Report: Kids' Beverages in the U.S.

Abstract

This is a pivotal time for kids' beverage marketing and product innovation. Unhealthy beverages and heavy-handed marketing to kids are under heavy fire from parents, consumer groups and the government, spurred by concerns of rampant childhood obesity. Marketers have responded with several healthier introductions since 2006, but sagging kids' beverage sales reflect a lingering sense of insecurity and uncertainty in the market.

Kids' Beverages in the U.S., new from Packaged Facts, provides an overview of the broad and complex trends affecting the U.S. market for beverage products targeted at kids age 3 to 11. This comprehensive report also includes category and segment with sales and share data, including historical (2002-2006) and forecast (2007-2011) retail sales data for the following:

Aseptic Juices
Bottled/Canned Juices
Refrigerated Juices/Drinks
Drink Mixes
Milk Flavorings/Cocoa Mixes
Yogurt Drinks
Milk/Milk Beverages
Bottled Water
Nutritional/Sports Drinks

The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles top kids' beverage marketers properties.

Report Methodology

The information in Kids' Beverages in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the beverage market and consultants to the industry. Market size data was derived from Information Resources, Inc. and trade sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, fall 2007 National Consumer Survey.

What You' ll Get in this Report

Kids' Beverages in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Kids' Beverages in the U.S. offers. The report addresses the following segments:

The Market (including market size and composition, and projected market growth)
The Marketers (including discussions of specific marketer brand and market shares)
Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
The Consumer (who' s buying what, and where)
The Products
Trends and Opportunities Plus, you' ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the kids' beverage industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for kids' beverages, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for kids' beverage products.

This report will help:

Marketing Managers identify market opportunities and develop targeted promotion plans for kids' beverages.
Research and development professionals stay on top of competitor initiatives and explore demand for kids' beverages.
Advertising agencies working with clients in the beverage industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.