U.S. Market for Deli and Other Refrigerated Processed Meats

Table of Contents

Chapter 1 Executive Summary

• Report Scope
• Methodology
• Market Size and Growth
  • U.S. Market Tops $17.6 Billion
  • Figure 1-1 U.S. Retail Sales of Refrigerated Processed Meat Products, 2003-2007 (in billion $)
  • Cold Cuts Lead in Market Share and Growth
  • Table 1-1 U.S. Retail Sales of Refrigerated Processed Meat Products by Category, 2003-2007 (in million $)
  • Top Marketers and Brands by Segment
  • Sliced Lunch Meat
  • Table 1-2 IRI-Tracked Sales of Top 5 Refrigerated Sliced Lunch Meat Marketers and Brands, 2003-2007 (in million $)
  • Lunch Kits
  • Table 1-3 IRI-Tracked Sales of Top 5 Refrigerated Lunch Kit Marketers and Brands, 2003-2007 (in million $)
  • Non-Sliced Lunch Meat
  • Table 1-4 IRI-Tracked Sales of Top 5 Refrigerated Non-Sliced Lunch Meat Marketers and Brands, 2003-2007 (in million $)
  • Frankfurters
  • Table 1-5 IRI-Tracked Sales of Top 5 Refrigerated Frankfurter Marketers and Brands, 2003-2007 (in million $)
  • Dinner Sausage
  • Table 1-6 IRI-Tracked Sales of Top 5 Refrigerated Dinner Sausage Marketers and Brands, 2003-2007 (in million $)
  • Bacon
  • Table 1-7 IRI-Tracked Sales of Top 5 Refrigerated Bacon Marketers and Brands, 2003-2007 (in million $)
  • Breakfast Sausage
  • Table 1-8 IRI-Tracked Sales of Top 5 Refrigerated Breakfast Sausage Marketers and Brands, 2003-2007 (in million $)
  • U.S. Market to Reach $19.1 Billion
  • Figure 1-3 U.S. Retail Sales Forecast of Refrigerated Processed Meat Products, 2007-2012 (in billion $)
• Trends and Opportunities
  • Consumer Expenditures on Meat, Poultry, Fish & Eggs
  • Table 1-9 Average Annual Consumer Food Expenditures: Total vs. Meats, Poultry, Fish & Eggs, 2002-2006 ($)
  • Two-Person Households Most Valuable
  • Convenience Fundamental
  • Can Nutrition and Convenience Co-exist?
  • Supermarkets Face Competition from Restaurants
  • Competition in Store
  • Private Label
  • Organic Foods Going Mainstream
  • Growth of the Green Revolution
  • Food Fears: From Mad Cow to Cloned Cow
  • Attack of the Clones
  • Global Community, Global Palate
  • Labeling Confusion
• Product Promotion and Innovation
  • Increased Marketing Activity
  • Meat Online
  • Cross-Merchandising
  • Licensing Deals
  • Outreach Through Music
  • Youth Marketing Platforms Must Be Sensitive
  • Corporate Ethics
  • Word-of-Mouth Good ... If It' s Good
  • Coupon Comeback?
  • In-Store Marketing Hot, But Retailers Restricting
  • Online Grocery Stores Growth
  • Convenience Focus Spurs Shift to Smaller Stores
  • Top Marketing Claims: Upscale, Fresh and Natural
  • Table 1-10 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Package Tags/Claims, 2003-2007
  • Top Flavor Claims: Smoked, Honey and Roasted
  • Table 1-11 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Flavor Tags/Claims, 2003-2007
  • Going Ethnic
  • Adding Gourmet Indulgence
  • Crossover Products
  • Snackwich
  • Health Trends Fueling Innovation
• Consumer Usage
  • Household Penetration of Refrigerated Processed Meats
  • Table 1-12 Household Penetration of Refrigerated Processed Meats by Category, 2004-2007 (%)
  • Households with Children Show Greater Penetration
  • Table 1-13 Penetration of Refrigerated Processed Meats by Category: All Households vs. Households with Children, 2007 (%)
  • Demographic Profiles for Selected Brands
  • Oscar Mayer and Boar' s Head Cold Cuts
  • Ball Park and Hebrew National Hot Dogs
  • Oscar Mayer and Armour Bacon
  • Jimmy Dean and Hillshire Farm Sausage

