Table of Contents
Chapter 1 Executive Summary
- HIGHLIGHTS
- Introduction
- Market Definition
- A Glossary of Terms Used
- Carbon Footprint
- Cosmeceutical
- Direct
- Fair Trade
- Green
- HBC
- Market vs. Category vs. Segment
- Mass
- Natural vs. Organic
- Prestige and Pop Prestige
- SKU
- Specialty
- Supermarket, Chain Drugstore, Mass Merchandiser
- Sustainable (Renewable)
- Methodology
- The Products
- The Skincare Category
- Anti-Acne Products
- Anti-Aging Products
- Facial Cleansers and Other Preps
- Hand & Body Lotions
- Home Skin-Peel and Microdermabrasion Kits
- Moisturizers
- Suncare
- The Color Cosmetics (Makeup) Category
- Eye
- Face
- Lip
- The Haircare Category
- Conditioners/Treatments
- OTC Hair Growth Products
- Shampoo
- Ethnic-Specific Cosmeceuticals Mostly for African Americans
- Popular Ingredients
- Product Markets Related to Cosmeceuticals
- Controversial Ingredients
- The Health-Aware Spot Allergens, Carcinogens, Irritants on Labels
- Hydroquinone
- Parabens
- Phthalates
- Propylene Glycol
- Sodium Lauryl/Laureth Sulfates (SLFs)
- Regulation
- Cosmetics vs. Drugs
- Industry Representation
- The Skin Cancer Foundation' s Seal of Recommendation
- Natural/Organic Personal Care Products
- Still No Standards in Effect
- Waiting on a Draft of Standards From NSF International
- The Bits of Regulation That Remain in Force
- Marketers Establish OASIS (Organic and Sustainable Industry Standards)
- Summary of Report
- Cosmeceuticals Shatter $16 Billion Mark in 2007
- Skincare in Smooth Glide to $8.9 Billion
- Makeup Category Flourishes, Valued at $3.7 Billion
- Haircare Category Fluffs to $3.6 Billion
- Cosmeceuticals in Rush to $21 Billion by 2012
- Skincare to Continue Smooth Glide to $12 Billion
- Makeup to Approach a Glowing $5 Billion
- Haircare Defeats Commodity Image on the Way to $5 Billion
- Table 1-1 U.S. Retail Dollar Sales of Cosmeceuticals Through Mass and
Prestige Retail Channels, by Product Category, 2003-2012* (in million $)
- The Age Picture: Boomers Just One Key Audience
- Boomers a Big Factor-Until They Reach 60
- Wow! Gen-Xers Are Grandparents!
- Gen-Yers in Slower-Growing Age Brackets
- Even Babies Use Cosmeceuticals
- Table 1-2 Projected U.S. Population, by Age Bracket, 2007-2015* (in
thousands)
- Pop Prestige Folding in With Retail Blur
- Men Still Lured by Universal Condition/Concern Positionings
- Endless New Compounds From Ingredients Suppliers
- Luxe HBC and the Tougher National Economy
- Market Share
- J&J Controls Nearly Half of Anti-Acne Segment
- P&G and Olay Steamroll the Competition in Anti-Aging Facial Preps
- J&J Leads in Anti-Aging Body Preps, While L' Oreal Zaps P&G
- In Facial Cleansers J&J and P&G Well Ahead of the Pack
- Reckitt Benckiser Widens Lead in Fade Cream/Lightener Segment
- In Hand & Body Lotions, J&J Displaces Unilever for Top Spot
- J&J Holds Steady in Moisturizers, While P&G Takes a Dive
- Schering-Plough Still Suncare King, But in Landscape of Small Shifts
- P&G Continues to Dominate Hair Conditioner Scene
- J&J Acquires Ruling Hair-Growth Brand Rogaine
- Anti-Aging Products, Home Medical Procedures at Cosmeceutical Fore
- The Cosmeceuticals Consumer
- Table 1-3 U.S. Adult Users of Cosmeceuticals, by Category and Segment,
2007 (past 12 months)
Chapter 2 Trends and Opportunities
- HIGHLIGHTS
- Trends and Opportunities
- Practically Every Product Will Be Cosmeceutical
- The Big Blur of Channel Overlap
- Heed the Speed of Channel Conversion
- Forget Natural-It' s Organic or Not!
- Product Trends
- Majority of New Anti-Aging Products Worldwide Are Skincare-Oriented
- Table 2-1 Selected New Introductions of Anti-Aging Products Worldwide,
by Product Category, 2006 vs. 2007
- Skincare Rules Intros of Anti-Aging Products in the U.S., Too
- Table 2-2 Selected New Introductions of Anti-Aging Products in the
United States, by Product Category, 2006 vs. 2007
- Anti-Aging Products, Home Medical Procedures at Cosmeceutical Fore
- Table 2-3 Selected New Introductions of Cosmeceuticals, 2007-2008
- Consumer Advertising Positioning
- The Simple Beauty Shot' s Still Okay, But ...
