Evangelical Christians in the U.S.: Lifestyle, Demographic and Marketing Trends, 2007

Table of Contents

• Introduction
• Scope of Report
• Report Methodology
• Definition of Evangelicals Overall, Conservative Evangelicals, and Moderate Evangelicals

• Lifestyle and Demographics
  • Good News for Modern Marketers
  • Figure 1-1: Percentage of Americans Who Are Members of a Church, Temple or Synagogue: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
  • Commitment to Jesus Transcends Denominational Barriers
  • Figure 1-2: Share of Evangelical Population: By Denomination, 2006 (percent of U.S. adults)
  • White Southerners, Women Most Likely to Be Born Again

• Community and Consumerism
  • Sense of Belonging Vies with Marginality
  • Outsider Image Strengthens Group Loyalty
  • Christian Products and Services Gain Market Share
  • Mainstream Retailers Adopt Christian Products

• Media and Entertainment
  • Media Entertainment Choices Reinforce Christian Values
  • Christian “Media” Include Evangelicals Themselves
  • Media Keep Cohort Informed, Entertained
  • TV Fills News, Entertainment Needs, Especially Among Conservatives
  • Christian DVDs Overtaking Music Sales in Specialty Stores
  • Magazines Entertain, Amuse, Especially Among Moderates
  • TV Product Placement Influences Evangelical Purchases

• Technology and Internet
  • Evangelicals Spread the Digital Word
  • Targeted Interactivity Stresses Roles for Whole Congregation
  • Cohort Favors Interactive Websites That Foster Community, Values
  • Figure 1-3: Percentage Who Have Used a Website or Search Engine in Last 30 Days: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
  • Evangelical Youth Pave Electronic Highway
  • Online Social Networking Attracts Younger Evangelicals
  • Born-Again Boomers Promise to Push Tech Growth

• Personal Finance
  • Evangelical Finances Mirror Those in Larger Culture
  • Consumer Spending, Debt Roughly Equivalent to Adult Average
  • Biblical Perspective Sets Apart Evangelical Spending, Saving, Investment
  • Evangelical Motivation Underlies Dollar Amounts
  • Megachurches Generate Big Cash from Entrepreneurial Leadership
  • Above-Average Focus on Financial Planning and Stability

• Introduction
• Scope of Report
• Four Tenets of Faith Define Evangelical Lifestyle
• Good News for Modern Marketers
• Figure 2-1: Percentage of Americans Who Are Members of a Church, Temple or Synagogue: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Figure 2-2: Share of Aggregate U.S. Household Income: Christians Overall vs. Evangelical Christians, 2006 (in trillions of dollars and percent)
• Megachurches Bring New Meaning to (Customer) Services
• Passionate Commitment, Charismatic Leaders Shape Evangelical Tradition
• Political Clout Soars in Late 20th Century
• Political Agendas Sometimes at Odds with Personal Beliefs
• Commitment to Jesus Transcends Denominational Barriers
• Figure 2-3: Share of Evangelical Population: By Denomination, 2006 (percent of U.S. adults)
• Personal Faith, Not Church Affiliation, Defines Evangelical Cohort
• Table 2-1: Total Number and Share of Evangelicals Within Selected Denominations, 2006 (U.S. adults)
• Centrality of Faith, Religious Services Unite Evangelicals
• Table 2-2: Attitudes on Religion: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• White Southerners, Women Most Likely to Be Born Again
• Figure 2-4: Evangelical Share of U.S. Adult Population by Race/Ethnicity, 2006 (percent of U.S. adults)
• Figure 2-5: Evangelical Share of U.S. Adult Population by Household Income, 2006 (percent of U.S. adults)
• Likelihood of Accepting Christ Increases with Age
• Figure 2-6: Evangelical Share of U.S. Adult Population by Age Bracket, 2006 (U.S. adults)
• Retirees, Widows, Families Called to Faith
• Addressing the Generation Gap
• Youngsters Prefer Personalized Worship Options
• Consumer-centric Churches Offer Stylish Options for Youth
• Evangelicals Conservative Personally and Politically- And They Vote
• Evangelical Republicans Still Support Bush, GOP
• Liberals in the Minority, But Not Insignificant
• Democrats Court Christian Believers with Avowals of Personal Faith
• Abortion, Pornography, Marijuana Remain Evangelical No-Nos
• Figure 2-7: Percentage of Americans Who Are Pro-Life/Anti-Abortion: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• “Green" Evangelicals Support Environmental Protection
• Faith in Recycling Gains Momentum
• “Creation Care" vs. Evangelizing Creates Schism
• Greens Argue Environmental Activism Is Christian Duty
• Traditionalists Insist Saving Souls Is Evangelism' s True Purpose
• Mutual Distrust, Aversion Fuels Resistance to Environmentalism
• Evangelicals Essential to Future of Creation Care
• Environmentalism Tied to Conservative Values: Family, Children
• Marketing Requires “Faith-Friendly” Approach
• Table 2-3: Overview of U.S. Adult Population: Evangelical and Non-Evangelical Segments, 2004-2006 (percent and number of U.S. adults)
• Table 2-4: Total Number and Share of Evangelical Population by Denomination: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (U.S. adults)
• Table 2-5: Denominational Affiliation Patterns: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 2-6: Evangelical Demographics, 2006 (percent, number and index of U.S. adults)
• Table 2-7: Political Patterns: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 2-8: Attitudes on Society and Ethics: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 2-9: Attitudes on Environmentalism: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 2-10: Household Recycling Patterns by Items Very Often Recycled: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)

