Abstract
It' s a diverse market with hot spots and dead spots, but with a positive
forecast: Valued at $7 billion at retail in 2007, the haircare, skincare and
color cosmetics products bought by and for teens and tweens are expected to
yield $8.5 billion by 2012. Drivers include kids' love of premium brand image;
the influence of "pop-prestige" retail formats (per Sephora); kids'
green-mindedness; and companies' creative battle tactics that encompass
everything from mass advertising to flash mobs to text messaging
This new edition of the popular Packaged Facts report maps out the teen/tween
HBC marketplace: Sales patterns, IRI marketer shares, Simmons demographic
data, and ad themes, are all presented in tandem with in-depth analysis of
societal and business contexts. The teen/tween strategies of Alberto-Culver,
Estee Lauder, P & G, Unilever and other players are profiled. In addition, the
report includes two focus chapters, on HBC for teen/tween boys, and for
teen/tween kids of color.
Report Methodology
The data, both quantitative and qualitative, are gathered from primary,
secondary, and syndicated sources. Primary research includes on-site
examination of how grooming products used by teens/tweens are merchandised and
sold through retail stores. Packaged Facts has also conducted interviews with
industry executives. Secondary research involves culling and carefully
comparing data from articles appearing in trade, financial, marketing, and
retail publications; from company literature, including annual reports; from
industry associations; from government agencies; and from websites.
Dollar statistics, whether historical or projected, are based on painstaking
evaluation of all available data on the marketplace. Proprietary sources
utilized include Information Resources, Inc. (IRI), for market and brand share
data; Simmons Market Research Bureau, Inc., for demographic information; and
TNS Media Intelligence (TNSMI), a subsidiary of Taylor Nelson Sofres, for
consumer advertising expenditure data.
What You' ll Get in this Report
Teen and Tween Grooming Products makes important predictions and
recommendations regarding the future of this market, and pinpoints ways
current and prospective marketers can capitalize on current trends and
spearhead new ones. No other market research report provides both the
comprehensive analysis and extensive data that this report offers. The report
addresses the following segments:
The Market (including market size and composition, and projected market
growth)
The Marketers (including discussions of specific marketer brand and
market shares)
Competitive Profiles(of the mainstream marketers, specialists and
up-and-coming niche players, and analyses of the products they market)
Retail and Internet Strategies
The Consumer (who' s buying what, and where)
The Products
Trends and Opportunities
Plus, you' ll benefit from extensive data, presented in easy-to-read and
practical charts, tables and graphs.
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