Table of Contents
Chapter 1: Executive Summary
- Scope and Methodology
- Packaged Estimates 2007 Retail Sales of Sustainable Apparel at $3 Billion
- Table 1.1 2007 International Sustainable Apparel Market, by Sales
Estimates per Fabric Type, in Millions of Dollars
- Table 1.2 2007 International Sustainable Apparel Market, by Percentage
of Fabric Type
- Defining Sustainable Apparel
- Fibers and Materials for Sustainable Apparel
- Organic Cotton
- Organic Trade Association Voluntary Fiber Processing Standards Give Way
to GOTS
- Organic Cotton Grows Worldwide to Meet Greater Demand
- Historic Sales Estimates for Organic Cotton Market
- Organic Wool
- Other Organic: Linen, Leather
- Hemp
- Commercial Hemp Market for Fiber Is Growing, But Not Without Obstacles
- Bamboo
- Silk
- Eco-Friendly Lyocell
- Recycled Fibers
- Dyes, Processing and Finishing
- Social Justice and Ethical Labor Practices
- Packaging and Distribution
- Design and Life Cycle
- Categories of Sustainable Apparel
- Standards and Regulatory Framework
- Organic Standards
- National Organic Program Standards
- Labor Standards
- Oeko-Tex Standards
- The Marketers
- Characteristics of Marketers
- Shift Toward Sustainability for Existing Apparel Designers and Brands
- Pioneering Organic or Sustainable Marketers
- Twenty-First Century Sustainable Apparel Companies
- Marketing, New Products and Trends
- Sustainable Apparel Market Now Attracting Designers
- Sustainable Apparel Event at New York Fashion Week
- Media Coverage Accelerating
- Trade Magazines Focus on Industry and Supply Chain
- E-Media Presence Via Sustainable Fashion Blogs
- New Products, Trends, and Emerging Designers and Entrepreneurs
- Developing New Materials for Sustainable Apparel
- New Trends in Fiber Processing, Dyes, Finishes, and Fabric Treatments
- Environmental Awareness in Production Facilities
- Who' s Making the Clothes, and How Are Workers Treated?
- New and Emerging Designers, Entrepreneurs, and Collections
- Sustainable Apparel Supply and Distribution Chain
- Organic Cotton Production Concentrated in India, Turkey
- Hemp Production in China, Europe
- Organic Wool Production Centered in Australia, New Zealand
- Farm-Retailer Partnerships
- Global Production Capacity Projected to Grow With Constraints
- Table 1.3 Global Sustainable Fiber and Garment Production Capacity
(2007-2012)
- Mass Market Consumer Goods Retailers Become Major Players in the Market
- Department Stores Implement Sustainable Apparel or Organic Cotton
Programs
- Outdoor Retailers Lead in Sustainable Apparel
- Fashion, Baby Clothes in Specialty Boutiques and Shops
- Marketer Websites and Online Eco-Boutiques Making Inroads
- Market Share by Type of Retail Outlet
- Table 1.4 Market Share by Retail Outlet of Sustainable Apparel
- The Sustainable Apparel Consumer
- The Sustainable Apparel Consumer is a Values-Based Shopper
- IRI Data Show Viable Market for Sustainable Products and Packaging
- Table 1.6 Sustainability Factors Influencing Store Selection: Percent of
Consumers
- Ripening Marketing Opportunities
- Future Trends and Opportunities
- Opportunities for Growth and Market Penetration
- Evolving Design Concepts
- Evolving Technologies and Practices
- Evolving Consumer Expectations
- Consumer Education Essential to Success
- Conclusion: The Future of Sustainable Apparel
Chapter 2 Market Definition, Size and Growth
- No Consistent Meaning for "Sustainable"
- Fibers and Materials for Sustainable Apparel
- Organic Cotton
- Organic Certification
- Organic Trade Association Voluntary Fiber Processing Standards Give Way
to GOTS
- Organic Exchange Creates Blended Standard
- Organic Cotton Grows Worldwide to Meet Greater Demand
- Table 2.1 Leading Producers of Organic Cotton by Country
- Organic Wool
- Other Organic: Linen, Leather
- Hemp
- Commercial Hemp Market for Fiber Is Growing, But Not Without Obstacles
- Table 2-2 Qualities of Primary Hemp Fiber
- Bamboo
- From Bamboo Plant to Fabric: Imperfect Technologies
- Silk