- An Astonishing Array of Ad Positionings
- Skincare
- Haircare
- Color Cosmetics
Chapter 3 The Market
- Market Size and Growth
- Cosmeceuticals Shatter $16 Billion Mark in 2007
- All Three Categories Post Double-Digit Total Growth for 2003-2007
- Table 3-1 U.S. Retail Dollar Sales of Cosmeceuticals Through Mass and
Prestige Retail Channels, by Product Category, 2003-2007 (in million $)
- Skincare in Smooth Glide to $8.9 Billion
- Anti-Aging Products Are Star Skincare Segment
- Table 3-2 U.S. Retail Dollar Sales of Cosmeceutical Skincare Products,
by Segment and Sales Channel, 2003-2007 (in million $)
- Makeup Category Flourishes, Valued at $3.7 Billion
- Table 3-3 U.S. Retail Dollar Sales of Cosmeceutical Makeup, by Sales
Channel, 2003-2007 (in million $)
- Haircare Category Fluffs to $3.6 Billion
- Conditioner and Shampoo Climb, Hair Growth Dives and Rallies
- Table 3-4 U.S. Retail Dollar Sales of Cosmeceutical Haircare Products,
by Segment and Sales Channel, 2003-2007 (in million $)
- Market Share
- Skincare Steals a Little Share from Makeup and Haircare
- Mass Channel Wins a Share-Point from Prestige
- Table 3-5 Share of U.S. Retail Dollar Sales of Cosmeceuticals by
Category, Segment and Sales Channel, 2004 vs. 2007
- Market Context
- Cosmeceutical Sales Keep Up Pace in 2003-2007 vs. 2001-2005
- World Beauty vs. U.S. Beauty vs. U.S. Cosmeceutical Sales
- Table 3-6 U.S. Retail Dollar Sales of Cosmeceuticals vs. Overall Beauty
Market, by Category, 2007 (in million $)
- Cosmeceuticals Overlap Natural/Organic Personal HBC
- Value of Ingredients to Reach Almost $1.0 Billion in 2010
- Factors in Future Growth
- Exploding Cosmeceutical Assortment Drives Sales
- The Age Picture: Boomers Just One Key Audience
- Boomers a Big Factor-Until They Reach 60
- Wow! Gen-Xers Are Grandparents!
- Gen-Yers in Slower-Growing Age Brackets
- Even Babies Use Cosmeceuticals
- Table 3-7 Projected U.S. Population, by Age Bracket, 2007-2015* (in
thousands)
- Plastic Surgery Trends: Cosmeceuticals Compete with Minimally-Invasive
Procedures
- Table 3-8 Selected Statistics on U.S. Plastic Surgery Procedures, 2007
(in thousands)
- Pop Prestige Folding in With Retail Blur
- Fear of Skin Cancer
- Men Still Lured by Universal Condition/Concern Positionings
- Endless New Compounds From Ingredient Suppliers
- Luxe HBC and the Tougher National Economy
- Projected Sales
- Cosmeceuticals in Rush to $21 Billion by 2012
- Skincare to Continue Smooth Glide to $12 Billion
- Makeup to Approach a Glowing $5 Billion
- Haircare Defeats Commodity Image on the Way to $5 Billion
- Table 3-9 Projected U.S. Retail Dollar Sales of Cosmeceuticals Through
Mass and Prestige Retail Channels, by Product Category, 2007-2012 (in
million $)
Chapter 4 The Marketers
- HIGHLIGHTS
- The Marketers
- Of 800-1,000 Marketers, Just 117 Have Notable Brand Share in Mass
- Table 4-1 Cosmeceutical Marketers Achieving Significant Share* of Retail
- Dollar Sales in Mass Channels, by Category and Selected Product
Segments, 2004 vs. 2007
- Types of Companies Active in Cosmeceuticals
- Marketer and Brand Share
- IRI Data Cover Sales Through Mass Retail Channels
- J&J Controls Nearly Half of Anti-Acne Segment
- Table 4-2 Share of U.S. Retail Dollar Sales of Anti-Acne Preparations in
Mass Channels, by Marketer and Brand, 2007
- P&G and Olay Steamroll the Competition in Anti-Aging Facial Preps
