introductions 2006 (% of reports)
  • Sub-Trend: Chocolate Beverages
  • Table 3-20 Non-Confectionery Chocolate-based New Product Introductions, 2006 (# of reports)
  • Sub-Trend: Health & Beauty
  • Table 3-21 Chocolate-based Health & Beauty New Product Introductions 2006 (% of reports)
  • Sub-Trend: Spa Treatments
  • Sub-Trend: Savory/Spices
  • Legislative Issues
  • Issue: Sugar Reform
  • Figure 3-9 Employment Contraction in the Confectionery Industry, 1997 & 2004 (no. of employees)
  • Table 3-22 Employment Contraction in the Confectionery Industry, 1997 & 2004 (no. of employees, % change)
  • Table 3-23 Summary of Recommendations on Sugar Support Policies
  • Issue: Obesity
  • Issue: School Vending & Candy Taxes
  • Table 3-24 Major Federal & State Legislative Activities 2006

Chapter 4 The Marketers

• Chocolate Marketers and Their Brands
• Figure 4-1 Top 10 Global Confectioners That Manufacture Chocolate by Market Share, 2006 (%)
• U.S. Chocolate Marketers
• Table 4-1 Top 82 Global Confectioners That Manufacture Chocolate, Net Sales, Number of Employees & Plants and Type of Chocolate Products
• Figure 4-2 Top 5 U.S. Chocolate Marketers, by Market Share, 2002-2006 (%)
• Table 4-2 Top 15 U.S. Chocolate Marketers Sales and CAGR, 2002-2006 (in million $ and %)
• Table 4-3 Top 15 U.S. Chocolate Marketers by Market Share, 2002-2006 (%)
• Figure 4-3 Top 15 U.S. Chocolate Marketers Ranked by Market Share Change, 2006 vs. 2002 (%)
• Chocolate Marketers by Product Category
• Table 4-4 Top 15 U.S. Chocolate Marketers Sales by Product Category, 2002-2006 (in million $)
• Table 4-5 Top 15 U.S. Chocolate Marketers' Market Share by Product Category, 2006 (%)
• Sales by Brands
• Table 4-6 Top 10 U.S. Chocolate Brands for Chocolate Candy Bar < 3.5 oz., 2006 ($ million and %)
• Table 4-7 Top 10 U.S. Chocolate Brands for Chocolate Candy Box/Bag > 3.5 oz., 2006 (in million $ and %)
• Table 4-8 Top 10 U.S. Chocolate Brands for Chocolate Candy Snack/Fun Size, 2006 ($ million and %)
• Table 4-9 Top 10 U.S. Chocolate Brands for Gift Box Chocolate, 2006 ($ million and %)
• Table 4-10 Top 10 U.S. Chocolate Brands for Diet Chocolate, 2006 ($ million and %)
  • Marketer Profiles
  • Callebaut
  • Cadbury
  • Hershey
  • & Sprungli
  • Mars
  • Nestlé
  • Russell Stover

Chapter 5 Supply Issues

• Cacao Characteristics
• Forastero
• Trinitario
• Hybrids
• Harvest Cycles
• Table 5-1 Harvest Seasons for Bulk and Flavor Cocoa by Month
• Fine vs. Bulk Cocoa
• Table 5-2 Fine Cocoa Trade Names and Aroma/Flavor Characteristics
• Other Flavor Aspects
• Bean Purity
• Consistency in Bean Quality
• Yield of Edible Material
• World Cocoa Production
• Table 5-3 Cocoa Production by Major Producing Country and Region, 2004/05-2006/07 (in thousands of metric tons)
• Table 5-4 Cocoa Exports by Producing Country and Region, 2002/03-2004/05 (in metric tons)
• Fine Cocoa
• Table 5-5 Fine/Flavor Cocoa Exports as a Share of Total Cocoa Exports by Country, 1976 vs. 2005 (%)
• Table 5-6 Fine/Flavor Cocoa Production and Share of World Total, 2002/03-2006/07 (thousands of metric tons)
• Crop Diseases
• Cocoa Farmers
• Child Labor
• Organic Cocoa Production
• Table 5-7 Organic Cocoa Production and Exports by Producing Country and Region (metric tons and %)
• Table 5-8 Organic Certified Cocoa Producers by Region and Country
• Certification Requirements
• Price Premium
• Supply Channels
• Figure 5-1 USDA Organic Seal
• Efforts to Boost Production
• Fair Trade Cocoa Production
• Table 5-9 Fair Trade Cocoa Producers by Region and Country, Sales (in 2003/04 metric tons) and Key Characteristics Certification
• Figure 5-2 TransFair USA Seal
• Figure 5-3 Fair Trade vs. Conventional F.O.B. Market Prices, Sept. 1998 to Dec. 2004 ($ per metric ton) Imports and Exports
• Table 5-10 Fair Trade Cocoa Exports by Country, 1999-2003 (metric tons), 2003 Market Share and CAGR
• Table 5-11 Fair Trade Cocoa Imports by Country, 1999-2003 (metric tons), 2003 Market Share and CAGR
• Sustainable Cocoa Farming
• World Cocoa Foundation Launches "Healthy Communities" Program Certification
• Table 5-12 Rainforest Alliance Certified Sustainable Cocoa Production by Country, 2006 & 2007 (metric tons)
• Figure 5-4 Rainforest Alliance Seal
• Manufacturer Initiatives
• Popularity of Premium Chocolate Intensifies Need for High Quality Beans
• Mars and Kraft Initiatives

