Gourmet, Specialty and Premium Foods and Beverages in the U.S., 7th Edition

Table of Contents

Chapter 1: Executive Summary

• Introduction
• Market Definition: Gourmet, Specialty and Premium Foods and Beverages
• Focus on Seven Classifications
• Report Methodology
• Market Trends
• Total Retail Sales at $59 Billion in 2007
• Table 1-1: U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
• Table 1-2: U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
• Beverages Is Largest Product Classification
• Figure 1-1: Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
• Supermarkets Lead Retail Market with 52% of Sales
• Figure 1-2: Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
• A Positive Outlook
• Competitive Trends
• A Cast of Thousands
• New Products Proliferate
• Top Trends: Upscale, Natural, Health and Convenience
• Figure 1-3: Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
• Focus on Supermarkets: A Shift to "Fresh Formats"
• Focus on Gourmet/Specialty Food Stores
• Focus on Convenience Stores
• Consumer Trends
• 39 Million Gourmet Consumers
• Figure 1-4: Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
• Gourmet Consumer Preferences by Product Type
• San Pellegrino Water Tops Gourmet/Premium List by Gourmet Index
• Figure 1-5: Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
• Gourmet Consumer Lifestyle Trends
• Whole Foods, Harris-Teeter, Trader Joe' s Hold the Most Appeal Among Consumers Buying Gourmet Foods

Chapter 2: Market Overview

• Introduction
• Market Definition: Gourmet, Specialty and Premium Foods and Beverages
• Focus on Seven Classifications
• Report Methodology
• Market Size and Composition
• Retail Sales Difficult to Pin Down
• NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
• Total Retail Sales at $59 Billion in 2007
• Table 2-1: U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
• Table 2-2: U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
• Beverages Is Largest Product Classification
• Figure 2-1: Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
• Beverages and Condiments Are Largest NASFT Categories
• Fastest-Growing Categories in IRI-Tracked Channels
• Table 2-3: Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
• Supermarkets Lead Retail Market with 52% of Sales
• Figure 2-2: Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
• Seasonal Sales Vary by Product Category
• Market Outlook
• Many Positive Factors
• An Expanding Industry and Marketplace
• Demographic Shifts in the Gourmet Consumer Paradigm
• Table 2-4: Demographic Snapshot of the U.S. Population as of July 1, 2006
• The Global Palate
• Health, Wellness and Societal Benefits
• Local and Artisanal Foods Are Growing Trends
• Life' s Affordable Luxuries
• Convenience a Major Force
• Figure 2-3: Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
• Looking Ahead
• Curbside Carryout
• The Pulling Power of Gourmet Foods
• Importance of Ethical Issues Will Grow
• In the Black-Foods, That Is
• Luxury Canned Goods?
• Competitive Overview
• A Cast of Thousands
• From Artisans to Conglomerates
• An Industry Founded on Entrepreneurs
• New Products Proliferate
• Top Trends: Upscale, Natural, Health and Convenience
• The Gourmet/Natural Foods Synergy
• Figure 2-4: Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
• Selling Health Benefits
• Figure 2-5: Number of New Gourmet Food Product Introductions: By "Healthy" Package Tags/Claims, 2006 vs. 2007
• Selling Convenience
• Figure 2-6: Number of New Gourmet Food Product Introductions: By "Convenience" Package Tags/Claims, 2006 vs. 2007
• Ethnic Overlap
• Figure 2-7: Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
• Private-Label Products
• Table 2-5: Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
• Table 2-6: Gourmet Product Share of Total New Food and Beverage Introductions: By Category, 2003-2007 (percent)
• Table 2-7: Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
• Table 2-8: Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007
• The Retail Picture
• An Increasingly Competitive Retail Landscape
• Focus on Supermarkets: A Shift to "Fresh Formats"
• Focus on Gourmet/Specialty Food Stores
• Focus on Natural Food Stores
• Focus on Warehouse Clubs
• Focus on Mass Merchandisers
• Focus on Convenience Stores
• Focus on the Web: E-Commerce
• Gourmet Food Consumer Overview
• Simmons Consumer Survey Data
• 39 Million Gourmet Consumers
• Figure 2-8: Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
• Gourmet Food and Beverage Consumer Preferences by Product Type
• Italian Food Brands Top Gourmet/Premium List by Level of Usage
• Figure 2-9: Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
• San Pellegrino Water Tops Gourmet/Premium List by Gourmet Index
• Figure 2-10: Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
• Gourmet Consumer Demographics
• Gourmet Consumer Lifestyle Trends
• Whole Foods, Harris-Teeter, Trader Joe' s Hold the Most Appeal Among Consumers Buying Gourmet Foods
• Internet and Shopping Carts the Most Effective Retail Advertising
• NASFT Profile of the Specialty Food Consumer
• "Cooking Enthusiasts" a Big Consumer Block
• Table 2-9: Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 2-10: Overview of Beverage Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 2-11: Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
• Table 2-12: Gourmet/Premium Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 2-13: Demographic Profile of Consumers Who Agree: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 2-14: Demographic Profile of Consumers Who Agree a Lot: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 2-15: Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
• Table 2-16: Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
• Table 2-17: Retail Shopping Patterns by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 2-18: Effectiveness of Retail Advertising by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)