• Sense of Belonging Vies with Marginality
• Outsider Image Strengthens Group Loyalty
• Networking, Splurging Refresh Christian Dedication
• Christian Products and Services Gain Market Share
• Evangelicals Attuned to Buzz, Atmosphere in Retail Environment
• Figure 3-1: Percentage of Americans Who Say a Store' s Environment Influences Whether They Shop There: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Tension Reigns Between Duty, Pleasure
• Conservatives Enjoy Now More So Than Moderates
• Figure 3-2: Strongly Held Attitudes On Duty vs. Fun: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals (index of U.S. adults)
• Preference for Few Material Possessions
• Figure 3-3: Percentage of Americans Who Prefer to Have as Few Possessions as Possible: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Paradox: Possessions Bad, Designer Clothing Good
• Conservative Evangelicals: Born (Again) to Shop
• Figure 3-4: Strongly Held Attitudes on Apparel: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals (index of U.S. adults)
• Mainstream Retailers Adopt Christian Products
• Christian Couture Combines Religious Zeal, Secular Appeal
• Affinity for Following Rules, Trusting Authority
• Figure 3-5: Percentage of Americans Who Don' t Want Responsibility/Would Rather Be Told What to Do: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Figure 3-6: Percentage of Americans Who Say They Are Easily Swayed by Others: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Religious Organizations Draw Majority of Cohort
• Lifestyle Ministries Attract Sports Enthusiasts, Others
• Leisure Evangelism Has Time on Its Side
• Conservatives Drawn to Church Boards
• Conservatives, Moderates Diverge in Business, Political Affiliations
• Greater Alignment in Country Club, Social Activism, Arts Membership
• Evangelical Leaders Reach Out to Diverse Demographics
• Christian Right Soldier On in Culture Wars
• Home-Schooled Born-Agains Tackle College On Own Terms
• Conservative Counterculture Balances Camaraderie, Loneliness
• College Evangelicals Leaven Conviction with Compassion
• Moderate Megachurches Shift Agendas Left, Go Global
• Figure 3-7: Percentage of Americans Who Believe That a Woman' s Place Is in the Home: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Gonzo Evangelism Attracts Hip, Hip-Hop Youth Culture
• Livin' It Ministries Livin' Large
• Mars Hill Megachurch: Edgy Fundamentalism
• Workaholics Heed Call of Duty in Workplace, Too
• Figure 3-8: Percentage Who Consider Themselves Workaholics: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Teamwork, Personal Ambition Motivate Financial Success
• Figure 3-9: Percentage Who Like Other People to Think They Are a Financial Success: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Table 3-1: Attitudes on Society and Ethics: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 3-2: Attitudes on Shopping: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 3-3: Strongly Held Attitudes on Personal Ethics, Identity by Index: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals (U.S. adults)
• Table 3-4: Strongly Held Shopping Attitudes by Index: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals (U.S. adults)
• Table 3-5: Attitudes on Business and Work: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 3-6: Organizational Membership Patterns: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)