Chapter 2 Market Size and Growth

• Report Scope
• Refrigerated Processed Meats Defined
• Breakfast Meats
• Table 2-1 Recommended Refrigerator Storage Time Limits for Sausage Products
• Table 2-2 Recommended Refrigerator Storage Time Limits for Ham Products
• Cold Cuts
• Frankfurters & Dinner Sausages
• Methodology
• Market Size and Growth
  • U.S. Market Tops $17.6 Billion
  • Figure 2-1 U.S. Retail Sales of Refrigerated Processed Meat Products, 2003-2007 (in billion $)
  • Table 2-3 U.S. Retail Sales of Refrigerated Processed Meat Products, 2003-2007 (in million $)
  • Cold Cuts Lead in Market Share and Growth
  • Table 2-4 U.S. Retail Sales of Refrigerated Processed Meat Products by Category, 2003-2007 (in million $)
  • Figure 2-2 Market Share of Refrigerated Processed Meat Products by Category, 2003-2007 (%)
  • Cold Cuts Category
  • Table 2-5 IRI-Tracked Sales of Cold Cuts by Segment, 2003-2007 (in million $)
  • Figure 2-3 IRI-Tracked Share of Cold Cuts by Segment, 2007 (%)
  • Sliced Lunch Meat Marketers and Brands
  • Table 2-6 IRI-Tracked Sales of Top 10 Refrigerated Sliced Lunch Meat Marketers, 2003-2007 (in million $)
  • Figure 2-4 IRI-Tracked Share of Top 10 Refrigerated Sliced Lunch Meat Marketers, 2007 (%)
  • Table 2-7 IRI-Tracked Sales of Top 10 Refrigerated Sliced Lunch Meat Brands, 2003-2007 (in million $)
  • Figure 2-5 IRI-Tracked Share of Top 10 Refrigerated Sliced Lunch Meat Brands, 2007 (%)
  • Lunch Kit Marketers and Brands
  • Table 2-8 IRI-Tracked Sales of Top 10 Refrigerated Lunch Kit Marketers, 2003-2007 (in million $)
  • Figure 2-6 IRI-Tracked Share of Top 10 Refrigerated Lunch Kit Marketers, 2007 (%)
  • Table 2-9 IRI-Tracked Sales of Top 10 Refrigerated Lunch Kit Brands, 2003-2007 (in million $)
  • Figure 2-7 IRI-Tracked Share of Top 10 Refrigerated Lunch Kit Brands, 2007 (%)
  • Non-Sliced Lunch Meat Marketers and Brands
  • Table 2-10 IRI-Tracked Sales of Top 10 Refrigerated Non-Sliced Lunch Meat Marketers, 2003-2007 (in million $)
  • Figure 2-8 IRI-Tracked Share of Top 10 Refrigerated Non-Sliced Lunch Meat Marketers, 2007 (%)
  • Table 2-11 IRI-Tracked Sales of Top 10 Refrigerated Non-Sliced Lunch Meat Brands, 2003-2007 (in million $)
  • Figure 2-9 IRI-Tracked Share of Top 10 Refrigerated Non-Sliced Lunch Meat Brands, 2007 (%)
  • Frankfurters & Dinner Sausages Category
  • Table 2-12 IRI-Tracked Sales of Frankfurters & Dinner Sausages by Segment, 2003-2007 (in million $)
  • Figure 2-10 IRI-Tracked Share of Frankfurters & Dinner Sausages by Segment, 2007 (%)
  • Frankfurter Marketers and Brands
  • Table 2-13 IRI-Tracked Sales of Top 10 Refrigerated Frankfurter Marketers, 2003-2007 (in million $)
  • Figure 2-11 IRI-Tracked Share of Top 10 Refrigerated Frankfurter Marketers, 2007 (%)
  • Table 2-14 IRI-Tracked Sales of Top 10 Refrigerated Frankfurter Brands, 2003-2007 (in million $)
  • Figure 2-12 IRI-Tracked Share of Top 10 Refrigerated Frankfurter Brands, 2007 (%)
  • Dinner Sausage Marketers and Brands
  • Table 2-15 IRI-Tracked Sales of Top 10 Refrigerated Dinner Sausage Marketers, 2003-2007 (in million $)
  • Figure 2-13 IRI-Tracked Share of Top 10 Refrigerated Dinner Sausage Marketers, 2007 (%)
  • Table 2-16 IRI-Tracked Sales of Top 10 Refrigerated Dinner Sausage Brands, 2003-2007 (in million $)
  • Figure 2-14 IRI-Tracked Share of Top 10 Refrigerated Dinner Sausage Brands, 2007 (%)
• Breakfast Meat Category
• Table 2-17 IRI-Tracked Sales of Breakfast Meats by Segment, 2003-2007 (in million $)
• Figure 2-15 IRI-Tracked Share of Breakfast Meats by Segment, 2007 (%)
• Bacon Marketers and Brands
• Table 2-18 IRI-Tracked Sales of Top 10 Refrigerated Bacon Marketers, 2003-2007 (in million $)
• Figure 2-16 IRI-Tracked Share of Top 10 Refrigerated Bacon Marketers, 2007 (%)
• Table 2-19 IRI-Tracked Sales of Top 10 Refrigerated Bacon Brands, 2003-2007 (in million $)
• Figure 2-17 IRI-Tracked Share of Top 10 Refrigerated Bacon Brands, 2007 (%)
• Breakfast Sausage Marketers and Brands
• Table 2-20 IRI-Tracked Sales of Top 10 Refrigerated Breakfast Sausage Marketers, 2003-2007 (in million $)
• Figure 2-18 IRI-Tracked Share of Top 10 Refrigerated Breakfast Sausage Marketers, 2007 (%)
• Table 2-21 IRI-Tracked Sales of Top 10 Refrigerated Breakfast Sausage Brands, 2003-2007 (in million $)
• Figure 2-19 IRI-Tracked Share of Top 10 Refrigerated Breakfast Sausage Brands, 2007 (%)