Chapter 3: Beverages

• Market Trends and Forecasts
• Market Scope
• Gourmet/Premium Beverages Market Tops $21 Billion
• Table 3-1: U.S. Retail Sales of Gourmet/Premium Beverages, 2003-2012 (in millions of dollars)
• Market Drivers
• A Lifestyle Choice
• New Product Excitement Keeps Gourmet/Premium Beverages Fresh
• Social Consciousness Surrounds Gourmet/Premium Coffee
• Backlash to Bottled Water
• Competitive Trends
• Leading Marketers and Brands
• Regional and Niche Players
• Joint Ventures Provide Synergies
• Recent Mergers and Acquisitions
• Gourmet/Premium Leaders in IRI-Tracked Outlets
• AriZona, Starbucks and Snapple Dominate RTD Iced Tea and Coffee
• Glaceau Leads Bottled Water Category
• Starbucks Tops Gourmet Coffee Marketer List
• Odwalla and POM Wonderful Lead Refrigerated Juice Category
• Celestial Seasonings, Bigelow Ahead in Bagged/Loose Tea
• Table 3-2: IRI-Tracked Sales of Gourmet/Premium RTD Iced Tea/Coffee, 2006 vs. 2007 (in millions of dollars)
• Table 3-3: IRI-Tracked Sales of Gourmet/Premium RTD Iced Tea/Coffee, 2002-2006 (in millions of dollars)
• Table 3-4: IRI-Tracked Sales of Gourmet/Premium Bottled Water, 2006 vs. 2007 (in millions of dollars)
• Table 3-5: IRI-Tracked Sales of Gourmet/Premium Bottled Water, 2002-2006 (in millions of dollars)
• Table 3-6: IRI-Tracked Sales of Gourmet/Premium Coffee, 2006 vs. 2007 (in millions of dollars)
• Table 3-7: IRI-Tracked Sales of Gourmet/Premium Coffee, 2002-2006 (in millions of dollars)
• Table 3-8: IRI-Tracked Sales of Gourmet/Premium Refrigerated Juice, 2006 vs. 2007 (in millions of dollars)
• Table 3-9: IRI-Tracked Sales of Gourmet/Superpremium Refrigerated Juice, 2002-2006 (in millions of dollars)
• Table 3-10: IRI-Tracked Sales of Gourmet/Premium Bagged/Loose Tea, 2006 vs. 2007 (in millions of dollars)
• Table 3-11: IRI-Tracked Sales of Gourmet/Premium Bagged/Loose Tea, 2002-2006 (in millions of dollars)
• New Product Trends
• Gourmet Beverage Entries Going Strong
• Table 3-12: Number of Gourmet Beverage New Product Introductions: By Category, 2003-2007
• Table 3-13: Gourmet Share of Total Beverage New Product Introductions: By Category, 2003-2007
• Natural, Fresh, Organic to the Fore
• Table 3-14: Number of New Gourmet Beverage Product Introductions: By Package Tag/Claim, 2003-2007
• RTD Coffee
• Specialty Coffee
• Beverage Mixes and Flavorings
• RTD Tea
• Specialty Tea
• The Shape of Teabags to Come
• Artisan/Display Tea
• Interest in Yerba Maté Explodes
• Chocolate Is Getting Hot
• Water, Water Everywhere
• Health Benefits Buoy Superpremium Fresh Juices
• Adult Soft Drinks
• Consumer Trends
• Simmons Consumer Survey Data
• Sparkling Waters/Natural Sodas, Energy Drinks and Espresso/Cappuccino Are Favorite Gourmet Product Types
• 13% of Adults Use Celestial Seasonings Teas
• Figure 3-1: Selected Gourmet/Premium Beverage Brands: By Usage Rates, 2006 (percent of U.S. adults)
• San Pellegrino Sparkling Water Tops "Foodie" List
• Demographic Indicators by Product and Brand
• Table 3-15: Overview of Beverage Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 3-16: Overview of Beverage Product Usage Among Consumers Who Agree a Lot with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 3-17: Usage Rates for Selected Gourmet/Premium Beverage Brands, 2006 (U.S. adults)
• Table 3-18: Selected Gourmet/Premium Beverage Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 3-19: Top Demographic Indicators for Selected Gourmet/Premium Beverage Brands, 2006 (indices)