• Media Entertainment Choices Reinforce Christian Values
• Christian “Media” Include Evangelicals Themselves
• Media Help Evangelicals Interpret, Communicate God' s Intentions
• Media Keep Cohort Informed, Entertained
• Radio, Newspaper Popular for Information, Entertainment
• TV Fills News, Entertainment Needs, Especially Among Conservatives
• Figure 4-1: Strongly Held Attitudes About Television: Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
• Inspiration Network Offers Family- and Bible-Based Viewing
• Christian DVDs Overtaking Music Sales in Specialty Stores
• DVDs Help Cohort Enjoy Family Time at Home
• VeggieTales on Top in Christian DVD Sales
• Family-Focused DVDs Emphasize Faith, Love, Duty, Marriage
• Perfectionism, Optimism Drive Cohort' s Taste for Inspiring Tales
• Conservatives Particularly Invested in Perfection, Optimism
• Figure 4-2: Strongly Held Self-Concepts by Index: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (U.S. adults)
• Magazines Entertain, Amuse, Especially Among Moderates
• Southern Living, Midwest Living, Country Home Are Top Picks
• Figure 4-3: Most-Read Mass-Market Magazines: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
• Christian Lifestyle Magazines Target Profitable Niche Markets
• Evangelicals Notice, Remember Advertising In Public Venues
• Figure 4-4: Attention to Public Advertising: Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
• Figure 4-5: “Well-Designed Outdoor Ads Improve Urban Landscape”: Evangelicals, Conservative Evangelicals, Moderate Evangelicals, Non-Evangelicals, 2006 (index of U.S. adults)
• Cohort Divided on Merit, Influence of TV Advertising
• TV Product Placement Influences Evangelical Purchases
• Figure 4-6: High-Index Attitudes About Product Placement in Movies, Movie Theaters: Evangelicals, Conservative Evangelicals, Moderate Evangelicals (U.S. adults)
• Conservatives Strongly Influenced by TV Product Placement
• Figure 4-7: Strongly Held Attitudes About TV Advertising, Product Placement: Conservative Evangelicals, Moderate Evangelicals (index of U.S. adults)
• Suggestibility May Correlate with Affinity for Parable
• Surging Popularity of Christian, Religious Books
• Figure 4-8: Percentage Who Have Bought Religious Titles in the Last 12 Months: Evangelicals vs. Christians Overall and U.S. Population Overall (U.S. adults)
• Romance, Children' s, Cooking Book Themes Lure Evangelicals
• Christian Variations on Classic Genres Make Great Strides
• Karen Kingsbury: Prolific “Chick Lit” Diva Ministers Through Story
• Surging “End Times,” Fantasy Genres Make for Exciting, Bible-Based Reading
• Left Behind Series Combines Biblical Inspiration, Massive Marketability
• Non-Fiction Titles Affirm Christian Values, Agendas
• Multichannel Storytelling Helps Cohort Receive and Spread Gospel Message
• Music Important Channel for Individual, Congregational Affirmation
• Figure 4-9: High-Index Music Types: Evangelical Christians, 2006 (U.S. adults)
• Figure 4-10: Low-Index Music Types: Evangelical Christians, 2006 (U.S. adults)
• Music Powerful Medium for Individual, Group Affirmation of Faith
• Popularity of Christian Rock Spans Demographic Boundaries
• Corporate Worship Parlays Pop Tunes Into Powerful Connection with Almighty
• Chris Tomlin' s See the Morning Heavy Pop-Worship Hitter
• TobyMac' s Portable Sounds Parties Down with the Creator
• Table 4-1: Preferred Entertainment Media: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 4-2: Attitudes About Radio: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 4-3: Attitudes About Newspapers and Magazines: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 4-4: Attitudes About Television: Evangelicals Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 4-5: Attitudes About Family Life: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 4-6: Personal Values, Self-Concepts: Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals (percent and index of U.S. adults)
• Table 4-7: Attention to Public Advertising: Non-Evangelicals, Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 4-8: Attitudes About Advertising: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 4-9: Attitudes About Television Advertising: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 4-10: Book Buying Patterns Last 12 Months, Hardcover or Paperback: Overall, Christian, Evangelical Christians (percent and index of U.S. adults)
• Table 4-11: Music Preferences: Types Like Most: Overall, Christians, Evangelical Christians, 2006 (percent and index of U.S. adults)
• Table 4-12: “Christian Rock Is My Favorite Type of Music”: Selected High-Index Demographics, 2006 (percent and index of Evangelical Christians)