• Market Forecast
  • U.S. Market to Reach $19.1 Billion
  • Figure 2-20 U.S. Retail Sales Forecast of Refrigerated Processed Meat Products, 2007-2012 (in billion $)

Chapter 3 Corporate Profiles

• Kraft Foods, Inc.
  • Overview
  • Performance
  • Figure 3-1 IRI-Tracked Sales of Kraft Refrigerated Processed Meat Products, 2003-2007 (in billion $)
  • Product Portfolio
  • Table 3-1 Kraft Product Portfolio
  • Significant Events
  • Sara Lee Corp.
    • Overview
    • Performance
    • Figure 3-2 IRI-Tracked Sales of Sara Lee Refrigerated Processed Meat Products, 2003-2007 (in billion $)
    • Product Portfolio
    • Table 3-2 Sara Lee Product Portfolio
    • Significant Events
  • ConAgra Foods, Inc.
  • Overview
  • Performance
  • Figure 3-3 IRI-Tracked Sales of ConAgra Refrigerated Processed Meat Products, 2003-2007 (in billion $)
  • Product Portfolio
  • Table 3-3 ConAgra Product Portfolio
  • Significant Events
• Hormel Foods Corp.
  • Overview
  • Performance
  • Figure 3-4 IRI-Tracked Sales of Hormel Foods Refrigerated Processed Meat Products, 2003-2007 (in million $)
  • Product Portfolio
  • Table 3-4 Hormel Product Portfolio
  • Significant Events
• Smithfield Foods
  • Overview
  • Performance
  • Figure 3-5 IRI-Tracked Sales of Smithfield Foods Refrigerated Processed Meat Products, 2003-2007 (in million $)
  • Product Portfolio
  • Table 3-5 Smithfield Foods Product Portfolio
  • Significant Events
• Applegate Farms
  • Overview
  • Performance
  • Product Portfolio
  • Table 3-6 Applegate Farms Product Portfolio
  • Significant Events

