Abstract
The U.S. market for household cleaning products cleaned up post-recession. The
market bounced back from a slowdown and grew an estimated 10% in 2004, to $7.1
billion. Packaged Facts estimates the U.S. market for household cleaning
products continued to grow, but at a slower pace to $7.3 billion in 2007.
Packaged Facts forecasts the U.S. market for household cleaning products to
grow at a CAGR of two percent through 2012 to reach $8.1 billion. A possible
pullback in consumer spending will likely keep growth low overall in 2008 and
may last into 2009.
Packaged Facts sees several factors affecting growth and offering
opportunities for those nimble enough to take advantage. The sweet spot for
accelerated growth and highly profitable sales may be higher-end, eco-friendly
products targeted at consumers' desire for ease-of-use and convenience.
Packaged Facts expects more consumers to make cleaning a lifestyle choice
rather than simply a sanitary chore; accelerated growth of two-person
households causing increased spend on household cleaning; and consumer
interest in the new wave of private label products will also be significant
drivers going forward:
This report presents a detailed performance analysis of the U.S. household
cleaning products market. The report outlines key issues and trends affecting
the overall market and analyzes the different product categories. The report
also identifies major players and brands and analyzes their performance in
terms of sales and market share. Market size data are provided for 2003-2007
and projections for the period 2008-2012 are also provided.
For the purpose of this report, the household cleaning products market has
been defined as comprising six broad categories:
- Dish Detergents
- Bathroom Cleaners
- General Household Cleaners
- Furniture & Floor Cleaners
- Wipes & Scouring Pads
- Miscellaneous Cleaners
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