Chapter 6 The Consumer

• Simmons Market Research Bureau Data
• Marketer Reputation
• Table 6-1 Consumer Satisfaction Index for Top Food Manufacturers, 2002-2006 (index, % change)
• Chocolate User Demographics and Psychographics
• Figure 6-1 Candy Usage Rates: Chocolate and Non-Chocolate Candy, 2006 (U.S. adults)
• Table 6-2 Purchasing Indexes by Demographic Breakout: Consumers of Chocolate and Non-Chocolate Candy Brands, 2006 (U.S. adults)
• Table 6-3 Indexes for Food- and Diet-Related Attitudes and Behaviors: Consumers of Chocolate and Non-Chocolate Candy, 2006 (U.S. adults)
• Chocolate Top Choice for Afternoon Snacking
• Table 6-4 Top Snack Foods Eaten in the Afternoon, 2006
• Package Format Preferences
• Table 6-5 Purchasing Indexes of Consumers of Chocolate and Non-Chocolate Candy: Package Size, 2006 (U.S. adults)
• Marketer Demographics
• Figure 6-2 Candy Usage Rates by Marketer: Hershey, Mars and Nestlé, 2006 (U.S. adults)
• Table 6-6 Purchasing Indexes by Demographic Breakout: Chocolate Purchases by Marketer (Hershey, Mars and Nestlé), 2006 (U.S. adults)
• Brand Purchasing Frequency
• Table 6-7 Preference Rates of the Top Chocolate and Non-Chocolate Brands, 2006 (% of U.S. adults)
• Table 6-8 Chocolate Candy Brands Eaten Most Frequently, 2003-2006 and % Change (U.S. Adults)
• Attitude and Behavior Variations by Package Format and Number of Servings
• Table 6-9 Indexes for Chocolate Package Type Eaten, by Agreement with Selected Psychographics Statements, 2006 (U.S. adults)
• Table 6-10 Indexes for Number of Chocolate Servings During the Last 30 Days, by Agreement with Selected Psychographic Statements, 2006 (U.S. adults)
• Attitude and Behavior Variations by Brands
• Table 6-11 Indexes for Chocolate Candy Brand, by Agreement with Selected Psychographic Statements, 2006 (U.S. adults)
• Women Index High for Every-Day Gourmet
• Chocolate Preferences Surprisingly Loyal Across Age Brackets
• Table 6-12 Top 10 Chocolate Candy Brands Eaten Most Frequently, by Age Group, 2006 (U.S. Kids, Teens and Adults)
• Young Adults Lead in Chocolate Brand Preferences
• Brand Strengths by Region
• Upscale Premium Brands Preferred by the Better Educated
• Patterns by Household Income and Value of Housing
• Table 6-13 Purchasing Indexes for Selected Chocolate Candy Brands, by Gender, 2006 (U.S. adults)
• Table 6-14 Purchasing Indexes for Selected Chocolate Candy Brands, by Age Bracket, 2006 (U.S. adults)
• Table 6-15 Purchasing Indexes for Selected Chocolate Candy Brands, by Race/Ethnicity, 2006 (U.S. adults)
• Table 6-16 Purchasing Indexes for Selected Chocolate Candy Brands, by Region, 2006 (U.S. adults)
• Table 6-17 Purchasing Indexes for Selected Chocolate Candy Brands, by Marital Status, 2006 (U.S. adults)
• Table 6-17 Purchasing Indexes for Selected Chocolate Candy Brands, by Marital Status, 2006 (U.S. adults)
• Table 6-17 Purchasing Indexes for Selected Chocolate Candy Brands, by Marital Status, 2006 (U.S. adults)
• Table 6-18 Purchasing Indexes for Selected Chocolate Candy Brands, by People in Household, 2006 (U.S. adults)
• Table 6-19 Purchasing Indexes for Selected Chocolate Candy Brands, by Age of Children in Household, 2006 (U.S. adults)
• Table 6-20 Purchasing Indexes for Selected Chocolate Candy Brands, by Highest Degree of Educational Attainment, 2006 (U.S. adults)
• Table 6-21 Purchasing Indexes for Selected Chocolate Candy Brands, by Employment Status, 2006 (U.S. adults)
• Table 6-22 Purchasing Indexes for Selected Chocolate Candy Brands, by Occupation, 2006 (U.S. adults)
• Table 6-23 Purchasing Indexes for Selected Chocolate Candy Brands, by Number of Employed Adults in Household, 2006 (U.S. adults)
• Table 6-24 Purchasing Indexes for Selected Chocolate Candy Brands, by Individual Income, 2006 (U.S. adults)
• Table 6-25 Purchasing Indexes for Selected Chocolate Candy Brands, by Household Income, 2006 (U.S. adults)
• Table 6-26 Purchasing Indexes for Selected Chocolate Candy Brands, by Type of Residence, 2006 (U.S. adults)
• Table 6-27 Purchasing Indexes for Selected Chocolate Candy Brands, by Value of Residence, 2006 (U.S. adults)
• Table 6-28 Chocolate Candy Brands Eaten Most Frequently, by Age Group, 2006 (U.S. Kids, Teens and Adults)
• Table 6-29 Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
• Table 6-30 Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (%)

Appendix 1 Selected Marketers

Appendix 2 Acronyms