• Evangelicals Spread the Digital Word
• Targeted Interactivity Stresses Roles for Whole Congregation
• At First Blush, Cohort Appears Tech-Shy
• MP3, PDA Ownership Falls Behind Consumer Average
• Figure 5-1: Electronics Ownership: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
• Internet, Computer Literacy Under Par
• Figure 5-2: Website, Search Engine Use: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
• Figure 5-3: Percentage Who Have Used a Website or Search Engine in Last 30 Days: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Apparent Contradiction Points Up Evangelicals' Actual Tech Enthusiasm
• Figure 5-4: Strongly Held Attitudes about Technology, Internet: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
• Cohort Favors Interactive Websites That Foster Community, Values
• Figure 5-5: Percentage Who Have Used a Website or Search Engine in Last 30 Days: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Mature Market Adults Trail Younger Generations in Internet Literacy
• Figure 5-6: “The Internet Has Had No Impact on My Life” by Age Bracket, 2006 (percent and index of U.S. adults)
• Senior Evangelicals Dismiss Internet, Computer Relevance
• Figure 5-7: “Internet Has Had No Impact on My Life”: Evangelical and Non-Evangelical Segments, 2006 (percent of U.S. adults)
• Figure 5-8: “Internet Has Had No Impact on My Life”: By Evangelical Age Bracket, 2006 (percent and index of Evangelical Christians)
• Evangelical Youth Pave Electronic Highway
• Non-Evangelical Techies Skew Young; Value Friends, Money, Career
• Born-Again Electronics Buffs Defy Family Values Cliches
• Online Social Networking Attracts Younger Evangelicals
• Youth Ministers Connect with Students Through Networking Sites
• Figure 5-9: “Internet Is New Way I Socialize, Meet Others”: Evangelicals by Age Bracket, 2006 (percent and index of Evangelical Christians)
• Twenty- and Thirty-Somethings Socialize, Build Ministries Online
• Born-Again Boomers Promise to Push Tech Growth
• Electronic Evangelizing Produces Loyal, Enthusiastic Consumers
• Star-Studded Audio Bibles Prove Hot Commodity
• With God' s iPod, Video-Blogging Minister Provides Free, Diverse Podcasts
• Downloadable Bibles and “Godcasts” Attract Thousands
• Proliferation of iBibles Allows Mobile Customers to Study, Search Scripture- Anywhere
• Evangelical Cell Phone Ownership Parallels Mainstream
• Figure 5-10: Percentage Who Own Cellular Phone: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (U.S. adults)
• Despite Differences in Generational Emphasis, Desire for Wireless Communication Nears Ubiquity
• Mature Market Values Cell Phone' s Everyday Practicality, Emergency Aid
• Youth Market Loves to Jabber, Text, Entertain: The More Features, the Better
• Mobile Christian Downloads Surge in Popularity
• Loyalty of Born-Again Niche Inspires Dedicated Mobile Download Sites
• Christian Ringtones Put Evangelist in Your Pocket
• Church Leaders Market Personal Ringtones for Good of Church Coffers
• Table 5-1: Attitudes About Technology: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 5-2: Internet Habits and Attitudes: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 5-3: Attitudes About Lifestyle and the Internet: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 5-4: Websites or Search Engines Visited Last 7 Days: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 5-5: “Computers Confuse Me; I' ll Never Understand Them”: Selected High-Index Evangelical Demographics, 2006 (percent and index of Evangelical Christians)
• Table 5-6: “Will Pay Anything for an Electronic Product I Want”: Selected High-Index Non-Evangelical Demographics, 2006 (percent and index of Non-Evangelicals)
• Table 5-7: “Will Pay Anything for an Electronic Product I Want”: Selected High-Index Evangelical Demographics, 2006 (percent and index of Evangelical Christians)
• Table 5-8: “Internet Is the New Way I Socialize, Meet Others”: Selected Evangelical Demographics, 2006 (percent and index of Evangelical Christians)
• Table 5-9: Digital Music Player Ownership: Evangelical Christians, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 5-10: Types of Music Downloaded, Burned, Recorded Last 12 Months: Christian, Evangelical Christian, 2006 (percent and index of U.S. adults)
• Table 5-11: Personal Digital Assistant Ownership: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 5-12: Cell Phone Ownership: Evangelicals, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)