Chapter 4 Trends and Opportunities

• Overview
• Consumer Expenditures on Meat, Poultry, Fish & Eggs
• Table 4-1 Average Annual Consumer Food Expenditures: Total vs. Meats, Poultry, Fish & Eggs, 2002-2006 ($)
• Two-Person Households Most Valuable
• Table 4-2 U.S. Households by Number of Members, 2002-2006 (in millions)
• Table 4-3 Average U.S. Household Spending on Meats, Poultry, Fish & Eggs by Household Size, 2002-2006 ($)
• Table 4-4 Total Estimated U.S. Household Spending on Meats, Poultry, Fish & Eggs by Household Size, 2002-2006 (in billion $)
• Consumer Price Trends: Bacon vs. Bologna
• Figure 4-1 Average Prices for Sliced Bacon and Bologna, 1998-2007
• Convenience Fundamental
• Can Nutrition and Convenience Co-exist?
• Supermarkets Face Competition from Restaurants
• Competition in Store
• A Look at Deli Service
• Bringing the Deli Home
• Table 4-5 IRI-Tracked Sales of Aidell' s Sausage Co. Refrigerated Processed Meat Products, 2003-2007 (in million $)
• Deli Counter' s Increased Importance
• Private Label
• Table 4-6 IRI-Tracked Sales of Private Label Refrigerated Processed Meat Products by Segment, 2003-2007 (in million $)
• Figure 4- IRI-Tracked Market Share of Private Label Refrigerated Processed Meat Products by Segment, 2003-2007 (in million $)
• Organic Foods Going Mainstream
• Growth of the Green Revolution
• Food Fears: From Mad Cow to Cloned Cow
• Attack of the Clones
• Set a Place for Religion
• Kosher
• Table 4-7 Kosher vs. Treif Foods
• Halal
• Global Community, Global Palate
• Rising Taste Expectations
• Gourmet
• Taste and Freshness
• Veg Out
• Flexitarians Spur Sales of Meat Substitutes
• Packaging for Safety and Convenience
• Labeling Confusion
• Natural, Minimally Processed, Organic, Cured and Other Labels
• Country of Origin
• What About Consumers?

Chapter 5 Product Promotion and Innovation

• Increased Marketing Activity
• Meat Online
• Cross-Merchandising
• Licensing Deals
• Outreach Through Music
• Youth Marketing Platforms Must Be Sensitive
• Transparency and Corporate Ethics
• Word-of-Mouth Good ... If It' s Good
• Coupon Comeback?
• A Look at Retail Trends
  • In-Store Marketing Hot, But Retailers Restricting
  • Online Grocery Stores Growth
  • Blurring of Retail Channels
  • Convenience Focus Spurs Shift to Smaller Stores
  • Convenience Stores Growth
  • Dollar Stores Growth
• New Product Innovation
  • Top Marketing Claims: Upscale, Fresh and Natural
  • Table 5-1 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Package Tags/Claims, 2003-2007
  • Top Flavor Claims: Smoked, Honey and Roasted
  • Table 5-2 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Flavor Tags/Claims, 2003-2007
  • Going Ethnic
  • Adding Gourmet Indulgence
  • Crossover Products
  • Snackwich
  • Health Trends Fueling Innovation
  • Trans Fat
  • Gluten-Free
  • Omega-3 Fatty Acids
  • Get Your Antioxidants Here
  • Cutting the Salt