Chapter 4: Baked Goods, Pasta and Grains

• Market Trends and Forecasts
• Market Scope
• An $8.0 Billion Market
• Table 4-1: U.S. Retail Sales of Gourmet/Premium Baked Goods, Pasta and Grains, 2003-2012 (in millions of dollars)
• Market Drivers
• Market Rebounds from Low-Carb Fad
• Restaurant Trends Influence Retail Offerings
• Competitive Trends
• Leading Marketers and Brands
• Hundreds of Niche Marketers
• Mergers and Acquisitions
• Gourmet/Premium Leaders in IRI-Tracked Outlets
• George Weston Leads Fresh Breads Category
• Pepperidge Farm Dominates Crackers Category
• Pepperidge Farm Also Dominates Cookies Category
• Barilla Leads Pasta Category
• Zatarain' s Leads Rice and Grains Category
• Table 4-2: IRI-Tracked Sales of Gourmet/Premium Fresh Bread, 2006 vs. 2007 (in millions of dollars)
• Table 4-3: IRI-Tracked Sales of Gourmet/Premium Fresh Bread, 2002-2006 (in millions of dollars)
• Table 4-4: IRI-Tracked Sales of Gourmet/Premium Crackers, 2006 vs. 2007 (in millions of dollars)
• Table 4-5: IRI-Tracked Sales of Gourmet/Premium Crackers, 2002-2006 (in millions of dollars)
• Table 4-6: IRI-Tracked Sales of Gourmet/Premium Cookies, 2006 vs. 2007 (in millions of dollars)
• Table 4-7: IRI-Tracked Sales of Gourmet/Premium Cookies, 2002-2006 (in millions of dollars)
• Table 4-8: IRI-Tracked Sales of Gourmet/Premium Pasta/Noodles, 2006 vs. 2007 (in millions of dollars)
• Table 4-9: IRI-Tracked Sales of Gourmet/Premium Pasta/Noodles, 2002-2006 (in millions of dollars)
• Table 4-10: IRI-Tracked Sales of Gourmet/Premium Rice & Grains, 2006 vs. 2007 (in millions of dollars)
• Table 4-11: IRI-Tracked Sales of Gourmet/Premium Rice & Grains, 2002-2006 (in millions of dollars)
• New Product Trends
• Grains Are Back
• Table 4-12: Number of Gourmet Baked Goods, Pasta and Grain New Product Introductions: By Category, 2003-2007
• Table 4-13: Gourmet Product Share of Total Baked Goods, Pasta and Grain New Product Introductions: By Category, 2003-2007
• The World Is Flat
• Artisan Breads Continue Strong
• New Crackers and Cookies Target Health Concerns
• Filled Pasta from Italy
• Consumer Trends
• Simmons Consumer Survey Data
• Gourmet Consumers Skew to Specialty Product Types
• 23% of Adults Use Barilla Pasta
• "Foodie" Index of 276 for Carr' s Crackers
• Figure 4-1: Selected Gourmet/Premium Baked Goods and Pasta Brands: By Usage Rates, 2006 (percent of U.S. adults)
• Demographic Indicators by Product and Brand
• Table 4-14: Overview of Baked Goods, Pasta and Grain Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 4-15: Overview of Baked Goods, Pasta and Grain Product Usage Among Consumers Who Agree a Lot with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 4-16: Usage Rates for Selected Gourmet/Premium Baked Goods and Pasta Brands, 2006 (U.S. adults)
• Table 4-17: Gourmet/Premium Baked Goods and Pasta Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 4-18: Top Demographic Indicators for Selected Gourmet/Premium Baked Goods and Pasta Brands, 2006 (indices)

