Abstract
The U.S. market for ice cream and related frozen desserts includes ice cream,
frozen yogurt, sherbet, sorbet and water ice, as well as frozen novelties,
which encompasses ice cream cakes, pies and rolls. This report focuses on the
complete market-retail and foodservice. Intensely tracked for the past decade,
Packaged Facts' analyst estimates that the U.S. market for ice cream and
related frozen desserts reached $23.3 billion in 2007, up 4.0% from $22.4
billion in 2006, and up 12.8% from almost $20.7 billion in 2003. Again, this
includes both retail and foodservice, which is a place no other market
research firm has ever gone. With foodservice venues carrying more than half
of U.S. sales, this is a business segment that must be factored into the
business plan of every company involved in the U.S. ice cream and related
frozen dessert market. The numbers speak for themselves. The foodservice
business reached $13.6 billion in 2007, with foodservice sales increasing, on
average, 4.1% annually for the five-year period from 2003 to 2007. On the
other hand, the retail business reached $9.7 billion in 2007, which is up 1.3%
from 2006, according to Packaged Facts' estimates. Retail growth is primarily
attributed to frozen novelty sales. Where are these two markets going? Which
products are driving growth? Who are the movers and shakers . . . and who and
what products are down and out? Finally, have you heard that frozen yogurt is
the latest trend? Packaged Facts predicted this back in 2003 . . . and that it
would be 2007 that frozen yogurt' s reemergence would come. This report tells
you so much . . .and so much more.
Report Methodology
The information in U.S. Market for Ice Cream and Related Frozen Desserts is
based on primary and secondary research. Primary research entailed in-depth,
on-site examinations of many retail and foodservice venues. Company,
distributor and retailer interviews were conducted to obtain information on
new product and packaging trends, marketing programs, distribution methods and
technological breakthroughs as related to the "ice cream" market. Secondary
research entailed data gathering from relevant sources. Included were consumer
and industry publications, newspapers, government reports, financial reports,
company literature and corporate annual reports. The analysis of consumer
demographics was derived from spring 2007 Simmons Market Research Bureau data.
What You' ll Get in This Report
U.S. Market for Ice Cream and Related Frozen Desserts makes important
predictions and recommendations regarding the future of this market, and
pinpoints ways current and prospective players can capitalize on current
trends and spearhead new ones. No other market research report provides both
the comprehensive analysis and extensive data that U.S. Market for Ice Cream
and Related Frozen Desserts offers. Plus, you' ll benefit from extensive data,
presented in easy-to-read and practical charts, tables and graphs.
How You' ll Benefit from This Report
If your company is already doing business in the frozen dessert market, or is
considering making the leap, you will find this report invaluable, as it
provides a comprehensive package of information and insight not offered in any
other single source. You will gain a thorough understanding of the current
market for frozen desserts, as well as projected markets and trends through
2012.
This report will help:
- Marketing managers identify market opportunities and develop
targeted promotion plans for ice cream and related frozen desserts.
- Research and development professionals stay on top of competitor
initiatives and explore demand for ice cream and related frozen desserts.
- Advertising agencies working with clients in the banking and retail
industries understand the product buyer to develop messages and images that
compel consumers to buy ice cream and related frozen desserts.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
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