Chapter 6 Consumer Usage

• Note on Simmons Market Research Bureau Consumer Data
• Household Penetration of Refrigerated Processed Meats
• Table 6-1 Household Penetration of Refrigerated Processed Meats by Category, 2004-2007 (%)
• Households with Children Show Greater Penetration
• Table 6-2 Penetration of Refrigerated Processed Meats by Category: All Households vs. Households with Children, 2007 (%)
• Demographic Characteristics by Category
• Table 6-3 Selected Demographic Use of Refrigerated Processed Meats by Category, 2007 (index)
• Cold Cuts
  • Household Penetration of Fresh Cut vs. Packaged Cold Cuts
  • Figure 6-1 Household Penetration of Fresh Cut vs. Packaged Cold Cuts, 2004 vs. 2007 (%)
  • Household Penetration by Type of Meat
  • Figure 6-2 Household Penetration of Cold Cuts by Type of Meat, 2004 vs. 2007 (%)
  • Household Penetration by Pounds Eaten
  • Figure 6-3 Household Penetration of Cold Cuts by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
  • Household Penetration by Brand
  • Figure 6-4 Household Penetration of Cold Cuts by Top 10 Brands, 2004 vs. 2007 (%)
  • Demographic Profiles for Selected Brands
  • Table 6-4 Demographic Profile: Oscar Mayer, 2007 (index)
  • Table 6-5 Demographic Profile: Boar' s Head, 2007 (index)
• Frankfurters & Hot Dogs
  • Household Penetration by Type of Meat (or Vegetarian)
  • Figure 6-5 Household Penetration of Frankfurters & Hot Dogs by Type of Meat (or Vegetarian), 2004 vs. 2007 (%)
  • Household Penetration by Number of Packages Eaten
  • Figure 6-6 Household Penetration of Frankfurters & Hot Dogs by Number of Packages Eaten in Last 30 Days, 2004 vs. 2007 (%)
  • Household Penetration by Brand
  • Figure 6-7 Household Penetration of Frankfurters & Hot Dogs by Top 10 Brands, 2004 vs. 2007 (%)
  • Demographic Profiles for Selected Brands
  • Table 6-6 Demographic Profile: Ball Park, 2007 (index)
  • Table 6-7 Demographic Profile: Hebrew National, 2007 (index)
• Bacon
  • Household Penetration by Pounds Eaten
  • Figure 6-8 Household Penetration of Bacon by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
  • Household Penetration by Brand
  • Figure 6-9 Household Penetration of Bacon by Top 10 Brands, 2004 vs. 2007 (%)
  • Demographic Profiles for Selected Brands
  • Table 6-8 Demographic Profile: Oscar Mayer, 2007 (index)
  • Table 6-9 Demographic Profile: Armour, 2007 (index)
• Sausages
  • Household Penetration of Pre-Cooked vs. Raw Sausage
  • Figure 6-10 Household Penetration of Pre-Cooked vs. Not Pre-Cooked Sausage, 2004 vs. 2007 (%)
  • Household Penetration by Type of Meat
  • Figure 6-11 Household Penetration of Sausages by Type of Meat, 2004 vs. 2007 (%)
  • Household Penetration by Sausage Form
  • Figure 6-12 Household Penetration of Sausages by Form, 2004 vs. 2007 (%)
  • Household Penetration by Flavor
  • Figure 6-13 Household Penetration of Sausages by Flavor, 2004 vs. 2007 (%)
  • Household Penetration by Meal Occasion
  • Figure 6-14 Household Penetration of Sausages by Meal Occasion, 2004 vs. 2007 (%)
  • Household Penetration by Pounds Eaten
  • Figure 6-15 Household Penetration of Sausage by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
  • Household Penetration by Brand
  • Figure 6-16 Household Penetration of Sausages by Top 10 Brands, 2004 vs. 2007 (%)
  • Demographic Profiles for Selected Brands
  • Table 6-10 Demographic Profile: Jimmy Dean, 2007 (index)
  • Table 6-11 Demographic Profile: Hillshire Farm, 2007 (index)

Address Appendix