- Man-Made Fibers and Sustainable Apparel
- Fabrics Made From Soy and Corn: The Biotechnology Conundrum
- Eco-Friendly Lyocell
- Recycled Fibers
- Patagonia' s Common Threads
- Recap: Fabrics for Sustainable Apparel
- Dyes, Processing, and Finishing
- Natural and Fiber-Reactive Dyes
- Using Undyed Fabrics
- Finishes and Treatments
- Water and Energy Use
- Social Justice and Ethical Labor Practices
- Fair Trade Cotton
- Anti-Sweatshop Initiatives
- Packaging and Distribution
- Design and Life Cycle
- "Slow Fashion" and New Design Approaches
- The Nau Experiment
- Categories of Sustainable Apparel
- Clothing for Infants and Children
- Women' s and Men' s Yoga Clothes and Casual Wear
- Socks, T-shirts, Underwear, Jeans
- Outdoor and Athletic Apparel
- Women' s High-End or Boutique Fashion Apparel
- Menswear
- Standards and Regulatory Framework
- Organic Standards
- Organic Resources
- Global Organic Textile Standard (GOTS)
- Organic Certification
- Sustainable Textile Standards
- Labor Standards
- ISO Standards for Production Facilities
- Oeko-Tex Standards
- Cradle to Cradle Certification
- Organic Exchange Blended Standard
- Anticipate Additional Standards Models and Regulations
- Size and Characteristics of the Sustainable Apparel Market
- Sales Estimate Methodology
- Sustainable Apparel Within the Global Apparel Market
- Comparisons to Growth and Mainstreaming of Organic Foods Movement
- Size of Organic Cotton Sector
- Organic Cotton Sales Increase at Runaway Pace
- Hemp Market Growing at 10 Percent Annually
- Use of Other Sustainable Fibers Also Growing
- 2007 International Sustainable Apparel Market Estimated at US$3.04 Billion
- Table 2.3 2007 International Sustainable Apparel Market, by Percentage
of Fabric Type
- Table 2.4 2007 International Sustainable Apparel Market, by Sales
- Estimates per Fabric Type, in Millions of Dollars
- Packaged Facts Projects Strong Growth Through 2012
- Table 2.5 Projections of Retails Sales for International Sustainable
Apparel Market, in Billions of Dollars 2007 - 2012
- Sustainable Apparel Small Fraction of Global Apparel Market
- Mass Market Retailers Have Greatest Share of Market at 30%
- Table 2.6 Market Share of Sustainable Apparel by Retail Market
Chapter 3 Sustainable Apparel Marketers
- Chapter Highlights
- A Highly Fragmented Young Industry
- Characteristics of Marketers
- Pioneering Organic or Sustainable Marketers
- Twenty-First Century Sustainable Apparel Companies
- Shift Toward Sustainability for Existing Apparel Designers and Brands
- Marketer Profiles: Women' s Fashion Clothing
- Linda Loudermilk
- Bahar Shahpar
- John Patrick Organic
- Stella McCartney
- Katherine Hamnett
- Under The Canopy
- Stewart + Brown
- Seasalt
- Earth Speaks
- Eileen Fisher
- Marketer Profiles: Women' s and Men' s Yoga and Workout Wear, Denim and
Casual Wear
- Blue Canoe
- Gaiam
- prAna
- Loomstate
- Levi Strauss
- Rawganique
- Edun Apparel and Edun LIVE
- Hanes
- Coca-Cola
- Wal-Mart/Sam' s Club
- Hess Natur
- Marketer Profiles: Outdoor Wear
- Marketer Profiles: Clothing for Infants and Children
- Hanna Andersson
- Kate Quinn Organics
- Go Natural Baby
Chapter 4: Marketing, New Products and Trends
- Chapter Highlights
- Fluid and Not Well Developed
- Marketing Sustainable Apparel
- FutureFashion Show Puts Focus on Green
- Other Fashion Events Target Sustainability
- Celebrity Participation and Presence
- Reaching Fashion Magazine Readers
- Trade Magazines Focus on Industry and Supply Chain
- Niche/Specialty Magazines Focus on the Art of Sustainability
- E-Media Presence Via Sustainable Fashion Blogs
- Advertising Sustainable Apparel
- Car/Fashion Connections
- New Products, Trends, and Emerging Designers and Entrepreneurs
- Developing New Materials for Sustainable Apparel
- New Fiber: Lenpur
- Regulatory Trends
- New Trends in Fiber Processing, Dyes, Finishes, and Fabric Treatments
- Environmental Awareness in Production Facilities
- Who' s Making the Clothes and How Are They Treated?