Chapter 5: Fresh Foods

• Market Trends and Forecasts
• Market Scope
• Table 5-1: U.S. Retail Sales of Gourmet/Premium Fresh Foods, 2003-2012 (in millions of dollars)
• Gourmet/Premium Fresh Foods a $7.4 Billion Market
• Market Drivers
• More Retailers Focusing on Fresh Foods
• Convenience a Big Selling Point
• Better-for-You Products
• Food Safety in the Spotlight
• Competitive Trends
• Leading Marketers and Brands
• Mergers and Acquisitions
• Product Performance in IRI-Tracked Outlets
• Fresh Express, Dole Control Fresh-Cut Salads Category
• Gourmet/Premium Meat Niche Small But Booming
• Figure 5-1: IRI-Tracked Sales of Selected Gourmet/Premium Refrigerated Uncooked Meats: By Brand, 2007 (in millions of dollars)
• Vita Leads Refrigerated Seafood Category
• Advanced Fresh Concepts Dominates Refrigerated Sushi Category
• Table 5-2: IRI-Tracked Sales of Gourmet/Premium Fresh-Cut Salad, 2006 vs. 2007 (in millions of dollars)
• Table 5-3: IRI-Tracked Sales of Gourmet/Premium Fresh-Cut Salad, 2002-2006 (in millions of dollars)
• Table 5-4: IRI-Tracked Sales of Gourmet/Premium Refrigerated Seafood, 2006 vs. 2007 (in millions of dollars)
• Table 5-5: IRI-Tracked Sales of Gourmet/Premium Refrigerated Seafood, 2002-2006 (in millions of dollars)
• Table 5-6: IRI-Tracked Sales of Gourmet/Premium Refrigerated Sushi, 2006 vs. 2007 (in millions of dollars)
• Table 5-7: IRI-Tracked Sales of Gourmet/Premium Refrigerated Sushi, 2002-2006 (in millions of dollars)
• New Product Trends
• Gourmet Fresh Food Entries on the Ups
• Table 5-8: Number of Gourmet Fresh Food New Product Introductions: By Category, 2003-2007
• Table 5-9: Gourmet Share of Total Fresh Food New Product Introductions: By Category, 2003-2007
• Salad Days
• Ready-to-Cook Vegetables Use Advanced Packaging Technologies
• Exotic Produce
• Pre-Cut Fruit
• Meat-ing Demand for Premium Products
• Value-Added Products
• Sushi Continues to Be Hot
• Consumer Overview
• Simmons Consumer Survey Data
• Gourmet Consumers Demonstrate Preferences for Esoteric Fresh Meat/Fish/Poultry Products
• Table 5-10: Overview of Meat, Poultry, or Seafood Product Purchase in Last Seven Days Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 5-11: Overview of Meat, Poultry, or Seafood Product Purchase in Last Seven Days Among Consumers Who Agree a Lot with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)

