Abstract
Since the licensed appearance of Mickey Mouse on a Post Toasties cereal box in
1925, the marketing of kids' foods has never been quite the same. This is
another pivotal time for kids' food and beverage licensing as marketing to
kids is under heavy fire from parents, consumer groups and the government,
spurred by concerns of rampant childhood obesity. However, controversy will
not stop the $746 million licensed kids' food and beverage market from
growing. In fact, this all-new Packaged Facts report looks at the tremendous
opportunities for licensees and licensors in the development of entirely new
food and beverage arenas, especially in healthy foods and drinks, such as
packaged fruits and vegetables or bottled water.
Kids' Licensed Foods & Beverages in the U.S. contains data on the U.S. market
for licensed food & beverage products targeted at kids age 3 to 11, including
historical (2002-2006) and forecast (2007-2011) retail sales data. The report
discusses key trends affecting the marketplace, trends driving growth and
consumer demographics. In addition, the report profiles top kids' licensing
properties.
Report Methodology
The information in Kids' Licensed Foods & Beverages in the U.S.is based on
primary and secondary research. Primary research entailed consultation with
industry participants and on-site examination of retail outlets. Secondary
research entailed gathering data from relevant trade, business and government
sources, including company promotional literature and annual reports. In
addition, the report includes: branded retail market figures from Information
Resources, Inc. (IRI); an analysis of top kids' licensing properties, based on
the KidzEyes/Funosophy Spring 2007 License Tracker Survey; new product
introductions from reports in the trade press and Productscan Online, a
Datamonitor service; and an analysis of consumer attitudes toward advertising,
based on Simmons Market Research Bureau consumer surveys.
What You' ll Get in This Report
Kids' Licensed Foods & Beverages in the U.S. makes important predictions and
recommendations regarding the future of this market, and pinpoints ways
current and prospective players can capitalize on current trends and spearhead
new ones. No other market research report provides both the comprehensive
analysis and extensive data that Kids' Licensed Foods & Beverages in the U.S.
offers. Plus, you' ll benefit from extensive data, presented in easy-to-read
and practical charts, tables and graphs.
How You' ll Benefit from This Report
If your company is already doing business in the kids' licensed food and
beverage market, or is considering making the leap, you will find this report
invaluable, as it provides a comprehensive package of information and insight
not offered in any other single source. You will gain a thorough understanding
of the current market for kids' licensed foods and beverages, as well as
projected markets and trends through 2011.
This report will help:
- Marketing managers identify market opportunities and develop
targeted promotion plans for kids' licensed foods and beverages.
- Research and development professionals stay on top of competitor
initiatives and explore demand for kids' licensed foods and beverages.
- Advertising agencies working with clients in the banking and retail
industries understand the product buyer to develop messages and images that
compel consumers to buy kids' licensed foods and beverages.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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