• Evangelical Finances Mirror Those in Larger Culture
• Consumer Spending, Debt Roughly Equivalent to Adult Average
• Biblical Perspective Sets Apart Evangelical Spending, Saving, Investment
• Roughly Even Distribution Across Socio-Economic Levels
• Table 6-1: Distribution by Socio-Economic Level: Evangelical Christians, 2006 (percent, number and index of U.S. adults)
• Personal and Household Income Show Greater Weight at Lower End of Spectrum
• Table 6-2: Population Distribution by Individual Employment Income: Evangelical Christians, 2006 (percent, number and index of U.S. adults)
• Table 6-3: Population Distribution by Household Income: Evangelical Christians, 2006 (percent, number and index of U.S. adults)
• Table 6-4: Population Distribution by Employment Status: Evangelical Christians, 2006 (percent, number and index of U.S. adults)
• Evangelical Motivation Underlies Dollar Amounts
• Megachurches Generate Big Cash from Entrepreneurial Leadership
• Houston' s Urban Renewal at Heart of United Methodist' s Success
• Kingdom Builder Caldwell Endorses Faith-Based Entrepreneurship
• Detroit' s Word of Faith Applies Consumer-centric Principles
• Houston' s Lakewood Church Personalizes Mega-Message
• For Strong Minority, Shopping Enhances Religious Life
• Beauty, Youth Products Affirm God' s Plan
• Figure 6-1: “I Will Pay Any Price to Look Younger”: Evangelical Christians, Non-Evangelicals, Conservative Evangelicals, Moderate Evangelicals, 2006 (index of U.S. adults)
• Poverty, Renunciation Become Outmoded Concepts
• Financial Services, Personal Money Management Help Expand God' s Kingdom
• Banks Introduce Faith-Friendly Lending
• Above-Average Focus on Financial Planning and Stability
• Figure 6-2: “Like Others to Think I' m a Financial Success”: Evangelical and Non-Evangelical Segments, 2006 (percent of U.S. adults)
• Conservatives Show Strong Affinity for Financial Security, Services
• Figure 6-3: “I Feel Secure Financially”: Evangelical and Non-Evangelical Segments, 2006 (percent of U.S. adults)
• Figure 6-4: “I Will Pay Any Price for Good Financial Advice”: Evangelical and Non-Evangelical Segments, 2006 (index of U.S. adults)
• Controversial Prosperity Gospel Cites Biblical Imperatives for Material Gain
• Retirement Funds, Financial Stability Viewed as Personal Responsibilities
• Christian Financial Enterprises Reconcile Heavenly & Earthly Accounts
• Grassroots Financial Ministries Direct Dollars to Evangelical Causes
• Evangelical Christian Credit Union Fosters Church Stewardship
• Storehouse Fund Encourages Church Growth, Maintenance
• Creative Consumer Packages Promote Increased Tithing
• HomeBanc' s Faith Can' t Overcome Sub-Prime Mortgage Crisis
• Affinity Credit Cards Present Moral, Operational Dilemmas
• Unitarians Back Away from Endorsing Debt, Consumerism
• Figure 6-5: “I Prefer to Have as Few Possessions as Possible ”: Evangelical and Non-Evangelical Segments, 2006 (percent of U.S. adults)
• Credit Card Use Among Evangelicals Slightly Above Average
• Figure 6-6: Percentage Who Own a Credit Card: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• J.C. Penney, Sears Cards Popular Among Born-Agains
• Visa, MasterCard Use Parallels That of Larger Culture
• Figure 6-7: Percentage Who Have Used a Credit Card in the Last 30 Days: Evangelical and Non-Evangelical Segments, 2006 (U.S. adults)
• Intrepid Ministries Tests Affinity Card Waters
• Christian Community Credit Union Guarantees Mission Donation with Purchase
• World Missions VISA Supports Catholic Missions
• Timothy Plan Offers Morally Responsible Mutual Funds
• Companies Screened for Cultural and Moral Pollution
• Homosexuality, Pornography, Vices- Out
• Medi-Share Program Helps Finance Christian Medical Care
• Subscribers Testify to Relationship with Jesus, Biblical Lifestyles
• Table 6-5: Attitudes on Shopping and Spending: Evangelical Christians, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 6-6: Attitudes on Personal Finance: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 6-7: Attitudes on Money and Consumerism: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 6-8: Strongly Held Attitudes on Money, Finances, and Consumerism: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)
• Table 6-9: Credit Card Ownership Rates by Selected Brands: Evangelical Christians vs. Non-Evangelicals, 2006 (percent and index of U.S. adults)
• Table 6-10: Credit Card Use in Last 30 Days by Selected Brands: Evangelical Christians vs. Non-Evangelicals, 2006 (percent and index of U.S. adults)
• Table 6-11: Monthly Credit Card Payment Habits: Evangelicals Overall, Conservative Evangelicals, Moderate Evangelicals, 2006 (percent and index of U.S. adults)