Chapter 6: Condiments and Sauces

• Market Trends and Forecasts
• Market Scope
• Sales of Gourmet/Premium Condiments and Sauces at $5.7 Billion
• Table 6-1: U.S. Retail Sales of Gourmet/Premium Condiments and Sauces, 2003-2012 (in millions of dollars)
• Market Drivers
• Spicing It Up
• Healthy "Mediterranean Diet" Propels Sales of Olive Oil
• An Outdoor Cooking Style, Even Indoors
• Competitive Trends
• Leading Marketers and Brands
• Smaller Condiments Marketers
• Mergers and Acquisitions
• Gourmet/Premium Leaders in IRI-Tracked Outlets
• Salov Leads Booming Olive Oil Market
• Classico on Top in Pasta Sauce
• Ken' s Steak House and Newman' s Own Lead in Shelf-Stable Salad Dressing
• Table 6-2: IRI-Tracked Sales of Gourmet/Premium Olive Oil, 2006 vs. 2007 (in millions of dollars)
• Table 6-3: IRI-Tracked Sales of Gourmet/Premium Olive Oil, 2002-2006 (in millions of dollars)
• Table 6-4: IRI-Tracked Sales of Gourmet/Premium Pasta Sauce, 2006 vs. 2007 (in millions of dollars)
• Table 6-5: IRI-Tracked Sales of Gourmet/Premium Pasta Sauce, 2002-2006 (in millions of dollars)
• Table 6-6: IRI-Tracked Sales of Gourmet/Premium Shelf-Stable Salad Dressing, 2006 vs. 2007 (in millions of dollars)
• Table 6-7: IRI-Tracked Sales of Gourmet/Premium Shelf-Stable Salad Dressing, 2002-2006 (in millions of dollars)
• New Product Trends
• New Condiment and Sauce Entries Surge in 2007
• Table 6-8: Number of Gourmet Condiment and Sauce New Product Introductions: By Category, 2003-2007
• Table 6-9: Gourmet Product Share of Total Condiment and Sauce New Product Introductions: By Category, 2003-2007
• Oils and Vinegars Offer Health Benefits Plus New Flavors
• Wasabi: The Real Deal
• New Lines Capitalize On Well-Known Names
• New Gourmet Asian Line
• Cutting the Mustard
• BBQ Sauces and Marinades Ignite
• Salt of the Earth
• Consumer Trends
• Simmons Consumer Survey Data
• Gourmet Consumers Skew to Ethnic, Specialty Fare
• 19% Usage Rate for Bertolli Olive Oil
• "Foodie" Index of 211 for Emeril' s Pasta Sauce
• Figure 6-1: Selected Gourmet/Premium Sauce and Condiment Brands: By Usage Rates, 2006 (percent of U.S. adults)
• Demographic Indicators by Products and Brands
• Table 6-10: Overview of Condiment and Sauce Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 6-11: Overview of Condiment and Sauce Product Usage Among Consumers Who Agree a Lot with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 6-12: Usage Rates for Selected Gourmet/Premium Condiment and Sauce Brands, 2006 (U.S. adults)
• Table 6-13: Gourmet/Premium Condiment and Sauce Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 6-14: Top Demographic Indicators for Selected Gourmet/Premium Condiment and Sauce Brands, 2006 (indices)