- New and Emerging Designers, Entrepreneurs, and Collections
- New Mass Market Collections
- New and Emerging Designers and Entrepreneurs
Chapter 5: Sustainable Apparel Supply and Distribution Chain
- Chapter Highlights
- A Complex Network Spanning the Globe
- Textile Industry Relationships and Structure
- Industry Organization
- Organic Cotton Production Concentrated in India, Turkey
- Hemp Production in China, Europe
- Organic Wool Production Centered in Australia, New Zealand
- Farm-Retailer Partnerships
- Sustainable Fabric Producers and Wholesalers
- Model of Fiber Pools Developing for Organic Cotton
- Global Production Capacity Projected to Grow With Constraints
- Table 5.1 Global Sustainable Fiber and Garment Production Capacity
(2007-2012)
- The Bluesign Standard and Software for a Sustainable Textile Supply Chain
- Distribution and Sales of Sustainable Apparel
- Mass Market Consumer Goods Retailers Become Major Players in the Market
- Department Stores Implement Sustainable Apparel or Organic Cotton
Programs
- Outdoor Retailers Lead in Sustainable Apparel
- Can Groceries and Fashion Sell Side By Side?
- Fashion, Baby Clothes in Specialty Boutiques and Shops
- Spas, Yoga Studios in Sync With Sustainable Apparel
- Marketer Websites and Online Eco-Boutiques Making Inroads
- Eco-Retailing Supported By Green Blogs
- Market Share by Type of Retail Outlet
- Table 5.3 Market Share by Retail Outlet of Sustainable Apparel
Chapter 6: The Sustainable Apparel Consumer
- Chapter Highlights
- The Sustainable Apparel Consumer is a Values-Based Shopper
- The Evolution of the Values-Based Shopper
- Stated Values and Actual Consumer Behavior
- IRI Data Show Viable Market for Sustainable Products and Packaging
- Table 6.1 Sustainability Factors Influencing Brand Selection: Percent of
Consumers
- Table 6.2 Sustainability Factors Influencing Store Selection: Percent of
Consumers
- IRI Recommendations for CPG Manufacturers
- IRI Recommendations for CPG Retailers
- Consumer Education Has Room for Improvement
- Table 6.3 Attitudes Toward Sustainability: Percent of Consumers
- Water Issues Top of Mind Among Environmental Concerns
- BBMG Conscious Consumer Report Warns Against Greenwashing
- Magazines, Newspapers, and Certifications Inform Shoppers
- Table 6.4 Conscious Consumer Sources for Information About Marketers
- Drinking Water, Air Pollution Top Concerns
- Table 6.5 Conscious Consumer Top Environmental Issues
- High Expectations for Sustainable Companies
- Table 6.6 Desired Company Practices by Conscious Consumers
- Marketer Lessons: Trust, Personal Benefits, Works in Progress
- Generation Y: Will They Buy?
- Iconoculture Identifies Gen Y Groups as Driving Force in Market
- Natural Marketing Institute Segments Consumers
- Conclusion: Ripening Marketing Opportunities
Chapter 7: Future Trends and Opportunities
- Chapter Highlights
- Unlimited Growth Potential
- Trends in the Global Market
- Opportunities for Growth and Market Penetration
- Gateway Basics
- Statement Clothing
- Office-Appropriate Clothing
- Specialty Garments
- Designer Brands
- Evolving Technologies and Practices
- Sustainable Practices May Shift Fashion Cycles and Design Paradigms to
Slow Fashion
- Evolving Consumer Expectations
- Changing Strategies for Messaging
- Challenges to Sustainable Apparel Industry Growth
- Economic Outlook May Mean Decreased Spending
- Supply of Certified Organic Fibers Must Continue to Grow
- Regulatory Scrutiny May Increase
- Consumer Education Essential to Success
- Conclusion: The Future of Sustainable Apparel Special Focus: A
Conversation with Apparel Manufacturing Expert Kathleen Fasanella
- Special Focus: A Conversation with Textile Designer and Organic Fabric
Producer Harmony Susalla of Harmony Art
- Special Focus: A Conversation with Textiles Professor and Sustainable
Fashion Expert Janet Hethorn, Author of Sustainable Fashion: Why Now
- Appendix: Addresses of Selected Marketers
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