• Table A-1: Demographics for Adults Who Agree a Lot With Statement: I Am a Conservative Evangelical Christian, 2006 (percent, number and index of U.S. adults)
• Table A-2: Demographics for Adults Who Agree a Little With Statement: I Am a Conservative Evangelical Christian, 2006 (percent, number and index of U.S. adults)
• Table A-3: Demographics for Evangelicals at Upper Socio-Economic Levels, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-4: Demographics for Evangelicals at Middle Socio-Economic Levels, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-5: Demographics for Evangelicals at Lower Socio-Economic Levels, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-6: Demographics for Married Evangelicals With Children, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-7: Demographics for Empty Nester Evangelicals, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-8: Evangelical Demographics: 18- to 39-Year-olds, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-9: Evangelical Demographics: 40- to 64-Year-olds, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-10: Evangelical Demographics: Adults Age 65 or Over, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-11: Evangelical Demographics: Men, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-12: Evangelical Demographics: Women, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-13: Evangelical Demographics: White Non-Hispanics, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-14: Evangelical Demographics: Hispanics, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-15: Evangelical Demographics: African-Americans, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-16: Evangelical Demographics: Asian-Americans, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-17: Evangelical Demographics: Southern Region, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-18: Evangelical Demographics: Midwest Region, 2006 (percent, number and index of U.S. Evangelical adults)

• Table A-19: Evangelical Demographics: Western Region, 2006 (percent, number and index of U.S. Evangelical adults)
• Table A-20: Evangelical Demographics: Northeast Region, 2006 (percent, number and index of U.S. Evangelical adults)