- Table 4-3 Share of U.S. Retail Dollar Sales of Anti-Aging Facial
Preparations in Mass Channels, by Marketer and Brand, 2005 vs. 2007
- J&J Leads in Anti-Aging Body Preps, While L' Oreal Zaps P&G
- Table 4-4 Share of U.S. Retail Dollar Sales of Anti-Aging Body
Preparations in Mass Channels, by Marketer and Brand, 2005 vs. 2007
- In Facial Cleansers, J&J and P&G Well Ahead of the Pack
- Table 4-5 Share of U.S. Retail Dollar Sales of Facial Cleansers in Mass
Channels, by Marketer and Brand, 2005 vs. 2007
- Reckitt Benckiser Widens Lead in Fade Cream/Lightener Segment
- Table 4-6 Share of U.S. Retail Dollar Sales of Fade/Lightening Creams in
Mass Channels, by Marketer and Brand, 2005 vs. 2007
- Table 4-7 Share of U.S. Retail Dollar Sales of Hand & Body Lotions in
Mass Channels, by Marketer and Brand, 2005 vs. 2007
- J&J Holds Steady in Moisturizers, While P&G Takes a Dive
- Table 4-8 Share of U.S. Retail Dollar Sales of Facial Moisturizers in
Mass Channels, by Marketer and Brand, 2005 vs. 2007
- Schering-Plough Still Suncare King, But in Landscape of Small Shifts
- Table 4-9 Share of U.S. Retail Dollar Sales of Suncare Products in Mass
Channels, by Marketer and Brand, 2005 vs. 2007
- P&G Continues to Dominate Hair Conditioner Scene
- Table 4-10 Share of U.S. Retail Dollar Sales of Hair Conditioners in
Mass Channels, by Marketer and Brand, 2005 vs. 2007
- J&J Acquires Ruling Hair Growth Brand Rogaine
- Table 4-11 Share of U.S. Retail Dollar Sales of Hair Growth Preparations
in Mass Channels, by Marketer and Brand, 2005 vs. 2007
- The Competitive Situation
- Cosmeceutical Biz Morphs Along with Retail Channels, Brand Positionings
- Key Acquisitions Overlap the Natural/Organic Sphere
- Table 4-12 Selected Acquisitions Relevant to the U.S. Cosmeceuticals
Market, 2002-2007
- Nine Marketers Profiled
- Competitive Profile: Estee Lauder/Aveda
- Net Sales at Record $7 Billion in Fiscal 2007
- Strong Outlook for FY2008
- Estee Lauder Amassed Prestige Brands, Then Retooled to Be More Populist
- Natural/Organic Aveda Focused on Haircare
- Estee Acquires Ojon
- A 28th Brand Is Prestige and "Made for TV"
- Competitive Profile: Guthy-Renker/Proactiv
- Sales of $1.5 Billion-Plus in 2006
- Two Main Positions: "Cosmeceuticalist" and Direct Sales Media Master
- Competitive Profile: Hain Celestial Group
- Net Sales of $900 Million in Fiscal 2007
- Outlook for FY2008 Very Good
- Cosmeceutical Benefit Pivots on Botanicals
- Straddling Mass and Natural Channels Since 1959
- Personal Care Brand Roster Tripled in 2004-2007
- SKU Rationalization
- Many Other Brands Are Household Names
- Competitive Profile: Johnson & Johnson/Neutrogena
- Net Sales Leap Past $61 Billion in 2007
- J&J Describes Itself as Decentralized
- Pfizer Consumer Healthcare and Groupe Vendome Acquisitions
- Driving Neutrogena to Keep Pace with Societal Trends
- Natural, Then Not
- Pitches to Youth
- A Dash of Silver
- Product Placement in New Media
- New J&J Cosmeceuticals
- Other Famous J&J Brands
- Competitive Profile: Procter & Gamble
- Net Sales Jump to $76.5 Billion in Fiscal 2007
- Bright Outlook for FY2008
- P&G Owns Some of Planet' s Most Popular Brands
- Olay the Younger
- P&G' s Style of Reaching Teens
- P&G Brands Are Household Names
- Four Marketers to Watch
- Homeopathy, Dermatology, Anthroposophy and Nanotechnology
- Korres Natural Products
- Murad, Inc.
- Weleda AG, Weleda USA subsidiary
- Zirh International Corp.