Chapter 7: Ready-to-Eat Meals

• Market Trends and Forecasts
• Market Scope
• Gourmet/Premium RTE Meal Sales at $5.3 Billion
• Table 7-1: U.S. Retail Sales of Gourmet Ready-To-Eat Meals, 2003-2012 (in millions of dollars)
• Market Drivers
• Higher Quality Offerings = Strong Sales
• Competitive Trends
• Leading Marketers and Brands
• Mergers and Acquisitions
• Gourmet/Premium Leaders in IRI-Tracked Outlets
• Kraft' s DiGiorno Dominates Frozen Pizza Category
• ConAgra, Unilever Lead Frozen Dinners and Entrées Category
• Schwan' s/Asian Sensations Leads Frozen Appetizers Category
• Table 7-2: IRI-Tracked Sales of Gourmet/Premium Frozen Pizza, 2006 vs. 2007 (in millions of dollars)
• Table 7-3: IRI-Tracked Sales of Gourmet/Premium Frozen Pizza, 2002-2006 (in millions of dollars)
• Table 7-4: IRI-Tracked Sales of Gourmet/Premium Frozen Dinners/Entrees, 2006 vs. 2007 (in millions of dollars)
• Table 7-5: IRI-Tracked Sales of Gourmet/Premium Frozen Dinners/Entrees, 2002-2006 (in millions of dollars)
• Table 7-6: IRI-Tracked Sales of Gourmet/Premium Frozen Appetizers, 2006 vs. 2007 (in millions of dollars)
• Table 7-7: IRI-Tracked Sales of Gourmet/Premium Frozen Appetizers, 2002-2006 (in millions of dollars)
• New Product Trends
• Meals & Entrees Category Leads in Gourmet Entries
• Table 7-8: Number of Gourmet Ready-to-Eat Meal New Product Introductions: By Category, 2003-2007
• Table 7-9: Gourmet Product Share of Total RTE Meal New Product Introductions: By Category, 2003-2007
• Superpremium Refrigerated and Frozen Meals
• Pasta Dishes
• Frozen Pizza
• Frozen Appetizers
• Shelf-Stable Meal Kits
• Deli Meats
• Soup
• Baby Food
• Retailer-Prepared Gourmet Foods Proliferate
• Consumer Trends
• Simmons Consumer Survey Data
• Gourmet Consumers Skew to Specialty Product Types
• 21% of Adults Use DiGiorno Frozen Pizza
• Figure 7-1: Selected Gourmet/Premium Ready-to-Eat Meal Brands by Usage Rates, 2006 (U.S. adults)
• "Foodie" Index of 343 for Wolfgang Puck Pizza
• Demographic Indicators by Product and Brand
• Table 7-10: Overview of Ready-to-Eat Meal Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 7-11: Overview of Ready-to-Eat Meal Product Usage Among Consumers Who Agree a Lot with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 7-12: Usage Rates for Selected Gourmet/Premium Ready-to-Eat Meal Brands, 2006 (U.S. adults)
• Table 7-13: Gourmet/Premium Ready-to-Eat Meal Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 7-14: Top Demographic Indicators for Selected Gourmet/Premium Ready-to-Eat Meal Brands, 2006 (indices)

