Abstract
Frozen convenience foods are convenient, quick to prepare and tasty, making
them a great fit for today' s typically time-crunched American. Whereas
convenience used to mean sacrificing quality for speed, frozen foods now score
high in both quality and flavor, with items like frozen meal kits making it
easy for consumers to put a "home-cooked" meal on their table with little
fuss, and with many newer pizza products claiming to be every bit as good
as-if not better than-restaurant take-out. In addition, new customizable
options are making the frozen convenience foods even more competitive not only
against restaurant take-out but also against the growing range of fresh
prepared foods offered by food retailers of virtually every stripe.
This fully updated Packaged Facts report examines the market for frozen
convenience foods meant to constitute a meal or snack, including dinners and
entrees, pizza, hand-held foods, breakfast foods, appetizers and snacks, and
prepared vegetables.
Convenience Foods in the U.S., Volume 2: Frozen Prepared Meals, Entrees,
Appetizers and Snacks provides extensive retail sales breakouts along with an
examination of consumer trends, the competitive situation, and future trends,
including the juggling act consumers are doing between convenience and health,
customizable products, natural and superpremium foods, and ethnic product and
market targeting.
Using Information Resources, Inc.' s InfoScan Review data, it quantifies
marketer and brand shares across nine product categories, with Simmons Market
Research Bureau product and brand penetration levels as well as consumer
attitudes toward nutrition and time constraints. The report also profiles
major marketers of frozen convenience foods, including ConAgra Foods, H.J.
Heinz Co., Kraft Foods, Nestlé USA and The Schwan Food Co.
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