- Master Table of Marketers and Brands
- Table 4-13 Leading Marketers of Cosmeceuticals and Their Representative
Brands
Chapter 5 Distribution and Retail
- HIGHLIGHTS
- Distribution
- Traditional Four-Step, DSD and Direct Sales Paths
- P&G Makes Supply Chain Leaner and Meaner
- Retail
- HBC Margins Improved by More High-End Products in Mix
- TotalBeauty Strives to Be a Guide to 4,000 Brands
- Natural/Organic Sets Should Inspire-Not Threaten-Cosmeceutical Marketers
- Retail Focus: LVMH/Sephora
- LVMH Revenues of €16.5 Billion in 2007
- Sephora Overview
- Malls an Ideal Destination for a Rainbow Demographic
- Sephora' s Venture with JCPenney
- Retail Focus: Spas with Retail Counters
- U.S. Spa Revenues Retreat 3% to $9.4 Billion in 2006
- Spas with Retail Counters a Neglected Channel
- Marketers Can Exploit Spa-Level Promos
Chapter 6 The Consumer
- HIGHLIGHTS
- About Simmons Data
- What They Are
- And How to Use Them
- Marketing Regions Defined
- The Survey' s Overall Household Gauge
- Table 6-1 Projections of the Number and Percentage of U.S. Adults by
Demographic Factor, 2007 (in thousands)
- Prevalance of Cosmeceutical Usage
- Table 6-2 Number and Percentage of U.S. Adults Using Cosmeceuticals, by
Category and Segment, 2007 (in thousands, past 12 months)
- The Cosmeceutical Mindset
- In Search of a Cosmeceutical User Mentality
- Table 6-3 Number and Percentage of U.S. Adults Who Strongly Agree with
Statements Related to Cosmeceutical Use, 2007 (in thousands)
- The Cosmeceutical Skincare Products Consumer
- Over 136 Million of Us Moisturize
- More Than Half Use "Regular" Moisturizers
- Table 6-4 Number of U.S. Adults Using Moisturizers, by Type, 2007 (in
thousands, past 12 months)
- Lotion the Most Popular Moisturizer Form
- Table 6-5 Number of U.S. Adults Using Moisturizers, by Form, 2007 (in
thousands, past 12 months)
- Nearly 83 Million Moisturize Daily
- Table 6-6 Number of U.S. Adults Using Moisturizers, by Frequency of Use,
2007 (in thousands, past 7 days)
- Oil of Olay, Vaseline Are Most Widely Used Moisturizer Brands
- Table 6-7 Number of U.S. Adults Using Moisturizers, by Brand, 2007 (in
thousands, past 12 months)
- Moisturizer Use Splintered by Diverse Demographic Skews
- Table 6-8 Demographic Factors Favoring Use of Moisturizers, 2007 (in
thousands, past 12 months)
- Nearly 89 Million Use Facial Cleansing/Medicated Products
- Foaming Wash Is Most Popular Form of Cleanser
- Table 6-9 Number of U.S. Adults Using Facial Cleansing/Medicated
Products, by Form, 2007 (in thousands, past 12 months)
- Go Figure: Cleansing the Most Common Motive for Using Cleansers
- Table 6-10 Number of U.S. Adults Using Facial Cleansing/Medicated
Products, by Reason for Use, 2007 (in thousands, past 12 months)
- Olay Is Most Popular Cleanser Brand
- Table 6-11 Numbers of U.S. Adults Using Facial Cleansers/Medicated
Products, by Brand, 2007 (in thousands, past 12 months)
- Broader Age Span, College-Educated and Minorities Mark Cleanser Use
- Table 6-12 Demographic Factors Favoring Use of Facial
Cleansers/Medicated Products, 2007 (in thousands, past 12 months)
- Almost 83 Million Use Suncare Products
- Sun Block with SPF 15+ Is Most Used Product Form-By Far
- Table 6-13 Number of U.S. Adults Using Suncare Products, by Form, 2007
(in thousands, past 12 months)
- Coppertone Dominates Suncare Brand Use
- Table 6-14 Number of U.S. Adults Using Suncare Products, by Brand, 2007
(in thousands, past 12 months)
- Suncare Product Use Has Affluent Profile
- Table 6-15 Demographic Factors Favoring Use of Suncare Products, 2007
(in thousands, past 12 months)
- The Cosmeceutical Haircare Products Consumer
- Over 105 Million Adults Use Conditioner
- Pantene, Suave Are Most Widely Used
- Table 6-16 Number of U.S. Adults Using Hair Conditioner, by Brand, 2007
(in thousands, past 12 months)
- Conditioner Demographics Skew to Women and Middle Age
- Table 6-17 Demographic Factors Favoring Use of Hair Conditioner, 2007
(in thousands, past 12 months)
- The Cosmeceutical Makeup Consumer
- Little Data on Cosmeceutical Makeup Use
- Cover Girl Leads in Blusher and Foundation, Avon in Lipstick
- Table 6-18 Number of U.S. Adults* Using Cosmeceutical Makeup, by Brand,
2007 (in thousands, past 12 months)
- BIGresearch Data on HBC Shopping
- BIG' s Monthly Online Panel Survey
- The Big Four: Wal-Mart, CVS, Walgreen' s, Target
- Table 6-19 Consumers' Most Preferred Retail Store for Health & Beauty
Care Shopping, by Gender and Generation, 2007
- Discounters Are Favorite Channel
- Table 6-20 Consumers' Most Preferred Retail Channel for Health & Beauty
Care Shopping, by Gender and Generation, 2007
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