Chapter 8: Cheese and Dairy Products

• Market Trends and Forecasts
• Market Scope
• Gourmet/Premium Cheese and Dairy Products Approach $3.8 Billion
• Table 8-1: U.S. Retail Sales of Gourmet/Specialty Cheese and Dairy Products, 2003-2012 (in millions of dollars)
• Market Drivers
• Specialty Cheese Consumption Zooming
• American-Made Cheeses Proliferating
• Hispanic Cheeses at an All-Time High
• Competitive Trends
• Leading Marketers and Brands
• Niche Cheese Marketers
• Mergers and Acquisitions
• Gourmet/Specialty Leaders in IRI-Tracked Outlets
• Tillamook, Kraft Lead Packaged Specialty Cheese Category
• Stonyfield Farm Leads Yogurt Category
• Table 8-2: IRI-Tracked Sales of Gourmet/Specialty Cheese, 2006 vs. 2007 (in millions of dollars)
• Table 8-3: IRI-Tracked Sales of Gourmet/Specialty Cheese, 2002-2006 (in millions of dollars)
• Table 8-4: IRI-Tracked Sales of Gourmet/Premium Yogurt and Yogurt Drinks, 2006 vs. 2007 (in millions of dollars)
• Table 8-5: IRI-Tracked Sales of Gourmet/Premium Yogurt and Yogurt Drinks, 2002-2006 (in millions of dollars)
• New Product Trends
• Cheese Department Leads by Number of Gourmet Entries
• Table 8-6: Number of Gourmet Cheese and Dairy New Product Introductions: By Category, 2003-2007
• Table 8-7: Gourmet Product Share of Total Cheese and Dairy New Product Introductions: By Category, 2003-2007
• A Shift to Specialty Cheeses
• American-Made Specialty and Artisan Cheeses
• "Terroir" Concept Coming on Strong
• Goat Cheese
• Convenience Rules
• Lightening Up
• Maine Group to Market French Cheese in U.S.
• Yogurt a Dairy Star
• Better Butter
• Consumer Trends
• Simmons Consumer Survey Data
• Gourmet Consumer Natural/Imported Cheese Preferences
• Cheddar Leads Among All U.S Adults
• Figure 8-1: Natural/Imported Cheese Types: By Usage Rates, 2006 (percent of U.S. adults)
• Demographic Indicators by Type of Cheese
• Table 8-8: Overview of Cheese and Dairy Product Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 8-9: Overview of Cheese and Dairy Product Usage Among Consumers Who Agree a Lot with Statement: Agree a Lot, "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 8-10: Usage Rates for Selected Natural Cheese Types, 2006 (U.S. adults)
• Table 8-11: Top Demographic Indicators for Natural/Imported Cheese Types, 2006 (indices)

Chapter 9: Ice Cream and Frozen Desserts

• Market Trends and Forecasts
• Market Scope
• Retail Sales Sluggish at $1.3 Billion
• Table 9-1: U.S. Retail Sales of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2003-2012 (in millions of dollars)
• Market Drivers
• Indulgent-But Fattening
• Increasing Competition from Scoop Shops
• Competitive Trends
• Leading Marketers and Brands
• Niche and Regional Players
• Häagen-Dazs Dominates Superpremium Ice Cream/Frozen Desserts Category
• Table 9-2: IRI-Tracked Sales of Gourmet/Superpremium Ice Cream, 2006 vs. 2007 (in millions of dollars)
• Table 9-3: IRI-Tracked Sales of Gourmet/Superpremium Ice Cream, 2002-2006 (in millions of dollars)
• New Product Trends
• Cheese Department Leads by Number of Gourmet Entries
• Figure 9-1: Number of Gourmet Ice Cream and Frozen Dessert New Product Introductions, 2003-2007
• More Splurges
• Healthier, Too
• Ethical Choices
• Gelatos and Sorbets
• Got Your Goat?
• Häagen-Dazs Engages Consumers in Unusual Ways
• Consumer Trends
• Simmons Consumer Survey Data
• Frozen Yogurt a Gourmet Consumer Favorite
• 8% of Adults Use Ben & Jerry' s Ice Cream
• Figure 9-2: Leading Gourmet/Superpremium Ice Cream/Frozen Dessert Products: By Usage Rates, 2006 (percent of U.S. adults)
• "Foodie" Index of 265 for Starbucks Ice Cream
• Demographic Indicators by Products and Brands
• Table 9-4: Overview of Ice Cream & Frozen Dessert Usage Among Consumers Who Agree with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 9-5: Overview of Ice Cream & Frozen Dessert Usage Among Consumers Who Agree a Lot with Statement: Agree a Lot, "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 9-6: Usage Rates for Selected Gourmet/Superpremium Ice Cream and Frozen Dessert Brands, 2006 (U.S. adults)
• Table 9-7: Selected Gourmet/Superpremium Ice Cream and Frozen Dessert Brand Indices by Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2006 (U.S. adults)
• Table 9-8: Top Demographic Indicators for Selected Gourmet/Superpremium Ice Cream and Frozen Dessert Brands, 2006 (indices)

Appendix: Addresses of Selected Marketers